London Daily

Focus on the big picture.

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Meanwhile, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies.

Twitter's advertising chief Sarah Personette on Tuesday said that she had resigned from her post last week hours after Tesla CEO Elon Musk closed the USD 44 billion twitter acquisition deal and took control of the micro-blogging platform.

Taking to Twitter, Personette said, "Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night."


"It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety," She further added.

Personette didn't state why she had resigned from Twitter. In her Tweet, she further said that the new administration understands the importance of holding up the standards of GARM.

"On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you," Personette said.

"Remember that we create the organization we want to be a part of. No one else. @jpmaheu

@stephanieprager @meghaley6 @ajos @ThomHorton @KatieMuscio like a golden era of teams to be able to run alongside all of you," she added.

Meanwhile, hours later of Personette's tweet, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

Taking to Twitter, Musk said, "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for USD 8/month."

This announcement came after various media reports revealed that Twitter is planning to charge users USD 19.99 (over ₹ 1600) for the new Twitter Blue subscription that brings extra features like edit and undoing tweets.

Tesla CEO further added that the new service will get the users "Priority in replies, mentions and search, which is essential to defeat spam/scam - Ability to post long video & audio - Half as many ads."

"Price adjusted by country proportionate to purchasing power parity," he tweeted.

Musk also said that the new service will give Twitter a revenue stream to reward content creators.

This all started with the author Stephen King's tweet, according to CNN. On Monday, King tweeted, "$20 a month to keep my blue check?" followed by an expletive. "They should pay me. If that gets instituted, I'm gone like Enron." Following up later in a reply, King wrote, "[i]t ain't the money, it's the principle of the thing."

Musk replied to King early Tuesday morning with his quirky reply and a sort of proposal to charge for account verification. "[W]e need to pay the bills somehow! Twitter cannot rely entirely on advertisers," he said. "How about $8?" according to CNN.

The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different color home screen icon.

Newsletter

Related Articles

London Daily
0:00
0:00
Close
Britain’s Refugee Visa Rules Stranding Children in War Zones
UK Elections Predict ‘Electoral Extinction’ for PM Sunak’s Conservative Party
Italian Activist Ilaria Salis Returns Home After Election to European Parliament
Good morning!
England Faces Serbia in Euro Opener with Defensive Concerns
Dermatologist Warns Against Sunbed Usage
Fake Pro-Reform UK Social Accounts and Their Influence on Elections
UK Man Jailed for Non-Consensual Condom Removal
Reform UK Surpasses Conservatives in Historic Poll
US, Britain, Canada Accuse Russia of Interference in Moldova’s Election
Taylor Swift Fans Create Seismic Activity in Edinburgh
Sunak Aide Under Investigation for Election Bet
Labour Leader Starmer Focuses on Wealth Creation for Upcoming UK Elections
G7 to Use Frozen Russian Assets for $50 Billion Ukraine Aid
Anti-Israel Irish MEP Clare Daly LOST her seat in the EU Election
Johnson & Johnson Settles Talc Safety Claims for $700 Million
EU Urged to Welcome Skilled Russians to Weaken Putin
EU Elections Overview: Far-Right Gains and Major Political Shifts
Israel Rescues Four Hostages from Gaza
Emmanuel Macron Calls for Snap Election
Jordan Bardella: Young Far-Right Leader Poised for Future Political Influence in France
World's Oldest Privately Owned Book Auctioned for $3.8 Million
Animal Rights Activists Deface King Charles' Portrait in Protest
Dutch Military Intel Uncovers Extensive Chinese Cyber Espionage
Turkish Student Arrested for Using AI to Cheat in University Exam
Rise in Dengue and Other Mosquito-Borne Diseases in Europe Due to Climate Change
EU Elections Overview: Far-Right Gains and Major Political Shifts
Far-Right National Rally Dominates France's EU Vote
Macron Calls Snap Legislative Elections After Far-Right Victory
Far-Right Gains Significantly in EU Election
UK Job Market Shows Signs of Recovery
Orban’s Fidesz Party Wins Majority in Hungary’s EU Elections as New Challenger Emerges
Meloni's Far-Right Party Wins European Elections in Italy
Key Insights from the European Union Elections
European Union Elections and Rise of Far-Right Parties
England Loses Over 260,000 Social Rent Homes in a Decade
Campaigners Urge Government to Block Shein's FTSE Listing
First NHS AI-Run Physiotherapy Clinic Launches This Year
British TV Presenter Michael Mosley Found Dead on Greek Island
Ukrainian Forces Claims First Strike on Russia's Su-57 Fighter Jet
Macron Dissolves Parliament and Calls Snap Elections
Russia Adds Yulia Tymoshenko to Wanted List
UK Foreign Secretary David Cameron Tricked by Hoax Caller Posing as Former Ukrainian President
Kate Middleton's Absence from Colonel's Review Due to Chemotherapy
UK Foreign Secretary Deceived by Prank Video Call
Sunak Criticised Over D-Day Exit in BBC Debate
Rishi Sunak Apologizes for Leaving D-Day Commemoration Early
UK Woman Sentenced After Causing Fatal Crash While Sending Selfies
Danish Prime Minister Mette Frederiksen Assaulted in Central Copenhagen
UN to Add Israel to Human Rights Blacklist
×