London Daily

Focus on the big picture.
Monday, Jun 29, 2026

What Everyone Can Learn from Black Women About Beauty

What Everyone Can Learn from Black Women About Beauty

Ask any Black woman who inspires her when it comes to beauty and she will likely rattle off a list dotted with plenty of older dames. Like the legendary Diana Ross: This woman is 76 years old and looks like she just stepped offstage with The Supremes. Singer Grace Jones might as well be a vampire, slaying at 72 with her signature androgynous look.

And then there’s actress Cicely Tyson, who, at 95 (!), was stepping out and dazzling on red carpets as recently as January. Insert the ubiquitous and beloved (if not *entirely* factually accurate) “Black don’t crack!”

That’s not to say these women haven’t aged at all. It just means we don’t care that they have. Because while most of the world is obsessed with youth-and figuring out how to look like they just came out of the womb-reverence for “over-the-hill” gals is a crucial part of Black girl magic.



Think about it with me: I’ve never heard any of my white friends reference stars like Helen Mirren, Meryl Streep, or Goldie Hawn (who all look great, for the record) as their beauty muses. And no shade to my white friends-my point is just that Black women approach beauty in a pretty special (and pretty inspiring, in my not-so-humble opinion) way.

Part of that is about celebrating each other regardless of age-or skin tone or hair texture or body type. Part of it is that we don’t stress over what everyone else thinks. And the other part is that our overall beauty POV transcends the physical to go much deeper. Let me attempt to overexplain.



Our Dianas, Graces, Cicelys: they represent a form of transgenerational pride that works to remind us that Black is, has always been, and will forever be beautiful. “So much of beauty culture in the Black community is passed down from generation to generation,” says Brooke DeVard Ozaydinli, 31, host of the award-nominated podcast Naked Beauty. “Those are the women our grandmothers and mothers looked up to.” So we do too.

I can’t pinpoint when this shared esteem started, but my gut tells me it’s always been this way. It certainly revved up during the Civil Rights movement in the 1960s, as the Black community publicly embraced its pride for our brilliance and, yes, our beauty. And learning to love the skin we’re in has always been an imperative, since society at large definitely wasn’t doing it for us.

                                        

Ozaydinli says that the Black women she chats with often say, “I feel more beautiful as I gain more experiences, as I become more confident, and as I’ve learned who I am.” And she agrees, adding, “I’d like to think that that’s universal, but I think for Black women, it may be even deeper because our journey of tapping into who we are takes a bit longer. We don’t have as many signals from the mainstream about how to do it.”

In fact, I’d argue that that’s why self-care has consistently been at the center of Black women’s beauty rituals. I know I wasn’t the only little girl whose mother and grandmother reminded her to never set foot outside of the house looking ashy, because moisturizing my body wasn’t just about keeping it looking good; it was a personal and public act of love for my own brown skin.

Before you ask, it’s not just us Black 30+somethings (I’m a loud and proud 38, thankyouverymuch) who take inspo from all this inherited history. Naima Brown, a 21-year-old student at New York University, cosigns. “I’m not sure if I would say, ‘I love this hairstyle that Angela Bassett is wearing, let me go get that exact look,’” she says. “But I do know how legendary these icons are and how timeless their talent and beauty are. And I’m directly and indirectly inspired by that to take care of myself too.”



Of course, this prolonged trek to self-assured dopeness isn’t a breeze. Society’s (still) narrow beauty standards mean the vast beauty of Blackness isn’t often celebrated. And when it is, it’s usually with a stereotypical iteration of our beauty-with, say, an ad campaign that showcases only fair-skinned Black women with soft curls or a photo-shoot series that does the polar opposite, featuring only Black women with deep skin tones and kinky hair. There’s no diversity in this diversity.

Oh, and beyond imagery, there are actual laws aimed at dimming our light. Did you know it’s perfectly legal in more than 40 states to discriminate against the way our hair naturally grows out of our heads *and* the ways in which it’s styled? Facts, and not the fun kind. When our Blackness is consistently and systematically disregarded (or appropriated), we have no choice but to validate each other. Which is exactly why mantras like “Black is beautiful” and “Black girl magic” are so necessary-to remind us who the fuck we are.

                                        

“Black women have always had to create their own beauty standards because when you’re not supported by and reflected in mainstream culture, you develop your own subculture,” explains Ozaydinli.

In doing so, we’ve also managed to approach consumerism in a savvy way. Until recently, and despite our buying power, the beauty industry wasn’t focused on creating products for our specific needs. Enter: Black women becoming masters of DIY and just plain figuring it out. We had to mix several foundations together to get the right hue and concoct potions that have been passed down to clear up hyperpigmentation.



The lack of readily available goods coupled with our subculture of self-proclaimed awesomeness is why we’re much more interested in enhancing-not transforming-our looks. Translation: We know we’re stunning. You don’t have to tell us, because we tell each other. (But if you’ve got products that will build on all this awesomeness, then I’ll take one of each. Thanks!)

Perhaps the liveliest way in which we intersect with beauty is something I like to call our love language. There’s nothing like a Black woman complimenting another Black woman.

“There’s just this understanding amongst me and my Black girlfriends that we’re all in this together,” Brown says. “And I think it’s one of the many ways that we support each other—by gassing each other up.”

Black women will literally go out of their way to love on another sistah. We will cross the street if we see a complete stranger with poppin’ curls and need to know what products she’s using. The interaction usually commences with the celebratory cry of “Yesssss, sis! Your hair is everything!” and blossoms from there.

“I don’t know if there’s that sense of camaraderie amongst other groups of women,” Ozaydinli says. “We are like this village: We share secrets with each other and aren’t shy about doing so.”

In a time of such overwhelming racial unrest, we need our village more than ever. And honestly, everyone could use this level of TLC. Because while our unique beauty ethos is distinctly rooted in the Black woman’s experience, that doesn’t mean it can’t inspire others.

So I’ll leave off by asking all women to stop stressing, especially about aging. And to think about how the power of celebrating your overall dopeness might just be the biggest beauty secret there is.

Newsletter

Related Articles

0:00
0:00
Close
UK Launches New Measures to Improve Safety Standards in Night-Time Venues
UK Tightens Import Rules for Low-Value Parcels to Support Domestic Retailers
UK Launches £85 Million Obesity Care Programme Targeting Early Intervention Projects
UK Commits Up to $26 Million to Ebola Response in Democratic Republic of Congo
Security Industry Authority Flags Safety Failures in Night-Time Economy Inspections
Cambridge South Railway Station Opens After £250 Million Investment
UK Moves to Close Import Duty Loophole for Small Parcels by 2028
UK Invests £85 Million in Projects to Transform Obesity Care
Berkeley Group Warns London Housebuilding Falling Far Short of Demand
UK Council Tax Arrears Rise to £9.3 Billion Amid Ongoing Household Financial Strain
Markets Watch Political Transition as Andy Burnham Emerges as Labour Leadership Frontrunner
Extreme Heat Raises Long-Term Risks for UK Inflation and Productivity, Analysts Warn
UK Health Alerts Extended as Record June Heatwave Grips England
UK Parliament Faces High-Stakes Week of Spending, Security and Industrial Legislation
UK Repeals Vagrancy Act Ending Criminalisation of Rough Sleeping in England and Wales
GB News Pundit Charged With Fraud Over Alleged Conduct as Former Labour Adviser
Reform UK Gains Parliamentary Visibility in First Senedd Opposition Appearance
Metropolitan Police Arrest Man on Suspicion of Attempted Murder After London Car Incident
Ocado Chief Executive Tim Steiner Faces Scrutiny Over £100 Million Remuneration Package
British Chambers of Commerce Downgrades UK Growth Outlook to 0.9 Percent for 2026
Nottingham University Hospitals Maternity Failings Trigger Renewed Calls for Public Inquiry
Severe Heatwave Disrupts UK Transport Networks and Strains Public Services Across England
Labour Leadership Transition Raises Prospect of Andy Burnham Becoming UK Prime Minister
UK Government Confirms Further Medicine Price Concessions for Community Pharmacies in June
British Chambers of Commerce Calls for Public Procurement Reform to Boost Regional Growth
Thousands Mark Armed Forces Day Across the United Kingdom With National Parades and Flypasts
Man Arrested in Ealing on Suspicion of Attempted Murder After Vehicle Ramming Incident Injures Five
Cambridge South Station Opens With £250 Million Investment to Strengthen Life Sciences Corridor
UK Heat-Health Alerts Extended Across England as High Temperatures Persist
Thames Water and Energy Operators Warn of Peak Demand Risks During UK Heatwave
Government Conference Highlights Push for Evidence-Led Policy Across UK Public Sector
Insolvency Service Reports Improved Confidence in UK Insolvency System
Security Industry Authority Finds Widespread Safety Failures in UK Night-Time Economy
Nigel Farage Expands Anti-WHO Campaign Into United States With New Lobbying Structure
Home Secretary Seema Mahmood Unveils New Safe Routes Plan for Asylum Seekers
UK Government Warns of Peak Electricity and Water Pressure Amid Ongoing Heatwave
New Nuclear Plant in Wales Named Gwyndod Power Station as Energy Strategy Advances
UK Announces First Major Hydropower Projects in Four Decades to Expand Renewable Capacity
Thirteen Men Charged in Major UK Sexual Abuse Case as Investigation Continues
UK Launches Cross-Sector Climate Security Taskforce Linking Environment and National Security
UN Secretary-General António Guterres Calls for Urgent Global Methane Emissions Cuts in London
World Bank Approves $1 Billion UK-Backed Financing Package for Ukraine Recovery
UK Pledges Emergency Aid and Rescue Team Deployment to Earthquake-Hit Venezuela
Bank of England Holds Interest Rates at 3.75 Percent for Fourth Straight Meeting
Record-Breaking Heatwave Puts Strain on UK Health Services and Energy Networks
London Ambulance Service Sees Record Emergency Demand as Heatwave Intensifies
British Chambers of Commerce Warns of Prolonged Weak Investment Climate Through 2027
Bank of England Holds Interest Rates as Inflation Risks Persist
UK Construction Sector Faces One Percent Contraction Amid Cost and Investment Pressures
Former DUP Leader Sir Jeffrey Donaldson Convicted of Sexual Offences
×