The U.S. Secret Service has invested two million dollars in a high-quality, action-packed recruitment advertisement directed by renowned Hollywood filmmaker Michael Bay, famous for blockbusters like 'Armageddon' and the 'Transformers' series.

The ad premiered during the Super Bowl, aiming to effectively attract a new wave of recruits.

The advertisement showcases the Secret Service’s mission to protect national leaders, featuring powerful visuals, archival footage of former U.S. presidents—including John F. Kennedy, Ronald Reagan, and Donald Trump—and clips of historic assassination attempts.

Produced within just nine days, the ad blends Bay’s signature fast-paced action with patriotic themes.

It is set to run for five years as part of a wider recruitment effort utilizing social media and digital platforms.

This investment comes as the Secret Service faces challenges in recruitment and retention, particularly after two attempted attacks on President Trump within the past year.

The ad aims to connect with younger generations by presenting the service as an exciting and honorable career option.

Director Michael Bay described the ad as a tribute to America’s defenders of freedom, emphasizing its focus on the agency’s vital role.

Secret Service Director Sean Curran noted that the team sought an innovative and compelling approach, leading to the collaboration with Bay to create an impactful recruitment campaign.

The ad quickly gained traction on social media, where users praised its cinematic production and engaging message.

While many commended the bold investment, some criticism emerged over the high price tag, given the costs associated with Super Bowl advertising.

Nonetheless, the campaign reflects a strategic push to maximize reach and engagement among potential candidates.