London Daily

Focus on the big picture.
Wednesday, Jan 07, 2026

Supermarkets limit shoppers as rules tighten

Visit a supermarket today and you're likely to be greeted outside by a member of staff.

But they won't be helping you with your shopping.

Instead they'll be ensuring you stick to the new strict social-distancing rules that have applied since Monday evening.

At Waitrose you'll be met by a marshal, while at M&S they're called greeters. Asda will also station more staff at its shop doors to "greet" customers.

Their jobs are exactly the same: to ensure only a limited number of shoppers enter stores at any one time.

They also check people are queuing responsibly and that shoppers wait patiently and stand two metres away from each other.


Essentials only

Shopping is no longer a leisure activity.

Instead, visits to a store - which you're only supposed to make to pick up essentials - will be carefully regulated.

The rules are as much to protect store workers as shoppers.

Indeed, Lidl, Morrisons, Aldi, Iceland and Sainsbury's have all installed protective screens for staff, while Waitrose has ordered screens and visors for its workers.

You'll see staff wearing gloves and plenty of hand-sanitisers near tills and other areas.

They also no longer want your cash. Instead, supermarkets are trying to encourage shoppers to pay by contactless card to cut down on potentially virus-covered cash being passed around the population.

You'll see posters encouraging you to look after yourself and treat staff well.

And on the floor, there are markings to show where it is safe to stand and when queuing.

At Sainsbury's, there's tape marking out the correct two metre distance to maintain between customers in a queue.

Tesco has lines on the floor and around checkouts to help shoppers with social-distancing measures.


Online shopping

If you think you can avoid the new tightly-regulated in-store experience by getting a home delivery, you may be in for a disappointment.

Some people are having to wait weeks for an available slot as online systems struggle to cope with demand.

Visitors to online store Ocado on Tuesday were greeted with the message: "You are in a virtual queue to log in. Once you have logged in you may need to queue again to shop."

Samantha Ward, who went into self-isolation last week when her husband developed Covid-19 symptoms, is struggling to get any supplies.

"Every day since self-isolating, I've been trying to place an online shopping order with all of the main supermarkets but there have been no available slots for weeks ahead."

"Friends who have been going on shopping expeditions for me come back with very little," she reports.

"Supermarket shelves are stripped bare. But ironically, I'm regularly receiving standardised emails from the bosses of major stores reassuring me that there is plenty of food to go round!"


Extremely busy

There's also the Click+Collect option, where customers can arrange to pick up goods at their local store if they can't get a delivery slot.

But that can prove a problem too, as Maidenhead-based shopper Lisa Bull discovered.

"I booked a click-and-collect with Tesco as there were no delivery slots available. Throughout the week, I edited my order as I thought of things I and my self-isolating elderly parents needed.

"When I edited my order on Monday morning, I was then unable to check out and my whole shop was cancelled."

"It is an extremely busy time for both our stores and our delivery service and availability is challenging across many products," A Tesco spokeswoman told the BBC.

"We're doing our best to make sure people can get the food and items they need."


What are the new restrictions?

New guidance from the government says people should now only leave home for the following reasons:

Shopping for essentials such as food and medicine, with trips made as infrequently as possible
One form of exercise a day such as a run, walk or cycle. This should be done alone or only with people you live with
Any medical need, or to provide care or to help a vulnerable person. This includes moving children under the age of 18 between their parents' homes, where applicable. Key workers or those with children identified as vulnerable can still take their children to school
Travelling to and from work, but only where it absolutely cannot be done from home
Businesses that are allowed to stay open under the strict new guidelines include supermarkets, banks, pharmacies, post offices, corner shops or market stalls selling food and restaurants that offer a takeaway service.

Newsletter

Related Articles

0:00
0:00
Close
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
Fraud in European Central Bank: Lagarde’s Hidden Pay Premium Exposes a Transparency Crisis at the European Central Bank
Trump Announces U.S. Large-Scale Strike on Venezuela, Declares President Maduro and Wife Captured
Tesla Loses EV Crown to China’s BYD After Annual Deliveries Decline in 2025
UK Manufacturing Growth Reaches 15-Month Peak as Output and Orders Improve in December
Beijing Threatened to Scrap UK–China Trade Talks After British Minister’s Taiwan Visit
Newly Released Files Reveal Tony Blair Pressured Officials Over Iraq Death Case Involving UK Soldiers
Top Stocks and Themes to Watch in 2026 as Markets Enter New Year with Fresh Momentum
No UK Curfew Ordered as Deepfake TikTok Falsely Attributes Decree to Prime Minister Starmer
Europe’s Largest Defence Groups Set to Return Nearly Five Billion Dollars to Shareholders in Twenty Twenty-Five
Abu Dhabi ‘Capital of Capital’: How Abu Dhabi Rose as a Sovereign Wealth Power
Diamonds Are Powering a New Quantum Revolution
Trump Threatens Strikes Against Iran if Nuclear Programme Is Restarted
Apple Escalates Legal Fight by Appealing £1.5 Billion UK Ruling Over App Store Fees
UK Debt Levels Sit Mid-Range Among Advanced Economies Despite Rising Pressures
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
×