London Daily

Focus on the big picture.
Tuesday, Mar 10, 2026

YouTube rich list: MrBeast was the highest-paid star of 2021

YouTube rich list: MrBeast was the highest-paid star of 2021

Jimmy Donaldson, the 23-year-old American better known as MrBeast, was YouTube's highest-earning content creator in 2021, according to Forbes.

His elaborate stunts have generated more than 10 billion views on the platform and earned him $54m (£39m).

He has overtaken 10-year-old toy reviewer Ryan Kaji, who has topped the annual list for the past two years.

Together, the 10 best-paid YouTubers made a combined $300m (£218m) in 2021, the US magazine estimated.

Jake Paul is in second place, his first appearance in the top 10 since 2018, and his brother Logan also returns after being absent since 2017.

Minecraft player Nathan Graham, known as Unspeakable, makes the list for the first time in fifth place.

Jake Paul's high-profile boxing fights have earned him a spot back on the list


YouTube trends expert Chris Stokel-Walker said this year's list is interesting because it shows "how stale" YouTube has become. "It strikes me how white and male this whole list is," he said.

"If you take any of the names and look at previous years' lists, you'll probably find them on there as well, just in a different order."

Boom time


During the pandemic, lots of traditional entertainment media had a difficult time adjusting. Movies were delayed, soap opera schedules were altered and video game releases were postponed.

For YouTube, however, it was a time of boom.

Research suggests that in 2021, the platform had 2.3 billion users worldwide. YouTube says one billion hours of video content is consumed on the platform every day.

Ryan Kaji ranked in seventh position this year


Stokel-Walker said: "YouTube was developed as something that would shake up the media industry and get rid of gatekeepers. It was going to democratise how our society and entertainment industry looks.

"This list suggests that it's become more like TV than it would prefer to be. The arrival of money on the platform means content is very high stakes - and we see this in what MrBeast is making.

"It's not really similar to anything else on YouTube. It's more like big-budget TV."

Stokel-Walker suggested the high production values of YouTube today are creating a barrier to entry, meaning you need to "pay to play and be successful".

Seven-year-old Nastya is the only female in the top 10


The top earners as identified by Forbes are not necessarily those with the most views, but rather those who have been able to successfully earn money through brand partnerships, sponsorship deals and merchandise sales.

Although it's estimated that two-thirds of YouTube content is not in the English language, it seems that English-speaking creators are most able to financially capitalise on their popularity.

YouTube, like many other modern media platforms, is dealing with issues of misinformation and harmful content - however this doesn't seem to have affected its creators' abilities to attract advertisers and sponsors to their channels.

Here is the full top 10.

10. Preston Arsement

Preston Arsement grew his community largely thanks to videos centred around Minecraft, although he runs several channels on the website.

A regular on this list, he earned an estimated $16m (£11m) in 2021 - down a little from the year before, when he placed sixth.


9. Logan Paul

The controversial boxer and vlogger was last in the top 10 in 2017. He earned $18m (£13m) in 2021.


8. Dude Perfect

Comedy pranksters Dude Perfect was number three on the list in 2020. They made $20m (£14m) last year.


7. Ryan Kaji

The world's most famous toy reviewer has dropped from the top of the tree to number seven.

In 2021, his blend of toy reviews, educational videos and family vlogs helped him earn $27m (£19m).


6. Nastya

The seven-year-old Russian has nearly 90 million subscribers on YouTube.

She started as a toy unboxer but now her vlogs and music videos are growing in popularity and her earnings have risen to $28m (£20m) in 2021.


5. Unspeakable

A new entry, the Minecraft player has been uploading to YouTube for a decade.

He sold the rights to his back catalogue to the business Spotter last year, which contributed to his earnings of $28.5m (£20m).


4. Rhett and Link

A staple of the YouTube highest earning list, the hosts of geek chat show Good Mythical Morning earned $30m (£22m) in 2021.


3. Markiplier

Another regular gaming creator, Markiplier has used his business acumen to make a successful brand of merchandise, earning $38m (£27m) last year.


2. Jake Paul

By branching out into boxing, Jake Paul has found himself back in the top 10. His high-profile fights against UFC stars helped him earn $45m (£32m) in 2021.

It's some turnaround for the creator who was criticised alongside his bother for some of their vlogs in 2017, which many found to be in poor taste.

With more boxing plans in the pipeline for 2022, it would be no surprise to see him keep his place among YouTube's elite on next year's list.


1. MrBeast

YouTube's top earner is a creator who uses stunts and pranks to delight his audience.

Last year, he recreated elements of Netflix hit Squid Game on his channel, played hide and seek in an 80,000-seater stadium and was buried underground.

His 10 billion views, alongside the MrBeast burger franchise, meant Jimmy Donaldson almost doubled his income in 2021 after ranking second on this list the previous year.

Newsletter

Related Articles

0:00
0:00
Close
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
US and UK Army Chiefs Strengthen Cooperation on the Future of Armored Warfare
Britain’s Search for the Next ARM Intensifies as Startups and Investors Target the Semiconductor Frontier
Three US Strategic Bombers Arrive at RAF Fairford as Iran Conflict Intensifies
Cancer Death Rates in the UK Fall to the Lowest Level on Record
UK Government Bond Yields Retreat Slightly After Sharp Spike Triggered by Middle East Conflict
UK Chancellor Warns Middle East War Could Push Inflation Higher
UK Prime Minister Warns Iran Conflict Could Drive Up Prices and Threaten Economic Stability
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
×