London Daily

Focus on the big picture.
Saturday, Jan 17, 2026

Law and Order in the Fashion World Guess Gucci

Law and Order in the Fashion World Guess Gucci

These major lawsuits prove just how messy fashions legal underbelly is. 

While the fashion realm may seem too glamorous and picturesque to possess any drab legal issues, it's position as a billion dollar industry within the global economy certainly necessitates a fair share of legal strife. Some of the industry’s biggest retailers have found themselves in compromising legal situations that, one way or another, lead to not-so-alluring lawsuits. Typically, these conflicts emerge when luxury brands discover that their designs are being replicated for a fraction of the price at accessible distributors. Most recently, Guess avoided what could have turned into another copycat lawsuit for creating a near-replica of the ultra-popular Telfar Shopping Bag, deciding instead to pull the design from sales altogether.

Lawsuits are a device used to gatekeep luxury in some capacity, while also honoring the artistry and craft that go into the production of a singular piece of clothing. However, this is not the only kind of lawsuit that is common within the fashion world. Major disputes have occurred due to majority holdings, mistreatment, and unsuitable working conditions.

Gucci v. Forever 21, John Galliano v. Dior, and Former Intern v. The Hearst Group, are just a few notable lawsuits that made their way into the public sphere in recent years, but legal conflicts are more common than you might think. Chanel's ongoing battle against resellers has preserved the brand's position at the top of fashion's totem pole by keeping its products exclusive and elite. This proves how essential lawsuits are within this bustling, ever-evolving industry, regardless of if they intended to combat appropriation or to maintain symbolic agency. Here, take a look at fashion's most memorable lawsuits, trust us—they are far from fabulous.

Hermes v. LVMH




Hermès’ relationship with LVMH (Moët Hennessy Louis Vuitton) has always been a tense one. It’s identity as a family-run French brand conflicts with LVMH’s position as a major international conglomerate. In 2010, LVMH owned 14.2 percent of Hermès, and claimed that it did not intend to garner any more control over the brand. However, in a matter of years LVMH announced that its holdings increased to 22.3 percent. This news came to Hermès’ then-CEO Patrick Thomas just a few hours before it hit major news outlets everywhere. This unanticipated moved caused a series of lawsuits to ensue until LVMH agreed upon divestment in 2014.

Hells Angels v. Alexander McQueen




In 2010, the legendary motorcycle club, Hells Angels, sued luxury designer Alexander McQueen on the basis that the British fashion house was misusing its trademarked winged death heads symbol. The Hells Angels, which operate a fully-functioning corporation, cited that a four-finger knuckle duster ring and a women's handbag both carried the group's signature winged death motif. McQueen settled the lawsuit by agreeing to destroy the merchandise which showcased the signature.

John Galliano v. Dior




In 2011, John Galliano was removed as head of Dior in the wake of his use of problematic anti-semitic slurs. After his dissapointing outburst was captured on camera, Galliano's position as a notable figure in the fashion world was tainted. However, just a matter of months later, he filed a lawsuit against his former employer for approximately $18.8 million. Galliano alleged that he was wrongfully terminated, but the court ultimately rejected his claim.

Yves Saint Laurent v. Christian Louboutin




In 2012, Christian Louboutin entered a legal dispute with Yves Saint Laurent after the luxury brand released a high-heeled shoe which included an all-red sole. After an 18-month-long battle in court, both brands ultimatley had their way. The court concluded that Louboutin had the right to trademark protection over its red soles and that other companies may continue to sell shoes with a red sole, so long as the entire shoe is red. Saint Laurent was able to keep this shoe as a part of its collection due to the fact that it was completely red.

Gucci v. Guess




Gucci and Guess were wrapped up in a nearly decade-long legal battle that ultimately ended in an agreement in 2018. The litigation, which was centered around Gucci's claims that the retailer used a logo and diamond pattern that infringed its trademark, spanned multiple countries including Italy, France, Australia, and China. The first legal action was taken in 2009, when Gucci accused Guess of counterfeiting, unfair competition, and trademark infringement.

Gucci first took Guess to a New York federal court in 2009, accusing the brand of counterfeiting, unfair competition and trademark infringement, based on a pair of branded sneakers. In 2012, the Italian luxury label was awarded $4.7 million in damages. In its international proceedings, Milan and Paris sided with Guess, while China and Australia ruled in Gucci's favor. The terms of the 2018 agreement were not discolsed, but both brands made a joint statement saying that, “The agreement is an important step for both companies in recognizing the significance of protecting their respective property portfolios and design creativity."

Valentino and Amazon v. Counterfeit Sellers




In June 2020, Maison Valentino teamed up with Amazon to file a joint lawsuit against an Amazon markertplace seller who was producing and selling countless counterfeit versions of Valentino's famous Garavani Rockstud shoes. Despite Amazon's stringent policies against counterfeits, the e-commerce powerhouse has provided a platform for major dupe distributors to reach international buyers ever since its inception. With Valentino, Amazon alleged that the Kaitlyn Pan Group engaged in “knowing and willful” infringement of Valentino’s patented design, and as a result the seller was removed from Amazon entirely.

Newsletter

Related Articles

0:00
0:00
Close
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
Britain Confronts a Billion-Pound Wind Energy Paradox Amid Grid Constraints
The graduate 'jobpocalypse': Entry-level jobs are not shrinking. They are disappearing.
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
The Return of the Hands: Why the AI Age Is Rewriting the Meaning of “Real Work”
UK PM Kier Scammer Ridicules Tories With "Kamasutra"
Strategic Restraint, Credible Force, and the Discipline of Power
United Kingdom and Norway Endorse NATO’s ‘Arctic Sentry’ Mission Including Greenland
Woman Claiming to Be Freddie Mercury’s Secret Daughter Dies at Forty-Eight After Rare Cancer Battle
UK Launches First-Ever ‘Town of Culture’ Competition to Celebrate Local Stories and Boost Communities
Planned Sale of Shell and Exxon’s UK Gas Assets to Viaro Energy Collapses Amid Regulatory and Market Hurdles
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
Maduro’s Arrest Without The Hague Tests International Law—and Trump’s Willingness to Break It
German Intelligence Secretly Intercepted Obama’s Air Force One Communications
The U.S. State Department’s account in Persian: “President Trump is a man of action. If you didn’t know it until now, now you do—do not play games with President Trump.”
Fake Mainstream Media Double Standard: Elon Musk Versus Mamdani
HSBC Leads 2026 Mortgage Rate Cuts as UK Lending Costs Ease
US Joint Chiefs Chairman Outlines How Operation Absolute Resolve Was Carried Out in Venezuela
Starmer Welcomes End of Maduro Era While Stressing International Law and UK Non-Involvement
Korean Beauty Turns Viral Skincare Into a Global Export Engine
UK Confirms Non-Involvement in U.S. Military Action Against Venezuela
UK Terror Watchdog Calls for Australian-Style Social Media Ban to Protect Teenagers
Iranian Protests Intensify as Another Revolutionary Guard Member Is Killed and Khamenei Blames the West
Delta Force Identified as Unit Behind U.S. Operation That Captured Venezuela’s President
Europe’s Luxury Sanctions Punish Russian Consumers While a Sanctions-Circumvention Industry Thrives
Berkshire’s Buffett-to-Abel Transition Tests Whether a One-Man Trust Model Can Survive as a System
×