London Daily

Focus on the big picture.
Wednesday, Aug 05, 2026

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

A major campaign is to be launched in Scotland to convince people of the safety of a new coronavirus vaccine, after opinion polls revealed as many as a third of people may refuse to take it.

Jeane Freeman, the SNP health secretary, said that a public information drive targeted at every home in Scotland would begin in the new year to address high levels of skepticism and online misinformation. However, she said there are currently “no plans” to make the vaccine compulsory.

It is hoped that the first doses of the Pfizer vaccine could be administered in Scotland within weeks, if it passes the final regulatory and safety hurdles, ahead of a wider rollout next year.


It is hoped that the Pfizer vaccine will be available within weeks


However, an opinion poll showed last week that while two thirds of the UK public would be very or fairly likely to accept the vaccine if it was offered on the NHS, 21 per cent said they were fairly or very unlikely to, with a further 11 per cent unsure.

The YouGov survey showed levels of skepticism among Scottish respondents was broadly in line with public opinion across the UK.

Ms Freeman said a major campaign aimed at assuring the public of the safety of the vaccine, and dispelling anti-vax disinformation, would be launched to boost take-up.

She said: “We have no plans to make it compulsory. What we have to do is hear what concerns people might have, about why they would be reluctant to take the vaccine. In Scotland we have a very good record of high uptake of vaccines and a strong track record of delivering them safely and effectively.

“We will be making sure we give the public maximum information about all the processes this vaccine has gone through, which is exactly the same robust and rigorous processes as any vaccine to ensure that it is safe.

“We will be putting a lot of public information out, and in the early part of the new year we intend to deliver very clear information to every household in Scotland that explains why the vaccine is safe, the process it has gone through to ensure that’s the case, and how we’re going to vaccinate people.”

She added that she believed the voices of non-partisan experts and doctors, offering reassurances about safety, would carry a “great deal of weight with people”.


The very elderly and frontline NHS and social care workers are likely to be the first to receive the new vaccine, before it is rolled out to other groups early next year.

Pfizer and its partner BioNTech have filed for emergency authorisation in the US of their Covid-19 vaccine. Matt Hancock, the UK health secretary, said the first step had been taken in getting it approved in the UK, with regulators being formally asked to assess the vaccine.

The UK has pre-ordered 40 million doses and should get 10 million by the end of the year. Scotland will receive a “population share” - roughly eight per cent - of UK doses.

Last week, Ms Freeman said that one million Scots are to be given a Covid vaccine by the end of January and everyone over 18 should have been offered it by next summer.

The first wave of innoculations will be carried out from December to February and will prioritise frontline health and social care staff, older residents in care homes and care home staff.

Scots aged over 80, unpaid carers and personal assistants and those who will be delivering the programme will also be targeted for vaccination in the first phase.

The second wave will start in February and see the over-65s and those under 65 who are at an additional clinical risk vaccinated, before it is offered to the wider population.

Newsletter

Related Articles

0:00
0:00
Close
UK Energy Security Faces Pressure From Middle East Conflict and Red Sea Disruptions
UK Government Expands Employment Discrimination Review Amid Labour Market Changes
UK Campaigners Call for Ban on Toxic Flea Treatments Linked to Water Pollution
MI6 Ranked Europe’s Leading Foreign Intelligence Service in Independent Review
Houthi Missile Attack on Saudi Oil Tanker Raises Further Red Sea Shipping Concerns
Palantir Faces UK Tax Criticism After Paying Two Million Pounds in Corporation Tax
Advanced AI Models Show Unexpected Behaviour During UK Cybersecurity Testing
Bank of England Introduces Tougher Artificial Intelligence Testing Rules for Financial Firms
Next Raises Annual Profit Forecast to One Point Two Four Billion Pounds After Strong Summer Sales
New UK Visa Rules Tighten Skilled Worker, Student and Family Migration Routes
UK Government Proposes New Equal Pay Enforcement Powers for Employers
UK High Court Blocks Home Office Deportation Policy for Alleged Trafficking Victims
UK Health Secretary Yvette Cooper Announces Major Reform of NHS Maternity Services
BP Reports Four-Year High Quarterly Profit of Five Point Seven Billion Dollars Amid Energy Market Turmoil
Bank of England Holds Interest Rate at Three Point Seven Five Percent as UK Growth Remains Weak
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
Met Police Investigated Journalist Who Questioned Cambridge Professor
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Comcast: Tied to a Chair and Hit in the Face With Cake: The Regular Humiliation Ritual at the US Corporate Giant
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Conservative Party and Reform UK Face Growing Scrutiny Over Political Transparency
GMB and Public Sector Unions Prepare for Wider Debate Over Government Priorities
UK Government Faces Pressure to Address National Water Infrastructure Failures
NHS Radiographers Report Rising Racist Abuse From Patients
Breast Cancer Experts Call for Overhaul of NHS Diagnostic Approach
UK Government Reviews Prison Policy After Debate Over Capacity and Public Safety
Nigel Farage Faces Questions Over Leadership Discussions and Five Million Pound Donation
Conservative Party Faces Candidate Controversy Over Former Antisemitic Activist
UK Energy Industry Pushes for Greater Role for Domestic Oil and Gas Production
Gatwick Expansion Debate Continues as Airport Prepares for Second Runway Construction
Reform UK Wants the Royal Navy to Return Channel Boats to France
Government Faces Pressure Over Charity Funding Linked to Illegal Israeli Settlements
UK Fire Chiefs Demand Ban on Disposable Barbecues During Severe Drought
Medical Review Warns Current Breast Cancer Guidelines Miss Many Young Women
NHS Mental Health Trust Announces Twenty-Five Million Pound Service Cuts
MI6 Rated Europe’s Most Capable Foreign Intelligence Service in International Review
UK Watchdog Finds Serious Failures in Electronic Offender Monitoring System
BP Chief Warns UK Must Protect Domestic Oil and Gas Capacity
Water Supply Crisis Threatens England’s Housing Expansion Plans
UK Government Rewrites Procurement Rules to Prioritise Jobs Over Environmental Targets
English Channel Rescue Operation Saves One Hundred Seventy-Three Migrants After Boat Capsizes
Gatwick Airport Wins Legal Approval for Second Runway Expansion
UK Government Tightens Early Prison Release Scheme After Public Backlash Over Offender Freedoms
US and Japan Step In to Support the Yen in Rare Joint Intervention
The AI Pricing Problem: Companies Cannot Predict Their Own Bills
Europe’s Heat and Drought Are Now Disrupting Power, Shipping and Tourism
×