London Daily

Focus on the big picture.
Friday, Apr 10, 2026

Serbia still hasn't come to terms with the 1999 NATO bombing campaign

Serbia still hasn't come to terms with the 1999 NATO bombing campaign

No other event in modern Serbian history brings more Serbs together than the 1999 NATO bombing campaign.

The two-and-a-half-month operation involving major air strikes undoubtedly represents an experience of collective and personal trauma.

And every 24 March — the day the air raids to stop another war-crime-riddled campaign by strongman leader Slobodan Milošević began — Serbs relive their traumas of the last 20 and so years.

Yet, the majority of people in Serbia today see themselves as the only victims of what is referred to as NATO aggression, not intervention.

Kosovo's ethnic Albanians, who were the sole target of Milošević's forces in Serbia's then-province, either do not exist in this narrative, or are perceived as murderous, subhuman puppets of the West.

As this narrative of self-victimisation grew over the years, the space for reflection completely shrank, and the NATO military intervention itself is now viewed as a goal in its own right — an isolated event whose only purpose was to target Serbia and its people.

"This is an integral part of the conspiracy theory that is at the root of the lasting legacy of Milošević’s regime: the West has been out to get Serbia and Serbs in general for centuries."

Yugoslav Army forces patrol the destroyed military headquarters in downtown Belgrade, May 1999


It wasn’t the result of the systematic policy of repression and disenfranchisement of Kosovar Albanians that had been going on since the end of the 1980s, started by Milošević, one-sidedly diminishing the political autonomy of the province under the control of Belgrade, that ended up in bloodshed.

Not at all. It’s as if the US and the collective West made a secret plan to intervene militarily against the rump Yugoslavia comprising Serbia and Montenegro at the time and invented a reason for it instead.

This is an integral part of the conspiracy theory that is at the root of the lasting legacy of Milošević’s regime: the West has been out to get Serbia and Serbs in general for centuries.

Serbia belongs in Europe, but first, it has to overcome the barriers it built itself


The truth is, however, that there is no concrete historical obstacle or divide that stands in the way of cooperation and even integration of Serbia with the rest of Europe, to which it clearly belongs.

Milošević’s lust for unlimited power, his support for the wars which raged across the former Yugoslav republics, and his rejection of democracy and an open market economy are what built the wall that still separates Serbia from Europe.

It is an artificial barrier constructed by Belgrade’s own erroneous and criminal policies.

"In the end, the type of black-and-white thinking typical of populists everywhere has denied Serbia a shot at a complete catharsis."


Serbian President Slobodan Milosevic gives a speech announcing the arrest of alleged anti-Serbian ethnic Albanian leaders in Kosovo, 28 February 1989


While these particular policies ended by 2000 and the removal of Milošević from power by massive protests that saw him end up in front of the International Criminal Tribunal for the former Yugoslavia (ICTY) at The Hague, the narratives his regime hung on to survive to this day.

In fact, they were actively reconstructed and expanded when Serbia’s new undisputed populist leader, Aleksandar Vučić, came to power in 2012.

While Vučić was careful not to repeat the mistakes of his predecessor and engage in direct conflict with the democratic world — he even facilitated cooperation with the EU and NATO alike — he intentionally made Milošević’s narrative of Serbs as the main victims of the Yugoslav wars official state propaganda once more.

In turn, this brought him votes and popular support.

What would ensue is more than a decade of an unrelenting campaign of disinformation in which Serbs have been shown — through newspapers and tabloids, TV channels, films and TV shows, public statements made by officials, faux independent experts and the Serb Orthodox Church clergy — as victims of Albanians, Croats and Bosniaks, and sometimes even Montenegrins.

This resulted in the whitewashing of Milošević’s policies for which he was tried at The Hague, while the chance for the nation’s self-reflection was eventually wasted.

And in the end, the type of black-and-white thinking typical of populists everywhere has denied Serbia a shot at a complete catharsis.


The opposition long embraced victimhood, too


A more nuanced view would show that it is indeed quite possible to mourn the deaths of innocent Serbian civilians during the bombing and to admit that Milošević and his allies were war criminals who brought destruction to their neighbours and, ultimately, their own country.

No sane Serbian would welcome the bombing of his own country, but any moral and decent citizen of Serbia would have stopped supporting Milošević as it became clear he was waging yet another conflict.

And yet, while more than two decades later, some 80% of the voters in the 2022 election opted for populist or outright nationalistic parties, parts of Serbia’s more liberal and progressive opposition (as they claim to be) paradoxically also promote Milošević’s narratives.

For instance, Vuk Jeremić, the former foreign minister of Serbia and the leader of the centre-right Narodna stranka or "People’s Party," openly wrote on Twitter on 24 March that the NATO campaign was aimed against the Serbian nation and not against Milošević’s regime.

"If those are the liberal talking points, one can then easily imagine what the nationalist and far-right parties are saying."


Intentionally or not, he illustrated this statement with a photograph of Baghdad in flames.

Even Dobrica Veselinović, the leader of the green-liberal Ne da(vi)mo Beograd or "Do Not Let Belgrade D(r)own" political movement, started his tweet on the same day with a condemnation of the “NATO aggression”.

If those are the liberal talking points, one can then easily imagine what the nationalist and far-right parties are saying.


Ethnonationalism feeds on self-righteousness


Beyond the collective trauma that the bombing campaign brought to the nation’s psyche lies the foundation of ethnonationalism — the dominant ideology in Serbia, but also the rest of the region, since the 1990s.

The nature of ethnonationalism is that it disregards the interests or suffering of neighbouring nations and focuses solely on a singular, own “righteous” nation.

"This hypothesis ... gave the people what they wanted: a sense of superiority over their neighbours while retaining the angelic aura of innocence that comes with victimhood."


Belgraders and Yugoslav army soldiers, hold a Serbian flag as they pose for photographers, showing the Serbian salute while celebrating the Kosovo peace deal, 9 June 1999


Through the lenses of Serbian ethnonationalists, ethnic Serbs have the right to secede from any other neighbouring country and form Greater Serbia.

Yet Albanians, Bosniaks, Hungarians, Romanians, Vlachs and Bulgarians, who all populate distinct regions of Serbia, have no such right, even if they are repressed at some point.

This hypothesis explains why Milošević’s narratives about Serbs as the only victims enjoyed and continue to enjoy such popularity.

After all, it gave the people what they wanted: a sense of superiority over their neighbours while retaining the angelic aura of innocence that comes with victimhood.

As a narrative, it's astonishingly myopic yet incredibly empowering: it simultaneously wholeheartedly supports aggression against the perpetual “other” and the feeling of being under constant existential threat by the same “other”.


The change has to come from within


The narrative in question is particularly resilient to outside change, and no amount of pressure from foreign democratic forces or factors can weaken it.

If anything, it cannot simply be displaced through foreign "carrot and stick" methods — as seen in the way Brussels has attempted to use the country's EU integration, for instance — because defeats, even when barely on the horizon, only further strengthen the feeling of victimhood.

"Forward-thinking, progressive Serbs must work together to find a way to bring their own society out of the depths of self-deluded ethnonationalism."

A Serb youth throws a wastebasket through the windows of a McDonald's restaurant in Belgrade, 30 March 1999


The only way out can be found from within. Forward-thinking, progressive Serbs must work together to find a way to bring their own society out of the depths of self-deluded ethnonationalism.

In this, they need and will need the support of the democratic world.

Newsletter

Related Articles

0:00
0:00
Close
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Australia’s most decorated living soldier was arrested at Sydney Airport and charged with five counts of war-crime murder for the killing of unarmed Afghan civilians
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
Former UK Defence Secretary Raises Concerns Over Ability to Counter Iran Missile Threat
UK Signals Non-Involvement in Iran Conflict as Trump Reasserts Firm Deterrence Stance
US and UK Strengthen Medical Device Cooperation Following Tariff Removal
Trump Backs Steve Hilton for California Governor, Highlighting Reform Agenda
UK Seeks Closer Ties With Anthropic as AI Policy Divergence Emerges Across Atlantic
Experts Warn of Evolving Extremism After Teens Arrested in UK Ambulance Arson Case
UK Convenes Talks to Safeguard Shipping Through Strait of Hormuz After Conflict Escalation
Trump Highlights Strong Leadership in Critique of UK Stance on Iran
UK Authorities Review Kanye West’s Entry Status Following Festival Backlash
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
×