London Daily

Focus on the big picture.
Wednesday, Aug 19, 2026

What is inflation? Why the cost of goods rise over time and what it means for the value of your money

What is inflation? Why the cost of goods rise over time and what it means for the value of your money

Inflation is the increase in the prices of goods and services over time. It indicates a healthy economy, but cash must be invested to keep up.

Does it feel like a dollar buys less than it used to? You're not imagining things. "It's inflation," people sigh.

You probably have a rough idea of what inflation means. The cost of things is going up.

But what is inflation really, what causes it, and how does it affect your finances? Here's everything you need to know about this everyday economic term.

What is inflation?


Inflation is an increase in the prices of goods and services in an economy over a period of time.

That means you lose buying power — the same dollar (or whatever currency you use) buys less, and is thus worth less. In other words: With inflation, your money doesn't go as far as it used to.

Remember that modern money really has no intrinsic value — it's just paper and ink, or, increasingly, digits on a computer screen. Its value is measured in what or how much it can buy.

While it's easier to understand inflation by calculating goods and services, it's typically a broad measure that can be applied across sectors or industries, impacting the entire economy. In fact, one of the primary jobs of the Federal Reserve is to control inflation to an optimum level to encourage spending and investing instead of saving, thereby encouraging economic growth.

How is inflation measured?


Inflation is measured by the inflation rate, which is the percent change in prices from one year to another. The inflation rate can be measured a few different ways:

*  The US Bureau of Labor Statistics measures the inflation rate using the Consumer Price Index (CPI). The CPI measures the total cost of goods and services consumers have purchased over a certain period using a representative basket of goods, based on household surveys. Increases in the cost of that basket indicate inflation, and using a basket accounts for how prices for different goods change at different rates by illustrating more general price changes.

*  In contrast with the CPI, the Producer Price Index (PPI) measures inflation from the producer's perspective. The PPI is a measure of the average prices producer's receive for goods and services produced domestically. It's calculated by dividing the current prices sellers receive for a representative basket of goods by their prices in a specific base year, then multiplying the result by 100.

*  The Bureau of Economic Analysis measures the inflation rate using a third common index, the Personal Consumption Expenditures (PCE). The PCE measures price changes for household goods and services based on GDP data from producers. It's less specific than the CPI because it bases price estimates on those used in the CPI, but includes estimates from other sources, too. As with both other indices, an increase in the index from one year to another indicates inflation.

The PPI is useful in its ability to forecast consumer spending and demand, but the CPI is the most common measure and tends to have a significant influence on inflation-sensitive price forecasts.

The PCE is less well-known than the CPI, using different calculations to measure consumer spending. It's based on data from the GDP report and businesses and is generally less volatile than the CPI, because its formula accounts for potential price swings in less stable industries.

Real versus nominal prices


To make meaningful historical cost comparisons — to compare apples to apples, so to speak — economists adjust prices for inflation.

When you hear a price from the past talked about in "real" dollars, that means the price has been adjusted for inflation. When you hear prices from the past talked about in "nominal" dollars, that means it hasn't been adjusted.

Is inflation good or bad?


Inflation is certainly a problem when it comes to ready cash that isn't invested or earning anything. Over time, it'll erode the value of your cash and bank account. It's also the enemy of anything that pays a fixed rate of interest or return.

But individuals with assets that can appreciate in price, like a home or stocks, may benefit from inflation and sell those assets at a higher price.

In general, economists like inflation to occur at a low, steady rate. It indicates a healthy economy: that goods and services are being produced at a growing rate, and that consumers are buying them in increasing amounts, too. In the US, the Federal Reserve targets an average 2% inflation rate over time.

When inflation starts mounting higher than that or changes quickly, it can become a real problem. It's a problem because it interferes with how the economy works as currency loses its value quickly and the cost of goods skyrockets. Wages can't keep up, so people stop buying. Production then stops or slows, and an economy can tumble into recession.

What causes inflation?


There's a massive economic literature on the causes of inflation and it's fairly complex. Basically, though, it comes down to supply and demand. Keynesian economists emphasize that it's demand pressures that are most responsible for inflation in the short term.

*  Demand-pull inflation happens when prices rise from an increase in demand throughout an economy.

*  Cost-push inflation happens when prices rise because of higher production costs or a drop in supply (such as from a natural disaster).

Other analysts cite another cause of inflation: An increase in the money supply — how much cash, or readily available money, there is in circulation. Whenever there's a plentiful amount of something, that thing tends to be less valuable — cheaper. Indeed, many economists of the monetary school believe this is one of the most important factors in long-term inflation: Too much money sloshing around the supply devalues the currency, and it costs more to buy things.

Types of extreme inflation


Hyperinflation refers to a period of extremely high inflation rates, sometimes as much as price rises over 50% per month for several months. Hyperinflation is usually caused by government deficits and the over-printing of money. For example, hyperinflation occurred during the US Civil War when both the Union and the Confederate states printed money to finance their war efforts.

In a modern case, Venezuela is experiencing hyperinflation, reaching an inflation rate over 800,000% in October 2020.

Stagflation is a rare event in which rising costs and prices are happening at the same time as a stagnant economy — one suffering from high unemployment and weak production. The US experienced stagflation in 1973-4, the result of a rapid increase in oil prices in the midst of low GDP.

How inflation is controlled


Governments can control inflation through their monetary policy. They have three primary levers.

*  Interest rates: Increasing interest rates makes it more expensive to borrow money. So people spend less, reducing demand. As demand drops, so do prices.

*  Bank reserve requirements: Increasing reserve requirements means banks must hold more money in reserve. That gives them less to lend, reducing spending and leading (hopefully) to deflation, a drop in prices.

*  Supply of money: Reducing the money supply reduces inflation. There are several ways governments do this; one example is increasing interest paid on bonds, so more people buy them, giving more money to the government and taking it out of circulation.

How to beat inflation with investments


Investing for inflation means ensuring that your rate of return outpaces the inflation rate. Certain types of assets may beat inflation better than others.

*  Stocks: There are no guarantees with the stock market, but overall and over time, share prices appreciate at a rate that typically exceeds the inflation rate. Most index funds also post returns better than inflation.

*  Inflation-indexed bonds: Most US Treasuries pay the same fixed amount of interest — whose value erodes if inflation is rampant. However, with one type of bond, called Treasury Inflation-Protected Security (TIPS), interest payments rise with inflation (and fall with deflation).

*  Physical assets and commodities: Alternative investments — often, tangible assets like gold, commodities, fine art, or collectibles — do well in inflationary environments. So does real property: Zach Ashburn, president of Reach Strategic Wealth, notes, "returns on investments in real estate have kept up with, or surpassed, rates of inflation for many periods in the past." That's because these physical assets, unlike paper ones, have intrinsic value, and are sold and priced in markets outside the conventional financial ones.

More generally, Asher Rogovy, chief investment officer at Magnifina, suggests that it's best to avoid nominal assets in favor of real assets when inflation's on the upswing. Real assets, like stocks and real estate, have prices that fluctuate or vary freely. Nominal assets, like CDs and traditional bonds, are priced based on the fixed interest they pay and will lose value in inflationary times.

The financial takeaway


Inflation means costs and prices are rising. When they do, it means that paper money buys less. Low, steady inflation is good for the economy but bad for your savings. Ashburn says, "While having cash available is important for financial security, cash will see its value slowly eaten away by inflation over time."

To beat inflation, don't leave your cash under your mattress — or in any place where it's stagnant. It has to keep earning.

Instead, aim to structure your portfolio so that it provides a rate of return — one that's hopefully better than, or at least keeps pace with, that of inflation, which is almost always happening. If you do, it means that your investment gains really are making you richer — in real terms.

Newsletter

Related Articles

0:00
0:00
Close
UK Health and Economic Pressures Highlight Wider Strain on Households and Public Finances
UK Prime Minister Andy Burnham Reaffirms Full Support for Ukraine Amid Russian Warnings
Sainsbury’s Suspends Live Facial Recognition at London Store After Customer Misidentified
Artists Urge UK Prime Minister Andy Burnham to Reject New North Sea Oil and Gas Licensing
UK Government Awards Four Hundred and Fifty-Six Million Pound Civil Service Training Contract to EY and KPMG
Global Government Bond Yields Rise as Middle East Conflict Fuels Inflation Concerns
British Housing Market Records Weakest August Since Two Thousand and Eighteen as Asking Prices Fall
UK Announces New Sanctions on Russian Shadow Fleet and Financial Institutions
UK Approves Virgin Rail Group Services Through Channel Tunnel, Challenging Eurostar
UK Government Backs Three Hundred Million Pound AI Investment Zone in North Lanarkshire
UK Declares National Salmonella Outbreak Linked to Imported Eggs
China’s Lifelike AI Humans Move From Livestreams Into Real-World Service Roles
UK Government Rolls Out £5.8 Billion Regional Investment Programme to Revive High Streets
AstraZeneca Ends Late-Stage Lung Cancer Trial After Data Shows No Survival Benefit
London Stocks Fall for Sixth Day as Bond Yields and Middle East Tensions Weigh on Markets
UK Government Rewrites Planning Rules to Accelerate Housing Near Transport Hubs
UK Wildfires Spread Across Southern England as Met Office Issues Severe Heat Warnings
British Doctors Warn Cancer Care Is at Risk as Hospitals Reject More Than a Quarter of Urgent Referrals
UK Hospitals Suspend Critical Care as Extreme Heat Exposes Infrastructure Failures
Sarah Ferguson Reportedly Retreats to Late Ex-Boyfriend's Swiss Chalet
Cristiano Ronaldo and Georgina Rodríguez Sign Prenup Protecting Their Separate Fortunes
Thieves Steal Antonello da Messina Renaissance Masterpieces From Sicilian Museum
Better.com Founder Who Fired 900 Employees on Zoom Is Ousted as CEO
Italian Speed Camera Issues Nearly 32,000 Fines in 10 Weeks, Worth More Than €3 Million
AI Manager at San Francisco Store Recommends Firing Human Employee
Google Launches Pixel 11 With Gemini AI at the Center of Its Hardware Strategy
Campaigners Press Government to Strengthen Rights for Four Million Gig Workers
Government Considers Higher Private Rents to Spread Asylum Accommodation Across UK
UK Moves to Protect Historic Pubs From Conversion Into Housing and Offices
Nigel Farage Wins Clacton By-Election to Return to House of Commons
British Manufacturers Report Rising Cybersecurity Threats Across Industrial Supply Chains
Royal Navy Increases Monitoring of Russian Ships in UK Waters by 25 Percent
England Adds More Than 350 Medical Training Posts to Strengthen NHS Capacity
NHS Waiting Lists Over 52 Weeks Rise by More Than 11,000 Patients
Brent Crude Near $88 Raises Fresh UK Energy Cost Concerns
UK Treasury Warns Prolonged Strait of Hormuz Disruption Could Cut 2027 Growth to 0.3 Percent
UK Economy Grows 0.4 Percent in Second Quarter as Energy and Inflation Risks Persist
UK Heatwave Triggers Emergency Alert as Government Unveils £65 Million Farm Support Package
Reform UK Unveils Plan to Cut Welfare Spending by More Than £50 Billion a Year
Prime Minister Andy Burnham Praised Extinction Rebellion for Doing a 'Great Service'
UK Wildfire Phone Alert Triggers Backlash as Users Switch Off Emergency Warnings
Heathrow Roads Reopen After Burst Water Main Floods Access to Terminals 2 and 3
Former NBA Players Enes Kanter Freedom and Royce White Say They Will Enter 2027 WNBA Draft
Former Cambridge Professor Jason Arday Found Dead Days After Resigning Amid Plagiarism Row
US Appeals Court Rules AI Agent's Website Actions Are Legally Attributed to the User
France's Constitutional Council Blocks Social Media Ban for Children Under 15
Liechtenstein Changes Royal Succession Rules to Allow Women to Inherit the Throne
Women Allege Rape and Sexual Abuse at British Army College for Teenage Recruits
Minnesota: Two independent investigators posed as Muslims (one wearing a burqa) and showed how they could vote in elections without identification.
UK Prime Minister Andy Burnham Takes Regional Tour to Highlight Local Infrastructure and Environmental Problems
×