London Daily

Focus on the big picture.
Tuesday, Oct 07, 2025

0:00
0:00

Spotify Podcasters Are Making $18,000 a Month With Nothing But White Noise

Some of the audio app's biggest podcast hits are full of soothing static and calming sounds
People on the prowl for a new podcast to consume often go for a stimulating option like a political debate or a true crime mystery to quicken the pulse.

But when the din of the world becomes too much, listeners often need the opposite vibe: something soothing and sedating, maybe with the sound of static or falling rain. Perhaps a touch of crickets.

While the top of the podcast charts on Spotify and Apple are still dominated by garrulous, jawboning hosts, these days you can also reliably find a smattering of white noise shows appearing in the mix. Relatively new to the podcast scene, the tranquil programs haves names like “Calming White Noise,” “Best Noise Labs,” “Relaxing White Noise” and “Deep Sleep Sounds.”

Who is behind the popular offerings is a bit of a mystery.

To date, the major podcast networks have yet to pile into the field, leaving independent creators to serve the growing market.

Curiously, at time when most podcasters clamor for public attention, the white noise podcast creators remain a relatively tight-lipped group. Requests to speak with multiple shows, even those with a contact form, were declined or went unanswered. In one case, the name of a website’s owner was hidden— its host was listed, improbably, as “Earth.”

Those who did respond to interview requests say they are making good money, winning over fans and marveling at the power of podcast distribution. Collectively, the shows represent a burgeoning and lucrative podcast genre.

Todd Moore, a Florida Keys resident, quit his cybersecurity job in 2009 to focus full-time on an app, which he named White Noise. In 2019, he launched a podcast named “Tmsoft’s White Noise Sleep Sounds,” using Anchor, Spotify’s free podcast-hosting software. Moore says that his white noise show now gets around 50,000 listens per day — a figure that would rank in the top 25 percent of all podcasts, according to Marshall Williams, partner and chairman of the podcast ad agency Ad Results Media.

Moore and his white noise team — yes, he has five employees and contractors — offer a subscription plan. But most people listen to the free, ad-supported version. Because Moore doesn’t want to interrupt the calming aura of his show, he opts to include only pre-roll ads. Anchor manages the commercial load and pays Moore $12.25 per thousand listens, which adds up to about $612.50 per day, or around $18,375 per month.

“I never thought writing a little app on a weekend would turn into my full-time life,” Moore said. “You just never know.”

Though Moore primarily built his business through his app, he says streaming content now provides the majority of his revenue. In addition to the podcast, he also releases his lulling sounds as music tracks, which generate income from royalties, and as videos on YouTube.

“Tmsoft’s White Noise Sleep Sounds,” success appears to be tied to various factors: Moore buys ads on Spotify and places house ads around his website and app, which might prompt people to check it out. Spotify’s algorithm also can steer listeners toward such podcasts based on their search queries or previous selections. The automated process has already minted at least one accidental white-noise star.

In 2019, Brandon Reed, a Walt Disney Co. employee who lives in Florida, started using Anchor to host some white noise programming that he hoped would help his baby son fall asleep. Reed wasn’t aiming to build a successful podcast, he said, but soon the Spotify algorithm started pushing people to his show, “12 Hour Sound Machines (no loops or fades).” That year, he created three, free episodes filled with hours of static noises.

Now, three years later, around 100,000 listeners play his show daily. What began as essentially a cozy sound blanket for his baby, now regularly pops up around the world on Spotify’s charts of the most popular podcast episodes. Last year, Reed’s show made the top charts in four different countries.

“I didn’t even intend for people to listen to this,” he said.

At one point last year, it climbed to number 15 on the top podcast chart, putting him in the company of programs like Dax Shepard’s “Armchair Expert” and the New York Times’ “The Daily.”

“The amount of production that goes into some of these podcasts, the production value, and then for this silly noise that plays for 12 hours to be in the top 100 feels crazy,” Reed said. “People are absolutely devouring it.”

His inadvertent hit has also made the charts on Apple Inc.’s Podcasts app and has reached over 26.6 million total listens, he said. Reed now offers a $2.99 monthly subscription, which gives paying customers access to additional sounds and the ability to request new ones. When a chiropractor needed railroad clacking for an anxious patient, Reed went out and captured it. So far, he’s made over $10,000 through subscriptions. Listeners also tip him, he says, typically about $5 to $7. Occasionally, they go higher. A person whose rescue dog sleeps to Reed’s handiwork once sent him $100 as a thank you.

White noise fans tend to be fiercely loyal, Reed says. One time, he changed the frequency of a static track and afterward he heard from a regular listener frantically begging him to change it back because it was the only sound that would put their baby to sleep.

“What’s funny is how important this has become to people,” Reed said.

Like Moore, Reed chose to host on Anchor, which Spotify acquired in 2019, because it’s free and allows for multi-hour episodes, unlike music tracks. These days, 97% of Reed’s audience and 94% of Moore’s listen on Spotify. Typing in “sound machine” on the service can bring up Reed’s program as the top result. Typing in “ocean waves” or “jungle sounds” can summon Moore’s.

Though Spotify appears to have stumbled into the demand for white noise podcasts, the shows arrive at a time when all the networks are looking for new hits and are courting a wider array of creators. Last year, Apple Podcasts introduced subscriptions ahead of Spotify. Meanwhile, Amazon.com Inc is investing in meditation and other wellness-related podcasts that will be exclusively available through Amazon Music.

Despite his early success, Reed says he has no plans to quit his day job. White noise podcasting remains the thing he does for fun. He’s now taking his family on outings to capture various ambient sounds. Reed, who is something of a white noise purist, knows he could make good money with advertisements. But he doesn’t include them because he worries the sound of commerce would disturb his audience’s restful slumber.

“It’s embarrassing to say how much money I would be making,” he said.
Newsletter

Related Articles

0:00
0:00
Close
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
Three Scientists Awarded Nobel Prize in Medicine for Discovery of Immune Self-Tolerance Mechanism
OpenAI and AMD Forge Landmark AI-Chip Alliance with Equity Option
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
×