London Daily

Focus on the big picture.
Monday, Jul 21, 2025

Top Beauty Trends of Each Decade of the Past Century

Top Beauty Trends of Each Decade of the Past Century

Have you ever felt like you were born in the wrong decade? Well, here's a beauty blast from the past that might fuel your nostalgia as L'OFFICIEL recaps the top beauty trend of each decade.

Much like fashion fads, beauty trends go in and out of style. The last 100 years has seen its fair share of fails when it comes to funky makeup looks and wild hairdos. From over-plucked brows to brown lipstick, it is clear that trendsetters of the past were willing to try anything once. However, among the many strange trends, there are countless iconic ones. We know that style is cyclical, so who knows? In a year we might be embracing Twiggy-inspired eyelashes all over again. Moreover, nostalgic looks have been wholly embraced by the mainstream-everyone wants to channel their inner personal '90s off-duty model. In celebration of the vast array of trends that have emerged out of the past century, join L'OFFICIEL in looking back on the most notable beauty trends of each decade.

1920s: Finger Wave Hair




Finger waves were developed in the 1920s as the go-to hairstyle for the Flapper, a young liberated women who moved against the grain of society. The wavy style intended to soften the appearance of bobbed hairstyles. It was achieved by using a wet comb and, of course, one's fingers. At this point in history, curling irons were not yet invented, causing the process of creating fingerwaves to be very complex.

1930s: Thin Eyebrows




This is one beauty trend we just can't seem to shake. However, the women of the 1930s can take credit for its inception. During this decade, eyebrows were styled with a rounded upward bend. The trend was inspired by the women who appeared in silent films. Their eyebrows were made thin to help emphasize their facial expressions.

1940s: Victory Rolls




Victory rolls were especially popular during World War II. Some say that the circular curls were meant to imitate the aerobatic maneuvers of planes that would spin horizontally in the sky as a sign of victory or celebration.

1950s: Red Lips


By the 1950s, people began to embrace color, so red lips naturally became in vogue. At first, red lips were closely linked with women who embraced sensuality and beauty. Stars such as Grace Kelly and Marilyn Monroe were some of the first to wear red lipstick, making the bold trend synonymous with Hollywood and glamour.



1960s: Twiggy Lashes




Infamous supermodel, Twiggy, is recognized for her many contributions to makeup. From bold eyeshadow to dramatic eyelashes, the trendsetter was the face of every fashion and beauty trend that graced the '60s. Her intense eyelashes were especially imitated by everyone, everywhere.

1970s: Pastel Eyeshadow




The 1970s brought about the birth of retro. Funky colors and crazy shapes came together to create an evocative and youthful way of dressing that enegrized young people all around the world. Consequently, pastel eyeshadow became an essential component of daily style.

1980s: Neon Lips




Madonna has set countless trends throughout her career, but neon lips may have been her first. The singer's affinity towards a bold lip was admired and reproduced by many. The neon trend, however, was not just limited to lips—people incorporated bright colors into their daily wardrobes as well.

1990s: Crimped Hair




Christina Aguilera, Tyra Banks, and Beyoncé are just a few style icons that rocked crimped locks during the '90s. This unexpected trend was the perfect precursor to Y2K fashion.

2000s: Thin Brows (Again)




And...they're back! In the 2000s, thin eyebrows were popularized once again by celebrites like Gwen Stefani, Angelina Jolie, and Kate Moss.

2010s: Bold Brows




The 2010s had enough with over-plucked brows, so bold and bushy eyebrows emerged as the newest fad. When the British supermodel Cara Delevingne took to the runway with her intense stare and thick brows the world went crazy. People began to embrace their natural shape and let their brows remain unwaxed and untouched.

2020s: Glowy Skin




The 2020s have decide that matte is out and shiny is in. If your makeup doesn't resemble a glazed donut, you're doing it wrong. With an emphasis on skincare and a collective movement towards serum-based products and highlighters, glowy skin is evidently this decade's main priority.

Newsletter

Related Articles

0:00
0:00
Close
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
Iranian President Reportedly Injured During Israeli Strike on Secret Facility
EU Delays Retaliatory Tariffs Amid New U.S. Threats on Imports
Trump Defends Attorney General Pam Bondi Amid Epstein Memo Backlash
Renault Shares Drop as CEO Luca de Meo Announces Departure Amid Reports of Move to Kering
Senior Aides for King Charles and Prince Harry Hold Secret Peace Summit
Anti‑Semitism ‘Normalised’ in Middle‑Class Britain, Says Commission Co‑Chair
King Charles Meets David Beckham at Chelsea Flower Show
If the Department is Really About Justice: Ghislaine Maxwell Should Be Freed Now
NYC Candidate Zohran Mamdani’s ‘Antifada’ Remarks Spark National Debate on Political Language and Economic Policy
×