London Daily

Focus on the big picture.
Friday, Jul 04, 2025

These Were the 10 Most-Viewed Brands on Vogue Runway in 2020

These Were the 10 Most-Viewed Brands on Vogue Runway in 2020

In an ordinary year, Vogue Runway publishes two most-viewed brand stories, the first after the fall collections finish in March and the second after the spring season wraps in October.

This was no ordinary year, and with the presentation of spring collections spread out from the beginning of September to just last week, we skipped our usual round-up of top performers. Instead, we’ve combined the two seasons together to create a 2020 master list.

Last March, when we looked at the stats, I wrote that the top 10 doesn’t shift much season to season. That’s true today: The big names remain the big names, even in this year of change. But the list does tell a story.

Moschino’s Jeremy Scott cracked the top 10 on the success of his audience-pleasing runway puppet show, presumably. “The best thing I could do for everyone who is stressed about the election, the pandemic, social unrest, and the future was to give the gift of fantasy and take us away from all of it for a few minutes,” Scott told my colleague Anders Christian Madsen at the time. The Théâtre de la Mode concept that Scott riffed on, lifted from World War II–era couturiers who sent miniature versions of their work on the road to save their businesses, was a leitmotif of the season-but nobody pulled it off with Scott’s panache.

Prada made the biggest jump of the year, moving up from seventh place to second. The arrival of Miuccia Prada’s new co-creative director Raf Simons probably had something to do with that. Separately they’re two of the most-watched designers in fashion; insiders were more than a little bit curious to see what the unprecedented partnership would look like. “It’s a beginning,” Prada declared in the sit-down interview that followed the livestreamed show. Less than four weeks from now, they’ll reveal their first collaborative men’s collection.

Looking ahead to 2021, we’re hoping Marc Jacobs finds his way back onto the New York Fashion Week calendar after opting out of the spring shows in September. New York fashion needs him and we miss seeing his name here.

Find out how the rest of Vogue Runway’s most-viewed brands of 2020 measured up below.

    

1. Chanel


Rank last season: 1

    

2. Prada


Rank last season: 7

    

3. Louis Vuitton


Rank last season: 5

    

4. Christian Dior


Rank last season: 6

    

5. Balenciaga


Rank last season: 3

    

6. Saint Laurent


Rank last season: 2

    

7. Valentino


Rank last season: New Entry

    

8. Gucci


Rank last season: 4

    

9. Celine


Rank last season: New Entry

    

10. Moschino


Rank last season: New Entry

Newsletter

Related Articles

0:00
0:00
Close
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
×