London Daily

Focus on the big picture.
Wednesday, Jul 22, 2026

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

A major campaign is to be launched in Scotland to convince people of the safety of a new coronavirus vaccine, after opinion polls revealed as many as a third of people may refuse to take it.

Jeane Freeman, the SNP health secretary, said that a public information drive targeted at every home in Scotland would begin in the new year to address high levels of skepticism and online misinformation. However, she said there are currently “no plans” to make the vaccine compulsory.

It is hoped that the first doses of the Pfizer vaccine could be administered in Scotland within weeks, if it passes the final regulatory and safety hurdles, ahead of a wider rollout next year.


It is hoped that the Pfizer vaccine will be available within weeks


However, an opinion poll showed last week that while two thirds of the UK public would be very or fairly likely to accept the vaccine if it was offered on the NHS, 21 per cent said they were fairly or very unlikely to, with a further 11 per cent unsure.

The YouGov survey showed levels of skepticism among Scottish respondents was broadly in line with public opinion across the UK.

Ms Freeman said a major campaign aimed at assuring the public of the safety of the vaccine, and dispelling anti-vax disinformation, would be launched to boost take-up.

She said: “We have no plans to make it compulsory. What we have to do is hear what concerns people might have, about why they would be reluctant to take the vaccine. In Scotland we have a very good record of high uptake of vaccines and a strong track record of delivering them safely and effectively.

“We will be making sure we give the public maximum information about all the processes this vaccine has gone through, which is exactly the same robust and rigorous processes as any vaccine to ensure that it is safe.

“We will be putting a lot of public information out, and in the early part of the new year we intend to deliver very clear information to every household in Scotland that explains why the vaccine is safe, the process it has gone through to ensure that’s the case, and how we’re going to vaccinate people.”

She added that she believed the voices of non-partisan experts and doctors, offering reassurances about safety, would carry a “great deal of weight with people”.


The very elderly and frontline NHS and social care workers are likely to be the first to receive the new vaccine, before it is rolled out to other groups early next year.

Pfizer and its partner BioNTech have filed for emergency authorisation in the US of their Covid-19 vaccine. Matt Hancock, the UK health secretary, said the first step had been taken in getting it approved in the UK, with regulators being formally asked to assess the vaccine.

The UK has pre-ordered 40 million doses and should get 10 million by the end of the year. Scotland will receive a “population share” - roughly eight per cent - of UK doses.

Last week, Ms Freeman said that one million Scots are to be given a Covid vaccine by the end of January and everyone over 18 should have been offered it by next summer.

The first wave of innoculations will be carried out from December to February and will prioritise frontline health and social care staff, older residents in care homes and care home staff.

Scots aged over 80, unpaid carers and personal assistants and those who will be delivering the programme will also be targeted for vaccination in the first phase.

The second wave will start in February and see the over-65s and those under 65 who are at an additional clinical risk vaccinated, before it is offered to the wider population.

Newsletter

Related Articles

0:00
0:00
Close
Northern Ireland Secures Additional Infrastructure Funding From UK Treasury
Wales Approves Port Investment Plans to Support Green Energy Supply Chains
UK Financial Regulator Simplifies Stock Market Rules to Attract More Listings
UK Reports Decline in Small Boat Crossings Across the English Channel
UK Government Creates Emergency Support Fund for Financially Pressured Universities
Scottish Government Launches Economic Strategy Focused on Innovation and Renewable Industries
UK Expands Sustainable Farming Incentives to Support Environmental Measures
UK Government Introduces New Neighbourhood Policing Standards Across England and Wales
UK Competition Regulator Opens Review of Artificial Intelligence Foundation Models
UK Deepens Indo-Pacific Security Cooperation After Talks With Singapore and Japan
UK Announces Rail Modernisation Plan for Northern England With New Infrastructure Funding
UK Government Updates Housing Planning Rules to Accelerate Residential Construction
UK Approves Major North Sea Offshore Wind Project to Support Clean Power Goals
UK Health Service Begins Major Digital Upgrade to Cut Hospital Waiting Times
Bank of England Holds Interest Rates Steady as UK Inflation Pressures Remain Persistent
UK Universities and Industry Expand Space and Defense Research Partnerships
House of Lords Approves Social Housing Bill Amendments on Shared Ownership Rights
House of Lords Advances Civil Aviation Bill With New Passenger Protection Measures
UK Government Suspends Tariffs on Fertilizer and Food Imports to Reduce Costs
Russell Group Universities Support New UK Business Department Focused on Innovation
UK Parliament Opens Inquiry Into Transport Barriers Facing Young Jobseekers
Home Builders Federation Calls for Lower Costs as New UK Government Sets Housing Priorities
Andy Burnham Meets UK Devolved Leaders to Strengthen Regional Cooperation
Andy Burnham Holds First International Calls With Trump, Macron, and Zelenskyy
Andy Burnham Reshuffles Cabinet With John Healey Appointed Chancellor of the Exchequer
Andy Burnham Government Removes VAT From Electricity Bills to Cut Household Costs
Andy Burnham Becomes United Kingdom Prime Minister After Sir Keir Starmer Resigns
Miliband Sets Climate and International Law at Centre of UK Diplomacy
US Gasoline Returns to $4 as Renewed Iran Fighting Disrupts Oil Flows
Czech Central Bank Governor Rejects Early Euro Entry and Rate-Cut Pressure
Trump Orders 50% Tariffs on Selected Canadian Imports
Pentagon Discloses Nearly 100 US Troop Injuries During Renewed Iran Fighting
Trump Readies New Tariffs as Temporary Global Levy Nears Expiry
US Judge Pauses Paramount Skydance and Warner Bros Discovery Merger Over Antitrust Concerns
NHS England Faces Growing Retention Pressure Among Younger Midwives
UK Data Centre Expansion Faces Water and Grid Capacity Challenges
UK Defence Shares Rise After John Healey Appointment and Continued Spending Commitments
OECD Urges UK Government to Review Pension Triple Lock to Protect Public Finances
Bank of England Keeps Cautious Approach as Energy Costs Threaten Inflation Progress
County Councils Call for Wider Devolution and Long-Term Social Care Funding Reform
IMF Urges UK Government to Maintain Fiscal Discipline as Growth Forecast Slows
Russian Warship Holds Live-Fire Exercises Near UK Coast as Royal Navy Monitors Activity
Mitie Agrees Three Point One Billion Pound Takeover by OCS in Another Blow to London Listings
JPMorgan Chase Warns Bank Levies Could Hit UK Growth and Drive Capital Away
UK Unemployment Holds at Four Point Nine Percent as Labour Market Shows Resilience
UK Government Borrowing Falls Below Forecasts as Treasury Receives Early Fiscal Boost
John Healey Cuts VAT on Household Electricity Bills After Cancelling National Digital ID Scheme
Andy Burnham Forms New Labour Government With Ten-Year National Renewal Plan
EU Imposes Record €550 Million Digital Services Fine on AliExpress
UK Publishes Updated Consumption-Based Carbon Emissions Data
×