Pearce’s death was announced on air by sports presenter Mark Pougatch, ahead of Monday’s World Cup game between Wales and the USA.
‘We have some very sad news to bring you from here in Qatar,’ he began.
‘Our technical director, Roger Pearce, who was here embarking on his eighth World Cup has sadly passed away.
‘Roger and his team are the brilliant people who bring you the pictures into your homes and make it all happen.
‘Roger was a hugely respected figure in the TV sport broadcasting industry, for ITV he has been instrumental in the logistical planning and delivery of rugby world cups as well as the football world cups as well as the Euros.’
Studio director and friend Neil Stainsby shared on Twitter that Pearce was set to retire in five weeks’ time.
He wrote: ‘So sad to hear of the passing of my friend and former colleague at ITV Meridian, Roger Pearce. He died on his last assignment in Qatar before retirement in 5 weeks time. RIP Roger.’
Pearce started his career as an engineer at Grampian TV and worked in other ITV regions such as TVS and Meridian before joining ITV network sport full time in 2001 and becoming its technical director in 2008.