London Daily

Focus on the big picture.
Sunday, Dec 14, 2025

Social media is a bad feelings machine. Why can’t we just turn it off for good?

Social media is a bad feelings machine. Why can’t we just turn it off for good?

I owe my career to Twitter, but two years reporting on the pandemic has made me realise disinformation costs lives, says Guardian journalist Sirin Kale
I have a fantasy and it goes like this: a political party is formed, running on an anti-social-media platform. It campaigns on a pledge to ban social media. (“SWITCH IT OFF” is its straightforward, and elegant, slogan.)

The party wins a general election and at midnight, on what comes to be known as Social Media Freedom Day, the prime minister pushes a giant button that blocks all access to social media. Crowds cheer. On the anniversary of Social Media Freedom Day – which becomes a bank holiday, of course – children burn effigies of Mark Zuckerberg and dress up as the Twitter bird.

I write this as someone who owes her career and her partner to social media. I had no journalism qualifications, connections or experience when I began blogging in the mid-2010s, and through Twitter I was able to get a paid internship that gave me my start in journalism. My boyfriend and I connected through Instagram after years of liking each other’s posts. So much of my personal, and professional happiness has been made possible through social media.

But as time has gone on I have become more and more certain that the solution to many of the most pressing issues of our time is simply to switch social media off.

I have spent much of 2021 reporting on the pandemic – in particular how the spread of misinformation on social media has pushed people to reject lifesaving vaccinations. I have listened to family members weep as they remember loved ones who would be alive today were it not for social media conspiracy theories. The instinct to dismiss these deaths is a callous one. All of us make bad decisions, not least when you have the weight of the internet pressing upon your cerebral cortex.

In October, Facebook whistleblower Frances Haugen testified before Congress about her experiences working at the social media giant. There, she saw evidence that its products were making teenagers anxious, depressed and suicidal, and contributing to ethnic violence in countries such as Ethiopia. Facebook, Haugen concluded, was putting “astronomical profits before people”. And yet the response to these allegations was handwringing followed by a collective shrug. No one seems to be prepared to take the brave, but necessary, step, of unplugging the damn thing.

On social media I see grifters pushing quack therapies on impressionable people. I see people radicalised into obsessive hatred of communities of people they’ve never even met. I see cases of a condition called “poster’s brain” – in which habitual social media users feel compelled to post offensive, and often career-ending content – so severe I fear there is no cure. (Like the podcaster who announced to the world earlier this year that he refused to feed his hungry child for six hours until she learned how to open a tin of beans, to name one.) I see ministers debasing the offices of state. Democracies subverted and genocides fomented.

And you know what the tech overlords are doing while we are fighting on the internet all day? They are getting extremely rich. They’re paddle-boarding in Hawaii. They’re banning their children from using social media while simultaneously planning a version of Instagram for kids, because our children can grow up anxious, depressed and miserable off the back of their algorithms, but not theirs.

And of course, I am entirely complicit. I use social media and even though I try hard not to be cruel on it, I’d be lying if I said I didn’t enjoy watching someone I’ve formed a negative opinion about, despite having never met them in real life, get roasted by an internet horde. I’m in the bear pit, eating nuts, enjoying the show.

Of course I could delete all my social media accounts. Cancel my season ticket to The Discourse; stop watching as a new villain of the day is crowned on Twitter. You think I don’t want to do that? I Google “lighthouse keeper jobs Orkney” twice a week. But I’m a journalist. The editors who commission me are on social media. I worry about disappearing. And besides, I’m addicted. I’ve checked Twitter eight times writing this piece.

I need a responsible adult to do it for me. I’ve had enough of the bad feelings machine. Won’t somebody switch it off? Please? Can we switch it off?
Newsletter

Related Articles

0:00
0:00
Close
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
×