London Daily

Focus on the big picture.
Wednesday, Nov 26, 2025

Will the real Emmanuel Macron please stand up!

Will the real Emmanuel Macron please stand up!

Beset by populists at home and darkening economic clouds abroad, the French president is learning to embrace his country's protectionist tradition.

When EU leaders gather to hash out a response to the energy crisis this week, they may well be asking which Emmanuel Macron is going to show up. Will it be the protectionist champion of French interests they know so well? Or will it be the swashbuckling reformer — hellbent on ripping up the sacred rulebook and liberalizing the French economy — as he is known at home?

Since sweeping into office in 2017, the French president has shown one side of his face in Paris, and another abroad. On the domestic front, he’s seen as pushing for deregulation and economic liberalism. Internationally, and particularly in Brussels, he’s perceived to be the foremost proponent of the European Union’s protectionist impulses.

His ability to sing from two hymn sheets has raised questions about what the president really believes.

“His political DNA is [economically] liberal,” said Chloé Morin, a French political analyst, reflecting the perception in Paris. “If you look at his writings at the beginning, he speaks about releasing energies, removing blockages that shouldn’t be there, and driving movement and creation.”

In Brussels, however, Macron stands accused of having blocked free-trade deals at every turn. His crusade for strategic autonomy — Europe’s ability to act independently on the global stage — has been seen as a veiled bid for more protectionism.

Six months into his second term, Macron seems to have finally picked a side. Constrained by political forces at home, and responding to crises like the COVID pandemic and the war in Ukraine, he’s been much more vocal about defending France’s — and Europe’s — interests and has toned down some of his reformist drive at home.

On the energy front, Macron is opposing the construction of the Midcat pipeline between France and Spain, lobbying instead for EU favoritism for renewables and nuclear — France’s main energy asset.

In an interview about the car industry this week, Macron called on Europe to “prepare a strong response and move very quickly” in response to what he describes as protectionism from the United States and China.

“The Americans buy American and have a very aggressive state subsidy strategy,” he said. The Chinese are closing their markets… I strongly defend a European preference on this topic and robust support for the car industry.”


Liberal beginnings


Macron started his political life as something of a free marketeer.

His earliest mark on French political life came in the shape of a bus. As economy minister under former president François Hollande, Macron fought to pass a bill opening up different areas of the economy to competition in 2015, including the sacred monopoly of France’s rail company the SNCF.

Former French President Francois Hollande speaks with Emmanuel Macron in 2015


French trade unions launched a wave of protests against Macron’s plan to allow businesses to stay open on Sunday, to deregulate certain professions and to permit privately run regional bus lines. Macron battled hard to get the bill through parliament, trying to convince one MP at a time, before the government decided to force it through the National Assembly without a vote.

A few months later, fleets of so-called Macron buses started crisscrossing the country, offering cheap tickets to youths, students and poor workers who could not afford France’s state-of-the-art fast trains. It was Macron’s first showdown with France’s resistance to change, and it set the blueprint for the rest of his career.

“His first steps in politics were made on liberalizing the economy,” said Morin. “His [first] bill was meant to deregulate, open things up to competition, and he doesn’t shy away from his economic liberalism in a country where even the right is not liberal.”

After the presidential election, Macron pressed on the accelerator. “We had our timetable set out for the first 12 months, with our first five reforms. Our idea was to go full-steam before the summer [of 2018]. Though of course, it did take longer,” said a former adviser and early supporter of the French president.

Before the COVID-19 pandemic hit, Macron liberalized the job market — making it easier to hire and fire. He cut jobs benefits and decreased business taxes on companies from 33 percent to 25 percent. The advisor, who wished to remain anonymous, argued the reforms were so efficient that they were now hitting “structural unemployment” in France.

To be sure some of his liberalizations were underwhelming in the global context. One commentator in the right-leaning newspaper Le Figaro dismissed Macron’s liberalism as “France discovering Schröder or Blair 25 years late,” referring to left-wing leaders that helped liberalize the German and British economies.

But in a country where whole chunks of the political world are wary of the private sector and have a visceral attachment to the state, his voice met stiff opposition.

Macron has also taken some controversial public stances, praising market disrupters such as the ride-hailing app Uber for bringing jobs to the impoverished suburbs, or slamming the French for being less open to the world than the Danes.

Such iconoclastic attitudes — in France at least — helped create a caricature about the president, based on his past as an investment banker for Rothschild and his ease in cosmopolitan circles, that he’s found difficult to shake off, and which has hurt him politically.

During this year’s presidential and parliamentary elections, Macron’s image as a free-market fundamentalist was exploited by opponents from both sides of the political aisle.

During the presidential campaign, the far-right leader Marine Le Pen slammed his “globalized vision” that “deregulates” and “submits man to the law of the market and the cash king.” Far-left leader Jean-Luc Mélenchon called him the “liberal” who let “private interests enter the state,” needling him on his use of private consultancy firms to inform government choices.

Marine Le Pen holds a presidential campaign rally at the Dome De Marseille


The caricature persists despite Macron’s complete U-turn on state intervention during the COVID-19 crisis, when he dropped his fiscal prudence policies in favor of a “whatever-it-takes” support for companies and households.


Hail the protectionist


Just a short train trip away in Brussels, however, a totally different caricature of the French president dominates. On the European stage, Macron is seen as anything but liberal. Be it for international trade or industry, Macron takes a Paris-first — or at times Europe-first — approach that more liberal-minded countries like the Nordics find frustrating.

After all, France’s love affair with fierce independence verging on protectionism is nothing new. Charles de Gaulle — who led the country following World War II — said that “Europe is the way for France to become again what it ceased to be at Waterloo: first in the world.”

“[Protectionism] is a kind of constant in the French mindset, since 1945, it’s a by-product of the war, the resistance and fact that de Gaulle came to power with the communists on board,” said Eric Chaney, economics consultant and former chief economist for AXA.

Decades later, even under Macron, France’s protectionist instincts have remained strong. After Brexit, for example, Paris jumped on the departure of the market-oriented Brits to push for policies protecting domestic champions from Chinese and U.S. competition.

Macron’s EU Commissioner Thierry Breton is also big on the idea of “strategic autonomy,” which concretely means pouring money into European high-tech industry to reshore supply chains and fend off foreign competition. Breton is “an arch-Gaullist, there’s no question about that,” said economist Fredrik Erixon, who leads the liberal ECIPE think tank.

And there’s no denying Paris’ influence in EU policy. From the 2022 European Chips Act and Raw Materials Act to suspending state aid rules to allow governments to subsidize industries, policymaking in the bloc has taken on a distinctly French flavor.

Some experts and diplomats argue that Macron is a liberal at heart who’s held back by domestic politics.

“I don’t think Emmanuel Macron is a protectionist,” Erixon said, but “he’s very defensive when it comes to the extent to which Europe should be opening itself up to the rest of the world.” Erixon dubs Macron’s “reciprocity ideology” as “the red thread” in the French president’s policy thinking.

Take international trade, a politically difficult topic in France. French citizens are some of the most globalization-skeptic people in the world: Just 27 percent of them believe that more cross-border flows bring benefits, a 2021 survey shows. France polled the lowest out of 23 countries, meaning that the French dislike globalization even more than the Russians.

Macron speaks with European leaders in Brussels at a European Council summit in 2020


That pressure was felt during Macron’s reelection campaign, which coincided with the French presidency of the Council of the EU. During a campaign debate in April, Macron fended off the far-right candidate Marine Le Pen’s attacks by portraying himself as a chief opponent to the trade deal with Mercosur countries over environmental concerns.

Indeed, the EU’s free-trade engine nearly ground to a halt during the French Council presidency. Instead, the EU upped its trade defense tools and environmental standards, stopping the import of products linked to deforestation and introducing an instrument to force market access reciprocity for public tenders.

During the French presidency, Brussels only managed to politically seal the trade deal with environmentally friendly and economic featherweight New Zealand on June 30 — on the last day of the French presidency. Ongoing talks with Chile, Mexico, the Latin American Mercosur bloc and Indonesia barely advanced, if at all.

And when Australia canceled a submarine deal with France out of the blue to buy American, France in a fit of rage threatened to scupper the first meeting of the EU-U.S. Trade and Technology Council meeting before slapping back against Canberra by putting EU-Australia trade talks on the back burner.

“Those who believe that a trade policy is an international policy get it wrong. A trade policy is a domestic policy,” former EU Trade Commissioner Pascal Lamy said.


Fortress Europe


For the moment, the chances that Macron will return to his stronger liberal leanings don’t look high.

He may not have to stand for election again, but he has lost his absolute majority in parliament, meaning it will be difficult for him to push through controversial legislation. Meanwhile, he finds himself faced with a post-pandemic global order that has been upended by the war in Ukraine, and where Europe is bearing the economic brunt of Russia’s aggression.

The eurozone’s trade deficit reached €51 billion in August 2022, marking the highest deficit recorded since January 2015, a dark milestone that should sharpen minds across the bloc.

In response, France has been leading the charge against Europe’s new energy reliance on the U.S., with French Finance Minister Bruno Le Maire blaming Washington for soaring LNG prices and calling on the EU to fight “American economic domination and a weakening of Europe.”

The French president also has a reason closer to home for singing a more protectionist and at times nationalist tune: Marine Le Pen’s presidential ambitions. It’s a question of legacy for the second-term president — a rarity in French politics. A far-right takeover following his presidency would be a nightmare scenario for the French liberal.

The eurozone’s trade deficit reached €51 billion in August 2022


“It’s going to be very difficult for everybody,” said Gaspard Koenig, who heads the free-market think tank GenerationLibre. “Macron doesn’t have any troops, his party is an empty shell, we have no idea who is going to fill his shoes. Will it be someone with a liberal outlook? Or will Macron’s heritage be a fight between the extreme right and the extreme left?”

Worries like that go a long way toward explaining why, in an interview with Les Echos on Sunday, the French president declared victory — as a protectionist.

“I’ve been pleading in favor of European sovereignty for five years,” he said. And the mindset of a lot of Europeans is starting to change … We need to wake up, neither the Americans, nor the Chinese will cut us any slack.”

EU leaders would be wise to expect more of this Macron as they continue to wrestle with the crises besetting the Continent.

Newsletter

Related Articles

0:00
0:00
Close
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
Arsenal Move Six Points Clear After Eze’s Historic Hat-Trick in Derby Rout
Wealthy New Yorkers Weigh Second Homes as the ‘Mamdani Effect’ Ripples Through Luxury Markets
Families Accuse OpenAI of Enabling ‘AI-Driven Delusions’ After Multiple Suicides
UK Unveils Critical-Minerals Strategy to Break China Supply-Chain Grip
Taylor Swift’s “The Fate of Ophelia” Extends U.K. No. 1 Run to Five Weeks
UK VPN Sign-Ups Surge by Over 1,400 % as Age-Verification Law Takes Effect
Former MEP Nathan Gill Jailed for Over Ten Years After Taking Pro-Russia Bribes
Majority of UK Entrepreneurs Regard Government as ‘Anti-Business’, Survey Shows
UK’s Starmer and US President Trump Align as Geneva Talks Probe Ukraine Peace Plan
UK Prime Minister Signals Former Prince Andrew Should Testify to US Epstein Inquiry
Royal Navy Deploys HMS Severn to Shadow Russian Corvette and Tanker Off UK Coast
China’s Wedding Boom: Nightclubs, Mountains and a Demographic Reset
Fugees Founding Member Pras Michel Sentenced to 14 Years in High-Profile US Foreign Influence Case
WhatsApp’s Unexpected Rise Reshapes American Messaging Habits
United States: Judge Dressed Up as Elvis During Hearings – and Was Forced to Resign
Johnson Blasts ‘Incoherent’ Covid Inquiry Findings Amid Report’s Harsh Critique of His Government
Lord Rothermere Secures £500 Million Deal to Acquire Telegraph Titles
Maduro Tightens Security Measures as U.S. Strike Threat Intensifies
U.S. Envoys Deliver Ultimatum to Ukraine: Sign Peace Deal by Thursday or Risk Losing American Support
Zelenskyy Signals Progress Toward Ending the War: ‘One of the Hardest Moments in History’ (end of his business model?)
U.S. Issues Alert Declaring Venezuelan Airspace a Hazard Due to Escalating Security Conditions
The U.S. State Department Announces That Mass Migration Constitutes an Existential Threat to Western Civilization and Undermines the Stability of Key American Allies
Students Challenge AI-Driven Teaching at University of Staffordshire
Pikeville Medical Center Partners with UK’s Golisano Children’s Network to Expand Pediatric Care
Germany, France and UK Confirm Full Support for Ukraine in US-Backed Security Plan
UK Low-Traffic Neighbourhoods Face Rising Backlash as Pandemic Schemes Unravel
UK Records Coldest Night of Autumn as Sub-Zero Conditions Sweep the Country
UK at Risk of Losing International Doctors as Workforce Exodus Grows, Regulator Warns
ASU Launches ASU London, Extending Its Innovation Brand to the UK Education Market
UK Prime Minister Keir Starmer to Visit China in January as Diplomatic Reset Accelerates
Google Launches Voluntary Buyouts for UK Staff Amid AI-Driven Company Realignment
UK braces for freezing snap as snow and ice warnings escalate
Majority of UK Novelists Fear AI Could Displace Their Work, Cambridge Study Finds
UK's Carrier Strike Group Achieves Full Operational Capability During NATO Drill in Mediterranean
Trump and Mamdani to Meet at the White House: “The Communist Asked”
Nvidia Again Beats Forecasts, Shares Jump in After-Hours Trading
Wintry Conditions Persist Along UK Coasts After Up to Seven Centimetres of Snow
UK Inflation Eases to 3.6 % in October, Opening Door for Rate Cut
UK Accelerates Munitions Factory Build-Out to Reinforce Warfighting Readiness
UK Consumer Optimism Plunges Ahead of November Budget
A Decade of Innovation Stagnation at Apple: The Cook Era Critique
×