London Daily

Focus on the big picture.
Wednesday, Jul 15, 2026

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

A major campaign is to be launched in Scotland to convince people of the safety of a new coronavirus vaccine, after opinion polls revealed as many as a third of people may refuse to take it.

Jeane Freeman, the SNP health secretary, said that a public information drive targeted at every home in Scotland would begin in the new year to address high levels of skepticism and online misinformation. However, she said there are currently “no plans” to make the vaccine compulsory.

It is hoped that the first doses of the Pfizer vaccine could be administered in Scotland within weeks, if it passes the final regulatory and safety hurdles, ahead of a wider rollout next year.


It is hoped that the Pfizer vaccine will be available within weeks


However, an opinion poll showed last week that while two thirds of the UK public would be very or fairly likely to accept the vaccine if it was offered on the NHS, 21 per cent said they were fairly or very unlikely to, with a further 11 per cent unsure.

The YouGov survey showed levels of skepticism among Scottish respondents was broadly in line with public opinion across the UK.

Ms Freeman said a major campaign aimed at assuring the public of the safety of the vaccine, and dispelling anti-vax disinformation, would be launched to boost take-up.

She said: “We have no plans to make it compulsory. What we have to do is hear what concerns people might have, about why they would be reluctant to take the vaccine. In Scotland we have a very good record of high uptake of vaccines and a strong track record of delivering them safely and effectively.

“We will be making sure we give the public maximum information about all the processes this vaccine has gone through, which is exactly the same robust and rigorous processes as any vaccine to ensure that it is safe.

“We will be putting a lot of public information out, and in the early part of the new year we intend to deliver very clear information to every household in Scotland that explains why the vaccine is safe, the process it has gone through to ensure that’s the case, and how we’re going to vaccinate people.”

She added that she believed the voices of non-partisan experts and doctors, offering reassurances about safety, would carry a “great deal of weight with people”.


The very elderly and frontline NHS and social care workers are likely to be the first to receive the new vaccine, before it is rolled out to other groups early next year.

Pfizer and its partner BioNTech have filed for emergency authorisation in the US of their Covid-19 vaccine. Matt Hancock, the UK health secretary, said the first step had been taken in getting it approved in the UK, with regulators being formally asked to assess the vaccine.

The UK has pre-ordered 40 million doses and should get 10 million by the end of the year. Scotland will receive a “population share” - roughly eight per cent - of UK doses.

Last week, Ms Freeman said that one million Scots are to be given a Covid vaccine by the end of January and everyone over 18 should have been offered it by next summer.

The first wave of innoculations will be carried out from December to February and will prioritise frontline health and social care staff, older residents in care homes and care home staff.

Scots aged over 80, unpaid carers and personal assistants and those who will be delivering the programme will also be targeted for vaccination in the first phase.

The second wave will start in February and see the over-65s and those under 65 who are at an additional clinical risk vaccinated, before it is offered to the wider population.

Newsletter

Related Articles

0:00
0:00
Close
Forget Tinder: The Surprising Platform Where People Find Love
UK Government Faces Growing Debate Over Local Control of Immigration Enforcement
UK Biodiversity Forum Highlights Business Need to Protect Natural Environment
UK Parliament to Consider Workplace Temperature Limits Amid Climate Concerns
UK Parliament Considers Independent Immigration Appeals Authority Proposal
BBC Charter Renewal Scrutiny Intensifies as Parliament Reviews Broadcaster’s Future
Parliament Reviews Future of UK Maternity and Neonatal Care Services
UK-India Trade Accelerator Launched to Help Smaller Firms Expand Into Indian Market
UK Business Leaders Meet in Edinburgh to Address Economic Risks From Biodiversity Loss
UK Parliament Prepares for Sir Keir Starmer’s Final Prime Minister’s Questions Before Leadership Transition
Green Party-Led Lewisham Council Moves Against Cooperation With Home Office Immigration Raids
UK Government Faces Parliamentary Pressure Over Capita Contracts in Shared Services Programme
UK Economy Expected to See Modest Growth as OECD Highlights Fiscal and Global Risks
Public Accounts Committee Warns UK Government’s Four Point Three Billion Pound Shared Services Plan Risks Failure
EU and UK Sign Agreement Removing Gibraltar Border Controls After Years of Post-Brexit Uncertainty
OECD Warns UK Must Maintain Fiscal Discipline as Andy Burnham Prepares to Become Prime Minister
UK-India Free Trade Agreement Enters Into Force as Businesses Seek New Growth Opportunities
Harvard Astrophysicist to Lead U.S. Scientific Advisory on Unidentified Aerial Phenomena
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
Emergency Sirens Activated Across Bahrain as Interior Ministry Issues Shelter Directives
Key Trends to Watch
United Nations Expert Calls for Full Implementation of Supreme Court Ruling on Legal Definition of Sex
Industry Coalition Urges Labour Lawmakers to Back Continued North Sea Oil and Gas Production
Parliamentary Committee Calls for Tougher Restrictions on Unhealthy Food Advertising
Government Expands Awaab's Law to Cover Heat and Additional Housing Hazards
Energy Regulator Opens Independent Investigation Into National Grid Operator
United Kingdom and European Union Sign Landmark Gibraltar Border Agreement
Chancellor Unveils Financial Services Reform and Artificial Intelligence Strategy at Mansion House
Counterterrorism Police Take Over Investigation Into Killing of Former Minister Ann Widdecombe
Beer Industry Warns UK Rules Could Limit Growth of Alcohol-Free Market
Home Office Faces Legal Challenges Over Asylum Seeker Accommodation Closures
UK Heatwaves Linked to More Than Two Thousand Seven Hundred Deaths as Climate Debate Intensifies
Home Secretary Faces Pressure Over Political Security After Ann Widdecombe Murder Investigation
United Kingdom Opens Trade Consultation With Indonesia, Philippines, United Arab Emirates and Uruguay
Robert Jenrick Joins Reform UK After Leaving Conservative Party Leadership Role
Counter-Terrorism Police Take Over Investigation into Murder of Former MP Ann Widdecombe
Andy Burnham Secures Strong Labour Backing in Race to Succeed Keir Starmer
Global Markets Slide as Middle East Conflict Escalation Sends Oil Prices Higher
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
UK Government Reports Forty-Three Million Pounds in Savings From Office Estate Reform
UK Government Expands Civil Service Regional Strategy With Manchester and Darlington Campus Projects
×