London Daily

Focus on the big picture.
Thursday, Sep 11, 2025

Women are Shopping for Handbags with a Visible DNA

Women are Shopping for Handbags with a Visible DNA

Women's shopping survey shows that timeless, recognizable styles, like a Louis Vuitton monogram bag, are a must-have for fall.
11.03.2020

In our recent global women's shopping survey via Instagram, L'OFFICIEL asked our readers about the accessories that worked (and those that didn't) from the Fall/Winter 2020 collections. We covered everything-hats, jewelry, belts, and shoes-but, out of our 600,000-plus participants, 70 percent were dreaming about bags instead. While there were plenty of fun, new styles that will surely be a hit, our readers told us they are gravitating towards the classics. More specifically, shoppers are after heritage handbags that are instantly recognizable.

When we think of the It bags that have cemented themselves as perrenial fashion staples, it's not just the brands themselves that come to mind. With Bottega Veneta, we visualize its signature intreccio weave; Chanel conjures images of supple quilting; and Louis Vuitton will always be synonymous with its iconic monogram.



Louis Vuitton Since 1854 Dauphine MM bag photographed by Jennifer Livingston.

The precarity of our world has bled into our shopping choices, with 62 percent of women looking to invest in a timeless style rather than splurge on a fleeting trend. While we usually think of the former in terms of factors like color (think, neutrals that will always be wearable), it's worth considering that a bag's notoriety to its brand's namesake might be what makes it a classic instead. While neutral-colored and black bags were favored globally, 63 percent of women preferred monogram to monochrome in Louis Vuitton's Fall/Winter 2020 collection.

Whether as Louis Vuitton's withstanding Neverfull or newer bag styles, the French fashion house's interlocking LV monogram is a symbol of status and identity. What began as a pattern that symbolized durable luxury thanks to the label's first product, luggage, in 1854, the monogram became its own character in the fashion world, expanding beyond the label. For Fall/Winter 2020, Creative Director Nicolas Ghesquière introduced a new homage to the maison's heritage through the Since 1854 monogram collection, with a bold monochrome pattern just as recognizable as its classic LV print.



Defining a bag as "classic" usually implies that there's history behind it. Gucci's Jackie 1961 bag, recently reimagined by Alessandro Michele, will always have roots in American fashion icon Jacqueline Kennedy Onassis, and the Birkin bag, arguably the most valuable piece of fashion real estate, is similarly remembered as an ode to actress Jane Birkin. However, newer classics like Jacquemus' Le Chiquito and Telfar's shopping totes have also gained their status through their vibrant and passionate communites, making it impossible not to add them to our wish lists. Whatever their claims to fame may be, recognizable styles are certainly piquing our interest this season.

                                



    

                        

Newsletter

Related Articles

0:00
0:00
Close
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
×