London Daily

Focus on the big picture.
Monday, Sep 29, 2025

Is smooth Sunak’s honeymoon period coming to an end?

Is smooth Sunak’s honeymoon period coming to an end?

Analysis: many Tory MPs are frustrated with the chancellor’s attitude to spending, and his focus on self-image
Rishi Sunak has spent 18 months in a honeymoon period as one of the UK’s youngest ever chancellors, riding high in public opinion mostly owing to a generous furlough scheme. He is serious, smooth and sleek, a teetotal family man – who makes an obvious counterpoint to Boris Johnson’s scruffy joviality.

But doubts are beginning to creep in on the right of the party following his big tax-and-spend budget that some felt more worthy of Gordon Brown than a supposed devotee of Margaret Thatcher and Nigel Lawson.

For Conservative MPs, many are frustrated that Sunak’s tensions with No 10 have not translated into a willingness to stand up to Johnson’s eagerness for public spending. Some are also irritated by Sunak’s constant polishing of his own brand, evident in his memes branded with personal signatures, rather than the party logo, and curated photos to show himself as a young, modern figure at the top of the party.

There are also grumbles about Sunak’s flashiness with money, as the son-in-law of a billionaire and one of parliament’s richest MPs, showing off his £90 pool sliders while about to present a budget that did not reverse the £80-a-month cut to universal credit.

Despite all this, the chancellor’s deliberate decision to emphasise sound money and economic competence means there is no outright mutiny over his budget. After the Johnsonian promises of the first half of Wednesday’s speech, Sunak was careful to include a Thatcherite passage in the final few minutes that held out the hope of tax cuts ahead of the next election. He went even further at a 1922 meeting of MPs, according to witnesses, who say he promised them: “Any further leeway is going on tax cuts.” But many backbenchers fear that room to manoeuvre will not be possible with the low growth and threat of inflation forecast in the years to come.

Robert Colvile, the director of the Centre for Policy Studies, who knows Sunak and helped to write the Tories’ 2019 election manifesto, says there are “definitely a lot of Conservatives upset about this stuff” and his own thinktank would like to “see a more robust growth agenda”, as well as worrying about the tax rises being “a massive hammer to our competitiveness as a country”.

But he points back to Sunak’s ultimate belief in attempting to balance the books – the decision to opt for tax rises or spending cuts rather than borrowing. “I think the argument that he made in his conference speech is worth taking seriously,” Colvile says. “Ideally you are a low-tax and fiscally responsible Conservative. But given the stormy seas in which we are sailing, it’s more important to be fiscally responsible.”

While crediting Johnson with the vision behind levelling up and a new economic model, Sunak’s dedication to building his own brand as a tax reformer was also clear to see. “The fact his ‘rabbit’ was a tax cut on booze despite not drinking [he is a practising Hindu] and he visited a trendy brewery immediately after the speech tells you everything about how plugged in he and his team are to image, more than any before him,” a former aide to the chancellor said.

It was also a move designed to show that he was willing to listen to the more than 100 MPs who signed a petition calling for a cut in duty on draught beer, many of them red wall 2019ers. The MP who led the campaign for it, Richard Holden, representing North West Durham, said the tax change had “ticked several boxes”, with a recognition that cutting duty on draught beer supported the “backbone of the community, local pubs, many of which have had a really tough time”. But he said it was the change to the universal credit taper rate, enabling the low paid to keep more of what they earn, that was even more well received among his colleagues.

Among the newer intakes, there are MPs who are more forgiving of the chancellor’s big-state-big-tax budget than the five former cabinet ministers from Chris Grayling to Theresa May who raised questions about its ability to encourage growth.

“We all know that there’s not much more taxation that the country can take. So does Rishi and he effectively said that,” says one. “But at the same time, we need spending on our constituencies and right now no one is going to complain about getting some more funds.”

If he is aiming for the top job after Johnson, and most Tory MPs have no doubt about his ultimate goal, Sunak will need to marry the concerns of the old-guard Tories fixated on the need for a small state, with the new intake whose seats depend on the success of the state’s intervention in Johnson’s “levelling up” project.

Sunak has not appeared to be as good at building up a “Treasury Support Group” – MPs who proselytised the message of previous chancellors from the backbenches in the chamber and media, partly because Covid has prevented the usual networks. However, his parliamentary private secretaries, especially his former special adviser, now an MP, Claire Coutinho, are well-liked and described as running a better parliamentary outreach operation than No 10.

One backbencher praised Sunak’s personal attentiveness, saying he had an uncanny ability to remember niche facts about their constituency and suggest people who could help with problems they had not even raised directly themselves with the chancellor. “He can do it all, he doesn’t need a Gary from Veep,” they said, referencing the aide who accompanies the fictitious US politician Selina Meyer and whispers in her ear about who each person she meets is.

Sunak has also been good at giving the appearance of listening to their concerns, holding business sessions with MPs ahead of the budget to hear their worries, while a trickle of colleagues have been invited for breakfasts and dinners.

The chancellor’s popularity in the parliamentary party is mirrored by his popularity with the membership, with Sunak consistently riding high in polls on the Conservative Home cabinet league table. However, this has begun to slip in recent months, and it is Liz Truss, the new foreign secretary, who has stolen his place at the top of the Tory popularity charts.

Truss has even been “outdoing him”, says one MP, with more wining and dining of colleagues since her elevation. With few domestic tough decisions to take and a lot of ready-made Instagram opportunities to look the stateswoman on red carpets across the world, the chancellor may find that his biggest rival is not next door – but the foreign secretary.
Newsletter

Related Articles

0:00
0:00
Close
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
Nvidia Pledges Up to $100 Billion Investment in OpenAI to Power Massive AI Data Center Build-Out
U.S. Signals ‘Large and Forceful’ Support for Argentina Amid Market Turmoil
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
Vietnam Faces Up to $25 Billion Export Loss as U.S. Tariffs Bite
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Indonesia Court Upholds Military Law Amid Concerns Over Expanded Civilian Role
Larry Ellison, Michael Dell and Rupert Murdoch Join Trump-Backed Bid to Take Over TikTok
Trump and Musk Reunite Publicly for First Time Since Fallout at Kirk Memorial
Vietnam Closes 86 Million Untouched Bank Accounts Over Biometric ID Rules
Explosive Email Shows Sarah Ferguson Begged Forgiveness from Jeffrey Epstein After Taking His Money
Corrupt UK Politician Ed Davey Demands Elon Musk’s Arrest for Supporting Democracy
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
Alibaba Debuts Open-Source Deep Research Agent with Benchmarks Rivaling OpenAI
Marcos Faces Legacy-Defining Crisis as Flood Projects Scandal Sparks Massive Tide of Protests
China’s Micro-Drama Boom Turns Stalled Real Estate Projects into Lavish Film Sets
New Eye Drops Show Promise in Replacing Reading Glasses for Presbyopia
'Company Got 5,189 H-1B Visas, Then Laid Off 16,000 Americans': US Defends New $100,000 H-1B Visa Fee
Golf legend tells Omar she should be 'sent back to Somalia' after her Kirk comments
EU Set to Bar Big Tech from New Financial Data Access Scheme
China Bans Livestreaming and AI in Religion Amid Crackdown on Shaolin Temple Scandal
×