Nvidia is cutting prices on its RTX 50-series graphics cards after sales slowed and inventories piled up
Oversupply and slow retail sales prompt expected price adjustments across RTX 50 GPUs, with changes anticipated within August
Nvidia is reportedly planning significant price reductions for its GeForce RTX 50 series graphics cards in response to an ongoing inventory surplus and reduced terminal sales.
Industry sources indicate that the company and its board partners are grappling with stock levels that exceed projected demand, particularly for higher-end models such as the RTX 5090 and 5080.
Market analysis shows that shipments of RTX 50 series GPUs have continued at a steady pace, despite a decline in retail velocity.
This has led to increased inventory pressure across distribution channels.
The RTX 5070, which is already available below its official manufacturer suggested retail price (MSRP), is expected to be replaced by the RTX 5070 Super variant featuring 18GB of VRAM.
Historical trends suggest that the move may mirror Nvidia's approach with the RTX 4070 series, where the Super model effectively phased out the base version.
Consumers have reported difficulties obtaining RTX 5090 and 5080 GPUs at or near MSRP, with many units only available through aftermarket add-in-board (AIB) partners at elevated price points.
Founders Edition models remain limited in availability, further complicating efforts to meet demand at suggested retail levels.
Retail prices for the RTX 5090 have reportedly exceeded $3,000 in some markets, while the official MSRP remains substantially lower.
There are currently no indications that the RTX 5060 Ti or a potential 5060 Ti Super with expanded VRAM are slated for similar price adjustments.
Mid-tier and entry-level models such as the 5070 and below are presently among the few cards accessible near MSRP, reflecting comparatively higher sell-through rates at lower price points.
Amid ongoing consumer frustration over perceived price-to-performance imbalances, industry expectations are aligned around broader price reductions throughout August 2025.
Observers note that these adjustments may influence both wholesale and retail pricing tiers, with potential ramifications for competitors in the discrete GPU market.
Industry sources indicate that the company and its board partners are grappling with stock levels that exceed projected demand, particularly for higher-end models such as the RTX 5090 and 5080.
Market analysis shows that shipments of RTX 50 series GPUs have continued at a steady pace, despite a decline in retail velocity.
This has led to increased inventory pressure across distribution channels.
The RTX 5070, which is already available below its official manufacturer suggested retail price (MSRP), is expected to be replaced by the RTX 5070 Super variant featuring 18GB of VRAM.
Historical trends suggest that the move may mirror Nvidia's approach with the RTX 4070 series, where the Super model effectively phased out the base version.
Consumers have reported difficulties obtaining RTX 5090 and 5080 GPUs at or near MSRP, with many units only available through aftermarket add-in-board (AIB) partners at elevated price points.
Founders Edition models remain limited in availability, further complicating efforts to meet demand at suggested retail levels.
Retail prices for the RTX 5090 have reportedly exceeded $3,000 in some markets, while the official MSRP remains substantially lower.
There are currently no indications that the RTX 5060 Ti or a potential 5060 Ti Super with expanded VRAM are slated for similar price adjustments.
Mid-tier and entry-level models such as the 5070 and below are presently among the few cards accessible near MSRP, reflecting comparatively higher sell-through rates at lower price points.
Amid ongoing consumer frustration over perceived price-to-performance imbalances, industry expectations are aligned around broader price reductions throughout August 2025.
Observers note that these adjustments may influence both wholesale and retail pricing tiers, with potential ramifications for competitors in the discrete GPU market.
