London Daily

Focus on the big picture.
Saturday, Jun 13, 2026

Rise in sales of second-hand outfits for festive parties

Rise in sales of second-hand outfits for festive parties

When Charlotte Ballard was shopping for something sparkly for her work Christmas party she went second hand as she knew she wouldn't wear it again.

She is one of many people choosing pre-loved party outfits this Christmas and New Year, according to fashion experts.

It is the first festive season since Covid rules were lifted, but the cost-of-living crisis is limiting spending.

Second-hand clothing apps Vinted and Depop say 18-35s are spending more. And Oxfam says demand for party wear is up.

The charity said sales of going out clothes in its shops and online was "significantly higher" this year than in 2019, before Covid put paid to party plans.

The charity's retail director Lorna Fallon said: "[This is] suggesting that people are making more conscious decisions to choose second-hand, pre-loved and vintage clothes."


Charlotte Ballard wore second-hand clothes this year for party season

According to an Oxfam survey, more than a third of shoppers have slashed their Christmas budgets this year, with 66% saying this was down to the cost of living crisis. Inflation - the rate at which prices rise - is at a 40-year high and wages are not keeping up.

Ms Ballard, 26, from London told the BBC she started shopping second hand this summer.

"I don't like feeding into the fast fashion industry," she said. "With the cost-of-living crisis, I have been motivated to shop for more second-hand clothes."

"I've bought a sparkly top and some trousers for my work Christmas party on Vinted, I probably won't wear it much afterwards because it's sparkly, so it is more sustainable for me to buy it second hand."

Social shopping app Depop said it had seen a rise in people shopping second-hand. A survey it conducted found 44% of 18-to-35 year olds in the UK were buying more clothing now than they did last year.

Some 53% said that in the face of the cost-of-living crisis, they had been turning to second-hand shopping as a way of saving money. Those who bought second hand estimated they were saving up to 25% per item, which adds up to £2.8bn a year across all purchases, Depop said.


How to make the most of second-hand sparkle


*  Keep sparkle to accessories - Depop advise if you want to buy something sparkly make it a bag or headband which could get more wear than an outfit

*  Wear again and again - TikTok trend forecaster Hannah Miller warns against getting caught up in micro-trends, if you can't see it staying in your wardrobe for 5-10 years give it a miss

*  Say goodbye to second-hand stigma - eBay pre-loved ambassador Tasha Ghouri advises letting go of stigma and searching for unique pieces

*  Don't be afraid to haggle -Natacha Blanchard from Vinted encourages making offers on items to keep your costs low

*  Donate when you're done - Oxfam say that 1.7 million sequins are binned after party season so if you can't see yourself wearing that sparkly number again pass it on

Ms Fallon said Oxfam's research found the thrill of new clothes typically faded after four wears.

"Often excitement is replaced by guilt if we've overspent," she said. "Fashion lovers can shop for second hand this season, free from the pressure of having overspent."

A television advert for Oxfam highlights the benefits of buying second hand


Although shopping second hand seems to be in fashion, TikTok influencer Hannah Miller knows first-hand there can be stigma attached.

"In the 2000s and even in the 2010s, people would ask me where my outfits were from and when I said they were thrifted the mood would change from admiration to judgement," she said.

"I had comments like 'that's so dirty I would never buy second hand', people are so much more open minded now.

"Last year, I bought my viral Prada ballet pumps on Vinted for £40 and a pair of Tom Ford Gucci boots for £45."

TikTok influencer Hannah Miller's favourite trend is second-hand shoppping.


"Besides the obvious sequins, big statement bows and fuchsia pink trending this season, the biggest trend and my favourite, is shopping second-hand," said Ms Miller who makes fashion trend forecasts on TikTok.

"It's great to buy into trends if you think they will fit your personal style and will become a staple in your capsule wardrobe for the next 5-10 years."

Pre-loved shopping had a moment this summer when reality television show Love Island partnered with eBay to style its contestants in second-hand outfits. Research from eBay UK showed that one item of second-hand clothing was sold every second in 2022 on its site.

Now eBay's pre-loved ambassador, Tasha Ghouri, has developed a party section on the site.

"Shopping pre-loved is not embarrassing, if anything it's amazing," she said. "You're doing something better for the planet."


The cost of living crisis is not the only thing driving the second-hand trend, many consumers are shopping more sustainably to do their bit for the environment.

The fashion industry is responsible for 8-10% of global emissions, according to the UN - more than the aviation and shipping combined.

The European Environment Agency estimates that less than 1% of all clothing worldwide is recycled.

In 2019, Oxfam estimated that 1.7 million sequin items were binned after the Christmas party season.

"A lot of sequins go to waste this time of year, and Christmas is all about the sparkle," Tasha said.

"I wanted to really push the message to buy second hand because it's also better for the environment."

Many shoppers will always favour splashing out on a new outfit from a High Street fashion store.

Sales at clothing stores rose by 2.1% in November, according to official retail sales figures from the Office for National Statistics (ONS).

Tinita Fowler, 25, from London bought her party outfit from H&M.

Tinita is looking to rent her party outfits in the new year


"I left it too last minute and I've changed sizes recently so wanted to go and actually try the clothes on."

Tinita does want to look more at sustainable fashion in the new year.

"I've just downloaded Vinted, but I'm not sure how useful it would be for occasion wear," she said.

"I do have a few weddings to go to next year that I will probably look into renting an outfit for rather than buying new."

Newsletter

Related Articles

0:00
0:00
Close
Royal Navy Takes Part in Trooping the Colour for the First Time in 350 Years
Think Tank Warns Labour's European Union Reset Could Carry Significant Economic Costs
UK Semiconductor Centre and Japan's Rapidus Forge Advanced Chip Manufacturing Partnership
UK and Japan Launch Offshore Wind Compact Backed by £9 Billion in Investment
Starmer and Trump Discuss Iran Peace Efforts and Reopening of the Strait of Hormuz
United Kingdom and Japan Sign £18 Billion Investment Partnership Focused on Clean Energy and Advanced Technology
Barclays Moves to Acquire GoHenry in Bid to Expand Youth-Focused Fintech Services
UK Lupus Patients Show Remission in NHS Genetic Therapy Trial
London Clean Air Zones Linked to Fewer Emergency Hospital Admissions for Respiratory Illness
UK World Cup Scheduling Research Suggests Energy Bill Savings From Off-Peak Usage
UK Economic Anxiety Rises Among Young People Over Long-Term Job Prospects
NHS Expands Meningitis B Vaccination Programme for School Leavers and New Students
London Ultra-Low Emission Zone Linked to Drop in Emergency Respiratory Hospital Admissions
Derbyshire Police Officer Investigated Over Alleged Use of AI-Generated Evidence in Case Files
UK Parents Back Proposed Under-16 Social Media Ban as Online Safety Concerns Grow
Four Palestine Action Activists Jailed Over Sabotage Attack on Israeli-Linked Arms Facility
Barclays to Acquire GoHenry in Push to Expand Digital Banking for Children and Teenagers
UK Government Reaffirms Defence Spending Commitment Amid Cabinet Pressure and Political Disputes
Belfast Unrest Prompts Security Review as Paramilitary Activity Comes Under Renewed Scrutiny
SpaceX IPO Pushes Elon Musk to Become World’s First Trillionaire After Record Valuation Surge
United States and Iran Near Landmark Peace Framework as Negotiations Reach Final Stages
UK Competition Watchdog Investigates Ryanair Family Seating Charges
Imperial College Study Links London Emissions Charges to Lower Hospital Admissions
Scottish First Minister Launches US Trade Initiative Ahead of World Cup Match in Boston
Fifteen Million Workers Gain Expanded Sick Pay Rights Under UK Reforms
British Retail Investors Secure Record Participation in SpaceX Share Offering
Keir Starmer and Micheál Martin Coordinate Response to Northern Ireland Violence
NHS Prepares for Major Disruption as Resident Doctors Announce Four-Day Strike
Bank of England Expected to Hold Rates as Energy Costs Complicate Inflation Outlook
Britain Moves to Ban Under-16s From High-Risk Social Media Platforms and AI Chatbots
UK Economy Contracts as Middle East Conflict Weighs on Growth
Defence Secretary John Healey Resigns Over Military Spending Dispute With Treasury
Prime Minister Keir Starmer Faces Leadership Crisis After Senior Cabinet Resignations
NHS Trust Secures Funding for AI Tool to Detect Heart Failure Earlier
Government Unveils £4.5 Billion Investment Plan for Walking and Cycling Infrastructure
Nationwide Reports UK House Prices Falling as Borrowing Costs Remain Elevated
Centre for Social Justice Says Two Million Britons Are Using Illegal Loan Sharks
UK Carmakers Warn EU Local Content Rules Could Damage British Manufacturing
UK Government Imposes Emergency Ban on Seven Potent Synthetic Opioids
Royal Navy Completes Major North Atlantic Anti-Submarine Exercise Off Norway
NHS Figures Show Nearly 3,000 Patients a Day Receiving Care in Hospital Corridors
CBI Cuts UK Growth Forecast as Middle East Tensions Drive Inflation Risks Higher
Dan Jarvis Appointed UK Defence Secretary Following Major Government Reshuffle
University College London Study Links Physical Punishment to Higher Risk of Bullying
East Midlands Railway Unveils First Refurbished Train in £60 Million Modernization Programme
RNLI Issues National Water Safety Appeal Ahead of Expected Heatwave
Climate Change Raises Subsidence Risks for Millions of Homes Across Southeast England
Manchester Advances Plans for Underground Piccadilly Station With £1 Million Funding Commitment
Anti-Immigration Violence Continues in Belfast Amid Heightened Security Concerns
UK Law Locks Great British Railways Into Public Ownership
×