London Daily

Focus on the big picture.
Thursday, Dec 25, 2025

People aren’t as interested in the iPhone 11 because they’re waiting for a 5G model, Piper Jaffray survey says

People aren’t as interested in the iPhone 11 because they’re waiting for a 5G model, Piper Jaffray survey says

An annual survey by Piper Jaffray finds iPhone that users willing to upgrade to newly released models declined from last year despite the lower average selling price. Some Apple customers may be holding out for 5G models, which are expected to be released next year, according to Piper Jaffray and other analysts. Piper Jaffray analysts expect iPhone unit sales to remain relatively flat this fiscal year while iPhone revenue declines slightly.

Buyer interest in Apple’s latest iPhone lineup is lower than last year despite a more affordable price, an annual survey by Piper Jaffray found.

While Apple’s new iPhone 11 starts at $699, $50 less than last year’s iPhone XR, customers may be holding out for 5G models that the company is reportedly preparing to release next year, according to a top analyst. The Piper Jaffray survey of more than 1,500 U.S. iPhone users found 51% of respondents said they would buy one of the new versions of the iPhone this year, compared with 69% last year after the release of the iPhone XR, XS and XS Max.

The average selling price for new iPhone models will be 10% to 15% lower this year compared with the second half of 2018, Rosenblatt Securities analysts said. They said sales of the lowest-priced new model, the iPhone 11, will make up about 60% of total new model sales. Last year, Apple’s lowest-priced new model, the XR, made up about 55% of total phone sales, according to Rosenblatt.

Sales this year will likely skew toward the lower-priced models, Piper Jaffray analysts said, but unit sales will remain relatively flat. The analysts predicted Apple’s fiscal year 2020 iPhone revenue will decline about 1% year over year.

“It is the lower iPhone ASP [average selling price] that we believe will enable relatively stable unit volumes (i.e. lower pricing entices users to upgrade) ahead of the upcoming 5G cycle,” the analysts wrote.

Once Apple launches 5G phones, Piper Jaffray expects iPhone revenue will grow 2% year over year.

To gauge interest in the 5G phone, Piper Jaffray asked about 1,050 current U.S. iPhone owners if they would upgrade to a 5G iPhone for $1,200. Of the respondents, 23% said they would. That’s up from 18% of respondents when Piper Jaffray asked the same question in June.

Some of Apple’s rivals, like Samsung, have already released 5G phones this year. However 5G networks are extremely limited in the U.S., so there’s very little benefit for customers to spend extra to get a 5G phone now.

“We believe, given the high price point used in our survey and relatively limited marketing of 5G by device makers or carriers to date, that this is a relatively positive result,” the analysts wrote.

Newsletter

Related Articles

0:00
0:00
Close
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
×