London Daily

Focus on the big picture.
Sunday, May 11, 2025

UK weighs plan to drive down energy demand as winter looms

UK weighs plan to drive down energy demand as winter looms

Ministers are concerned about browbeating Brits with energy demands so soon after tough COVID measures.
Liz Truss’ ministers don’t like telling Brits what to do — but measures to cut energy demand are being actively considered in her government as winter fast approaches.

With concern mounting over U.K. energy security, the risk of shortages, and the huge cost to the government of its support plans, Truss' ministers — instinctively way of state intervention — have been considering options to drive down usage, officials said.

One U.K. official said the question of demand reduction was a “continuing discussion” within government and that any measures would most likely be targeted at businesses rather than consumers.

Despite announcing a multibillion-pound market intervention to reduce soaring household and business energy bills, Truss — whose government has this week been gripped by an economic crisis — has so far refused to countenance the kind of rationing measures enacted by the EU and many member countries in response to soaring costs and supply fears.

The European Commission has asked member countries to cut gas demand by 15 percent and energy ministers will meet Friday to decide on new proposals to cut peak-hour electricity demand by 5 percent. No such measures have been announced by the U.K.

Energy analysts and MPs have called on the Truss administration to consider options including an information campaign targeted at households and businesses; obligations on landlords and households to reduce demand; or specific energy-saving targets — either voluntary or mandatory — for businesses.

A mass public information campaign — like those seen in other European countries including Germany which has outlined energy-saving tips for households — has not been completely ruled out. However, the U.K.’s new crop of libertarian-leaning senior ministers is concerned about browbeating the population into changing its behavior, so soon after the major restrictions on personal freedoms imposed during the COVID-19 pandemic.

Ed Birkett, head of energy and climate at the center-right think tank Onward — which has called for a demand-reduction strategy, including a public awareness campaign — said that while it is “understandable” ministers are reluctant to tell people to ration energy, the situation is too serious for the government not to act.

“Ministers might not want energy rationing but, in the event of shortages, it's the law of the land. Industrial and business customers would be turned off first, and then households would start to be cut off,” Birkett warned.

“It's much better to cut energy demand in a coordinated way, rather than resorting to emergency rationing measures. Those kind of emergency disconnections would have a negative impact on growth, as businesses and households wouldn't know when their energy supply would be on or off.”

Lower energy demand would also be likely to drive down the wholesale price of gas and electricity, thus limiting the cost of the government’s plans to cap average household bills at £2,500 for two years and effectively halve businesses’ energy costs for six months.

It is estimated that the final costs of the consumer plan could be as high as £150 billion over two years, while the business plan could cost between £25 billion and £40 billion. The final impact of both on the public finances will depend upon fluctuations in the wholesale price of energy.

“The price cap means that government is now on the hook for a big share of our energy bills,” said Adam Bell, head of policy at the Stonehaven consultancy and a former government adviser on energy. “Investing in reducing demand now could radically reduce this enormous liability.”

U.K. ministers have also noted demands from some Conservative MPs for more action on demand reduction, with some fearing that generous government help with energy bills will mean consumers and businesses use more energy, threatening the country’s supply.

Paul Maynard, MP for Blackpool North and Cleveleys warned earlier this month that trying to “subsidize consumption without also trying to reduce demand” would “cause immense risk of blackouts come this winter.”

Business and Energy Secretary Jacob Rees-Mogg believes that, with energy bills still twice as high as they were this time last year, domestic consumers are likely to reduce demand without the need for any government intervention. But he is more open to measures aimed at reducing businesses’ energy usage, the U.K. official said.

The tricky politics of suggesting a reduction in energy use — particularly at a time when the government's poll ratings are in free fall — will also be weighing on the minds of British ministers.

In 2013, then-Prime Minister David Cameron was forced to issue a clarification after his spokesperson suggested Brits might want put on a sweater to help lower their energy bills.
Newsletter

Related Articles

0:00
0:00
Close
Trump's Upcoming Visit to Gulf Nations: Investment and Security at the Forefront
Rodrigo Duterte Awaits Trial at The Hague. Next week he might be elected mayor of his hometown
Trump fires director of U.S. Copyright Office, sources say
Retired British police officer arrested over ‘thought crime’ tweet
Cardinal Robert Prevost Elected as Pope Leo XIV, Marking a Historic Papacy
Newark Mayor Ras Baraka Arrested at ICE Facility Amid Congressional Visit
India-Pakistan conflict may be first test for Chinese military tech
Bill Gates Announces Plan to Wind Down Philanthropic Foundation and Disperse Wealth
Historic Papal Conclave Set to Commence in Rome
Huge Copper, Gold, and Silver Discovery in Argentina and Chile — But the Profits Go Abroad
Prince Harry is pleading for reconciliation — but the royals are just as sick of his victimhood as everyone else
The Road to Freedom: She Protested Putin, Escaped House Arrest, and Survived a 2,800-Kilometer Journey
OpenAI's Flip-Flop: No Longer Going Commercial, Back to Nonprofit, After Musk Lawsuit and Backlash
“Trump Supporter” Aims to Bring a MAGA-Style Shift to Romania
First From China: Zhao Xintong Wins the Snooker World Championship
Nvidia Faces Billion-Dollar Losses – Warns: China Is on Its Way to Becoming an AI Superpower
Trump Rules Out Third Term, Names JD Vance and Marco Rubio as Potential Successors
Mexico Says ‘No’ to U.S. Troops: President Sheinbaum Rejects Trump’s Offer to Fight Cartels
Nigel Farage’s Reform UK Storms the Map, Wrecking the Two-Party Monopoly
DOGE: Reimagining Government Operations with AI
Common Sense Returns to Britain's Legal System: UK Supreme Court Declares a Woman Is… a Woman
Beijing Says U.S. Is ‘Reaching Out’ for Tariff Talks Amid Soaring Trade Tensions
U.K. Court Rejects Prince Harry’s Final Appeal Over Police Security
Prince Harry’s Heartfelt Outburst Rocks the Royal Family
Trump Shares AI-Generated Image of Himself as… Pope, Prompting Outrage Reaction
Transgender Swimmer Secures Five Gold Medals at U.S. Masters Championship
Prince Harry: “I Want Reconciliation with My Family”
Germany's Alternative für Deutschland (AfD) party has now been officially labeled “right-wing extremist” by the federal office for the so-called “protection of the constitution.”
Amazon Launches Satellite Internet Service Amidst Competition with SpaceX
Transformative Changes in Women's Wrestling: The Rise of WWE Superstars
The Rush to the White Gold: Global Investment Surge in Natural Hydrogen Exploration
This is a day in Spain without electricity and internet
Reform UK Surprises in British Elections, Challenging Traditional Two-Party System
180-Year-Old Christian University in South Carolina Announces Closure Due to Unmet $6 Million Fundraising Goal
Brazilian Woman Jailed for Fourteen Years for Writing “You Lost, Idiot” on Statue During Protest
Trump Administration Removes National Security Adviser Mike Waltz Amid Signal Chat Controversy
Dutch Politician Eva Vlaardingerbroek Receives Spyware Threat Alert from Apple
Paramount Board Considers Settlement in Trump’s $20 Billion Lawsuit Over "60 Minutes" Interview
U.S. Economy Shrink in Trump’s First Quarter as Tariff Policy Raises Questions
Deadline Looms for RTS Meter Replacement: Hundreds of Thousands at Risk of Heating Disruption
Sweden Grapples with Deadly Gun Violence: Suspect Arrested After Three Young Men Killed in Uppsala Hair Salon
Walz Reveals Why Harris Chose Him as Her Running Mate and Reflects on Democratic Losses
Spain Restores Power After Unprecedented Nationwide Blackout
Carney Secures Liberal Mandate in Canada’s Federal Election
Death Penalty Sought as Luigi Manion Pleads Not Guilty in CEO Murder Case
President Trump contacts Jeff Bezos after reports of Amazon considering listing tariff surcharges; company clarifies no such plan for main platform
Spain and Portugal Recover from Massive Blackout
Liverpool Clinches Record-Equalling 20th English League Title Under Arne Slot
Singapore Politicians Warn Against Foreign Interference in Election
Driver Ploughs into Vancouver Festival Crowd, Killing Nine
×