Sunbed advertisers warned against safety and medical treatment claims
The Committee of Advertising Practice says advertisers must not downplay risks or present sunbeds as a route to better health.
Sunbed advertisements must not claim the devices are “safe” or can treat medical conditions, the Committee of Advertising Practice has warned in an enforcement notice to the industry.
CAP said the notice would “send a clear message to the industry that advertisers mustn’t downplay the risks associated with sunbed use or present it as a route to better health”.
The NHS warns that ultraviolet rays from sunbeds increase the risk of skin cancer.