London Daily

Focus on the big picture.
Thursday, Dec 04, 2025

Christmas in the City, a boom for BVI small businesses

Small businesses see boon in sales during BVI's Christmas in the City

Christmas in the City, a two-day annual event in the British Virgin Islands, was an economic boon to 40 small businesses by time it ended Saturday night.
The event may have found a new home on Shoreway Drive, with British Virgin Islands residents flocking to the location.

“To say the least, it has been an awesome event. Last night was good. Tonight, if you look around, the crowd is bigger by far,” City Manager Janice Brathwaite-Edwards, a member of the Small Businesses Association that hosts the event, told The Daily News.

“We had 35 booths last night, today we have 40.”

Brathwaite-Edwards said more people showed an interest compared to last year when the event was held at the Ralph T. O’Neal Administration Complex.

She said she kept hearing “‘Ms. Jan, keep it on Shoreway Drive. This is like the best thing that could happen.’”

The event was a welcomed one for vendors after nearly two years of COVID-19 when most businesses were shut down and social distancing made it difficult to stage events like Christmas in the City.

Last year the territory also was reeling from a high number of COVID-19 cases.

“The vendors are saying ‘we’re willing to come out, we’re willing to take the chance and we’re doing good,’” she said. “So, it’s a positive on all sides.”

Donette Matthews of Books and Things said educational items were selling out as parents are interested in puzzles and hands-on activity and work books. She said when children are home from school, the hands-on books strike a balance with children who may spend a lot of time online.

“Those workbooks are very good and are selling well this year,” she noted.

Matthews also praised the new venue for Christmas in the City.

“Business is much better this year and I think it’s because of the location,” she said. “It’s surrounded by a lot of businesses and in terms of walking, it’s in the right area.”

Shereen McFarlane spotted a “My Little Pony” book when she walked by Books and Things. It’s a series that her 5-year-old daughter likes, although at the time she was more interested in a doll. They eventually returned.

“I saw other things I wanted here, and my daughter really likes to read,” McFarlane said. “When I don’t have time to do things with her, she says ‘Mom, I want to do something,’ so the more things I have at home that pushes her, it’s better.”

Tracy Christopher, owner of The Jewelry Box, said business was good with shoppers snapping up her custom-made sterling and silver pieces.

Cordella Duncan of Blushing Beauty also saw a difference in this year’s traffic.

“Last night was good and tonight is greater than last night,” she said noting that, surprisingly, lipsticks were among her top sellers. “We’re wearing masks now and everyone is now concerned about the lipstick rubbing off on the mask, but we have some great, beautiful mask-lipstick that withstands anything. We have an array of colors for all skin tones.”

In another area, Alicia Scatliffe-Cockburn of A&M Variety, was busy with children snapping up TikTok bags, hats, socks, backpacks and cross bags.

“Business has been good and as you see, I only have a few TikTok bags left,” she said.

Judith DeCastro of Judith’s Gifts and Crafts sells handmade crafts including nativity sets and stuffed toys for children. She also turns empty bottles into lights and makes jewelry, from bracelets and heart pendants to crocheted angels and crosses.

“Everything is made in Tortola,” she said. “Whenever you go looking for a gift, everything is made in another country and I thought, I’d try and do something that makes it easier for people if they want a gift made here. So, only two days a year, I sell them.”
Newsletter

Related Articles

0:00
0:00
Close
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
×