London Daily

Focus on the big picture.
Tuesday, Sep 16, 2025

The deceptively simple secret to Wordle's social media domination

The deceptively simple secret to Wordle's social media domination

How Josh Wardle's 30 boxes became a social media phenomenon.

Wordle! One word, five letters, six tries, once a day. If you’re on Facebook, Twitter or really any kind of social media, you’ve almost certainly seen these white, yellow and green boxed letters, almost always posted without commentary. For a game, the rules are simple enough to understand. But that simplicity disguises a surprisingly stimulating exercise: Letter elimination is as important as (and sometimes more than) actual correct guesses. And it’s one of 2022’s hottest fads.

The game is available free on a website (there is no app to download). There are imitators who tried to make monetized versions to sell on Apple and Google Play. (They were shut down after thousands reported them.) There are unofficial spinoffs like Absurdle and math editions like Primel. It’s already a meme on social media. Twitter even had to go so far as to ban The Wordlinator, a bot that figured out the (actually quite simple) code and threatened to spoil the fun.

But what is it about this simple black screen with 30 empty boxes that has enticed millions of players globally?

Perhaps it’s the color block motif that provides a letter-less way of sharing your results. (Josh Wardle, the inventor, released the game back in October, but it didn’t go viral until he added that update, inspired by one of the game’s users.) This letter-less way of posting your results allows people to talk about the game without spoiling it for others — only people who have played the game that day understand what they’re looking at. It’s speaking in a code that only other players can understand, a universal language of white, yellow and green.


That universality (at least for English speakers) is key. As we round into Year Three of the pandemic, we have become desperate for communal experiences. The media landscape splintered long ago, with the proliferations of cable channels and then streaming services and the siloing of radio stations. And now millions of us work from home, without even casual interactions at the water cooler to sustain our social appetites. Throw in dozens of news sources insisting we are all further apart in values than ever before, and it starts to feel mighty lonely staring at a blue screen all day.

Perhaps it's how easy it is to join in. It’s like the sourdough starter craze in April 2020, without the homebound connotations. It doesn't take a genius to play, it's not complex like a crossword, and it makes us feel safely together even as we're upping our mask games and testing ourselves at every cough. Is posting a small block of colored emojis actually being social? We’ll take it.

In the Discord channel where I post my daily results over breakfast, there are people who proudly discuss their strategies and how to pick popular consonants. Is using “ADIEU” (which sorts most of the vowels in one go) better than “TEARS” (which contains some of the most popular letters in English) or “HORNS” (which hits a lot of popular two-consonant combos)? Then there are people who insist “vibes” should guide you — the words you “feel” in the moment. Everyone can agree that double letters are a typographical abomination, while the Brits, the Canadians, the Australians and the New Zealanders grump about our Americanized spellings.

But most of all, Wordle feels like the perfect game for a collective, and perhaps global, sense of burnout. So many of us simply don’t have the time or the energy to pour into a new hobby as we wait for the dreaded announcement that schools are closed once again or that plans have been dashed at the last minute because of positive cases. After all, it's only once a day, and then you forget all about it until tomorrow. It's not an endless road, like “Two Dots,” or a money suck, like “Candy Crush.” It’s just all of us, playing the same word, in our homes, on our phones, trying to best ourselves and our scores as much as we are one another. No matter who you are, every Wordle player can agree that the word “KNOLL” is outrageous. And if you didn’t succeed in six tries this time? Don’t fret! There will be another fresh puzzle again tomorrow.

Newsletter

Related Articles

0:00
0:00
Close
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
×