London Daily

Focus on the big picture.
Monday, Nov 17, 2025

Law and Order in the Fashion World Guess Gucci

Law and Order in the Fashion World Guess Gucci

These major lawsuits prove just how messy fashions legal underbelly is. 

While the fashion realm may seem too glamorous and picturesque to possess any drab legal issues, it's position as a billion dollar industry within the global economy certainly necessitates a fair share of legal strife. Some of the industry’s biggest retailers have found themselves in compromising legal situations that, one way or another, lead to not-so-alluring lawsuits. Typically, these conflicts emerge when luxury brands discover that their designs are being replicated for a fraction of the price at accessible distributors. Most recently, Guess avoided what could have turned into another copycat lawsuit for creating a near-replica of the ultra-popular Telfar Shopping Bag, deciding instead to pull the design from sales altogether.

Lawsuits are a device used to gatekeep luxury in some capacity, while also honoring the artistry and craft that go into the production of a singular piece of clothing. However, this is not the only kind of lawsuit that is common within the fashion world. Major disputes have occurred due to majority holdings, mistreatment, and unsuitable working conditions.

Gucci v. Forever 21, John Galliano v. Dior, and Former Intern v. The Hearst Group, are just a few notable lawsuits that made their way into the public sphere in recent years, but legal conflicts are more common than you might think. Chanel's ongoing battle against resellers has preserved the brand's position at the top of fashion's totem pole by keeping its products exclusive and elite. This proves how essential lawsuits are within this bustling, ever-evolving industry, regardless of if they intended to combat appropriation or to maintain symbolic agency. Here, take a look at fashion's most memorable lawsuits, trust us—they are far from fabulous.

Hermes v. LVMH




Hermès’ relationship with LVMH (Moët Hennessy Louis Vuitton) has always been a tense one. It’s identity as a family-run French brand conflicts with LVMH’s position as a major international conglomerate. In 2010, LVMH owned 14.2 percent of Hermès, and claimed that it did not intend to garner any more control over the brand. However, in a matter of years LVMH announced that its holdings increased to 22.3 percent. This news came to Hermès’ then-CEO Patrick Thomas just a few hours before it hit major news outlets everywhere. This unanticipated moved caused a series of lawsuits to ensue until LVMH agreed upon divestment in 2014.

Hells Angels v. Alexander McQueen




In 2010, the legendary motorcycle club, Hells Angels, sued luxury designer Alexander McQueen on the basis that the British fashion house was misusing its trademarked winged death heads symbol. The Hells Angels, which operate a fully-functioning corporation, cited that a four-finger knuckle duster ring and a women's handbag both carried the group's signature winged death motif. McQueen settled the lawsuit by agreeing to destroy the merchandise which showcased the signature.

John Galliano v. Dior




In 2011, John Galliano was removed as head of Dior in the wake of his use of problematic anti-semitic slurs. After his dissapointing outburst was captured on camera, Galliano's position as a notable figure in the fashion world was tainted. However, just a matter of months later, he filed a lawsuit against his former employer for approximately $18.8 million. Galliano alleged that he was wrongfully terminated, but the court ultimately rejected his claim.

Yves Saint Laurent v. Christian Louboutin




In 2012, Christian Louboutin entered a legal dispute with Yves Saint Laurent after the luxury brand released a high-heeled shoe which included an all-red sole. After an 18-month-long battle in court, both brands ultimatley had their way. The court concluded that Louboutin had the right to trademark protection over its red soles and that other companies may continue to sell shoes with a red sole, so long as the entire shoe is red. Saint Laurent was able to keep this shoe as a part of its collection due to the fact that it was completely red.

Gucci v. Guess




Gucci and Guess were wrapped up in a nearly decade-long legal battle that ultimately ended in an agreement in 2018. The litigation, which was centered around Gucci's claims that the retailer used a logo and diamond pattern that infringed its trademark, spanned multiple countries including Italy, France, Australia, and China. The first legal action was taken in 2009, when Gucci accused Guess of counterfeiting, unfair competition, and trademark infringement.

Gucci first took Guess to a New York federal court in 2009, accusing the brand of counterfeiting, unfair competition and trademark infringement, based on a pair of branded sneakers. In 2012, the Italian luxury label was awarded $4.7 million in damages. In its international proceedings, Milan and Paris sided with Guess, while China and Australia ruled in Gucci's favor. The terms of the 2018 agreement were not discolsed, but both brands made a joint statement saying that, “The agreement is an important step for both companies in recognizing the significance of protecting their respective property portfolios and design creativity."

Valentino and Amazon v. Counterfeit Sellers




In June 2020, Maison Valentino teamed up with Amazon to file a joint lawsuit against an Amazon markertplace seller who was producing and selling countless counterfeit versions of Valentino's famous Garavani Rockstud shoes. Despite Amazon's stringent policies against counterfeits, the e-commerce powerhouse has provided a platform for major dupe distributors to reach international buyers ever since its inception. With Valentino, Amazon alleged that the Kaitlyn Pan Group engaged in “knowing and willful” infringement of Valentino’s patented design, and as a result the seller was removed from Amazon entirely.

Newsletter

Related Articles

0:00
0:00
Close
Popeyes UK Eyes Century Mark as Fried-Chicken Chain Accelerates Roll-out
Two-thirds of UK nurses report working while unwell amid staffing crisis
Britain to Reform Human-Rights Laws in Sweeping Asylum Policy Overhaul
Nearly Half of Job Losses Under Labour Government Affect UK Youth
UK Chancellor Reeves Eyes High-Value Home Levy in Budget to Raise Tens of Billions
UK Urges Poland to Choose Swedish Submarines in Multi-Billion € Defence Bid
US Border Czar Tom Homan Declares UK No Longer a ‘Friend’ Amid Intelligence Rift
UK Announces Reversal of Income Tax Hike Plans Ahead of Budget
Starmer Faces Mounting Turmoil as Leaked Briefings Ignite Leadership Plot Rumours
UK Commentator Sami Hamdi Returns Home After US Visa Revocation and Detention
UK Eyes Denmark-Style Asylum Rules in Major Migration Shift
UK Signals Intelligence Freeze Amid US Maritime Drug-Strike Campaign
TikTok Awards UK & Ireland 2025 Celebrates Top Creators Including Max Klymenko as Creator of the Year
UK Growth Nearly Stalls at 0.1% in Q3 as Cyberattack Halts Car Production
Apple Denied Permission to Appeal UK App Store Ruling, Faces Over £1bn Liability
UK Chooses Wylfa for First Small Modular Reactors, Drawing Sharp U.S. Objection
Starmer Faces Growing Labour Backlash as Briefing Sparks Authority Crisis
Reform UK Withdraws from BBC Documentary Amid Legal Storm Over Trump Speech Edit
UK Prime Minister Attempts to Reassert Authority Amid Internal Labour Leadership Drama
UK Upholds Firm Rules on Stablecoins to Shield Financial System
Brussels Divided as UK-EU Reset Stalls Over Budget Access
Prince Harry’s Remembrance Day Essay Expresses Strong Regret at Leaving Britain
UK Unemployment Hits 5% as Wage Growth Slows, Paving Way for Bank of England Rate Cut
Starmer Warns of Resurgent Racism in UK Politics as He Vows Child-Poverty Reforms
UK Grocery Inflation Slows to 4.7% as Supermarkets Launch Pre-Christmas Promotions
UK Government Backs the BBC amid Editing Scandal and Trump Threat of Legal Action
UK Assessment Mis-Estimated Fallout From Palestine Action Ban, Records Reveal
UK Halts Intelligence Sharing with US Amid Lethal Boat-Strike Concerns
King Charles III Leads Britain in Remembrance Sunday Tribute to War Dead
UK Retail Sales Growth Slows as Households Hold Back Ahead of Black Friday and Budget
Shell Pulls Out of Two UK Floating Wind Projects Amid Renewables Retreat
Viagogo Hit With £15 Million Tax Bill After HMRC Transfer-Pricing Inquiry
Jaguar Land Rover Cyberattack Pinches UK GDP, Bank of England Says
UK and Germany Sound Alarm on Russian-Satellite Threat to Critical Infrastructure
Former Prince Andrew Faces U.S. Congressional Request for Testimony Amid Brexit of Royal Title
BBC Director-General Tim Davie and News CEO Deborah Turness Resign Amid Editing Controversy
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
×