London Daily

Focus on the big picture.
Monday, Sep 21, 2026

Scaled-back Christmas as consumers become 'more used to seeing fewer things on shelves'

Scaled-back Christmas as consumers become 'more used to seeing fewer things on shelves'

Industry leaders say the supply chain crisis has forced companies away from "piling high and selling cheap" and that while festive essentials will be available some of the "extras" that can also tempt shoppers will not.

Consumers can expect a "scaled-back" Christmas this year as retailers reduce the range of products available to cope with supply chain pressures, MPs have been told.

A lack of HGV drivers has strained supply chains and prompted fears of shortages on supermarket shelves this festive season.

Shane Brennan, chief executive of the Cold Chain Federation, told the Commons Transport Select Committee there was likely to be less choice as retailers cut range to ensure they can deliver core products.

"It's not about shortages, it's about simplifying, so having less range obviously is one of the key decisions you can make in trying to make supply chains more efficient," he said.

"And it's about reducing the amount of goods you're expected to put on the shelves and then working with the customer base to actually make that clear.

"We are very good at piling high and selling cheap at Christmas time.

"What we have to do is strategically scale that back in order to meet the promise that there will be the stuff you expect to see on the shelves, but not necessarily all the extras."

Elizabeth de Jong, director of policy at trade body Logistics UK, told the hearing: "As a society, even though we've had panic buying over petrol, I think we are getting more used to seeing fewer things on shelves and that being OK, and knowing it's coming."

Mr Brennan said his members, who provide temperature-controlled logistics to clients including the major supermarkets, said after acute problems in late summer retailers have adjusted to ensure they deliver for customers.

He said delivery times for fresh produce had extended from same-day to two or three days, and for frozen goods from two days to up to five.

"People have made decisions about what they think is achievable, and so we've got quite a significant scaling back in the amount of work we're trying to do, particularly around Christmas," he said.

"The food supply chain gears itself up to deliver at Christmas, and it's quite a lot (to be) scaling back at the ambition of that.

"Whereas normally it'd be, 'get as much out as possible, to sell as much as possible, to make as much revenue as possible'.

"It's about making those sorts of decisions. The knock-on effect of that is lost revenue, lost profitability.

"With businesses that have gone through two years of very difficult cash flow issues, very difficult decisions about how to invest in their businesses, viability of their businesses, they're having to be risk averse about how they see this Christmas period rather than trying to make up lost ground in terms of revenue."

MPs heard that the logistics sector is adjusting to the 'new normal'


The committee was also told that the introduction of new Brexit border controls for European imports on 1 January and biometric testing for third-country travellers to the EU, due to begin next year, could cause problems.

The new border controls will require importers from the EU to pre-notify UK authorities of their loads and European hauliers to register their vehicles, both using new IT systems.

Both measures have been delayed from this year leaving EU-UK import procedures largely unchanged, while UK exporters to Europe have faced full customs controls since 1 January this year.

Ms de Jong said that if British drivers were required to leave their vehicles to take biometric tests, as is currently planned, there could be significant delays at the border.

She told the hearing that the sector is "adjusting to the new normal".

"We are a dependable sector who does their absolute utmost, and you've seen this throughout the whole of the COVID crisis. I think there is calmness," Ms de Jong added.

Newsletter

Related Articles

0:00
0:00
Close
British Museum Faces Questions Over Peter Thiel’s Private Bayeux Tapestry Viewing
Earl Spencer Memoir Excerpts Renew Public Debate Over Diana’s Death
Liberal Democrats Gather in Brighton for Autumn Conference
Mothercare Shares Plunge as Middle East Store Closures Threaten Long-Term Solvency
Kent Police Treat Folkestone Hotel Fire as Suspicious
Caribbean Governments Advance Reparations Campaign Seeking Engagement With Britain
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
UK Competition Regulator Opens Inquiry Into McCormick-Unilever Foods Deal
Public Inquiry Into Tees, Esk and Wear Valleys Mental Health Failings Set to Begin
Nigel Farage Looks to US Immigration Enforcement Model for UK Border Policy
Chiltern Railways Moves Into Public Ownership
Security Review Raises Concerns Over Sensitive UK Police Data Stored on Microsoft Cloud
Burnham Government Warns of Difficult Autumn Budget as Fiscal Headroom Narrows
Bank of England Holds Rates at 3.75% as Inflation Rises to 3.1%
Ed Sheeran Tour Faces Backlash After Macklemore Is Removed Over Pro-Palestinian Remarks
Vandalism of Traffic Cameras Intensifies Across Parts of England
Nearly 300 Evacuated as Fire Hits Grand Burstin Hotel in Folkestone
King Charles Warns AI Executives About Risks From Uncontrolled Technology
Church of England Apologises for Role in Historical Forced Adoption Practices
UK Debate Over Online Speech Intensifies After Arrest Figures Draw Scrutiny
Oxfordshire Village Holds Symbolic Independence Vote Over Asylum Accommodation Plan
Nigel Farage and Richard Tice Sue National Crime Agency Over Alleged Banking Data Leaks
Apple Introduces Stricter Age Checks for UK Accounts
BBC Cash Reserves Fall 66% to £125 Million as Broadcaster Restructures
McLaren Announces £500 Million UK Investment and Plans 1,000 Jobs
Green Party Wins Historic Gorton and Denton By-Election as Labour Falls to Third
Burnham Government Prepares October Budget Under Growing Fiscal Pressure
UK Energy Suppliers Pull Fixed-Price Deals as Wholesale Markets Turn More Volatile
Bank of England Holds Rates at 3.75% as Middle East Energy Shock Raises Inflation Risks
Addison Lee Founder Loses £20 Million UK Tax Tribunal Case
BrewDog Creditors Face Losses on About £190 Million of Debt
Harrods Seeks to Recover Abuse Compensation Costs From Mohamed Al Fayed’s Estate
Ed Davey Targets Reform UK as Liberal Democrat Conference Opens
Great Britain Retail Sales Rise 0.5% in August
NHS England Approves Life-Extending Treatment for Incurable Breast Cancer
Proposals to Limit NHS ADHD Diagnoses Draw Criticism From Patient Groups
Resolution Foundation Warns of Housing Cost Crunch for Low-Income UK Families
BBC Cash Reserves Fall to Decade Low as Annual Deficit Reaches £121 Million
Millisecond Software Error Triggered Major UK Air Traffic Control Disruption
Twenty Women Underwent Unnecessary Mastectomies During NHS Cancer Care
Sensitive UK Police Data Found Vulnerable to Access by Foreign Actors
British Steel Faces Renewed Pressure for a Long-Term Financial Plan
MPs Urge Government to End Thames Water Restructuring Talks With U.S. Hedge Funds
Andy Burnham Warns of Difficult UK Budget Choices as Inflation Returns to 3.1%
England Tightens School Food Standards With Restrictions on Deep-Fried and High-Sugar Foods
Oxfordshire Village Votes Symbolically to Leave UK Over Proposed Asylum Centre
Michael Marra Elected Leader of Scottish Labour
BBC Cash Reserves Fall Sharply as Financial Pressures Mount
George Osborne Calls for UK to Rejoin EU Customs Union
×