London Daily

Focus on the big picture.
Thursday, Oct 22, 2026

Supermarkets limit shoppers as rules tighten

Visit a supermarket today and you're likely to be greeted outside by a member of staff.

But they won't be helping you with your shopping.

Instead they'll be ensuring you stick to the new strict social-distancing rules that have applied since Monday evening.

At Waitrose you'll be met by a marshal, while at M&S they're called greeters. Asda will also station more staff at its shop doors to "greet" customers.

Their jobs are exactly the same: to ensure only a limited number of shoppers enter stores at any one time.

They also check people are queuing responsibly and that shoppers wait patiently and stand two metres away from each other.


Essentials only

Shopping is no longer a leisure activity.

Instead, visits to a store - which you're only supposed to make to pick up essentials - will be carefully regulated.

The rules are as much to protect store workers as shoppers.

Indeed, Lidl, Morrisons, Aldi, Iceland and Sainsbury's have all installed protective screens for staff, while Waitrose has ordered screens and visors for its workers.

You'll see staff wearing gloves and plenty of hand-sanitisers near tills and other areas.

They also no longer want your cash. Instead, supermarkets are trying to encourage shoppers to pay by contactless card to cut down on potentially virus-covered cash being passed around the population.

You'll see posters encouraging you to look after yourself and treat staff well.

And on the floor, there are markings to show where it is safe to stand and when queuing.

At Sainsbury's, there's tape marking out the correct two metre distance to maintain between customers in a queue.

Tesco has lines on the floor and around checkouts to help shoppers with social-distancing measures.


Online shopping

If you think you can avoid the new tightly-regulated in-store experience by getting a home delivery, you may be in for a disappointment.

Some people are having to wait weeks for an available slot as online systems struggle to cope with demand.

Visitors to online store Ocado on Tuesday were greeted with the message: "You are in a virtual queue to log in. Once you have logged in you may need to queue again to shop."

Samantha Ward, who went into self-isolation last week when her husband developed Covid-19 symptoms, is struggling to get any supplies.

"Every day since self-isolating, I've been trying to place an online shopping order with all of the main supermarkets but there have been no available slots for weeks ahead."

"Friends who have been going on shopping expeditions for me come back with very little," she reports.

"Supermarket shelves are stripped bare. But ironically, I'm regularly receiving standardised emails from the bosses of major stores reassuring me that there is plenty of food to go round!"


Extremely busy

There's also the Click+Collect option, where customers can arrange to pick up goods at their local store if they can't get a delivery slot.

But that can prove a problem too, as Maidenhead-based shopper Lisa Bull discovered.

"I booked a click-and-collect with Tesco as there were no delivery slots available. Throughout the week, I edited my order as I thought of things I and my self-isolating elderly parents needed.

"When I edited my order on Monday morning, I was then unable to check out and my whole shop was cancelled."

"It is an extremely busy time for both our stores and our delivery service and availability is challenging across many products," A Tesco spokeswoman told the BBC.

"We're doing our best to make sure people can get the food and items they need."


What are the new restrictions?

New guidance from the government says people should now only leave home for the following reasons:

Shopping for essentials such as food and medicine, with trips made as infrequently as possible
One form of exercise a day such as a run, walk or cycle. This should be done alone or only with people you live with
Any medical need, or to provide care or to help a vulnerable person. This includes moving children under the age of 18 between their parents' homes, where applicable. Key workers or those with children identified as vulnerable can still take their children to school
Travelling to and from work, but only where it absolutely cannot be done from home
Businesses that are allowed to stay open under the strict new guidelines include supermarkets, banks, pharmacies, post offices, corner shops or market stalls selling food and restaurants that offer a takeaway service.

Newsletter

Related Articles

0:00
0:00
Close
Department for Science, Innovation and Technology Commits Fifty Million Pounds to Establish Regional Artificial Intelligence Innovation Clusters
Ofgem Directs Major Energy Suppliers to Expand Vulnerable Household Support Funds Ahead of Winter Heating Season
Home Office and National Police Chiefs Council Unveil New Intelligence-Led Strategy to Tackle Organised Immigration Crime Networks
First Minister John Swinney Secures Scottish Parliament Approval for Comprehensive Climate and Green Energy Infrastructure Strategy
National Health Service England and Trades Union Congress Finalize Agreement on Emergency Winter Staffing and Pay Frameworks
HM Treasury and Department for Business and Trade Announce Multi-Billion-Pound Sovereign Investment Pact to Spur Regional Advanced Manufacturing
Bank of England Governor Andrew Bailey Signals Potential for Faster Interest Rate Cuts as Domestic Inflation Pressures Ease Below Forecasts
Parliamentary Inquiry Highlights Urgent Need to Address Housing Shortage as Scottish Completions Hit Eleven-Year Low
United Kingdom and Singapore Sign Comprehensive Financial Agreement to Deepen Digital and Sustainable Market Ties
Greggs Announces Plan to Close Four Manufacturing Facilities and Cut Seven Hundred and Forty Jobs
International Monetary Fund Raises United Kingdom Economic Growth Forecast While Warning of Inflationary Pressures
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs Onto Gas to Lower Household Bills
Housebuilding Across Scotland Plummets to Eleven-Year Low Despite Government Pledges to Tackle National Housing Emergency
Greggs Announces Factory Closures Across Northern England and Scotland Affecting Seven Hundred Forty Jobs
United Kingdom and Singapore Conclude Eleventh Financial Dialogue in Singapore to Deepen Cooperation on Digital Finance and Capital Markets
Energy Security and Net Zero Committee Urges Government to Shift Policy Costs to Gas Bills and Tap Windfall Profits to Lower Consumer Prices
British Broadcasting Corporation Announces Major Cost-Cutting Overhaul to Close Linear Broadcast Services for Television Channels BBC Three and BBC Scotland Alongside Digital Radio Station BBC Radio Four Extra
London Capital Markets Face Renewed Scrutiny After High-Profile Offerings Underperform Post-Listing
Green Party Wins Historic First Westminster Parliamentary By-Election in Gorton and Denton
Environment Secretary Emma Reynolds Unveils Sweeping Regulatory Overhaul for English Water Industry
United Kingdom Health Security Agency Confirms Thirty-Four Cases in Kent Meningitis Outbreak
Ministry of Defence Prepares Heat Pump Subsidy Cuts to Fund Urgent Military Modernization
British and European Union Officials Schedule Long-Awaited Bilateral Leaders Summit for November Twentieth
Bank of England Governor Andrew Bailey Urges Strict Fiscal Credibility to Protect British Bond Markets
United Kingdom Inflation Rises to Three Point One Percent Driven by Escalating Fuel Costs
Profit Warnings Among London-Listed Companies Reach Two-Year High Amid Global Energy Shocks
Chancellor John Healey Signals Targeted Tax Changes on Banks and London Corporate Offices Ahead of Budget
British Government Reallocates Twenty-Five Per Cent of International Climate Finance to Global Biodiversity Projects
Initial British Carbon Border Taxes Set to Undercut Parallel European Union Tariffs on Industrial Imports
Whitehall Prepares National Zero-Interest Loan Initiative to Accelerate Domestic Heat Pump and Solar Adoption
European Union Offers British Automakers Access to Hybrid Vehicle Trade Protections Subject to Strict Regulatory Alignment
British Probation Officers Threaten Widespread Industrial Action After Rejecting Five Per Cent Government Pay Offer
Microsoft Abandons Major British Artificial Intelligence Data Centre Citing Severe National Grid Power Constraints
United Kingdom Inflation Accelerates to Three Point Four Per Cent Ahead of Chancellor John Healey's Inaugural Autumn Budget
Surging Cloned Number Plates Severely Complicate Traffic Enforcement and Police Investigations
Mounting Opposition Challenges Planned Rollout of Autonomous Taxis Across London
Influential Think Tank Urges Rejoining European Union to Navigate Geopolitical Crises
Government Review Recommends Slashing Benefits to Fund Youth Employment Initiatives
Senior Minister Shabana Mahmood Seeks New Law Enforcement Pact With European Union
Airbus Executive Warns Britain Risks Losing Crucial Role in European Space Industry
Exorbitant Electricity Costs Push British Steelmakers to Worst Competitive Position in Three Years
British Food and Beverage Exports to European Union Collapse by Over a Third Since Brexit
Up to Twenty English Maternity Units Face Impending Closure Due to Safety and Staffing Crises
Government Declares Severe Drought Across Southern England Following Record Dry Spell
Corporate Profit Warnings Reach Two-Year High Amid Middle East Conflict and Rising Costs
International Monetary Fund Warns Chancellor John Healey Against Proposed Bank Tax Raid
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
×