London Daily

Focus on the big picture.
Friday, Jun 26, 2026

Rishi Sunak gains on Keir Starmer but Tories still far behind, new poll shows

Rishi Sunak gains on Keir Starmer but Tories still far behind, new poll shows

Exclusive: Two thirds of adults now believe it is ‘time for a change’ at the next election

Rishi Sunak has recovered ground on Sir Keir Starmer but the Tories are still trailing far behind Labour, a new poll revealed on Monday.

The Ipsos survey for The Standard showed Mr Sunak back neck-and-neck with the Labour leader as the “most capable Prime Minister”.

He has also seen a jump in backing among Tory supporters.

However, the Conservatives are still 23 points behind Labour, with two thirds of adults now believing it is “time for a change” at the next election.

Despite showing some signs of improvement, the Tories are still lagging behind Labour on being seen as fit to govern, having a good team of leaders, keeping promises and understanding problems facing Britain, while also being seen as more extreme and divided.

The findings suggest some voters are warming to Mr Sunak after the Brexit deal on Northern Ireland trade, moves to restore damaged ties with France, the Budget, his plans to deal with the “small boats” Channel crisis, childcare reforms and other steps.

But despite the decline in political turbulence, especially compared to the brief Liz Truss premiership, any revival in the Tory party’s overall electoral prospects appears to be in the early stages at best.

Economic optimism, which could be a key factor at the next election expected in 2024, is also flatlining, with 22 per cent expecting the general economic conditions in Britain to improve over the next 12 months, with 58 per cent saying get worse.

Key results include:

*  Labour is on 49 per cent (down two points on February), Conservative 26 per cent (up one point), Liberal Democrats 11 per cent (up two points) and Greens six per cent (up one point).

*  37 per cent say Mr Sunak would make the most capable PM, compared to 36 per cent for Sir Keir who was ahead by 39/33 in January.

*  Seven in ten of the public believe the Conservatives have done a poor job, just 21 per cent say they are a competent Government and 65 per cent think it is time for change at the next election, all figures little changed on January.

*  More people may be making up their mind about Sir Keir, with 39 per cent saying he is ready to be Prime Minister, up three points on January, but those who disagree has risen by the same amount to 40 per cent.

*  Thirty-two per cent are satisfied with the job Mr Sunak is doing as PM (up five points on February) and 54 per cent dissatisfied (down five point), with Sir Keir slipping back to a similar position, 31 per cent/51 per cent.

*  Three quarters of Conservative backers are satisfied with Mr Sunak, up ten points, and 15 per cent dissatisfied, down 11 points.

*  Labour supporters are less convinced by Sir Keir, with 48 per cent satisfied (down eight points) and 45 per cent dissatisfied ( up 16 points).
Seventy-seven per cent are dissatisfied with how the Government is running the country, unchanged from last month.

The detailed party image figures show Mr Sunak’s party making progress on a number of findings but still are grim reading for the Tories.

On being fit to govern, they are up eight points from a dismal 16 per cent in October, the month Ms Truss quit as PM, to 24 per cent but still significantly behind Labour on 38 per cent.

Similar improvements for the Conservatives from last autumn puts them trailing Labour on having a good team of leaders by 17 points to 26 points, on understanding problems facing Britain (27/45), looking after the interests of people like me (19/37), and on being concerned about people in real need in the country (16/53).

Six in ten adults believe the Tories are divided, compared to 42 per cent for Labour, and the respective split for being seen as extreme is 30/14.

Just over a third say Labour is out of date, with 54 per cent having this view for the Conservatives.

People have little faith either party will keep their promises, with just 21 per cent believing Labour will and 11 per cent the Tories.

Seven in ten believe Mr Sunak’s party will promise anything to win votes, and 58 per cent say the same for Sir Keir’s.

Forty-four per cent believe Labour is ready to form the next government, down three points on December, with those who disagree up six points to 37 per cent.

Twenty-eight per cent believe they would be better off under a Labour government, 16 per cent say a Conservative one, and 51 per cent do not believe it would make any difference, similar figures to the start of the year.

Ipsos Director of Politics Keiran Pedley said: “There are positives and negatives to take from these findings for Rishi Sunak but the overall political headwinds he faces are very challenging.

“On the one hand, he will be encouraged to see his personal poll ratings improve, both individually and compared to Keir Starmer.

“On the other hand, we see no meaningful movement in headline voting intention figures, with Labour still more than 20 points ahead.

“The public remain pessimistic about the economy, overwhelmingly think the Government is doing a bad job running the country and crucially two in three think it is time for change at the next General Election.

“All of which makes a Conservative victory at that election look improbable – for now.”

Any Tory attempt to seek to portray that Britain would be plunged into chaos if Labour wins power also looks unlikely to gain traction, as just 25 per cent believe this will happen, with 52 per cent disagreeing, according to the poll.

Two thirds of adults say they do not like the Conservative Party, up five points on November, with a quarter stating they do, down one point, with Labour more liked than disliked by 47 per cent to 42 per cent.

The two leaders are broadly equally liked, with 43 per cent positive towards Mr Sunak (down four points from November), and 49 per cent negative (up eight points), with those liking Sir Keir down two points to 37 per cent, and disliking up three points to 52 per cent.

Newsletter

Related Articles

0:00
0:00
Close
Robert Jenrick Defends £5 Million Donation to Nigel Farage Amid Political Scrutiny
Plymouth Museum The Box Wins 2026 Art Fund Museum of the Year Award
UK Government Faces Backlash Over Plans to Use Former Military Sites for Asylum Accommodation
Labour Party Faces Pressure Over Cabinet Stability as Senior Figures Clash on Policy Direction
Heathrow Airport Forecasts Passenger Decline in 2026 as Costs and Climate Disruption Mount
UK Energy Regulator Approves Expansion of Long-Duration Storage to Boost Power System Resilience
Crown Estate Reports Third Consecutive Year of £1 Billion Profit as Debate Over Royal Finances Intensifies
Teenager Charged With Murder in Wales Following Death of 14-Year-Old Boy
Nottingham University Hospitals Maternity Failures Trigger Calls for Public Inquiry Into Patient Safety
EasyJet Rejects £4.9 Billion Takeover Offer From Castlelake but Keeps Door Open for Further Talks
Record Heatwave Triggers UK Transport and Infrastructure Strain as Heathrow Revises Passenger Forecast Downward
Ofgem Approves Sixteen Long-Duration Energy Storage Projects to Strengthen UK Grid Stability
Labour Government Faces Internal Tensions Over Cabinet Decisions and Net Zero Policy Direction
British Food and Drink Exports Fall to Decade Low Amid Trade Friction and US Tariffs
Great Britain Grid Operator Spends £10 Million to Stabilize Electricity Supply During Heatwave Demand Surge
UK Parliament Committee Calls for Urgent National Adaptation Strategy as Extreme Heat Strains Public Infrastructure
Record-Breaking Heatwave Pushes England’s National Health Service to Critical Incident Status as Hospitals Struggle With Surge in Emergencies
UK Government Launches Review of Voluntary National Insurance Contributions System
UK Planning Inspectorate Reports Key Infrastructure and Planning Milestones in Annual Review
UK Government Reviews Travel Expense Reimbursement Rates for Employers and Employees
Civil Nuclear Constabulary Launches National Digital Memorial for Officers Killed in Service
UK and US Expand Collaboration on Nuclear Fusion Research and Workforce Exchange
Environment Agency Secures £275,000 Enforcement Deal with Anglian Water Over Permit Breaches
Independent Inspector Flags Ongoing Failures in UK Home Office Border Case Management
UK Government Considers Zero VAT Rate on Land for Social Housing Development
Bank of England Reports Sharp Drop in Emissions and Warns on Climate-Driven Financial Risk
Consumer Confidence in the UK Falls at Fastest Quarterly Rate Since 2022
UK Borrowing Costs Rise Sharply on Gilt Markets Amid Fiscal and Political Concerns
UK Government Plans Legislation to Bring British Steel into Public Ownership
UK Government Secures £210 Million Nuclear Fuel Deal to Support Ukraine Energy Security
London Ambulance Service Reports Record Emergency Call Volume Amid Severe Heatwave
United Kingdom Faces Record June Heatwave as Temperatures Hit 36.7°C in Somerset
UK Financial Services Reform Debate Intensifies Over Ministerial Regulatory Powers
UK Energy Price Cap Rise Expected to Keep Inflation Above Target Through 2026
UK Biohacking and AI Wellness Trends Drive Surge in Personal Health Monitoring
UK Social Care Sector Sees Workforce Shift as Overseas Recruitment Masks Domestic Labour Decline
Nuffield Trust Warns UK Health Budgets Remain Vulnerable Despite Record Spending Levels
UK Coal Pension Surplus Debate Returns to Parliament as Reform UK MP Seeks Clarity on Distribution
UK MPs Consider E-Petition Calling for NHS Newborn Screening for Spinal Muscular Atrophy
UK Parliament Debates E-Petition Calling for Inquiry Into Pro-Israel Influence in Politics
UK Economy Grew 0.6 Percent in Q1 2026 but Business Sentiment Weakens Over Geopolitical Risks
UK Financial Services Bill Enters Lords Committee Stage With Expanded Ministerial Powers
UK Armed Forces Bill Advances With Plans for Defence Housing Service and Drone Defence Measures
UK Treasury Proposes Higher Electricity Generator Levy and Updated Mileage Allowance Rules
UK Parliament Debates Health Bill Amid Persistent GP Access and Patient Satisfaction Concerns
UK Financial Sanctions Regulator Signals Faster, Intelligence-Led Enforcement Strategy
British Chambers of Commerce Warns Business Confidence Crisis Is Dampening UK Investment
UK Parliament Debates Carbon Budget Order as Pressure Mounts on Net Zero Delivery
UK Energy Price Volatility Reinforces Pressure for Faster Electrification of Economy
UK Defence and Aerospace Strategy Gains Momentum as Keir Starmer Pushes Industrial Cooperation in Berlin
×