London Daily

Focus on the big picture.
Tuesday, Aug 04, 2026

Why is it called 'Black Friday'? How the biggest shopping holiday of the year got its name

Why is it called 'Black Friday'? How the biggest shopping holiday of the year got its name

The Black Friday name comes from a late 1860s stock market crash, and now carries on to the annual shopping event the day after Thanksgiving.


Black Friday is the best day for finding great deals on just about any product, both online and in stores. Mattresses, laptops, TVs, clothing, kitchen appliances, and more drop to all-time low prices, often with very limited stock.

But have you ever wondered where the holiday shopping extravaganza got its name?

Many people believe we call the day after Thanksgiving "Black Friday" because stores would go from operating at a loss or being "in the red," to earning a profit or being "in the black." While that's technically true, the origins of the term are a bit darker.


Why is it called Black Friday?


The term "Black Friday" was first coined in 1869 when two investors, Jay Gould, and Jim Fisk, caused a market crash by driving up the price of gold. As a result, the stock market dropped 20%, foreign trade stopped, and farmers witnessed a huge drop in corn and wheat value.

Much later, in Philadelphia during the late 1950s and early 1960s, locals resurrected the term to refer to the day between Thanksgiving and the Army-Navy football game. The event would summon massive crowds of tourists and shoppers, putting a lot of strain on local law enforcement to keep everything in line.

It wouldn't be until the late 1980s that the term became synonymous with shopping. Retailers reinvented the "Black Friday" name to reflect the backstory of how accountants used different color ink — red for negative earnings, and black for positive earnings — to denote a company's profitability. Black Friday became the day when stores finally turned a profit.

The name stuck, and since then, Black Friday has evolved into a season-long event that's spawned more shopping holidays, like Small Business Saturday and Cyber Monday.


When is Black Friday 2022?


This year, Black Friday takes place today, November 25. Cyber Monday, the online-only sale event that follows, lands on November 28. In recent years, the two shopping events have become synonymous due to their proximity.

Newsletter

Related Articles

0:00
0:00
Close
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Reform UK Wants the Royal Navy to Return Channel Boats to France
US and Japan Step In to Support the Yen in Rare Joint Intervention
The AI Pricing Problem: Companies Cannot Predict Their Own Bills
Europe’s Heat and Drought Are Now Disrupting Power, Shipping and Tourism
Apple’s OpenAI Lawsuit Becomes a Public Fight Over AI Hardware
UK Man Jailed After Keeping His Mother’s Body in a Freezer and Claiming £78,000
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
World War II munitions discovered after wildfires in southern France
BP profits reach four-year high amid Middle East conflict
Europe’s Drying Rivers Trigger Power Cuts, Factory Shutdowns and Wildfire Emergencies
UK Driver Sentenced to Four Years for Staged Electric Vehicle Brake Failure Fraud
Conservative Party and Reform UK Face Scrutiny During Clacton By-Election Campaign
Ministry of Justice Reviews Early Release Rules After Public Anger Over Police Killer Cases
NHS Radiographers Report Rising Racist Abuse From Patients Across UK Hospitals
UK Banking Regulators Face Pressure After Customer Loses Fourteen Thousand Pounds in AI Voice Scam
Research Challenges Treasury Control Over UK Public Spending and Calls for Greater Local Decision-Making
Home Office Begins Four-Week Weapons Surrender Campaign Across Major English Cities
Southern England Records Driest July in Nearly Two Centuries as Drought Concerns Grow
Apple Challenges UK Government Request for Access to Encrypted User Data in Legal Fight
BP Reports Sharp Profit Increase as Middle East Conflict Drives Global Oil Prices Higher
Nigel Farage Expresses Openness to Potential Alliance with Restore Britain
AstraZeneca Merger Talks Reflect Intensifying Pharmaceutical Consolidation
University Merger May Set Template for Higher Education Reform
Apple's Legal Challenge Highlights Growing Tension Over Encryption and Surveillance
Prime Minister Andy Burnham's Agenda Signals Shift Toward Greater Regional Devolution
Mental Health Trust Faces Criticism Over Planned £25 Million Budget Cuts
Scientists and Cultural Leaders Call for Funding to Save Jodrell Bank Observatory
UK Manufacturing Output Reaches Highest Level in Nearly Two Years
University of Greenwich and University of Kent Complete Landmark Merger
Nigel Farage Unveils Naval Border Proposal Amid Questions Over £5 Million Donation
Prime Minister Andy Burnham Pledges Tougher Action on Small Boat Crossings
Apple Challenges UK Government Over Encrypted Data Access Demands
AstraZeneca Shares Fall After Reports of $400 Billion Bristol Myers Squibb Merger Talks
Triple Lock Lifts UK State Pension but Leaves a Wider Retirement Gap
Danube Drought Forces Hungary’s Paks Nuclear Plant Into Full Shutdown
Ceuta Death Toll Rises as Spain and Europe Clash Over Border Response
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Two Firefighting Crew Members Die in Helicopter Collision West of Athens
Public Sector Automation Through Artificial Intelligence
Regional Investment Beyond London
Protection of Strategic Technology Assets
UK Competition Regulator Blocks Major Foreign Takeover of British Quantum Computing Firm
UK Government Commits Two Billion Pounds to Modernise Northern Rail Network
UK Parliament Approves Planning Reforms to Accelerate Housing Construction on Green Belt Land
Scotland Approves Major Floating Offshore Wind Expansion in the North Sea
United Kingdom and European Union Sign Defence and Critical Minerals Cooperation Agreement
×