London Daily

Focus on the big picture.
Friday, Jul 10, 2026

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Meanwhile, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies.

Twitter's advertising chief Sarah Personette on Tuesday said that she had resigned from her post last week hours after Tesla CEO Elon Musk closed the USD 44 billion twitter acquisition deal and took control of the micro-blogging platform.

Taking to Twitter, Personette said, "Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night."


"It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety," She further added.

Personette didn't state why she had resigned from Twitter. In her Tweet, she further said that the new administration understands the importance of holding up the standards of GARM.

"On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you," Personette said.

"Remember that we create the organization we want to be a part of. No one else. @jpmaheu

@stephanieprager @meghaley6 @ajos @ThomHorton @KatieMuscio like a golden era of teams to be able to run alongside all of you," she added.

Meanwhile, hours later of Personette's tweet, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

Taking to Twitter, Musk said, "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for USD 8/month."

This announcement came after various media reports revealed that Twitter is planning to charge users USD 19.99 (over ₹ 1600) for the new Twitter Blue subscription that brings extra features like edit and undoing tweets.

Tesla CEO further added that the new service will get the users "Priority in replies, mentions and search, which is essential to defeat spam/scam - Ability to post long video & audio - Half as many ads."

"Price adjusted by country proportionate to purchasing power parity," he tweeted.

Musk also said that the new service will give Twitter a revenue stream to reward content creators.

This all started with the author Stephen King's tweet, according to CNN. On Monday, King tweeted, "$20 a month to keep my blue check?" followed by an expletive. "They should pay me. If that gets instituted, I'm gone like Enron." Following up later in a reply, King wrote, "[i]t ain't the money, it's the principle of the thing."

Musk replied to King early Tuesday morning with his quirky reply and a sort of proposal to charge for account verification. "[W]e need to pay the bills somehow! Twitter cannot rely entirely on advertisers," he said. "How about $8?" according to CNN.

The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different color home screen icon.

Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Drives Dangerous Ground-Level Ozone Pollution Across Two Thirds of European Union
Westminster in Freefall as Farage's By-Election Gamble Triggers Broader Systemic Crises
Institutional Fractures and Political Volatility Reshape Britain's Domestic Landscape
Deadly Fire, Health Emergencies and Political Upheaval Shape a Volatile Global News Cycle
UK Energy Strategy Focuses on Storage and Offshore Wind to Support Renewable Transition
Regional Governments Gain Greater Role in Britain’s Infrastructure and Economic Strategy
Britain Strengthens Technology Sovereignty Through Tougher Artificial Intelligence Competition Rules
UK Government Expands Artificial Intelligence Use Across Public Services Despite Privacy Debate
UK Universities Warn of Financial Pressure After Sharp Fall in International Student Enrolment
Welsh Government Completes Rail Nationalisation With One Point Five Billion Pound Modernisation Plan
Northern Ireland Records Export Growth as Companies Benefit From Dual UK and EU Market Access
Greater Manchester Launches Two Billion Pound Plan to Convert Empty Commercial Sites Into Housing
National Grid Connects Europe’s Largest Battery Storage Facility in Yorkshire
UK Defence Ministry Plans Royal Navy Autonomous Fleet Deployment to Indo-Pacific
Scotland Approves Europe’s Largest Floating Offshore Wind Project Near Aberdeen
Competition and Markets Authority Blocks Forty Billion Pound Technology Deal Over AI Security Concerns
UK Launches Five Hundred Million Pound Artificial Intelligence Network for National Health Service Diagnostics
Bank of England Signals Possible Interest Rate Cuts After Inflation Falls Below Target
UK Government Unveils Major Wealth Tax Reform to Fund National Health Service Infrastructure Expansion
Flight Instructor Jumped to His Death — Student Landed the Plane: "You Know What You Need to Do"
The Physical and Electronic Barriers Disrupting Domestic Wireless Networks
France and Morocco Open World Cup Quarter-Finals as Collina Defends Refereeing
Prince Harry Suffers Major Court Defeat in Legal Battle Against Daily Mail Publisher
Bonnie Tyler, Welsh Singer Behind Total Eclipse of the Heart, Dies at 75
Barclays and PwC Report Examines Economic Opportunities from Financial Asset Tokenisation
Pound Sterling Strengthens as Investors Anticipate Further Bank of England Rate Increases
British Business Bank Invests Twenty-Seven Million Pounds in Kraken Technology Defence Expansion
UK Business Secretary Peter Kyle Backs State Investment Strategy Inspired by US Approach
UK Electricity System Issues Margin Notice as Heatwave Tightens Evening Supply Outlook
Labour Leadership Contest Opens as Andy Burnham Emerges as Expected Sole Candidate
Tech Pulse: The Future of AI and Screen Culture
Global News Briefing: Escalating Geopolitical Tensions and Corporate Shakeups
Global News Brief: Escalating Conflicts, Public Health Crises, and World Cup Drama
Rare Early Copy of US Declaration of Independence Found in British Archive
Cornish Language Revival Gains Momentum Through Schools and Community Programs
UK Authorities Face Criticism Over Prisoner Early Release Safeguards
Clacton By-Election Set After Nigel Farage Resigns Seat to Trigger Contest
Government Agencies Review Long-Term Fiscal Risks from Aging Population and Low Productivity
UK Heatwaves Expose Pressure on Public Transport and Housing Infrastructure
UK Government Prepares Welfare Review Amid Debate Over Personal Independence Payment Reform
UK Government Expands Rapid Endometriosis Testing Across NHS Services
Vistry Group Issues Profit Warning as UK Housing Market Faces Continued Pressure
Virgin Media Receives Record Twenty-Eight Million Pound Fine Over Contract Cancellation Failures
Office for Budget Responsibility Warns UK Public Finances Face Long-Term Pressure
UK Watchdog Warns Regional Income Gap Has Barely Narrowed in Three Decades
IMF Raises United Kingdom Growth Forecast as Inflation and Energy Pressures Ease
UK Government Launches Regulatory Reform Bill to Speed Up Commercialization of Innovation
Prince Harry Loses Privacy Lawsuit Against Daily Mail Publisher After High Court Rejects Claims
Federal Financial Framework Shifts as Treasury Launches Universal Savings Program for Minors
Jet2 Reports Strong Summer Travel Demand as Bookings Rise Seven Percent
×