London Daily

Focus on the big picture.
Wednesday, Mar 18, 2026

Rise in sales of second-hand outfits for festive parties

Rise in sales of second-hand outfits for festive parties

When Charlotte Ballard was shopping for something sparkly for her work Christmas party she went second hand as she knew she wouldn't wear it again.

She is one of many people choosing pre-loved party outfits this Christmas and New Year, according to fashion experts.

It is the first festive season since Covid rules were lifted, but the cost-of-living crisis is limiting spending.

Second-hand clothing apps Vinted and Depop say 18-35s are spending more. And Oxfam says demand for party wear is up.

The charity said sales of going out clothes in its shops and online was "significantly higher" this year than in 2019, before Covid put paid to party plans.

The charity's retail director Lorna Fallon said: "[This is] suggesting that people are making more conscious decisions to choose second-hand, pre-loved and vintage clothes."


Charlotte Ballard wore second-hand clothes this year for party season

According to an Oxfam survey, more than a third of shoppers have slashed their Christmas budgets this year, with 66% saying this was down to the cost of living crisis. Inflation - the rate at which prices rise - is at a 40-year high and wages are not keeping up.

Ms Ballard, 26, from London told the BBC she started shopping second hand this summer.

"I don't like feeding into the fast fashion industry," she said. "With the cost-of-living crisis, I have been motivated to shop for more second-hand clothes."

"I've bought a sparkly top and some trousers for my work Christmas party on Vinted, I probably won't wear it much afterwards because it's sparkly, so it is more sustainable for me to buy it second hand."

Social shopping app Depop said it had seen a rise in people shopping second-hand. A survey it conducted found 44% of 18-to-35 year olds in the UK were buying more clothing now than they did last year.

Some 53% said that in the face of the cost-of-living crisis, they had been turning to second-hand shopping as a way of saving money. Those who bought second hand estimated they were saving up to 25% per item, which adds up to £2.8bn a year across all purchases, Depop said.


How to make the most of second-hand sparkle


*  Keep sparkle to accessories - Depop advise if you want to buy something sparkly make it a bag or headband which could get more wear than an outfit

*  Wear again and again - TikTok trend forecaster Hannah Miller warns against getting caught up in micro-trends, if you can't see it staying in your wardrobe for 5-10 years give it a miss

*  Say goodbye to second-hand stigma - eBay pre-loved ambassador Tasha Ghouri advises letting go of stigma and searching for unique pieces

*  Don't be afraid to haggle -Natacha Blanchard from Vinted encourages making offers on items to keep your costs low

*  Donate when you're done - Oxfam say that 1.7 million sequins are binned after party season so if you can't see yourself wearing that sparkly number again pass it on

Ms Fallon said Oxfam's research found the thrill of new clothes typically faded after four wears.

"Often excitement is replaced by guilt if we've overspent," she said. "Fashion lovers can shop for second hand this season, free from the pressure of having overspent."

A television advert for Oxfam highlights the benefits of buying second hand


Although shopping second hand seems to be in fashion, TikTok influencer Hannah Miller knows first-hand there can be stigma attached.

"In the 2000s and even in the 2010s, people would ask me where my outfits were from and when I said they were thrifted the mood would change from admiration to judgement," she said.

"I had comments like 'that's so dirty I would never buy second hand', people are so much more open minded now.

"Last year, I bought my viral Prada ballet pumps on Vinted for £40 and a pair of Tom Ford Gucci boots for £45."

TikTok influencer Hannah Miller's favourite trend is second-hand shoppping.


"Besides the obvious sequins, big statement bows and fuchsia pink trending this season, the biggest trend and my favourite, is shopping second-hand," said Ms Miller who makes fashion trend forecasts on TikTok.

"It's great to buy into trends if you think they will fit your personal style and will become a staple in your capsule wardrobe for the next 5-10 years."

Pre-loved shopping had a moment this summer when reality television show Love Island partnered with eBay to style its contestants in second-hand outfits. Research from eBay UK showed that one item of second-hand clothing was sold every second in 2022 on its site.

Now eBay's pre-loved ambassador, Tasha Ghouri, has developed a party section on the site.

"Shopping pre-loved is not embarrassing, if anything it's amazing," she said. "You're doing something better for the planet."


The cost of living crisis is not the only thing driving the second-hand trend, many consumers are shopping more sustainably to do their bit for the environment.

The fashion industry is responsible for 8-10% of global emissions, according to the UN - more than the aviation and shipping combined.

The European Environment Agency estimates that less than 1% of all clothing worldwide is recycled.

In 2019, Oxfam estimated that 1.7 million sequin items were binned after the Christmas party season.

"A lot of sequins go to waste this time of year, and Christmas is all about the sparkle," Tasha said.

"I wanted to really push the message to buy second hand because it's also better for the environment."

Many shoppers will always favour splashing out on a new outfit from a High Street fashion store.

Sales at clothing stores rose by 2.1% in November, according to official retail sales figures from the Office for National Statistics (ONS).

Tinita Fowler, 25, from London bought her party outfit from H&M.

Tinita is looking to rent her party outfits in the new year


"I left it too last minute and I've changed sizes recently so wanted to go and actually try the clothes on."

Tinita does want to look more at sustainable fashion in the new year.

"I've just downloaded Vinted, but I'm not sure how useful it would be for occasion wear," she said.

"I do have a few weddings to go to next year that I will probably look into renting an outfit for rather than buying new."

Newsletter

Related Articles

0:00
0:00
Close
UK Security Adviser Viewed US-Iran Nuclear Deal as Within Reach Before Sudden Escalation
UK Prime Minister Urges Continued Focus on Ukraine Amid Escalating Iran Conflict
UK Introduces New Safeguards to Shield Lenders from Bank Run Risks
UK Promotional Products Market Surpasses £1.3 Billion as Demand Strengthens in 2025
Reeves Pushes for Deeper UK-EU Economic Ties to Revive Growth
UK Security Adviser Saw No Imminent Iranian Nuclear Threat Days Before War Erupted
France Signals Warm Welcome for UK Return to EU Single Market Amid Renewed Cooperation Talks
UK Defence Official Criticises Boeing Over Delays to E-7 Wedgetail Programme
UK Urged to Secure Quantum Talent as Minister Warns Against Repeating AI Setbacks
UK Mayors Set to Gain New Spending Powers Under Reeves’ Fiscal Devolution Plan
Western Allies Urge Restraint as Israel Weighs Expanded Ground Operation in Lebanon
Trump Warns NATO Faces ‘Very Bad’ Future Without Stronger Allied Support in Iran Conflict
UK Minister Says Britain Not Bound to Support Every Demand From U.S. President
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
Starmer Tells Trump Britain Will Not Be Drawn Into Wider Iran War
UK Set to Introduce Steel Tariffs of Up to 50 Percent in New Industrial Strategy
European Governments Decline Trump’s Call to Send Warships to Reopen Strait of Hormuz
Fears Over Iran Conflict Weigh on UK Consumer Confidence
Starmer Says UK Working With Allies on Hormuz Shipping Plan After Trump Raises Pressure
Iran War and Energy Shock Shake Britain’s Economy and Political Debate
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
Deadly Meningitis Outbreak at UK University Leaves Two Dead and Several Seriously Ill
King Charles and Queen Camilla Share Personal Tributes to Their Mothers on UK Mother’s Day
Prince William Honors Princess Diana with Mother’s Day Tribute
UK Economy Stalls in January as Households Cut Back on Eating Out
AI-Generated Singer Becomes Viral Voice for Iranians With New Anthem
London Private Club Founder Plans Exclusive Palm Beach Venue Near Trump’s Mar-a-Lago
Ed Davey Urges Britain to Build Fully Independent Nuclear Missile Capability
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
What the UK Covid Inquiry Is and How It Investigates Britain’s Pandemic Response
US Treasury Links British Polo Patrons to Alleged Venezuelan Oil Proceeds Laundering Scheme
Hundreds Gather in London Despite Ban on Annual Pro-Palestinian March
Two Dead and Multiple Students Seriously Ill After Invasive Meningitis Outbreak at UK University
UK Considers Deploying Ships and Mine-Hunting Drones to Reopen Strait of Hormuz
Starmer and Trump Discuss Urgent Need to Reopen Strait of Hormuz Amid Escalating Iran Conflict
Prince Harry and Meghan Markle’s Planned Australia Visit Draws Mixed Reaction From Local Communities
Trump Calls on France and UK to Help Safeguard Strait of Hormuz Shipping Route
Boris Johnson Labels Bitcoin a ‘Ponzi Scheme’, Sparking Debate in Crypto World
UK Considers Targeted Aid for Vulnerable Households as Energy Costs Rise
Stellantis Urges Immediate Review of UK Electric Vehicle Sales Targets
Home Office Reverses Course to Allow Some Dual Nationals to Enter UK Using EU Passports
Reform UK Proposes Replacing Top Civil Servants With Officials Aligned to Government Agenda
Netflix Adds Critically Acclaimed ‘Best Film of 2025’ With Perfect Rotten Tomatoes Score
‘The Sums Don’t Add Up’: UK Farmers Hit by Soaring Costs as Iran War Disrupts Global Supplies
Confidential UK Biobank Health Records Found Online After Researchers Accidentally Expose Data
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Trump Urges Britain and Allies to Deploy Warships to Safeguard Strait of Hormuz
Middle East War Highlights Strategic Importance of Strong UK–Ireland Cooperation
Weak Growth Signals UK Economy Was Faltering Even Before Middle East Energy Shock
Marks & Spencer Tops UK Fashion Retail Rankings as Most Considered Brand
×