London Daily

Focus on the big picture.
Thursday, Jan 29, 2026

Living costs hit fresh 30-year high as households squeezed

Living costs hit fresh 30-year high as households squeezed

The cost of living hit a fresh 30-year high last month as energy, fuel and food prices continued to soar and retailers reined in seasonal discounts.

Prices surged by 5.5% in the 12 months to January, up from 5.4% in December, increasing the squeeze on household budgets.

Inflation is now rising faster than wages and is expected to climb above 7% this year.

The government said it was taking action but Labour urged it to do more.

Inflation is the rate at which prices rise. If the cost of a bottle of milk was £1 and then rises by 5p, milk inflation is 5%.

Since pandemic restrictions were eased last year, companies have faced higher wage, shipping and energy costs which they have passed on to customers.

The Office for National Statistics (ONS) said electricity bills were up 19% in the year to January and gas bills up by 28%.


Housing costs have also been rising, while the ONS said retailers offered fewer sales and discounts in the New Year, compared to the steeper discounts seen last January.

"Clothing and footwear pushed inflation up this month and although there were still the traditional price drops, it was the smallest January fall since 1990, with fewer sales than last year," ONS chief economist Grant Fitzner said.

The cost of household staples is also rising, with pasta prices up 15%, cooking oil up 16% and margarine soaring 37% in the year to January, squeezing household budgets.

On Wednesday, Heineken became the latest big firm to warn it was putting up prices following Marmite-maker Unilever, bakers Greggs and the supermarket Tesco.

Bestway Wholesale, which owns the convenience store chains Costcutter and Bargain Booze, said rising costs "absolutely" meant the firm would cut its range of 25,000 low cost products.

"Obviously we're working very hard to push down costs and be as efficient as possible, but it's going to be difficult," managing director Dawood Pervez told the BBC.

Inflation - which has been at a 30-year high since December - is set to get worse in April when the energy price cap is lifted.

It will push up the average household fuel bill up by £693 a year in England, Scotland and Wales, while a planned rise in National Insurance will also hit people's pockets.


It's worth recalling, as many older readers will, that although the highest inflation in nearly 30 years sounds scary, it's partly because the last three decades have seen one of the least scary periods for rises in consumer prices - certainly compared to the 30 years prior to that.

The Bank of England has already put up interest rates twice since December in a bid to tame inflation and could raise them again to 0.75% soon.

True, that will be the highest in 13 years. But that's only because 13 years ago, the Bank dropped rates to what were supposed to be emergency lows lasting only a few months due to the financial crisis.

It's largely because growth in productivity (and therefore pay and living standards) has been so historically weak for the last 13 years, that the decision-makers on its Monetary policy Committee have only just got up the gumption, in the inflationary storm of the last two months, to start raising them again.

Chancellor Rishi Sunak said on Wednesday the government understood the pressures families faced and was taking action.

"We recently stepped in to provide millions of households with up to £350 to help with rising energy bills," he said.

"We're also helping people on the lowest incomes keep more of what they earn by cutting the Universal Credit taper rate, and freezing alcohol and fuel duties to keep costs down."

But Pat McFadden, Labour's shadow chief secretary to the Treasury, said the government needed to do more.

Last week the Bank of England put up interest rates to 0.5% from 0.25% in a bid to tame inflation.

Some analysts believe the Bank - which aims to keep inflation at 2% - will take a more aggressive approach to rate hikes this year and next given the economic picture.

But Willem Sels, from HSBC Private Banking and Wealth, predicted it would tread carefully "as it knows that the factors behind inflation are also the drivers behind lower real income, which threaten to limit economic growth".

"We expect the Bank rate to rise to 1.25%, lower than the markets' expectation of around 1.75%," he said.

Newsletter

Related Articles

0:00
0:00
Close
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
Nigel Farage Attended Davos 2026 Using HP Trust Delegate Pass Linked to Sasan Ghandehari
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
BlackRock Executive Rick Rieder Emerges as Leading Contender to Succeed Jerome Powell as Fed Chair
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
×