London Daily

Focus on the big picture.
Friday, Jul 24, 2026

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Twitter Ad Sales Head Steps Down After Elon Musk Takeover

Meanwhile, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies.

Twitter's advertising chief Sarah Personette on Tuesday said that she had resigned from her post last week hours after Tesla CEO Elon Musk closed the USD 44 billion twitter acquisition deal and took control of the micro-blogging platform.

Taking to Twitter, Personette said, "Hi folks, I wanted to share that I resigned on Friday from Twitter and my work access was officially cut off last night."


"It has been the greatest privilege to serve all of you as a leader and a partner. Many have heard me say this but the most important role I believe I played in the company was championing the requirements of brand safety," She further added.

Personette didn't state why she had resigned from Twitter. In her Tweet, she further said that the new administration understands the importance of holding up the standards of GARM.

"On to the most important part of this tweet, all of you. To my team, as you know I usually have a lot of words but there are no words to describe the honor I feel in being able to build with all of you," Personette said.

"Remember that we create the organization we want to be a part of. No one else. @jpmaheu

@stephanieprager @meghaley6 @ajos @ThomHorton @KatieMuscio like a golden era of teams to be able to run alongside all of you," she added.

Meanwhile, hours later of Personette's tweet, Elon Musk announced a new version of "Twitter Blue" where he planned to charge USD 8 a month for Twitter's subscription service with priority in replies, mentions, and searches.

Taking to Twitter, Musk said, "Twitter's current lords & peasants system for who has or doesn't have a blue checkmark is bullshit. Power to the people! Blue for USD 8/month."

This announcement came after various media reports revealed that Twitter is planning to charge users USD 19.99 (over ₹ 1600) for the new Twitter Blue subscription that brings extra features like edit and undoing tweets.

Tesla CEO further added that the new service will get the users "Priority in replies, mentions and search, which is essential to defeat spam/scam - Ability to post long video & audio - Half as many ads."

"Price adjusted by country proportionate to purchasing power parity," he tweeted.

Musk also said that the new service will give Twitter a revenue stream to reward content creators.

This all started with the author Stephen King's tweet, according to CNN. On Monday, King tweeted, "$20 a month to keep my blue check?" followed by an expletive. "They should pay me. If that gets instituted, I'm gone like Enron." Following up later in a reply, King wrote, "[i]t ain't the money, it's the principle of the thing."

Musk replied to King early Tuesday morning with his quirky reply and a sort of proposal to charge for account verification. "[W]e need to pay the bills somehow! Twitter cannot rely entirely on advertisers," he said. "How about $8?" according to CNN.

The Twitter Blue subscription launched widely almost a year ago as a way to view ad-free articles from some publishers and make other tweaks to the app, such as a different color home screen icon.

Newsletter

Related Articles

0:00
0:00
Close
Badenoch Rejects Grant Shapps' Bid to Return as Conservative Candidate
BAE Chief Warns Britain Has Underestimated the Risk of War
Burnham Rules Out New Scottish Independence Referendum in First Talks With Swinney
OpenAI Sued After ChatGPT Allegedly Discouraged Emergency Care Before Near-Fatal Embolism
Viral Video Raises Questions Over Twelve-Dollar Croissants at Manhattan Bakery
UK Balances Security Commitments With Economic Growth Priorities
Retail and Hospitality Sectors Navigate Consumer Caution and Tax Changes
Key Trends to Watch
British Land Appoints Joanne McNamara as New Chief Executive Officer
UK Government Names New Life Peers Including Former Military and Civil Service Leaders
Institute of Directors Urges Government Action on Employment Costs and Skills Shortages
IMF Raises UK 2026 Growth Forecast to One Percent
UK Retail Sales Growth Slows Sharply as Households Cut Discretionary Spending
UK Ten-Year Bond Yields Remain Above Five Percent as Government Faces Higher Debt Costs
UK Government Plans Earlier End to Low-Value Import Duty Exemption for Online Retail Parcels
Reform UK Leads Tight Westminster Voting Poll as Conservatives and Labour Remain Close
Royal Navy Carrier Strike Group Completes First Arctic and North Atlantic Mission Phase
Andy Burnham Government Cuts Business Rates for Pubs and Music Venues by Twenty Percent
UK Inflation Falls to Two Point Six Percent in June as Food and Fuel Prices Ease
Andy Burnham Becomes UK Prime Minister Facing Growth Challenges and Fiscal Pressure
UK Government Reviews Long-Term Balance Between Cost Relief, Industry Support, and Public Investment Priorities
BBC Could Receive Permanent Royal Charter Under Government Proposal
Northern Ireland Proposes End to Severe Weather Exemptions for Electricity Compensation Rules
Andy Burnham Holds Talks With UK Devolved Leaders on Regional Cooperation and Devolution
House of Lords Launches Inquiry Into Risks Facing UK Democratic Institutions
ScottishPower Renewables Plans Major Rebuild of Whitelee Wind Farm With Fewer Larger Turbines
UK and Italy Leaders Discuss Global Combat Air Programme and Future European Cooperation
UK Government Announces Six Hundred Million Pound Aerospace Investment Package at Farnborough Airshow
European Union Approves UK Participation in Ninety Billion Euro Ukraine Support Loan Framework
Rolls-Royce Warns UK Government Over Jet Engine Funding Decision and Future Manufacturing Plans
UK Inflation Falls to Two Point Six Percent in June as Fuel and Food Prices Ease
Andy Burnham Begins Premiership With Two Pound England Bus Fare Cap and Electricity Tax Cut Plan
YouGov Poll Shows Tight Competition Among UK Political Parties
Space Technology Investment Expands Through UK-US Cooperation at Farnborough Airshow
UK Opens Final India Young Professionals Scheme Ballot for Three Thousand Applicants
United Kingdom Approved for Ukraine Financial Support Initiative With EU Partners
UK and Ireland Leaders Discuss Security, Energy and Regional Cooperation
British Heart Foundation Identifies Ten UK Areas With Severe Shortages of Defibrillators
Former Southern Water Executives Charged Over Alleged Water Test Manipulation Scheme
IMF Warns UK Economic Growth Will Slow to One Percent in 2026
UK Inflation Falls to Two Point Six Percent in June as Food and Energy Costs Ease
United Kingdom Joins European Union Loan Mechanism to Support Ukraine’s Defense Needs
Prime Minister Andy Burnham Introduces Two-Pound Bus Fare Cap and Energy Tax Relief Measures Across England
Northern Ireland Secures Additional Infrastructure Funding From UK Treasury
Wales Approves Port Investment Plans to Support Green Energy Supply Chains
UK Financial Regulator Simplifies Stock Market Rules to Attract More Listings
UK Reports Decline in Small Boat Crossings Across the English Channel
UK Government Creates Emergency Support Fund for Financially Pressured Universities
Scottish Government Launches Economic Strategy Focused on Innovation and Renewable Industries
UK Expands Sustainable Farming Incentives to Support Environmental Measures
×