London Daily

Focus on the big picture.
Tuesday, Sep 29, 2026

Price of some everyday groceries have 'more than doubled over the last year'

Price of some everyday groceries have 'more than doubled over the last year'

Data reveals that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.
Mozzarella, cornflakes and brie are some of the food products to have more than doubled in price in the last year, new analysis has found.

The cost of some everyday groceries has increased by more than 100%, consumer brand Which? found, when it looked at 25,000 food and drink products from eight major supermarkets.

Own-brand products have been particularly hard hit.

Which? looked at the average price of the products in the three months to the end of February 2023 compared to the same time period last year.

Data revealed that prices increased most at Lidl, followed by Aldi, Asda, Morrisons, Waitrose, Sainsbury's, Tesco and then Ocado.

Which? found a range of everyday items - including milk, meat and fruit - on each supermarket's list of groceries with the highest inflation.

Which products increased in price the most?

The average price for Asda's Free From Special Flakes (300g) increased by 129%, rising from 62p to £1.43.

Meanwhile, Waitrose's Essential Italian Mozzarella Strength 1 (drained 150g) rose from 80p to £1.77, a 121% increase.

Morrison's Free From Corn Flakes (300g) also rose significantly from 60p to £1.29 (115%).

Sainsbury's Hubbard's Foodstore Water (2L), Tesco Creamfields French Brie (200g) and Lidl's Chene D'argent Camembert (250g) also more than doubled in price.

Sue Davies, Which? head of food policy, said: "Worryingly our tracker shows that some everyday essentials have more than doubled in price over the last year - with cheaper own-brand items particularly hard hit.

"Supermarkets need to step up and ensure everyone has easy access to basic, affordable food ranges at a store near them, particularly in areas where people are most in need.

"Retailers must also provide transparent pricing so people can easily work out which products offer the best value."

Supermarkets lash out at tracker

Which? has been monitoring the price of grocery items since last year amid the cost of living crisis, however, supermarkets have hit out at the "inaccurate" tracker.

An Aldi spokesperson said: "We have repeatedly raised concerns with Which? over the accuracy of this survey. We are working hard to shield customers from industry-wide inflation, and our promise to our customers is that we will always provide the lowest grocery prices in Britain. Which? named us as the cheapest supermarket in 2022 and it has again confirmed that we were the lowest-priced supermarket in January and February 2023."

A Lidl spokesperson added: "We are extremely concerned that since the launch of this 'tracker' Which? has consistently chosen to publish information that we, and other retailers, have confirmed to be incorrect. This includes data for products that we do not even sell."

But a statement from Which? said that Lidl has "failed to say what the inaccuracies are".

An Asda spokesperson said: "We're working hard to keep prices in check for customers despite global inflationary pressures and we remain the lowest-priced major supermarket - a position recognised by Which? in their regular monthly basket comparison which has named Asda as the cheapest supermarket for a big shop every month for the last three years.

"We recently announced we would be freezing the prices of over 500 popular branded and own-label products, more than half of which are fresh meat, dairy, fruit and vegetable products until the end of May."

What the other shops said

A Morrison's spokesperson added: "This is an unprecedented period of inflation and we are working hard to keep prices down and competitive for our customers while maintaining high standards and availability in all our stores.

"We recently reduced the price of 1,000 popular products and remain committed to doing all we can to help when it comes to the cost of grocery shopping."

An Ocado spokesperson said: "We continue to support our customers by investing in price across branded and own-brand products. We've also recently introduced the Ocado Price Promise so customers can be sure they're getting great value."

A Waitrose spokesperson also said: "Although no retailer is immune to inflation, particularly with dairy products comprising the majority of this basket, we've been working hard to keep prices as affordable as possible for our customers - and have already committed a record £100 million to lower the prices on hundreds of everyday staples."

Sainsbury's and Tesco were contacted for comment.
Newsletter

Related Articles

0:00
0:00
Close
Metropolitan Police Rule Out Terrorism in Golders Green Stabbing Investigation
Lithium-Ion Battery Identified as Cause of Fatal Merseyside House Fire
UK Department Rejects New Sea Use Framework Due to Stakeholder Fatigue
Major Thames Water Pipe Burst Causes School Closures in London
Aldi Commits £900 Million to Expand UK Supermarket Network
Scottish Affairs Committee Warns Skills Shortages Threaten Defence Sector Expansion
Parliamentary Committee Warns Northern Ireland Budget Deadlock is Stalling Economic Growth
NHS Hospitals in England Face Severe Shortages of Essential Medications
Home Secretary Signals Major Overhaul of UK Immigration and Leave to Remain Policies
Chancellor Promises New Job Schemes Alongside Strict Fiscal Discipline
Energy Secretary Proposes Taxpayer-Funded Green Transition and National Electricity Grid
UK Government to Renationalise Avanti West Coast Railway Franchise in March
Prime Minister Andy Burnham Pledges Major Social Care and Infrastructure Reforms
Five Suspects Released on Bail Following Alleged Bomb Plot Near RAF Fairford
UK Diesel Prices Hit Record High of 199p Per Litre
Transport for Wales and Network Rail Complete Electrification of South Wales Metro
Defra Expands Incentives for Sustainable Farming and Biodiversity in England
Northern Ireland Executive Approves Funding Package to Resolve Public Sector Pay Disputes
Universities UK Warns of Financial Insolvency Risks for Higher Education Institutions
UK Prisons Activate Emergency Protocols to Manage Capacity Pressures
UK Government Establishes New Safety Standards for Frontier AI Models
Home Office Tightens Skilled Worker Visa Requirements and Dependent Rules
Ministry of Defence Restructures Royal Navy Frigate Procurement to Prevent Overruns
UK Government Mandates New Housing Targets to Address National Shortage
UK and Scottish Governments Reach Agreement on North Sea Energy Transition
NHS Launches Digital Overhaul to Reduce Surgical Backlogs in England
Bank of England Holds Interest Rates as Service Sector Inflation Persists
UK Chancellor Announces Fiscal Consolidation Measures to Stabilize National Debt
RNLI Chief Executive Condemns Misinformation and Abuse Targeting Volunteer Crews
Metropolitan Police Charge Swindon Man with Assisting Foreign Intelligence Services
British Intelligence Report Warns Environmental Collapse Threatens Global Defense Infrastructure
Conservative Party Rejects New Taxes to Fund UK Social Care Reforms
Labour Government Signals Intent to Ease Residency Restrictions for Foreign Care Workers
Prime Minister Andy Burnham and Norwegian Prime Minister Jonas Støre Meet to Strengthen North Atlantic Defense
UK Government Plans to Revive Equity Loan Scheme to Assist First-Time Home Buyers
Prime Minister Andy Burnham Pledges Radical Reform for UK Utilities and Social Care
UK Treasury Prepares Difficult Autumn Budget Amid High Debt and Energy Volatility
Civil Aviation Authority Launches Review of Air Traffic Systems Following Digital Failure
X Reports First Increase in UK Revenues Following Advertiser Boycott
Shetland Islands Council Approves £400 Million Inter-Island Tunnel Project
Foreign Secretary Ed Miliband Warns Iran Against Hostile Activities on British Soil
UK Ministers Concede Chagos Islands Sovereignty Agreement Terminated After US Opposition
More in Common Poll Projects Hung Parliament with Labour Leading and Reform UK Gains
Prime Minister Andy Burnham Defends Economic Strategy as Public Finances Face Headwinds
Tony Blair Urges Government to Set Long-Term Goal of Rejoining the European Union
Prime Minister Andy Burnham Pledges Universal Free Social Care Funded Through General Taxation
UK Diesel and Petrol Prices Surge Near All-Time Highs Amid Middle East Energy Volatility
Analysis of Reform UK conference highlights deep political divisions over welfare and immigration
Bangladesh garment exports to the United Kingdom reach $915 million in early fiscal year
Royal Navy begins sea trials for new HMS Agamemnon hunter-killer submarine
×