London Daily

Focus on the big picture.
Friday, Feb 27, 2026

Vaping: Free e-cigarettes to be handed out in anti-smoking drive

Vaping: Free e-cigarettes to be handed out in anti-smoking drive

One million smokers will be given a free vaping starter kit to encourage them to give up tobacco products.
Pregnant women will also be offered up to £400 to stop smoking as part of a package of measures in England unveiled by the government on Tuesday.

A consultation will be launched on compelling cigarette manufacturers to put advice on quitting inside packs.

But charities have warned swapping cigarettes for vapes is "nowhere near sufficient" in tackling addiction.

The government has committed to getting smoking rates in England below 5% by 2030.

The plans also include a crackdown on underage and illicit vape sales.

Almost one in five smokers in England will receive a kit alongside behavioural support, the government said.

In a speech on Tuesday, health minister Neil O'Brien described the free vape policy - dubbed "swap to stop" - as the first of its kind in the world.

"Up to two out of three lifelong smokers will die from smoking. Cigarettes are the only product on sale which will kill you if used correctly," he said.

Mr O'Brien also ruled out raising the minimum age for the sale of cigarettes from 18.

Instead, policies will focus on "helping people to quit" rather than imposing bans, he said.

Last year, a major review led Dr Javed Khan called for the minimum age to be increased by one year, every year "until no one can buy a tobacco product in this country".

MPs from the all-party parliamentary group on smocking and health have previously recommended hiking the age of sale to 21.

It is estimated that 9% of women still smoke during pregnancy in England, and the government says local trials indicate that financial incentives and behavioural support can be effective.

The Department of Health and Social Care (DHSC) said it would set out details on how this scheme will work "in due course".

Local authorities are being invited to join the first wave of areas taking part in the free vape policy, before a larger national scheme is rolled out over the next two years.

Officials estimate it will cost around £45m and is set to be funded from the health department's budget, but administered by local authorities.

Deborah Arnott, chief executive of the Action on Smoking and Health campaign, said the policy announcements are "welcome steps in the right direction".

But she warned the moves are "nowhere near sufficient" as the target date for England becoming "smoke free" by 2030 nears.

She said: "Vapes increase smokers' chances of successfully quitting, as do vouchers for pregnant smokers, so these are welcome steps in the right direction, but they are nowhere near sufficient."

Sarah MacFadyen, from charity Asthma and Lung UK, said tackling addiction was more complex than just swapping cigarettes for vapes, saying "what smokers need is stop smoking services offering personalised support".

In 2019, ministers pledged to end smoking - defined as getting rates below 5% - by the end of the decade. As of 2021, smoking prevalence in England was 13%, the lowest on record.

But a review of the 2030 target published last year warned it will be missed by at least seven years without further action.

Its author, Dr Khan, called for a range of new measures, including a ban on smoking at outdoor spaces such as beaches and beer gardens.

The same report recommended promoting vaping as an alternative to tobacco, but said e-cigarettes are not a "silver bullet" or "totally risk free".

While the government wants to encourage adult smokers to swap cigarettes for vapes, there are concerns about the rising popularity of the products among children.

NHS figures released last year revealed 9% of secondary school pupils use a vape regularly or occasionally, including almost one in five 15 year olds.

The government announced earlier this week it is setting up a new trading standards enforcement squad to crack down on vapes being sold illegally to under-18s.

A full consultation on how young people can be discouraged from taking up the habit is also being launched on Tuesday.

Other countries are taking different approaches to e-cigarettes and smoking - with many countries banning vaping, including Thailand, Sri Lanka, Mexico, Iran, India and Argentina.

According to the Australian government website, it is illegal to possess or use any nicotine vaping products without a prescription from a doctor. It is also illegal to smoke cigarettes and e-cigarettes in enclosed public places such as trains, planes and buses.

Meanwhile, Turkey has banned the sales of e-cigarettes although it is not actually illegal to vape in the country.
Newsletter

Related Articles

0:00
0:00
Close
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
FTSE 100 Reaches Fresh Record Highs as Major Share Buybacks and Earnings Lift London Stocks
So, what's happened is, I think, government policy, not just under Labour, but under the Conservatives as well, has driven a lot of small landlords out of business.
Larry Summers, the former U.S. Treasury Secretary, is resigning from Harvard University as fallout continues over his ties to Jeffrey Epstein.
U.S. stocks ended higher on Wednesday, with the Dow gaining about six-tenths of a percent, the S&P 500 adding eight-tenths of a percent, and the tech-heavy Nasdaq climbing roughly one-and-a-quarter percent.
From fears of AI-fuelled unemployment to Big Tech's record investment, this is AI Weekly.
Apple just dropped iOS 26.4.
US Lawmakers Seek Briefing from UK Over Reported Encryption Order Directed at Apple
UK Business Secretary Calls on EU to Remove Trade Barriers Hindering Growth
Legal Pathways for Removing Prince Andrew from Britain’s Line of Succession Examined
PM Netanyahu welcome India PM Narendra Modi to Israel
Shadow Diplomacy: How Harry and Meghan’s Jordan Trip Undermines the Monarchy
Sir Jim Ratcliffe, co-owner of Manchester United, comments on immigration in the UK.
Bill Gates, the UN and the WEF are attempting to construct "a giant digital gulag for all of humanity" via digital ID, CBDCs and vaccine passport infrastructure.
Britain’s Channel Crisis: Paying Billions While the Boats Keep Coming
Downing Street’s Veteran Deception Scandal
UK HealthCare Expands ‘Food as Health’ Initiative Statewide to Tackle Chronic Illness in Kentucky
Leonardo Chief Says UK Set to Decide on New Medium Helicopter Programme
UK Slows Chagos Islands Agreement After Concerns Raised in Washington
European and UK Stock Markets Reach Fresh Highs as Banks and Miners Lead Rally
UK Government Insists Chagos Islands Negotiations Continue After Minister’s ‘Pause’ Remark
No Confirmed Deal for Engie to Acquire UK Power Networks Amid Market Speculation
UK Reaffirms Updated Entry Requirements for Travellers as of February 25, 2026
General Atlantic to sell equity stake in ByteDance, valuing the company at $550 billion
German Chancellor Friedrich Merz Secures Pledge from China for Greater Imports of Quality Goods
Lord Mandelson Condemns Arrest as Driven by ‘Baseless Suggestion’ He Would Flee Abroad
Former UK Ambassador Released on Bail Following Arrest in Epstein-Linked Investigation
UK Parliament Orders Release of Former Prince Andrew’s Government Vetting Files
Reddit Fined £14 Million by UK Regulator Over Failures in Age Verification Controls
UK Moves to Tighten Regulation of Netflix, Disney+ and Prime Video Under New Media Rules
British Woman Who Reported Rape in Hong Kong Faces Possible Prosecution
'Christianity is the religion that has made this country great.'
Man Receives Parking Ticket 38 Years After Offense: ‘City Officials Said It’s Legitimate’
Woman Receives Gift Card for Christmas – Discovers It Is ‘Worth’ 63,000,000,000,000,000 Pounds
UK Sanctions New Zealand Insurer Maritime Mutual Following Allegations Over Russian Oil Cover
Reform MP Danny Kruger Condemns UK’s ‘Unregulated Sexual Economy’ in Call for Tougher Controls
The Show Must Go On: Prince William and Kate Middleton Shine at the BAFTAs Amid Andrew’s Arrest
UK Sanctions Russian ‘Illicit Oil Traders’ After Email Blunder Exposes Sanctions Evasion Network
Russia Amplifies Baseless Claims That UK and France Plan to Arm Ukraine with Nuclear Weapons
UK Imposes Sanctions on Two Georgian Television Channels Over Alleged Russian Disinformation
×