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Thursday, Aug 21, 2025

Trade Barriers Hinder U.S. Farm Goods in European Markets

Phytosanitary regulations and market dynamics complicate the U.S. push for increased agricultural exports to the EU.
Brussels — As tensions surrounding trade continue to escalate, U.S. President Donald Trump has reiterated his demands for the European Union to increase its imports of American agricultural products.

Citing a significant trade deficit in agrifood—a gap of approximately €18 billion—Trump accused the EU of not sufficiently purchasing American farm goods, despite the bloc's substantial trade surplus with the U.S., which stands at €198 billion.

The president's remarks reflect broader trade negotiations that encompass various sectors, including automobiles, fossil fuels, pharmaceuticals, and weapons.

However, many experts assert that increasing the import of American agricultural products is not as straightforward due to a myriad of complexities.

Currently, while the EU imposes a 10 percent duty on imported cars, its agricultural import tariffs are relatively comparable, with most items facing rates of zero to ten percent.

Exceptions exist for EU dairy and pork, which can attract tariffs upward of 20 percent.

However, these sectors are not where American exporters have significant competitive advantages; the EU dominates its own market, with countries like Germany and Spain leading exports in these categories.

U.S. farming operations differ markedly from their European counterparts, with American farms being, on average, ten times larger and more focused on the production of bulk commodities such as soybeans and corn.

In contrast, Europe boasts a wealth of small, regional farms that specialize in traditional foods, many of which hold geographical indication trademarks that allow for premium pricing.

The culinary preferences of European consumers also diverge sharply from American offerings.

While European food products often emphasize flavor and tradition, many U.S. food items are perceived as overly processed, high in fat, salt, or sugar.

This discrepancy plays a role in the trade imbalance as Europeans tend to favor high-value products like wine, olive oil, and cheese from their own continent.

In terms of supply, the current global market conditions provide a challenging backdrop for U.S. agricultural exports.

Brazil and Ukraine are set to have near-record grain harvests, providing a steady supply of soybeans and oilseeds, critical components in animal feed.

Furthermore, European dietary trends have shifted towards reduced consumption of red meat, subsequently decreasing the demand for soy imports.

Another significant hurdle lies in the differences in food safety standards between the U.S. and Europe.

The European Union's precautionary principle requires rigorous proof of safety for food products before they can be imported, contrasting sharply with the U.S. system that leans towards a risk-based assessment.

As a result, American beef exports are restricted to a quota of 35,000 metric tons annually due to a long-standing EU ban on hormone-treated meat.

Similarly, U.S. poultry remains largely excluded from the European market because of accepted practices that the EU views as unsafe, such as chlorine washes for chicken.

In addition, many pesticides commonly used in U.S. agriculture have been banned in Europe.

This includes substances linked to health risks, prompting the EU to impose strict residue limits on imports, requiring U.S. growers to establish separate, compliant supply chains.

These regulatory challenges, coupled with potential forthcoming legislation that may impose even stricter import standards, suggest that the difficulties facing American agribusiness in Europe are set to increase.

Moreover, domestic unrest among farmers in Europe complicates the narrative further.

Recent protests against perceived threats from foreign imports have drawn attention to the competitive pressures European farmers face.

Notably, countries like Poland and Hungary have resisted imports from Ukraine amidst concerns over food standards, signaling that political and agricultural contexts within the EU will need careful navigation in ongoing discussions of transatlantic trade.

As negotiations unfold, the prospect of increased U.S. agricultural exports to Europe remains clouded by complex regulatory frameworks, diverse market dynamics, and shifting consumer preferences.
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