Meta CEO Mark Zuckerberg has launched a bold campaign to challenge Apple’s dominance in mobile technology, signaling a new era of rivalry between the two tech giants.

Declaring a strategic war on the iPhone, Zuckerberg is reportedly investing heavily in Meta’s own hardware ecosystem, including alternative app platforms and augmented reality devices.

The move underscores Meta’s intent to bypass Apple’s control over mobile distribution and redefine the future of user interaction beyond iOS.