London Daily

Focus on the big picture.
Monday, Oct 05, 2026

Scaled-back Christmas as consumers become 'more used to seeing fewer things on shelves'

Scaled-back Christmas as consumers become 'more used to seeing fewer things on shelves'

Industry leaders say the supply chain crisis has forced companies away from "piling high and selling cheap" and that while festive essentials will be available some of the "extras" that can also tempt shoppers will not.

Consumers can expect a "scaled-back" Christmas this year as retailers reduce the range of products available to cope with supply chain pressures, MPs have been told.

A lack of HGV drivers has strained supply chains and prompted fears of shortages on supermarket shelves this festive season.

Shane Brennan, chief executive of the Cold Chain Federation, told the Commons Transport Select Committee there was likely to be less choice as retailers cut range to ensure they can deliver core products.

"It's not about shortages, it's about simplifying, so having less range obviously is one of the key decisions you can make in trying to make supply chains more efficient," he said.

"And it's about reducing the amount of goods you're expected to put on the shelves and then working with the customer base to actually make that clear.

"We are very good at piling high and selling cheap at Christmas time.

"What we have to do is strategically scale that back in order to meet the promise that there will be the stuff you expect to see on the shelves, but not necessarily all the extras."

Elizabeth de Jong, director of policy at trade body Logistics UK, told the hearing: "As a society, even though we've had panic buying over petrol, I think we are getting more used to seeing fewer things on shelves and that being OK, and knowing it's coming."

Mr Brennan said his members, who provide temperature-controlled logistics to clients including the major supermarkets, said after acute problems in late summer retailers have adjusted to ensure they deliver for customers.

He said delivery times for fresh produce had extended from same-day to two or three days, and for frozen goods from two days to up to five.

"People have made decisions about what they think is achievable, and so we've got quite a significant scaling back in the amount of work we're trying to do, particularly around Christmas," he said.

"The food supply chain gears itself up to deliver at Christmas, and it's quite a lot (to be) scaling back at the ambition of that.

"Whereas normally it'd be, 'get as much out as possible, to sell as much as possible, to make as much revenue as possible'.

"It's about making those sorts of decisions. The knock-on effect of that is lost revenue, lost profitability.

"With businesses that have gone through two years of very difficult cash flow issues, very difficult decisions about how to invest in their businesses, viability of their businesses, they're having to be risk averse about how they see this Christmas period rather than trying to make up lost ground in terms of revenue."

MPs heard that the logistics sector is adjusting to the 'new normal'


The committee was also told that the introduction of new Brexit border controls for European imports on 1 January and biometric testing for third-country travellers to the EU, due to begin next year, could cause problems.

The new border controls will require importers from the EU to pre-notify UK authorities of their loads and European hauliers to register their vehicles, both using new IT systems.

Both measures have been delayed from this year leaving EU-UK import procedures largely unchanged, while UK exporters to Europe have faced full customs controls since 1 January this year.

Ms de Jong said that if British drivers were required to leave their vehicles to take biometric tests, as is currently planned, there could be significant delays at the border.

She told the hearing that the sector is "adjusting to the new normal".

"We are a dependable sector who does their absolute utmost, and you've seen this throughout the whole of the COVID crisis. I think there is calmness," Ms de Jong added.

Newsletter

Related Articles

0:00
0:00
Close
BT Accused of Pressuring Vulnerable Customers During Digital Landline Shift
British Carmakers Warn of Growing Pressure From EU-China Tariff Dispute
Green Party of England and Wales Adopts Motion Defining Zionism as Racism
Medical Charity Threatens NHS Legal Action Over Two-Year Autism and ADHD Assessment Waits
British Transport Police Report Record Rise in Violence on Railways
Glasgow Council Workers Face Pay Cuts Under Fire-and-Rehire Plan
British Medical Groups Press Prime Minister Andy Burnham to Cancel £330 Million Palantir NHS Contract
UK Faces Record Bluetongue Outbreak Across Livestock Farms
UK Schools Report Thousands of Child-on-Child Sexual Offences
High Court Overturns Ban Blocking Gaza Families From Reuniting With Relatives in UK
G7 Authorizes Emergency Fuel Release as UK Diesel Prices Hit £2 a Litre
France and Italy Draw 1-1 in Nations League Match
Pope Leo XIV and Prince Albert II of Monaco Meet in Metz
SNCF Expands Low-Cost Ouigo High-Speed Service Between Lyon and Bordeaux
Paris Expands Dedicated Cargo Bike Routes for Urban Deliveries
French Film Industry Pushes for Tighter Streaming Investment Rules
Marseille Court Hands Down Prison Terms in Public Procurement Corruption Case
LVMH and Kering Rely on US Demand as Chinese Luxury Spending Slows
Toulouse Aerospace Sector Launches €80 Million Modernization Fund
Javier Milei Courts French Investment in LNG and Lithium
Mistral AI Launches Sovereign Model for European Public Services
French Competition Authority Fines Retailers €40 Million Over Misleading Promotions
France Records Exceptional Electricity Exports as Nuclear Output Recovers
Dassault Aviation Expands Rafale Assembly Capacity at Mérignac
Sanofi Invests €1 Billion in New Biologics Production Hub Near Lyon
France Protests Germany’s Extension of Border Controls Into 2027
French Public-Sector and Transport Unions Threaten National Strike
France Deploys Riot Police After Violence in Lyon Suburbs
French Anti-Terrorism Prosecutors Investigate Radicalized Flydubai Co-Pilot
France’s Defense Budget Surpasses NATO’s 2% of GDP Target
French Government Faces No-Confidence Threat Over Budget
France and G7 Release 100 Million Barrels From Strategic Oil Reserves
France Convenes Emergency Defense Council Over Threats to Commercial Shipping
France and Germany Coordinate Military Response After Russian Strikes on Kyiv Infrastructure
UK Police Release Six Iranian Nationals on Bail After RAF Fairford Security Alert
UK Business Confidence Falls as Energy Costs and Tax Uncertainty Rise
Cornwall Insight Warns UK Energy Bills Could Rise 16% in January
UK Introduces Zero VAT on Household Electricity Bills
UK 30-Year Gilt Yield Hits 6% as Bond Market Pressures Intensify
UK Introduces Stricter Subcontractor Checks and Expanded Trade Union Access
Green Party Proposes Three-Year Emergency Freeze on Private Rent Increases
UK Treasury Committee Seeks Tax Clarification Over Manchester City Investigation
Royal Marines Deploy to Faroe Islands for Northern European Security Exercise
UK Business Confidence Weakens as High Costs Delay Investment
UK GDP Growth Revised Up to 0.5% in Second Quarter
Bank of England Warns of Financial Stability Risks From Autonomous AI
UK Expands Early Prisoner Release Scheme to Ease Overcrowding
UK Records Worst Bluetongue Outbreak on Record Across Livestock Farms
UK Government Faces Shrinking Fiscal Headroom Ahead of October 28 Budget
UK 30-Year Gilt Yield Reaches 6% as Energy Shock Drives Borrowing Costs Higher
×