London Daily

Focus on the big picture.
Monday, Jan 19, 2026

Price of some everyday groceries have 'more than doubled over the last year'

Price of some everyday groceries have 'more than doubled over the last year'

Data reveals that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.
Mozzarella, cornflakes and brie are some of the food products to have more than doubled in price in the last year, new analysis has found.

The cost of some everyday groceries has increased by more than 100%, consumer brand Which? found, when it looked at 25,000 food and drink products from eight major supermarkets.

Own-brand products have been particularly hard hit.

Which? looked at the average price of the products in the three months to the end of February 2023 compared to the same time period last year.

Data revealed that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.

Which? found a range of everyday items - including milk, meat and fruit - on each supermarket's list of groceries with the highest inflation.

Which products increased in price the most?

The average price for Asda's Free From Special Flakes (300g) increased by 129%, rising from 62p to £1.43.

Meanwhile, Waitrose's Essential Italian Mozzarella Strength 1 (drained 150g) rose from 80p to £1.77, a 121% increase.

Morrison's Free From Corn Flakes (300g) also rose significantly from 60p to £1.29 (115%).

Sainsbury's Hubbard's Foodstore Water (2L), Tesco Creamfields French Brie (200g) and Lidl's Chene D'argent Camembert (250g) also more than doubled in price.

Sue Davies, Which? head of food policy, said: "Worryingly our tracker shows that some everyday essentials have more than doubled in price over the last year - with cheaper own-brand items particularly hard hit.

"Supermarkets need to step up and ensure everyone has easy access to basic, affordable food ranges at a store near them, particularly in areas where people are most in need.

"Retailers must also provide transparent pricing so people can easily work out which products offer the best value."

Supermarkets lash out at tracker

Which? has been monitoring the price of grocery items since last year amid the cost of living crisis, however, supermarkets have hit out at the "inaccurate" tracker.

An Aldi spokesperson said: "We have repeatedly raised concerns with Which? over the accuracy of this survey. We are working hard to shield customers from industry-wide inflation, and our promise to our customers is that we will always provide the lowest grocery prices in Britain. Which? named us as the cheapest supermarket in 2022 and it has again confirmed that we were the lowest-priced supermarket in January and February 2023."

A Lidl spokesperson added: "We are extremely concerned that since the launch of this 'tracker' Which? has consistently chosen to publish information that we, and other retailers, have confirmed to be incorrect. This includes data for products that we do not even sell."

But a statement from Which? said that Lidl has "failed to say what the inaccuracies are".

An Asda spokesperson said: "We're working hard to keep prices in check for customers despite global inflationary pressures and we remain the lowest-priced major supermarket - a position recognised by Which? in their regular monthly basket comparison which has named Asda as the cheapest supermarket for a big shop every month for the last three years.

"We recently announced we would be freezing the prices of over 500 popular branded and own-label products, more than half of which are fresh meat, dairy, fruit and vegetable products until the end of May."

What the other shops said

A Morrison's spokesperson added: "This is an unprecedented period of inflation and we are working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores.

"We recently reduced the price of 1,000 popular products and remain committed to doing all we can to help when it comes to the cost of grocery shopping."

An Ocado spokesperson said: "We continue to support our customers by investing in price across branded and own-brand products. We've also recently introduced the Ocado Price Promise so customers can be sure they're getting great value."

A Waitrose spokesperson also said: "Although no retailer is immune to inflation, particularly with dairy products comprising the majority of this basket, we've been working hard to keep prices as affordable as possible for our customers - and have already committed a record £100 million to lower the prices on hundreds of everyday staples."

Sainsbury's and Tesco were contacted for comment.
Newsletter

Related Articles

0:00
0:00
Close
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
Meghan Markle May Return to the U.K. This Summer as Security Review Advances
Trump’s Greenland Tariff Threat Sparks EU Response and Risks Deep Transatlantic Rift
Prince Harry’s High Court Battle With Daily Mail Publisher Begins in London
Trump’s Tariff Escalation Presents Complex Challenges for the UK Economy
UK Prime Minister Starmer Rebukes Trump’s Greenland Tariff Strategy as Transatlantic Tensions Rise
Prince Harry’s Last Press Case in UK Court Signals Potential Turning Point in Media and Royal Relations
OpenAI to Begin Advertising in ChatGPT in Strategic Shift to New Revenue Model
GDP Growth Remains the Most Telling Barometer of Britain’s Economic Health
Prince William and Kate Middleton Stay Away as Prince Harry Visits London Amid Lingering Rift
Britain Braces for Colder Weather and Snow Risk as Temperatures Set to Plunge
Mass Protests Erupt as UK Nears Decision on China’s ‘Mega Embassy’ in London
Prince Harry to Return to UK to Testify in High-Profile Media Trial Against Associated Newspapers
Keir Starmer Rejects Trump’s Greenland Tariff Threat as ‘Completely Wrong’
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
Britain Confronts a Billion-Pound Wind Energy Paradox Amid Grid Constraints
The graduate 'jobpocalypse': Entry-level jobs are not shrinking. They are disappearing.
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
The Return of the Hands: Why the AI Age Is Rewriting the Meaning of “Real Work”
UK PM Kier Scammer Ridicules Tories With "Kamasutra"
Strategic Restraint, Credible Force, and the Discipline of Power
United Kingdom and Norway Endorse NATO’s ‘Arctic Sentry’ Mission Including Greenland
Woman Claiming to Be Freddie Mercury’s Secret Daughter Dies at Forty-Eight After Rare Cancer Battle
UK Launches First-Ever ‘Town of Culture’ Competition to Celebrate Local Stories and Boost Communities
Planned Sale of Shell and Exxon’s UK Gas Assets to Viaro Energy Collapses Amid Regulatory and Market Hurdles
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
×