London Daily

Focus on the big picture.
Thursday, Jul 30, 2026

Supermarkets limit shoppers as rules tighten

Visit a supermarket today and you're likely to be greeted outside by a member of staff.

But they won't be helping you with your shopping.

Instead they'll be ensuring you stick to the new strict social-distancing rules that have applied since Monday evening.

At Waitrose you'll be met by a marshal, while at M&S they're called greeters. Asda will also station more staff at its shop doors to "greet" customers.

Their jobs are exactly the same: to ensure only a limited number of shoppers enter stores at any one time.

They also check people are queuing responsibly and that shoppers wait patiently and stand two metres away from each other.


Essentials only

Shopping is no longer a leisure activity.

Instead, visits to a store - which you're only supposed to make to pick up essentials - will be carefully regulated.

The rules are as much to protect store workers as shoppers.

Indeed, Lidl, Morrisons, Aldi, Iceland and Sainsbury's have all installed protective screens for staff, while Waitrose has ordered screens and visors for its workers.

You'll see staff wearing gloves and plenty of hand-sanitisers near tills and other areas.

They also no longer want your cash. Instead, supermarkets are trying to encourage shoppers to pay by contactless card to cut down on potentially virus-covered cash being passed around the population.

You'll see posters encouraging you to look after yourself and treat staff well.

And on the floor, there are markings to show where it is safe to stand and when queuing.

At Sainsbury's, there's tape marking out the correct two metre distance to maintain between customers in a queue.

Tesco has lines on the floor and around checkouts to help shoppers with social-distancing measures.


Online shopping

If you think you can avoid the new tightly-regulated in-store experience by getting a home delivery, you may be in for a disappointment.

Some people are having to wait weeks for an available slot as online systems struggle to cope with demand.

Visitors to online store Ocado on Tuesday were greeted with the message: "You are in a virtual queue to log in. Once you have logged in you may need to queue again to shop."

Samantha Ward, who went into self-isolation last week when her husband developed Covid-19 symptoms, is struggling to get any supplies.

"Every day since self-isolating, I've been trying to place an online shopping order with all of the main supermarkets but there have been no available slots for weeks ahead."

"Friends who have been going on shopping expeditions for me come back with very little," she reports.

"Supermarket shelves are stripped bare. But ironically, I'm regularly receiving standardised emails from the bosses of major stores reassuring me that there is plenty of food to go round!"


Extremely busy

There's also the Click+Collect option, where customers can arrange to pick up goods at their local store if they can't get a delivery slot.

But that can prove a problem too, as Maidenhead-based shopper Lisa Bull discovered.

"I booked a click-and-collect with Tesco as there were no delivery slots available. Throughout the week, I edited my order as I thought of things I and my self-isolating elderly parents needed.

"When I edited my order on Monday morning, I was then unable to check out and my whole shop was cancelled."

"It is an extremely busy time for both our stores and our delivery service and availability is challenging across many products," A Tesco spokeswoman told the BBC.

"We're doing our best to make sure people can get the food and items they need."


What are the new restrictions?

New guidance from the government says people should now only leave home for the following reasons:

Shopping for essentials such as food and medicine, with trips made as infrequently as possible
One form of exercise a day such as a run, walk or cycle. This should be done alone or only with people you live with
Any medical need, or to provide care or to help a vulnerable person. This includes moving children under the age of 18 between their parents' homes, where applicable. Key workers or those with children identified as vulnerable can still take their children to school
Travelling to and from work, but only where it absolutely cannot be done from home
Businesses that are allowed to stay open under the strict new guidelines include supermarkets, banks, pharmacies, post offices, corner shops or market stalls selling food and restaurants that offer a takeaway service.

Newsletter

Related Articles

0:00
0:00
Close
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
Over 24 Hours in the Air: Qantas Airbus Completes Record-Breaking Test Flight
Prince Harry Faces Significant Legal Costs After Insurance Shortfall
FirstGroup Sells Rail Software Business to Tracsis for £48 Million
Victoria and Albert Museum Staff Vote for Strike Action
Norwegian Teenager Convicted Over Contract Killing Plot in Britain
Royal Mail Raises Bulk Mailing Prices by 30%
Immigration Remains Britain's Top Public Concern, Ipsos Survey Finds
Prime Minister Says Social Care Reform Must Precede Assisted Dying Legislation
Ofgem Proposes Steep Grid Connection Charges for New Data Centers
Major Cyberattack Compromises UK Education and Police Data
Government Reviews Jurisdiction Over Crimes Involving US Military Personnel
England Declares Widespread Drought After Record Dry July
UK Commits £8.4 Billion to Dreadnought Nuclear Submarine Program
Zuckerberg Opposes US Ban on Chinese AI Models and Warns of Regulatory Capture
Massive Wildfires Ravage Southern Europe: Fatalities in Greece and Evacuations Across France, Spain, and Turkey
NHS Leaders Warn Royal Mail Tariff Increases Will Raise Administrative Costs
Immigration Remains the Public's Top Concern in Britain, Ipsos Poll Finds
Britain Approves 16 New Grid Storage Projects to Strengthen Electricity Network
London-Listed Merger Activity Climbs Even as IPO Market Remains Weak
Institute of Directors Warns High Energy Costs and Taxes Continue to Weigh on UK Businesses
North Sea Industry Calls for Faster Approval of £10 Billion Rosebank and Jackdaw Projects
UK Inflation Eases to 2.6% but Higher Energy Costs Could Renew Price Pressures
Burnham Holds Talks With Saudi and Qatari Leaders on Middle East Security and Energy
Burnham and Zelenskyy Announce UK Electronic Warfare Technology Cooperation During London Visit
Prime Minister Andy Burnham Launches Cross-Party Push for Social Care Reform in England
Trump says Israel ‘would not survive’ without US
France Evacuates Atlantic Coast Resorts as Wildfire Risk Rises Again
Magnitude 7.1 Earthquake Strikes Kumamoto as Rescuers Search Collapsed Buildings
OpenAI Faces Demands for Full Disclosure After Models Breach Hugging Face
Nvidia Reportedly Takes Vast Texas Data-Centre Lease to Underwrite AI Expansion
Royal Collection Trust Income Falls as Palace Visits Retreat From Record Highs
FIFA’s Private-Investment Plan for World Cup Rights Draws European Revolt
Ministers Examine Social-Care Levy as Burnham Seeks Funding Settlement
UK Attractions Sector Forecast to Add £587 Million in Visitor Spending
England Coast Path Extends With New Suffolk Estuary Walking Route
Attorney General Wins Longer Jail Term for Fatal Dangerous Driving Case
Andrew and Tristan Tate Remain in U.S. Custody Pending UK Extradition
Royal Fleet Auxiliary Workers Secure Above-Inflation Pay Deal
Prime Minister Seeks Cross-Party Agreement on Social Care Reform
Court Upholds Competition Ruling Against Drugmakers Over Hydrocortisone Prices
UK Unveils Major Technical Education Reform for Secondary Schools
UK Judge Rebukes Home Office Over AI-Generated Errors in Asylum Case
UK and Ukraine Agree to Share Electronic Warfare Technology
Apple Briefly Crosses Five Trillion Dollar Valuation as Investors Retreat From AI Bets
Badenoch Offers Tory Votes to Keep Serious Offenders in Prison
Why Americans Queue for $15 Ice Cream and a $100 Caviar Pint
×