London Daily

Focus on the big picture.
Thursday, Mar 19, 2026

Serbia still hasn't come to terms with the 1999 NATO bombing campaign

Serbia still hasn't come to terms with the 1999 NATO bombing campaign

No other event in modern Serbian history brings more Serbs together than the 1999 NATO bombing campaign.

The two-and-a-half-month operation involving major air strikes undoubtedly represents an experience of collective and personal trauma.

And every 24 March — the day the air raids to stop another war-crime-riddled campaign by strongman leader Slobodan Milošević began — Serbs relive their traumas of the last 20 and so years.

Yet, the majority of people in Serbia today see themselves as the only victims of what is referred to as NATO aggression, not intervention.

Kosovo's ethnic Albanians, who were the sole target of Milošević's forces in Serbia's then-province, either do not exist in this narrative, or are perceived as murderous, subhuman puppets of the West.

As this narrative of self-victimisation grew over the years, the space for reflection completely shrank, and the NATO military intervention itself is now viewed as a goal in its own right — an isolated event whose only purpose was to target Serbia and its people.

"This is an integral part of the conspiracy theory that is at the root of the lasting legacy of Milošević’s regime: the West has been out to get Serbia and Serbs in general for centuries."

Yugoslav Army forces patrol the destroyed military headquarters in downtown Belgrade, May 1999


It wasn’t the result of the systematic policy of repression and disenfranchisement of Kosovar Albanians that had been going on since the end of the 1980s, started by Milošević, one-sidedly diminishing the political autonomy of the province under the control of Belgrade, that ended up in bloodshed.

Not at all. It’s as if the US and the collective West made a secret plan to intervene militarily against the rump Yugoslavia comprising Serbia and Montenegro at the time and invented a reason for it instead.

This is an integral part of the conspiracy theory that is at the root of the lasting legacy of Milošević’s regime: the West has been out to get Serbia and Serbs in general for centuries.

Serbia belongs in Europe, but first, it has to overcome the barriers it built itself


The truth is, however, that there is no concrete historical obstacle or divide that stands in the way of cooperation and even integration of Serbia with the rest of Europe, to which it clearly belongs.

Milošević’s lust for unlimited power, his support for the wars which raged across the former Yugoslav republics, and his rejection of democracy and an open market economy are what built the wall that still separates Serbia from Europe.

It is an artificial barrier constructed by Belgrade’s own erroneous and criminal policies.

"In the end, the type of black-and-white thinking typical of populists everywhere has denied Serbia a shot at a complete catharsis."


Serbian President Slobodan Milosevic gives a speech announcing the arrest of alleged anti-Serbian ethnic Albanian leaders in Kosovo, 28 February 1989


While these particular policies ended by 2000 and the removal of Milošević from power by massive protests that saw him end up in front of the International Criminal Tribunal for the former Yugoslavia (ICTY) at The Hague, the narratives his regime hung on to survive to this day.

In fact, they were actively reconstructed and expanded when Serbia’s new undisputed populist leader, Aleksandar Vučić, came to power in 2012.

While Vučić was careful not to repeat the mistakes of his predecessor and engage in direct conflict with the democratic world — he even facilitated cooperation with the EU and NATO alike — he intentionally made Milošević’s narrative of Serbs as the main victims of the Yugoslav wars official state propaganda once more.

In turn, this brought him votes and popular support.

What would ensue is more than a decade of an unrelenting campaign of disinformation in which Serbs have been shown — through newspapers and tabloids, TV channels, films and TV shows, public statements made by officials, faux independent experts and the Serb Orthodox Church clergy — as victims of Albanians, Croats and Bosniaks, and sometimes even Montenegrins.

This resulted in the whitewashing of Milošević’s policies for which he was tried at The Hague, while the chance for the nation’s self-reflection was eventually wasted.

And in the end, the type of black-and-white thinking typical of populists everywhere has denied Serbia a shot at a complete catharsis.


The opposition long embraced victimhood, too


A more nuanced view would show that it is indeed quite possible to mourn the deaths of innocent Serbian civilians during the bombing and to admit that Milošević and his allies were war criminals who brought destruction to their neighbours and, ultimately, their own country.

No sane Serbian would welcome the bombing of his own country, but any moral and decent citizen of Serbia would have stopped supporting Milošević as it became clear he was waging yet another conflict.

And yet, while more than two decades later, some 80% of the voters in the 2022 election opted for populist or outright nationalistic parties, parts of Serbia’s more liberal and progressive opposition (as they claim to be) paradoxically also promote Milošević’s narratives.

For instance, Vuk Jeremić, the former foreign minister of Serbia and the leader of the centre-right Narodna stranka or "People’s Party," openly wrote on Twitter on 24 March that the NATO campaign was aimed against the Serbian nation and not against Milošević’s regime.

"If those are the liberal talking points, one can then easily imagine what the nationalist and far-right parties are saying."


Intentionally or not, he illustrated this statement with a photograph of Baghdad in flames.

Even Dobrica Veselinović, the leader of the green-liberal Ne da(vi)mo Beograd or "Do Not Let Belgrade D(r)own" political movement, started his tweet on the same day with a condemnation of the “NATO aggression”.

If those are the liberal talking points, one can then easily imagine what the nationalist and far-right parties are saying.


Ethnonationalism feeds on self-righteousness


Beyond the collective trauma that the bombing campaign brought to the nation’s psyche lies the foundation of ethnonationalism — the dominant ideology in Serbia, but also the rest of the region, since the 1990s.

The nature of ethnonationalism is that it disregards the interests or suffering of neighbouring nations and focuses solely on a singular, own “righteous” nation.

"This hypothesis ... gave the people what they wanted: a sense of superiority over their neighbours while retaining the angelic aura of innocence that comes with victimhood."


Belgraders and Yugoslav army soldiers, hold a Serbian flag as they pose for photographers, showing the Serbian salute while celebrating the Kosovo peace deal, 9 June 1999


Through the lenses of Serbian ethnonationalists, ethnic Serbs have the right to secede from any other neighbouring country and form Greater Serbia.

Yet Albanians, Bosniaks, Hungarians, Romanians, Vlachs and Bulgarians, who all populate distinct regions of Serbia, have no such right, even if they are repressed at some point.

This hypothesis explains why Milošević’s narratives about Serbs as the only victims enjoyed and continue to enjoy such popularity.

After all, it gave the people what they wanted: a sense of superiority over their neighbours while retaining the angelic aura of innocence that comes with victimhood.

As a narrative, it's astonishingly myopic yet incredibly empowering: it simultaneously wholeheartedly supports aggression against the perpetual “other” and the feeling of being under constant existential threat by the same “other”.


The change has to come from within


The narrative in question is particularly resilient to outside change, and no amount of pressure from foreign democratic forces or factors can weaken it.

If anything, it cannot simply be displaced through foreign "carrot and stick" methods — as seen in the way Brussels has attempted to use the country's EU integration, for instance — because defeats, even when barely on the horizon, only further strengthen the feeling of victimhood.

"Forward-thinking, progressive Serbs must work together to find a way to bring their own society out of the depths of self-deluded ethnonationalism."

A Serb youth throws a wastebasket through the windows of a McDonald's restaurant in Belgrade, 30 March 1999


The only way out can be found from within. Forward-thinking, progressive Serbs must work together to find a way to bring their own society out of the depths of self-deluded ethnonationalism.

In this, they need and will need the support of the democratic world.

Newsletter

Related Articles

0:00
0:00
Close
GB News Faces Regulatory Complaints Over On-Air Remarks on ‘Genocide’ Claims
UK Signals Expanded Support for Gulf Allies as Iranian Attacks Intensify Regional Threats
UK VAT Decision Opens Path for Potential Refunds to U.S. Biopharma Firms
UK and Canada Advance ‘Middle Power’ Strategy to Shape Global Influence Beyond Superpowers
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
Google Explores AI Opt-Out Features in Search to Address UK Regulatory Concerns
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Fuel Prices Poised to Surge as Global Tensions Drive Oil Market Volatility
UK Holds Back on Hormuz Escort Mission While Continuing Talks with Allies
TrumpRx Pricing Platform Faces Scrutiny as Some Medicines Remain Costlier Than in the UK
UK, Netherlands and Finland Explore Joint Defence Investment Bank to Boost Military Capability
Deadly Meningitis Outbreak in Kent Raises Alarm as Cases Surge and Emergency Response Expands
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
×