London Daily

Focus on the big picture.
Saturday, Sep 20, 2025

‘We have to be seen to be believed’: the endurance of the royal tour

‘We have to be seen to be believed’: the endurance of the royal tour

For the British monarchy the global jaunt is key to maintaining precious media coverage – even if it is dull, or worse, embarrassing

Royal tours have long been a central feature of monarchical life. It’s what they do. As the Queen says: “We have to be seen to be believed.”

Medieval monarchs toured their realms obsessively in order to show they were still alive. It also helped keep their populations in order and allowed them to display their magnificence and power. Henry II’s legs grew bandy as he rode continuously across France, England and Ireland in the 12th century. Elizabeth I’s tours, 400 years later, wended their way round the country: she spoke to ordinary folk encountered en route and accepted gifts from the burghers of the towns that she and her 300-wagon baggage train passed through.

George IV laced himself into tight-fitting corsets and wore flesh-coloured stockings under his kilt on his official visit to Edinburgh in 1822, and Queen Victoria’s coachman drove a press party off the road when they encroached too close to the royal tourists in the Highlands in the 1840s. As Victoria retreated into privacy after Albert’s death – which brought a wave of republicanism in consequence – the future prime minister Lord Salisbury wrote warningly: “Seclusion is one of the few luxuries in which royal personages may not indulge … loyalty needs a life of almost un-intermitted publicity to sustain it.”

In the present day, what William and Kate were doing last week on their tour of the Caribbean was exposing themselves to both adulation and scrutiny, just like all their predecessors. When Victoria opened a working men’s college in the East End of London late in 1887 she told the same Lord Salisbury she had been subjected to “a horrid noise, quite new to the Queen’s ears, ‘booing’ she thinks it is called”. Yet that same summer she was greeted by cheering crowds at her golden jubilee celebrations.

Nowadays royal tours are almost invariably accompanied by a large cadre of the media, royal correspondents, royal watchers, magazine writers, photographers and camera crews – and that’s just from the UK. Add in the local media (often juiced with a level of snarkiness rarely indulged in by the Brits) and it is often a huge entourage which rarely these days indulges in outright reverence for the royal personages.

The media goes on such tours first because there may be some newsworthiness to them, as there turned out to be last week; second, to view the royals at close range in a way that’s not normally possible – to see what they are like in person, maybe even speak to them; and third, to test the water for their popularity. The royals also do the last: the palace is assiduous in discreet polling when planning the trips in great detail, which is one reason why the missteps in the Caribbean were unusual.

Newsworthiness is crucial in determining coverage. Royal trips are expensive for media organisations so they need at least the prospect of getting something out of them. One demonstration beats a dozen trips to an organic farm, as Prince Charles has discovered now his tours have waned in popularity: not another bloody rainforest. Too routine, too repetitive, too worthy, too dull.

Queen Elizabeth II inspects men of the newly renamed Queen’s Own Nigeria Regiment, Royal West African Frontier Force, at Kaduna Airport, Nigeria, during her Commonwealth Tour in 1956.


The Camelot fairytale myth can only take you so far: even William, on whom with his wife and children so many hopes of monarchists rest, is not as glamorous as was once made out. “He’s just another middle-aged bald bloke in a suit,” as one cameraman once said to me.

The royals also have to play ball: show themselves, make themselves available, give a good photo opportunity to illuminate the day’s events. Charles’s well-known aversion to donning another funny hat presented by the locals and his propensity to turn his back or scowl at photographers has had an effect on his popularity and the coverage of issues he feels strongly about. It may seem trite for the media to behave in this way, but a good photograph or film sequence on the news at least has the possibility of showing the royals both at work and highlighting serious concerns for the few issues they are allowed to talk about.

Journalists need staged events on royal tours, which is partly why the unstaged and unexpected enliven the day. After long hours spent corralled behind velvet roped barriers, grimly patrolled by equally bored policemen, iron tends to enter the soul. I once spent a freezing cold six hours on a pavement in Manhattan waiting for the 30 seconds during which Charles was visible heading to open a memorial garden for the British victims of 9/11. He didn’t smile and neither did we. Glamorous it ain’t.

So, pragmatically, a demo is good for business and opens up issues which otherwise might be ignored or underplayed. So it was last week with the calls for Jamaica and other islands to become republics. It is almost as if the protesters expect the royals to hang on to the realms for grim death, like George III and the American colonies 250 years ago. It isn’t going to happen: the royals have long honed the line that it’s up to the populations themselves to decide how they want their countries to be run. Even George was reconciled to that. So, if the 15 realms want to become republics, that’s fine, up to them, as William said. We can still be friends.

The question of reparations for slavery is also beyond the royals’ pay grade. It really is a matter for governments to negotiate and the issue spreads much wider and is more tangled and complicated than the monarchy’s own wealth. Will India want the Koh-i-Noor diamond back, ceded to Britain at the end of the Sikh wars and the conquest of the Punjab in 1849 and now set in one of the crowns? I don’t see why not (perhaps they could let us have it back for occasional coronations) but should it go to the descendants of the Mughal emperors who originally owned it, to Pakistan or to Narendra Modi’s Hindu Nationalist current government? It is a legacy of empire.

For better or worse, royal tours are not going to end any time soon. If they do, the monarchy will have lost much of its raison d’etre.

Newsletter

Related Articles

0:00
0:00
Close
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders Third Lethal Strike on Drug-Trafficking Vessel as U.S. Expands Maritime Counter-Narcotics Operations
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
Why Google Search Is Fading and AI Is Taking Its Place
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Federal Judge Dismisses Trump’s Fifteen-Billion-Dollar Suit Against New York Times, Orders Refile
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
DeepSeek Claims R1 Model Trained for only $294,000, Sparking Global Debate Over China’s AI Capabilities
SoftBank Vision Fund to Cut Nearly Twenty Percent of Staff in Bold AI Strategy Shift
Intel’s Next-Gen Manufacturing Gets a Lifeline from Nvidia’s Strategic $5B Deal
Erika Kirk Elected CEO of Turning Point USA After Husband Charlie Kirk’s Assassination
Massive Strikes in France Pressure Macron and New PM on Austerity Proposals
Trump Seeks Supreme Court Permission to Remove Fed Governor Lisa Cook
Hillary Clinton’s Reckless Rhetoric Fuels Division After Charlie Kirk’s Assassination
NASDAQ Rises to Record as Intel Soars More Than 20%, Nvidia Gains 3%
Nvidia’s $5 Billion Bet on Intel Reshapes AI Hardware Landscape
Trump and Starmer Clash Over UK Recognition of Palestinian State Amid State Visit
Trump’s Quip on Biden and Google Lawsuit Revives Debate Over Antitrust Legacy
Macron and his wife to provide 'scientific photographic evidence' that she is a real woman
US Tech Giants Pledge Billions to UK AI Infrastructure Following Starmer's Call
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
DeepMind and OpenAI Achieve Gold at ‘Coding Olympics’ in AI Milestone
SEC Allows Public Companies to Block Investors from Class-Action Lawsuits
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Federal Reserve Cuts Rates by Quarter Point and Signals More to Come
Effective and Impressive Generation Z Protest: Images from the Riots in Nepal
European manufacturers against ban on polluting cars: "The industry may collapse"
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Trump: Cancel quarterly company reports and settle for reporting once every six months
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
US Launches New Pilot Program to Accelerate eVTOL Air Taxi Deployment
Christian Brueckner Released from German Prison after Serving Unrelated Sentence
World’s Longest Direct Flight China Eastern to Launch 29-Hour Shanghai–Buenos Aires Direct Flight via Auckland in December
New OpenAI Study Finds Majority of ChatGPT Use Is Personal, Not Professional
Hong Kong Industry Group Calls for HK$20 Billion Support Fund to Ease Property Market Stress
Joe Biden’s Post-Presidency Speaking Fees Face Weak Demand amid Corporate Reluctance
Charlie Kirk's murder will break the left's hateful cancel tactics
Kash Patel erupts at ‘buffoon’ Sen. Adam Schiff over Russiagate: ‘You are the biggest fraud’
Homeland Security says Emmy speech ‘fanning the flames of hatred’ after Einbinder’s ‘F— ICE’ remark
Charlie Kirk’s Alleged Assassin Tyler Robinson Faces Death Penalty as Charges Formally Announced
Actor, director, environmentalist Robert Redford dies at 89
The conservative right spreads westward: a huge achievement for 'Alternative for Germany' in local elections
JD Vance Says There Is “No Unity” with Those Who Celebrate Charlie Kirk’s Killing, and he is right!
Trump sues the 'New York Times' for an astronomical sum of 15 billion dollars
Florida Hospital Welcomes Its Largest-Ever Baby: Annan, Nearly Fourteen Pounds at Birth
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
×