London Daily

Focus on the big picture.
Wednesday, Dec 10, 2025

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

A major campaign is to be launched in Scotland to convince people of the safety of a new coronavirus vaccine, after opinion polls revealed as many as a third of people may refuse to take it.

Jeane Freeman, the SNP health secretary, said that a public information drive targeted at every home in Scotland would begin in the new year to address high levels of skepticism and online misinformation. However, she said there are currently “no plans” to make the vaccine compulsory.

It is hoped that the first doses of the Pfizer vaccine could be administered in Scotland within weeks, if it passes the final regulatory and safety hurdles, ahead of a wider rollout next year.


It is hoped that the Pfizer vaccine will be available within weeks


However, an opinion poll showed last week that while two thirds of the UK public would be very or fairly likely to accept the vaccine if it was offered on the NHS, 21 per cent said they were fairly or very unlikely to, with a further 11 per cent unsure.

The YouGov survey showed levels of skepticism among Scottish respondents was broadly in line with public opinion across the UK.

Ms Freeman said a major campaign aimed at assuring the public of the safety of the vaccine, and dispelling anti-vax disinformation, would be launched to boost take-up.

She said: “We have no plans to make it compulsory. What we have to do is hear what concerns people might have, about why they would be reluctant to take the vaccine. In Scotland we have a very good record of high uptake of vaccines and a strong track record of delivering them safely and effectively.

“We will be making sure we give the public maximum information about all the processes this vaccine has gone through, which is exactly the same robust and rigorous processes as any vaccine to ensure that it is safe.

“We will be putting a lot of public information out, and in the early part of the new year we intend to deliver very clear information to every household in Scotland that explains why the vaccine is safe, the process it has gone through to ensure that’s the case, and how we’re going to vaccinate people.”

She added that she believed the voices of non-partisan experts and doctors, offering reassurances about safety, would carry a “great deal of weight with people”.


The very elderly and frontline NHS and social care workers are likely to be the first to receive the new vaccine, before it is rolled out to other groups early next year.

Pfizer and its partner BioNTech have filed for emergency authorisation in the US of their Covid-19 vaccine. Matt Hancock, the UK health secretary, said the first step had been taken in getting it approved in the UK, with regulators being formally asked to assess the vaccine.

The UK has pre-ordered 40 million doses and should get 10 million by the end of the year. Scotland will receive a “population share” - roughly eight per cent - of UK doses.

Last week, Ms Freeman said that one million Scots are to be given a Covid vaccine by the end of January and everyone over 18 should have been offered it by next summer.

The first wave of innoculations will be carried out from December to February and will prioritise frontline health and social care staff, older residents in care homes and care home staff.

Scots aged over 80, unpaid carers and personal assistants and those who will be delivering the programme will also be targeted for vaccination in the first phase.

The second wave will start in February and see the over-65s and those under 65 who are at an additional clinical risk vaccinated, before it is offered to the wider population.

Newsletter

Related Articles

0:00
0:00
Close
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
×