London Daily

Focus on the big picture.
Saturday, Jul 26, 2025

The Luxury Sneaker Brand that’s Devoted its Ethos to Sea Life Conservation

The Luxury Sneaker Brand that’s Devoted its Ethos to Sea Life Conservation

Independent British brand LØCI keeps the fashion-conscious consumer in mind by creating limited pairs of sustainable and vegan sneakers.

In 2021, fashion has seen one rapidly growing trend - and that’s sustainability. With the ongoing education about making conscious efforts for the benefit of Mother Earth, we don’t have to go into detail about how the overproduction of wearable goods causes a detrimental effect on the environment.

Oftentimes, you’ll come across articles about fast fashion production houses like Shein and Fashion Nova that discuss their problems with waste. However, many outlets tend to miss out on one of the main culprits of environmental pollution that’s right under our noses - shoes.

According to studies, more than 20 billion pairs of shoes are manufactured each year. Not only does the production of shoes pose a threat to the planet via the large amounts of carbon dioxide released into the air, accelerating climate change and global warming, but they also affect the vast majority of sea life.

Unfortunately, many toxins, chemicals, and fossil fuels are leaked into the ocean during the manufacturing process of shoe-making, poisoning the many innocent sea creatures that come across them.



Sneaker brand LØCI saw this and decided to lead the change by ensuring that their shoes are only made from vegan materials that do not harm sea life like bamboo for linings and cork for insoles and recycled plastic collected from polluted oceans in the Mediterranean and the Atlantic Coast of Africa.



Unlike most shoe brands that mass produce to retain sales, LØCI adopts a low volume output approach. By actively tracking their demand, the brand either scales up or down its production to limit potential waste. And what do you - the consumer - get out of this? A good conscience, knowing you're helping the environment, along with exclusive designer shoes that complement practically every outfit.



As part of their capsule collection, Twilight actress, environmentalist and designer, Nikki Reed, has partnered with LØCI to debut four limited-edition sneakers. For every pair of LØCIs bought, the brand will donate 10% of its profits towards protecting and conserving sea life via organisations like See Turtles and Mission Blue.

Newsletter

Related Articles

0:00
0:00
Close
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
×