London Daily

Focus on the big picture.
Tuesday, Jun 02, 2026

Women are Shopping for Handbags with a Visible DNA

Women are Shopping for Handbags with a Visible DNA

Women's shopping survey shows that timeless, recognizable styles, like a Louis Vuitton monogram bag, are a must-have for fall.
11.03.2020

In our recent global women's shopping survey via Instagram, L'OFFICIEL asked our readers about the accessories that worked (and those that didn't) from the Fall/Winter 2020 collections. We covered everything-hats, jewelry, belts, and shoes-but, out of our 600,000-plus participants, 70 percent were dreaming about bags instead. While there were plenty of fun, new styles that will surely be a hit, our readers told us they are gravitating towards the classics. More specifically, shoppers are after heritage handbags that are instantly recognizable.

When we think of the It bags that have cemented themselves as perrenial fashion staples, it's not just the brands themselves that come to mind. With Bottega Veneta, we visualize its signature intreccio weave; Chanel conjures images of supple quilting; and Louis Vuitton will always be synonymous with its iconic monogram.



Louis Vuitton Since 1854 Dauphine MM bag photographed by Jennifer Livingston.

The precarity of our world has bled into our shopping choices, with 62 percent of women looking to invest in a timeless style rather than splurge on a fleeting trend. While we usually think of the former in terms of factors like color (think, neutrals that will always be wearable), it's worth considering that a bag's notoriety to its brand's namesake might be what makes it a classic instead. While neutral-colored and black bags were favored globally, 63 percent of women preferred monogram to monochrome in Louis Vuitton's Fall/Winter 2020 collection.

Whether as Louis Vuitton's withstanding Neverfull or newer bag styles, the French fashion house's interlocking LV monogram is a symbol of status and identity. What began as a pattern that symbolized durable luxury thanks to the label's first product, luggage, in 1854, the monogram became its own character in the fashion world, expanding beyond the label. For Fall/Winter 2020, Creative Director Nicolas Ghesquière introduced a new homage to the maison's heritage through the Since 1854 monogram collection, with a bold monochrome pattern just as recognizable as its classic LV print.



Defining a bag as "classic" usually implies that there's history behind it. Gucci's Jackie 1961 bag, recently reimagined by Alessandro Michele, will always have roots in American fashion icon Jacqueline Kennedy Onassis, and the Birkin bag, arguably the most valuable piece of fashion real estate, is similarly remembered as an ode to actress Jane Birkin. However, newer classics like Jacquemus' Le Chiquito and Telfar's shopping totes have also gained their status through their vibrant and passionate communites, making it impossible not to add them to our wish lists. Whatever their claims to fame may be, recognizable styles are certainly piquing our interest this season.

                                



    

                        

Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×