London Daily

Focus on the big picture.
Wednesday, Jan 15, 2025

Toblerone to drop Matterhorn logo from packaging as it's no longer made in Switzerland

Toblerone to drop Matterhorn logo from packaging as it's no longer made in Switzerland

The chocolate bar, which was first sold in the Swiss capital of Bern in 1908, will now feature a generic peak on its branding, rather than the Matterhorn, as well as a different typeface, and will feature the words "established in Switzerland".

Toblerone is to lose the image of the Matterhorn mountain peak from its branding due to a change in where it is made.

The chocolate bar, consisting of nougat, almonds and honey, will now be mostly made in Slovakia, meaning due to strict rules about the use of Swiss iconography it has to drop its classic logo.

Under Swiss law, only milk-based products entirely produced in Switzerland can use national symbols in their marketing.

The 4,478-metre-high (14,690ft) Matterhorn is in the Swiss Alps, with its near-symmetrical peak mimicking the triangle-shaped chunks in a bar of Toblerone.

Instead, the peak of a more generic mountain will be used, according to its US owner, Mondelez.

Not only will the mountain on the packaging change, there will also be a new typeface, and it will feature the signature of its founder, Theodor Tobler.

A Mondelez spokesperson told Sky News: "To respond to increased demand worldwide and to grow our Toblerone brand for the future we are continuing to invest in innovation across our Toblerone portfolio, marketing and production.

"As part of this, an evolved visual identity is being unveiled through updated packaging that includes a distinctive new Toblerone typeface and logo that draw further inspiration from the Toblerone archives and the inclusion of our founder, Tobler's, signature."

"Bern is an important part of our history and will continue to be so for the future."

The Matterhorn will no longer feature on the chocolate's box


The bar first went on sale in the Swiss capital of Bern in 1908, with the company remaining independent until 1970, when it merged with the company that made Milka.

It was ultimately bought out by Kraft, and later spun off to Mondelez in 2012, which also makes Ritz crackers and Green & Black's chocolate.

Newsletter

Related Articles

0:00
0:00
Close
S.E.C. Sues Elon Musk Over Alleged Twitter-Related Securities Violations
France Urges EU to Act on Musk's Political Influence as Tensions Rise
Former Special Forces Blast Defense Ministry for Revealing Sensitive Details
Celebrity Responses to California Wildfires: Charity, Criticism, and Controversy
The Wildfires of Los Angeles: A Devastating Impact on Celebrities and California's Leadership
Tragic Loss: Teenager's Death Sparks Community Reflection in Bedford and London
UK Government Proposes Cap on Resale Ticket Prices to Combat Touts
Greenland's Future Caught in Diplomatic Crossfire Between Trump and Europe
EU Prepared to Lead Support for Ukraine Amid US Uncertainty, Says Estonian Prime Minister
Brompton E-Bike Component Diverted to UK Military Drone Production, Causes Delays
Romanian Gang Convicted of Human Trafficking and Exploitation in Dundee
Persistent Cold Snap Grips the UK: Severe Frost and Snow Disrupt Daily Life
Germany Faces Alarming Rise in Homelessness, New Report Shows
China’s Appetite for Salmon: A Game Changer in Global Seafood Markets
Russian Bots Allegedly Amplified NATO Critic Prior to Croatian Election, Researchers Reveal
Armenia Considers EU Membership Referendum Amid Strained Ties with Russia
French Finance Minister Explores Pension Reform Compromise to Secure Budget Agreement
Armenia Considers EU Referendum Amid Growing Rift with Russia
New Wildfire Ignites in Los Angeles as Region Battles Devastating Blazes
The Espionage Unraveled: A Russian Spy Network's Intricacies in the UK
U.S. Supreme Court Rejects Trump's Bid to Delay Sentencing in Hush Money Case
UK Financial Markets Remain Calm Amid Rising Government Borrowing Costs
Stellantis Achieves UK Electric Vehicle Sales Mandate Amid Factory Closure
TikTok Faces Potential Ban in the United States Amid Security Concerns
Pound Plummets to 14-Month Low Amid Concerns Over UK Borrowing Costs
Tensions Rise Over Planned Pro-Palestinian March in London
Bomb Scare in Central London: Abandoned Car Sparks Panic Near Regent Street
Police Seek Suspect in Antisemitic Incident at Liverpool Street Station
Regulatory Reprimand for London Charity Over Fundraising for Israeli Soldier
The Duchess of Sussex Mourns Devastating Loss of Beloved Rescue Dog
From Chairman to Controversial Politician: Rupert Lowe's Journeys in Business and Politics
Metropolitan Police Halts Pro-Palestine March Near BBC Due to Proximity to Synagogue
Inside Warwick Hospital: A Glimpse into the NHS's Battle Against Winter Pressures
Chappell Roan: A Synth-Pop Sensation Emerges as BBC Sound Of 2025 Winner
Search Intensifies for Missing Aberdeen Sisters Eliza and Henrietta Huszti
Pioneering Drug Consumption Room Opens in Glasgow
Ryanair Initiates Legal Action Against Disruptive Passenger in Landmark Case
Former Brexit Negotiator Oliver Robbins Appointed Top Civil Servant at UK Foreign Office
British Hiker Found Deceased Amidst Dolomites Search: Investigation Underway
Pound Falls as UK Borrowing Costs Reach Financial Crisis Levels
Italian Journalist Cecilia Sala Released from Iranian Detention
OpenAI CEO Sam Altman Faces Allegations of Childhood Sexual Abuse by Sister
OpenAI CEO Sam Altman Denies Sister's Allegations of Sexual Abuse
UK Markets Under Pressure as Gilt Yields Surge
Arrest Made in Connection to Stabbing of Iranian Journalist in London
Arrest Made in Fatal Drive-By Shooting Outside London Church
Parliamentary Suspension Over Racist Remarks Highlights Tensions in UK Politics
Debate Intensifies Over Call for Child Abuse Inquiry Amidst Musk's Comments
Mark Zuckerberg's U-Turn: Moving Toward Free Speech on Facebook and Instagram, For a Change
Britain's authorities' support for pedophiles has gone insane
×