French President Emmanuel Macron has taken a fresh approach to promote the upcoming AI Action Summit by utilizing AI-generated deepfake videos that have garnered significant attention on social media.

The clips, posted on Instagram, showcase Macron in various entertaining situations, such as dancing to the 1980s hit "Voyage Voyage" by Desireless, acting in a spy-themed comedy with French actor Jean Dujardin, and rapping in a manner reminiscent of contemporary French artist Nekfeu.

In response to the online clips, Macron recognized the creativity behind them, remarking, "Nicely done" and "It's pretty well done, it made me laugh." He emphasized the broader significance of artificial intelligence, particularly its potential to revolutionize sectors like healthcare and energy.

These videos are linked to the AI Action Summit, scheduled to take place in Paris on Monday and Tuesday, which will bring together leaders from around the globe.

India will act as a co-chair for the event.

Macron has articulated his vision for France and Europe to take a forefront role in the AI evolution, stressing the opportunities while upholding key European principles.

The Instagram post has received over 73,000 likes, with reactions varying from admiration for Macron's easy-going image to initial uncertainty about whether the president's account had been hacked.

Beyond this promotional effort, France is positioning itself as a major player in the global AI arena.

In a notable development, France and the United Arab Emirates have announced plans to establish a 1-gigawatt AI data center in a venture projected to cost between $30 billion and $50 billion.

This collaboration aims to create a strategic partnership focused on joint projects and investments that enhance the AI value chain.

The release of Macron’s deepfake videos, along with the impending AI Action Summit, reflects France's ambitions and initiatives to shape the future of artificial intelligence.