London Daily

Focus on the big picture.
Tuesday, Oct 28, 2025

YouTube rich list: MrBeast was the highest-paid star of 2021

YouTube rich list: MrBeast was the highest-paid star of 2021

Jimmy Donaldson, the 23-year-old American better known as MrBeast, was YouTube's highest-earning content creator in 2021, according to Forbes.

His elaborate stunts have generated more than 10 billion views on the platform and earned him $54m (£39m).

He has overtaken 10-year-old toy reviewer Ryan Kaji, who has topped the annual list for the past two years.

Together, the 10 best-paid YouTubers made a combined $300m (£218m) in 2021, the US magazine estimated.

Jake Paul is in second place, his first appearance in the top 10 since 2018, and his brother Logan also returns after being absent since 2017.

Minecraft player Nathan Graham, known as Unspeakable, makes the list for the first time in fifth place.

Jake Paul's high-profile boxing fights have earned him a spot back on the list


YouTube trends expert Chris Stokel-Walker said this year's list is interesting because it shows "how stale" YouTube has become. "It strikes me how white and male this whole list is," he said.

"If you take any of the names and look at previous years' lists, you'll probably find them on there as well, just in a different order."

Boom time


During the pandemic, lots of traditional entertainment media had a difficult time adjusting. Movies were delayed, soap opera schedules were altered and video game releases were postponed.

For YouTube, however, it was a time of boom.

Research suggests that in 2021, the platform had 2.3 billion users worldwide. YouTube says one billion hours of video content is consumed on the platform every day.

Ryan Kaji ranked in seventh position this year


Stokel-Walker said: "YouTube was developed as something that would shake up the media industry and get rid of gatekeepers. It was going to democratise how our society and entertainment industry looks.

"This list suggests that it's become more like TV than it would prefer to be. The arrival of money on the platform means content is very high stakes - and we see this in what MrBeast is making.

"It's not really similar to anything else on YouTube. It's more like big-budget TV."

Stokel-Walker suggested the high production values of YouTube today are creating a barrier to entry, meaning you need to "pay to play and be successful".

Seven-year-old Nastya is the only female in the top 10


The top earners as identified by Forbes are not necessarily those with the most views, but rather those who have been able to successfully earn money through brand partnerships, sponsorship deals and merchandise sales.

Although it's estimated that two-thirds of YouTube content is not in the English language, it seems that English-speaking creators are most able to financially capitalise on their popularity.

YouTube, like many other modern media platforms, is dealing with issues of misinformation and harmful content - however this doesn't seem to have affected its creators' abilities to attract advertisers and sponsors to their channels.

Here is the full top 10.

10. Preston Arsement

Preston Arsement grew his community largely thanks to videos centred around Minecraft, although he runs several channels on the website.

A regular on this list, he earned an estimated $16m (£11m) in 2021 - down a little from the year before, when he placed sixth.


9. Logan Paul

The controversial boxer and vlogger was last in the top 10 in 2017. He earned $18m (£13m) in 2021.


8. Dude Perfect

Comedy pranksters Dude Perfect was number three on the list in 2020. They made $20m (£14m) last year.


7. Ryan Kaji

The world's most famous toy reviewer has dropped from the top of the tree to number seven.

In 2021, his blend of toy reviews, educational videos and family vlogs helped him earn $27m (£19m).


6. Nastya

The seven-year-old Russian has nearly 90 million subscribers on YouTube.

She started as a toy unboxer but now her vlogs and music videos are growing in popularity and her earnings have risen to $28m (£20m) in 2021.


5. Unspeakable

A new entry, the Minecraft player has been uploading to YouTube for a decade.

He sold the rights to his back catalogue to the business Spotter last year, which contributed to his earnings of $28.5m (£20m).


4. Rhett and Link

A staple of the YouTube highest earning list, the hosts of geek chat show Good Mythical Morning earned $30m (£22m) in 2021.


3. Markiplier

Another regular gaming creator, Markiplier has used his business acumen to make a successful brand of merchandise, earning $38m (£27m) last year.


2. Jake Paul

By branching out into boxing, Jake Paul has found himself back in the top 10. His high-profile fights against UFC stars helped him earn $45m (£32m) in 2021.

It's some turnaround for the creator who was criticised alongside his bother for some of their vlogs in 2017, which many found to be in poor taste.

With more boxing plans in the pipeline for 2022, it would be no surprise to see him keep his place among YouTube's elite on next year's list.


1. MrBeast

YouTube's top earner is a creator who uses stunts and pranks to delight his audience.

Last year, he recreated elements of Netflix hit Squid Game on his channel, played hide and seek in an 80,000-seater stadium and was buried underground.

His 10 billion views, alongside the MrBeast burger franchise, meant Jimmy Donaldson almost doubled his income in 2021 after ranking second on this list the previous year.

Newsletter

Related Articles

0:00
0:00
Close
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
China and Russia Deploy Seductive Espionage Networks to Infiltrate U.S. Tech Sector
Apple’s ‘iPhone Air’ Collapses After One Month — Another Major Misstep for the Tech Giant
Graham Potter Begins New Chapter as Sweden Head Coach on Short-Term Deal
Ecuadorian President Daniel Noboa Alleges Poison Plot via Chocolate and Jam
Lakestar to Halt External Fundraising as Investor in Revolut and Spotify
U.S. Innovation Ranking Under Scrutiny as China Leads Output Outputs but Ranks 10th
Three Men Arrested in London on Suspicion of Spying for Russia
Porsche Reverses EV Strategy as New CEO Bets on Petrol and Hybrids
Singapore’s Prime Minister Warns of ‘Messy’ Transition to Post-American Global Order
Andreessen Horowitz Sets Sights on Ten-Billion-Dollar Fund for Tech Surge
US Administration Under President Donald Trump Reportedly Lifts Ban on Ukraine’s Use of Storm Shadow Missiles Against Russia
‘Frightening’ First Night in Prison for Sarkozy: Inmates Riot and Shout ‘Little Nicolas’
×