London Daily

Focus on the big picture.
Tuesday, Aug 26, 2025

Pearson plans to sell its textbooks as NFTs

Pearson plans to sell its textbooks as NFTs

Educational publisher’s move into non-fungible tokens is intended to claw back some of the income lost to secondhand sales
Textbook publisher Pearson plans to profit from secondhand sales by turning its titles into non-fungible tokens (NFTs), its chief executive has said.

Educational books are often sold more than once, since students sell study resources they no longer require. Publishers have not previously been able to make any money from secondhand sales, but the rise of digital textbooks has created an opportunity for companies to benefit.

NFTs confer ownership of a unique digital item by recording it on a decentralised digital register known as a blockchain. Typically these items are images or videos, but the technology allows for just about anything to be sold and owned in this way.

After the release of Pearson’s interim results, CEO Andy Bird explained his plan to sell digital textbooks as NFTs, allowing the publisher to track the ownership of a book even when it changes hands, Bloomberg reported. “In the analogue world, a Pearson textbook was resold up to seven times, and we would only participate in the first sale,” he said, explaining that “technology like blockchain and NFTs allows us to participate in every sale of that particular item as it goes through its life”.

Bird, former chairman of Walt Disney International, joined Pearson in 2020, before which the company had been struggling with the growing costs of producing university textbooks, and the fact that many students opt to buy such books secondhand. This new plan is the latest development of his bid to move the publisher in a digital direction. It follows the launch of the subscription app, Pearson+ last year, which gives students access to 1,500 titles for $14.99 a month.

Selling books as NFTs is not an enitrely new concept, although it has yet to take off in the same way that the visual art NFT market has. NFT technology is largely being used in books as a way for authors to self-publish. And while digital distributors such as Germany’s Bookwire have launched NFT marketplaces, as the author and performer Walker Caplan noted in LitHub last year, much of the publishing world does not yet feel the need to engage with this new technology. This is because readers tend to place more value on having read a book than having owned it. Even if traditional publishers do enter this space, they “may not be met with open arms”, Caplan wrote, “as decentralisation is the central ethos of NFT writing.”

If Pearson’s use of NFTs proves successful, however, this method of selling digital copies of books could become more commonplace among mainstream publishing houses. And Bird is already exploring how other new technologies might be used by the company: he has a “whole team” working on “the implications of the metaverse and what that could mean for us”, he said.
Newsletter

Related Articles

0:00
0:00
Close
Spotify’s Strange Move: The Feature Nobody Asked For – Returns
Manhunt in Australia: Armed Anti-Government Suspect Kills Police Officers Sent to Arrest Him
China Launches World’s Most Powerful Neutrino Detector
How Beijing-Linked Networks Shape Elections in New York City
Ukrainian Refugee Iryna Zarutska Fled War To US, Stabbed To Death
Elon Musk Sues Apple and OpenAI Over Alleged App Store Monopoly
2 Australian Police Shot Dead In Encounter In Rural Victoria State
Vietnam Evacuates Hundreds of Thousands as Typhoon Kajiki Strikes; China’s Sanya Shuts Down
UK Government Delays Decision on China’s Proposed London Embassy Amid Concerns Over Redacted Plans
A 150-Year Tradition to Be Abolished? Uproar Over the Popular Central Park Attraction
A new faith called Robotheism claims artificial intelligence isn’t just smart but actually God itself
Deputy Prime Minister Angela Rayner Purchases Third Property Amid Housing Tax Reforms Debate
HSBC Switzerland Ends Relationships with Over 1,000 Clients from Saudi Arabia, Lebanon, Qatar, and Egypt
Sharia Law Made Legally Binding in Austria Despite Warnings Over 'Incompatible' Values
Italian Facebook Group Sharing Intimate Images Without Consent Shut Down Amid Police Investigation
Dutch Foreign Minister Resigns Amid Deadlock Over Israel Sanctions
Trump and Allies Send Messages of Support to Ukraine on Independence Day Amid Ongoing Conflict
China Reels as Telegram Chat Group Shares Hidden-Camera Footage of Women and Children
Sam Nicoresti becomes first transgender comedian to win Edinburgh Comedy Award
Builders uncover historic human remains in Lancashire house renovation
Australia Wants to Tax Your Empty Bedrooms
MotoGP Cameraman Narrowly Avoids Pedro Acosta Crash at Hungarian Grand Prix
FBI Investigates John Bolton Over Classified Documents in High-Profile Raids
Report reveals OpenAI pitched national ChatGPT Plus subscription to UK ministers
Labour set to freeze income tax thresholds in long-term 'stealth' tax raid
Coca‑Cola explores sale of Costa coffee chain
Trial hears dog walker was chased and fatally stabbed by trio
Restaurateur resigns from government hospitality council over tax criticism
Spanish City funfair shut after serious ride injury
Suspected arson at Ilford restaurant leaves three in critical condition
Tottenham beat Manchester City to go top of Premier League
Bank holiday heatwave to hit 30°C before remnants of Hurricane Erin arrive
UK to deploy immigration advisers to West Africa to block fake visas
Nurse who raped woman continued working for a year despite police alert
Drought forces closures of England’s canal routes, canceling boat holidays
Sweet tooth scents: food-inspired perfumes surge as weight-loss drugs suppress appetites
Experts warn Britain dangerously reliant on imported food
Family of Notting Hill Carnival murder victim call event unmanageable
Bunkers, Billions and Apocalypse: The Secret Compounds of Zuckerberg and the Tech Giants
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
×