London Daily

Focus on the big picture.
Tuesday, Mar 10, 2026

Supermarkets limit shoppers as rules tighten

Visit a supermarket today and you're likely to be greeted outside by a member of staff.

But they won't be helping you with your shopping.

Instead they'll be ensuring you stick to the new strict social-distancing rules that have applied since Monday evening.

At Waitrose you'll be met by a marshal, while at M&S they're called greeters. Asda will also station more staff at its shop doors to "greet" customers.

Their jobs are exactly the same: to ensure only a limited number of shoppers enter stores at any one time.

They also check people are queuing responsibly and that shoppers wait patiently and stand two metres away from each other.


Essentials only

Shopping is no longer a leisure activity.

Instead, visits to a store - which you're only supposed to make to pick up essentials - will be carefully regulated.

The rules are as much to protect store workers as shoppers.

Indeed, Lidl, Morrisons, Aldi, Iceland and Sainsbury's have all installed protective screens for staff, while Waitrose has ordered screens and visors for its workers.

You'll see staff wearing gloves and plenty of hand-sanitisers near tills and other areas.

They also no longer want your cash. Instead, supermarkets are trying to encourage shoppers to pay by contactless card to cut down on potentially virus-covered cash being passed around the population.

You'll see posters encouraging you to look after yourself and treat staff well.

And on the floor, there are markings to show where it is safe to stand and when queuing.

At Sainsbury's, there's tape marking out the correct two metre distance to maintain between customers in a queue.

Tesco has lines on the floor and around checkouts to help shoppers with social-distancing measures.


Online shopping

If you think you can avoid the new tightly-regulated in-store experience by getting a home delivery, you may be in for a disappointment.

Some people are having to wait weeks for an available slot as online systems struggle to cope with demand.

Visitors to online store Ocado on Tuesday were greeted with the message: "You are in a virtual queue to log in. Once you have logged in you may need to queue again to shop."

Samantha Ward, who went into self-isolation last week when her husband developed Covid-19 symptoms, is struggling to get any supplies.

"Every day since self-isolating, I've been trying to place an online shopping order with all of the main supermarkets but there have been no available slots for weeks ahead."

"Friends who have been going on shopping expeditions for me come back with very little," she reports.

"Supermarket shelves are stripped bare. But ironically, I'm regularly receiving standardised emails from the bosses of major stores reassuring me that there is plenty of food to go round!"


Extremely busy

There's also the Click+Collect option, where customers can arrange to pick up goods at their local store if they can't get a delivery slot.

But that can prove a problem too, as Maidenhead-based shopper Lisa Bull discovered.

"I booked a click-and-collect with Tesco as there were no delivery slots available. Throughout the week, I edited my order as I thought of things I and my self-isolating elderly parents needed.

"When I edited my order on Monday morning, I was then unable to check out and my whole shop was cancelled."

"It is an extremely busy time for both our stores and our delivery service and availability is challenging across many products," A Tesco spokeswoman told the BBC.

"We're doing our best to make sure people can get the food and items they need."


What are the new restrictions?

New guidance from the government says people should now only leave home for the following reasons:

Shopping for essentials such as food and medicine, with trips made as infrequently as possible
One form of exercise a day such as a run, walk or cycle. This should be done alone or only with people you live with
Any medical need, or to provide care or to help a vulnerable person. This includes moving children under the age of 18 between their parents' homes, where applicable. Key workers or those with children identified as vulnerable can still take their children to school
Travelling to and from work, but only where it absolutely cannot be done from home
Businesses that are allowed to stay open under the strict new guidelines include supermarkets, banks, pharmacies, post offices, corner shops or market stalls selling food and restaurants that offer a takeaway service.

Newsletter

Related Articles

0:00
0:00
Close
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
US and UK Army Chiefs Strengthen Cooperation on the Future of Armored Warfare
Britain’s Search for the Next ARM Intensifies as Startups and Investors Target the Semiconductor Frontier
Three US Strategic Bombers Arrive at RAF Fairford as Iran Conflict Intensifies
Cancer Death Rates in the UK Fall to the Lowest Level on Record
UK Government Bond Yields Retreat Slightly After Sharp Spike Triggered by Middle East Conflict
UK Chancellor Warns Middle East War Could Push Inflation Higher
UK Prime Minister Warns Iran Conflict Could Drive Up Prices and Threaten Economic Stability
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
×