London Daily

Focus on the big picture.
Sunday, Aug 02, 2026

Meet the New Body-Hugging Chair From Eco-Conscious Brand Noho

Meet the New Body-Hugging Chair From Eco-Conscious Brand Noho

You’ve heard sitting is the new smoking, right? Noho’s light yet sturdy Move chair leaves you sitting pretty-and protected ergonomically.

There’s a reason why designers always return to chairs as miniature vision statements: Chairs are small-scale experiments in architecture and distilled exercises in accommodating the body’s need for comfort.

The Colorado-based furniture company noho displays a solid understanding of this with its debut release, the noho move chair, which offers top ergonomic performance without sacrificing style. The eco-minded company teamed up with the design experts at Formway studios to create a chair that moves fluidly with the sitter.



The noho move chair’s four-way flexibility earned it accolades from the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts. Acknowledging that the family dining table is not just for meals, noho designed the chair to support a full range of movement.

Made primarily of upcycled plastic, the chair’s streamlined form includes a meshlike, breathable seat that allows four-way flexibility. It also helps improve circulation and relieves pressure points.

Particularly notable for a wellness-driven design are the chair’s slender, angled legs, which have midcentury-modern flair and make the piece worthy of dining rooms and living rooms, as well as the home office.



A slim profile makes the noho move chair a versatile piece that works throughout the home.



Creating the product in a responsible way was important to noho. Its new chair is made mostly of upcycled plastic fishing nets and end-of-use carpets. Additionally, noho’s production is powered by 82 percent renewable energy and its packaging materials are eco-friendly.



The chair’s padded fabric covers come in black, white, orange, blue, green, or brown, and are made from durable New Zealand wool.



The comfortable noho move chair (shown in black) has an auxetic mesh seat that provides form-fitting support.

The chair is available in black or white, and can be customized with soft, New Zealand wool cushions in a range of neutrals and brights.

Newsletter

Related Articles

0:00
0:00
Close
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Sainsbury Agrees to Sell Argos in £120 Million Deal to Private Consortium
High Court Clears Way for Construction of Chinese Embassy at Royal Mint Court
UK Fuel Prices Climb to Multi-Month Highs as Strait of Hormuz Tensions Disrupt Oil Supplies
Severe Summer Drought and Record Heat Put UK Harvests at Risk
Prime Minister Andy Burnham Faces Labour Backbench Opposition Over Potential Support for New North Sea Oil and Gas Drilling
Bank of England Warns Inflation Will Stay Above 3% as Middle East Energy Shock Prolongs Cost-of-Living Pressures
Andy Burnham has Announces Plans to Redistribute Income Tax Revenue to English Mayors
Early-Release Scheme Faces Fresh Scrutiny as Reoffending and Prison Recalls Rise
Police Phone Checks Followed Report on Murder of MI5 Agent Inside Sinn Féin
Archbishop of Canterbury Reaffirms £100 Million Reparative Justice Fund During Ghana Visit
Charities Allege French Police Used Tear Gas Against Channel Migrants
Norwegian Teenager Convicted Over Iran-Linked Murder Plot in Britain
Christian Organisations File Charity Complaints Against Amnesty International UK
Ofgem Tightens Grid Connection Rules for New Data Centres
FTSE 100 Reaches Record High Despite Global Technology Sell-Off
Millions of UK Households Urged to Check Eligibility for Winter Energy Discount
Labour Restores Parliamentary Whips to Diane Abbott and Joani Reid
UK Supreme Court to Hear Challenge Over Palestine Action Ban
UK Commits More Than £8.4 Billion to Dreadnought Nuclear Submarine Programme
England Declares Severe Drought as Wildfire Burns Near Sizewell Nuclear Site
Bank of England Holds Interest Rates at 3.75% as Middle East Tensions Fuel Inflation Risks
Drought Status Extended Across All of Wales as Heat and Dry Weather Deepen Environmental Strain
Record-Low Danube Exposes Probable Mammoth Remains in Bulgaria
UK Business Confidence Climbs to Four-Month High
Greater Manchester Gains Expanded Powers Under Regional Funding Reforms
UK Supreme Court to Hear Appeal Over Palestine Action Terror Ban
Shell's Quarterly Profit Doubles to Nearly $10 Billion on Higher Energy Prices
UK Government Removes VAT From Household Electricity Bills
Exceptional Drought Grips Half of England as Wildfire Threatens Sizewell
Bank of England Holds Interest Rates at 3.75% as Inflation Risks Persist
US Says It Has Carried Out Heavy Strikes on Iran After Attempted Attacks on Its Forces
The chief executive of the popular gaming company laid off many employees and his pay rose to 38 million dollars
UK Employment Holds Steady as Wage Growth Remains Moderate
England to Introduce Artificial Intelligence into Secondary School Curriculum
Wales Launches £1.2 Billion Industrial Regeneration Programme
High Court Upholds UK Digital Surveillance Framework
Northern Ireland Reaches Budget Agreement on Infrastructure and Public Sector Pay
Home Office Expands Digital Border Checks Nationwide
UK Approves Major North Sea Wind and Carbon Capture Project
The World's Most Terrifying Smartphone: Recording, Documenting, and Reporting to the Regime
Scotland Approves Major Renewable Energy Expansion
UK and United States Sign AI and Semiconductor Cooperation Pact
UK Treasury Tightens Fiscal Controls After Gilt Market Volatility
Bank of England Holds Interest Rates at 4.5%
UK Unveils £10 Billion NHS Funding Overhaul and Workforce Reform
The AI User Nightmare: Private Claude Conversations Leaked to the Internet
UK: Former Football Association Leaders Call for World Cup Boycott Over FIFA Privatization Plan
Forbidden Love: China severs millions from their virtual partners
×