London Daily

Focus on the big picture.
Wednesday, Aug 13, 2025

UK weighs plan to drive down energy demand as winter looms

UK weighs plan to drive down energy demand as winter looms

Ministers are concerned about browbeating Brits with energy demands so soon after tough COVID measures.
Liz Truss’ ministers don’t like telling Brits what to do — but measures to cut energy demand are being actively considered in her government as winter fast approaches.

With concern mounting over U.K. energy security, the risk of shortages, and the huge cost to the government of its support plans, Truss' ministers — instinctively way of state intervention — have been considering options to drive down usage, officials said.

One U.K. official said the question of demand reduction was a “continuing discussion” within government and that any measures would most likely be targeted at businesses rather than consumers.

Despite announcing a multibillion-pound market intervention to reduce soaring household and business energy bills, Truss — whose government has this week been gripped by an economic crisis — has so far refused to countenance the kind of rationing measures enacted by the EU and many member countries in response to soaring costs and supply fears.

The European Commission has asked member countries to cut gas demand by 15 percent and energy ministers will meet Friday to decide on new proposals to cut peak-hour electricity demand by 5 percent. No such measures have been announced by the U.K.

Energy analysts and MPs have called on the Truss administration to consider options including an information campaign targeted at households and businesses; obligations on landlords and households to reduce demand; or specific energy-saving targets — either voluntary or mandatory — for businesses.

A mass public information campaign — like those seen in other European countries including Germany which has outlined energy-saving tips for households — has not been completely ruled out. However, the U.K.’s new crop of libertarian-leaning senior ministers is concerned about browbeating the population into changing its behavior, so soon after the major restrictions on personal freedoms imposed during the COVID-19 pandemic.

Ed Birkett, head of energy and climate at the center-right think tank Onward — which has called for a demand-reduction strategy, including a public awareness campaign — said that while it is “understandable” ministers are reluctant to tell people to ration energy, the situation is too serious for the government not to act.

“Ministers might not want energy rationing but, in the event of shortages, it's the law of the land. Industrial and business customers would be turned off first, and then households would start to be cut off,” Birkett warned.

“It's much better to cut energy demand in a coordinated way, rather than resorting to emergency rationing measures. Those kind of emergency disconnections would have a negative impact on growth, as businesses and households wouldn't know when their energy supply would be on or off.”

Lower energy demand would also be likely to drive down the wholesale price of gas and electricity, thus limiting the cost of the government’s plans to cap average household bills at £2,500 for two years and effectively halve businesses’ energy costs for six months.

It is estimated that the final costs of the consumer plan could be as high as £150 billion over two years, while the business plan could cost between £25 billion and £40 billion. The final impact of both on the public finances will depend upon fluctuations in the wholesale price of energy.

“The price cap means that government is now on the hook for a big share of our energy bills,” said Adam Bell, head of policy at the Stonehaven consultancy and a former government adviser on energy. “Investing in reducing demand now could radically reduce this enormous liability.”

U.K. ministers have also noted demands from some Conservative MPs for more action on demand reduction, with some fearing that generous government help with energy bills will mean consumers and businesses use more energy, threatening the country’s supply.

Paul Maynard, MP for Blackpool North and Cleveleys warned earlier this month that trying to “subsidize consumption without also trying to reduce demand” would “cause immense risk of blackouts come this winter.”

Business and Energy Secretary Jacob Rees-Mogg believes that, with energy bills still twice as high as they were this time last year, domestic consumers are likely to reduce demand without the need for any government intervention. But he is more open to measures aimed at reducing businesses’ energy usage, the U.K. official said.

The tricky politics of suggesting a reduction in energy use — particularly at a time when the government's poll ratings are in free fall — will also be weighing on the minds of British ministers.

In 2013, then-Prime Minister David Cameron was forced to issue a clarification after his spokesperson suggested Brits might want put on a sweater to help lower their energy bills.
Newsletter

Related Articles

0:00
0:00
Close
Trump Criticizes Goldman Sachs Over Tariff Cost Forecasts
Perplexity makes unsolicited $34.5 billion all-cash offer for Google’s Chrome browser
Kodak warns of liquidity crisis as debt obligations loom
Cristiano Ronaldo and Georgina Rodríguez announce engagement
Taylor Swift announces 12th studio album on Travis Kelce’s podcast after high-profile year together
South Korean court orders arrest of former First Lady Kim Keon Hee on bribery and corruption allegations
Asia-Pacific dominates world’s busiest flight routes, with South Korea’s Jeju–Seoul corridor leading global rankings
Private Welsh island with 19th-century fort listed for sale at over £3 million
JD Vance to meet Tory MP Robert Jenrick and Reform’s Nigel Farage on UK visit
Trump and Putin Meeting: Focus on Listening and Communication
Instagram Released a New Feature – and Sent Users Into a Panic
China Accuses: Nvidia Chips Are U.S. Espionage Tools
Mercedes’ CEO Is Killing Germany’s Auto Legacy
Trump Proposes Land Concessions to End Ukraine War
New Road Safety Measures Proposed in the UK: Focus on Eye Tests and Stricter Drink-Driving Limits
Viktor Orbán Criticizes EU's Financial Support for Ukraine Amid Economic Concerns
South Korea's Military Shrinks by 20% Amid Declining Birthrate
US Postal Service Targets Unregulated Vape Distributors in Crackdown
Duluth International Airport Running on Tech Older Than Your Grandmother's Vinyl Player
RFK Jr. Announces HHS Investigation into Big Pharma Incentives to Doctors
Australia to Recognize the State of Palestine at UN Assembly
The Collapse of the Programmer Dream: AI Experts Now the Real High-Earners
Security flaws in a carmaker’s web portal let one hacker remotely unlock cars from anywhere
Street justice isn’t pretty but how else do you deal with this kind of insanity? Sometimes someone needs to standup and say something
Armenia and Azerbaijan sign U.S.-brokered accord at White House outlining transit link via southern Armenia
Barcelona Resolves Captaincy Issue with Marc-André ter Stegen
US Justice Department Seeks Release of Epstein and Maxwell Grand Jury Exhibits Amid Legal and Victim Challenges
Trump Urges Intel CEO Lip-Bu Tan to Resign Over Alleged Chinese Business Ties
Scotland’s First Minister Meets Trump Amid Visit Highlighting Whisky Tariffs, Gaza Crisis and Heritage Links
Trump Administration Increases Reward for Arrest of Venezuelan President Maduro to Fifty Million Dollars
Armenia and Azerbaijan to Sign US-Brokered Framework Agreement for Nakhchivan Corridor
British Labour Government Utilizes Counter-Terrorism Tools for Social Media Monitoring Against Legitimate Critics
OpenAI Launches GPT‑5, Its Most Advanced AI Model Yet
Embarrassment in Britain: Homelessness Minister Evicted Tenants and Forced to Resign
President Trump nominated Stephen Miran, his top economic adviser and a critic of the Federal Reserve, to temporarily fill an open Fed seat
The AI-Powered Education Revolution: Market Potential and Transformative Impact
Chikungunya Virus Outbreak in Southern China: Over 7,000 Hospitalized
French wine makers have seen catastrophic damage to vines that were almost ready to be harvested after the worst fires in more than 70 years burned through the south of the country
US Lawmaker Probes Intel CEO’s China Ties Amid National Security Concerns
Brazilian President Lula says he’ll contact the leaders of BRICS states to propose a unified response to U.S. tariffs
Trump Open to Meeting Putin as Soon as Next Week, with Possible Trilateral Summit Including Zelenskiy
Katy Perry and Justin Trudeau spark dating rumors, joining high stakes world of celeb-politician romances
US envoy Steve Witkoff arrived in Moscow to seek a breakthrough in the Ukraine war ahead of President Trump’s peace deadline
WhatsApp Deletes 6.8 Million Scam Accounts Amid Rising Global Fraud
Nine people have been hospitalized and dozens of salmonella cases have been reported after an outbreak of infections linked to certain brands of pistachios and pistachio-containing products, according to the Public Health Agency of Canada
Karol Nawrocki Inaugurated as Poland’s President, Setting Stage for Clash with Tusk Government
Trump Signals JD Vance as ‘Most Likely’ MAGA Successor for 2028
US Charges Two Chinese Nationals for Illegal Nvidia AI Chip Exports
Texas Residents Face Water Restrictions While AI Data Centers Consume Millions of Gallons
U.S. Tariff Policy Triggers Market Volatility Amid Growing Global Trade Tensions
×