London Daily

Focus on the big picture.
Monday, Feb 02, 2026

Price of some everyday groceries have 'more than doubled over the last year'

Price of some everyday groceries have 'more than doubled over the last year'

Data reveals that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.
Mozzarella, cornflakes and brie are some of the food products to have more than doubled in price in the last year, new analysis has found.

The cost of some everyday groceries has increased by more than 100%, consumer brand Which? found, when it looked at 25,000 food and drink products from eight major supermarkets.

Own-brand products have been particularly hard hit.

Which? looked at the average price of the products in the three months to the end of February 2023 compared to the same time period last year.

Data revealed that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.

Which? found a range of everyday items - including milk, meat and fruit - on each supermarket's list of groceries with the highest inflation.

Which products increased in price the most?

The average price for Asda's Free From Special Flakes (300g) increased by 129%, rising from 62p to £1.43.

Meanwhile, Waitrose's Essential Italian Mozzarella Strength 1 (drained 150g) rose from 80p to £1.77, a 121% increase.

Morrison's Free From Corn Flakes (300g) also rose significantly from 60p to £1.29 (115%).

Sainsbury's Hubbard's Foodstore Water (2L), Tesco Creamfields French Brie (200g) and Lidl's Chene D'argent Camembert (250g) also more than doubled in price.

Sue Davies, Which? head of food policy, said: "Worryingly our tracker shows that some everyday essentials have more than doubled in price over the last year - with cheaper own-brand items particularly hard hit.

"Supermarkets need to step up and ensure everyone has easy access to basic, affordable food ranges at a store near them, particularly in areas where people are most in need.

"Retailers must also provide transparent pricing so people can easily work out which products offer the best value."

Supermarkets lash out at tracker

Which? has been monitoring the price of grocery items since last year amid the cost of living crisis, however, supermarkets have hit out at the "inaccurate" tracker.

An Aldi spokesperson said: "We have repeatedly raised concerns with Which? over the accuracy of this survey. We are working hard to shield customers from industry-wide inflation, and our promise to our customers is that we will always provide the lowest grocery prices in Britain. Which? named us as the cheapest supermarket in 2022 and it has again confirmed that we were the lowest-priced supermarket in January and February 2023."

A Lidl spokesperson added: "We are extremely concerned that since the launch of this 'tracker' Which? has consistently chosen to publish information that we, and other retailers, have confirmed to be incorrect. This includes data for products that we do not even sell."

But a statement from Which? said that Lidl has "failed to say what the inaccuracies are".

An Asda spokesperson said: "We're working hard to keep prices in check for customers despite global inflationary pressures and we remain the lowest-priced major supermarket - a position recognised by Which? in their regular monthly basket comparison which has named Asda as the cheapest supermarket for a big shop every month for the last three years.

"We recently announced we would be freezing the prices of over 500 popular branded and own-label products, more than half of which are fresh meat, dairy, fruit and vegetable products until the end of May."

What the other shops said

A Morrison's spokesperson added: "This is an unprecedented period of inflation and we are working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores.

"We recently reduced the price of 1,000 popular products and remain committed to doing all we can to help when it comes to the cost of grocery shopping."

An Ocado spokesperson said: "We continue to support our customers by investing in price across branded and own-brand products. We've also recently introduced the Ocado Price Promise so customers can be sure they're getting great value."

A Waitrose spokesperson also said: "Although no retailer is immune to inflation, particularly with dairy products comprising the majority of this basket, we've been working hard to keep prices as affordable as possible for our customers - and have already committed a record £100 million to lower the prices on hundreds of everyday staples."

Sainsbury's and Tesco were contacted for comment.
Newsletter

Related Articles

0:00
0:00
Close
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
×