London Daily

Focus on the big picture.
Thursday, Oct 29, 2026

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

Huge PR drive to be launched in Scotland to counter anti-vaccination conspiracies

A major campaign is to be launched in Scotland to convince people of the safety of a new coronavirus vaccine, after opinion polls revealed as many as a third of people may refuse to take it.

Jeane Freeman, the SNP health secretary, said that a public information drive targeted at every home in Scotland would begin in the new year to address high levels of skepticism and online misinformation. However, she said there are currently “no plans” to make the vaccine compulsory.

It is hoped that the first doses of the Pfizer vaccine could be administered in Scotland within weeks, if it passes the final regulatory and safety hurdles, ahead of a wider rollout next year.


It is hoped that the Pfizer vaccine will be available within weeks


However, an opinion poll showed last week that while two thirds of the UK public would be very or fairly likely to accept the vaccine if it was offered on the NHS, 21 per cent said they were fairly or very unlikely to, with a further 11 per cent unsure.

The YouGov survey showed levels of skepticism among Scottish respondents was broadly in line with public opinion across the UK.

Ms Freeman said a major campaign aimed at assuring the public of the safety of the vaccine, and dispelling anti-vax disinformation, would be launched to boost take-up.

She said: “We have no plans to make it compulsory. What we have to do is hear what concerns people might have, about why they would be reluctant to take the vaccine. In Scotland we have a very good record of high uptake of vaccines and a strong track record of delivering them safely and effectively.

“We will be making sure we give the public maximum information about all the processes this vaccine has gone through, which is exactly the same robust and rigorous processes as any vaccine to ensure that it is safe.

“We will be putting a lot of public information out, and in the early part of the new year we intend to deliver very clear information to every household in Scotland that explains why the vaccine is safe, the process it has gone through to ensure that’s the case, and how we’re going to vaccinate people.”

She added that she believed the voices of non-partisan experts and doctors, offering reassurances about safety, would carry a “great deal of weight with people”.


The very elderly and frontline NHS and social care workers are likely to be the first to receive the new vaccine, before it is rolled out to other groups early next year.

Pfizer and its partner BioNTech have filed for emergency authorisation in the US of their Covid-19 vaccine. Matt Hancock, the UK health secretary, said the first step had been taken in getting it approved in the UK, with regulators being formally asked to assess the vaccine.

The UK has pre-ordered 40 million doses and should get 10 million by the end of the year. Scotland will receive a “population share” - roughly eight per cent - of UK doses.

Last week, Ms Freeman said that one million Scots are to be given a Covid vaccine by the end of January and everyone over 18 should have been offered it by next summer.

The first wave of innoculations will be carried out from December to February and will prioritise frontline health and social care staff, older residents in care homes and care home staff.

Scots aged over 80, unpaid carers and personal assistants and those who will be delivering the programme will also be targeted for vaccination in the first phase.

The second wave will start in February and see the over-65s and those under 65 who are at an additional clinical risk vaccinated, before it is offered to the wider population.

Newsletter

Related Articles

0:00
0:00
Close
Met Office Issues Extended Forecast Highlighting Stable High Pressure Weather Patterns Across the United Kingdom
Scottish Finance Secretary Shona Robison Outlines Changes to Tax Thresholds and Residential Property Levies in Edinburgh
Financial Markets and Government Bond Yields Remain Stable Following Muted Reaction to Autumn Budget Measures
Defence Committee Chair Tan Dhesi Criticizes Budget for Delaying Critical Defence Spending Decisions to Next Year
International Monetary Fund Forecasts United Kingdom Economic Growth at One Point Three Percent for Year
Office for Budget Responsibility Assesses Fiscal Headroom Reduced to Fifteen Billion Pounds Following Global Energy Shocks
Chancellor John Healey Delivers First Autumn Budget Introducing Household Energy Support and Bank Tax Hikes
Aberdeen City Council Co-Leader Faces Binding Vote Challenge as Local Councillors Launch High Court Legal Battle
Housebuilding Across Scotland Falls to Eleven-Year Low Despite Government Declarations of a Housing Emergency
Former Prime Minister Gordon Brown Organizes National Innovation Summit in Manchester to Boost Regional Competitiveness
UK Government Faces Mounting Criticism Over Lack of Environmental Consultation During Artificial Intelligence Datacentre Expansion Talks
Greggs Announces Closure of Four Major Manufacturing Facilities Across Britain Resulting in Seven Hundred Forty Job Losses
British Retail Consortium Warns That Cumulative Employment and Regulatory Costs Threaten High Street Price Stability
Lloyds Banking Group Chief Executive Charlie Nunn Warns That Increased Bank Taxes Could Deter Long-Term Economic Investment
Ipsos Polling Reveals Seven in Ten Britons Expect Personal Tax Increases Amid Deep Public Economic Pessimism
Chancellor John Healey Delivers First Autumn Budget in Parliament Amid Tight Fiscal Constraints and Slower Growth Forecasts
United Kingdom Finance Monthly Review Highlights Rising Long-Term Borrowing Costs and Persistent Energy Price Pressures Across British Markets
Royal Marines Pioneer Rapid Autonomous Drone Operations During Major High North Exercise Involving NATO Allies
House of Commons Justice Committee Urges Chancellor to Align Prison and Courts Reform Ambitions With Concrete Budgetary Resources
Government Investigates Rapid Artificial Intelligence Datacentre Expansion Strategy Following Scrutiny Over Power Grid Demands and Planning Backlogs
His Majesty's Inspectorate of Constabulary Warns Third-Party Supplier Breaches Threaten United Kingdom Police and Fire Service Data
Number of British Businesses in Financial Distress Reaches Highest Level in Two Decades Ahead of Fiscal Announcement
Chancellor John Healey Prepares Autumn Budget Amid Intense Market Scrutiny Over Fiscal Headroom and Spending Pressures
Education or Indoctrination? The Growing Debate Over Religious Participation in British Schools
Germany's Vanishing Shopfronts: The Silent Collapse of the Businesses That Built Its Cities
Northern Ireland Executive Reaches Agreement on Public Transport Modernization and Cross-Border Rail Infrastructure Funding
Department for Energy Security and Net Zero Approves New North Sea Carbon Capture and Storage Industrial Clusters
Office for National Statistics Reports Stabilization in Private Rental Growth Across Major English and Welsh Regional Cities
United Kingdom Automotive Manufacturing Output Rises Moderately as Electric Vehicle Assembly Lines Expand in the Midlands
Competition and Markets Authority Launches Formal Inquiry Into Cloud Computing Infrastructure and Artificial Intelligence Partnerships
Scottish Government Finalizes Emergency Budget Adjustments Following Multi-Year Public Sector Funding Shortfalls
National Health Service England Announces Major Emergency Care Overhaul to Alleviate Severe Winter Capacity Pressures
Chancellor Rachel Reeves Prepares Autumn Budget Amid Intensifying Scrutiny Over Public Spending and Fiscal Rules
Bank of England Signals Cautious Approach to Further Interest Rate Cuts as Persistent Wage Growth and Inflation Pressures Remain
Transport for London Unveils Expanded Zero-Emission Bus Fleet to Meet Capital Air Quality Targets
Higher Education Institutions Face Deepening Financial Strain Amid Declining International Student Enrolment
Automotive Industry Leaders Criticize Government Tax Policies and Urge Action on Retail Consumer Confidence
Environment Agency Issues Flood Alerts Across Scottish and English Waterways Following Heavy Rainfall
Independent Audit Highlights Persistent Security Vulnerabilities Across Legacy Government Digital Portals
Northern Ireland Political Leaders Clash Over Westminster Funding Allocations Ahead of Autumn Budget
Ethnic Minorities in England Face Significant Disparities in Routine Breast Cancer Diagnosis Rates
National Police Chiefs Report Alarming Surge in Domestic Abuse Cases Fuelled by Expanding Illegal Cocaine Market
Government Announces Two Hundred and Twenty Million Pound Pothole Funding Boost for Local Highway Authorities
China Issues Formal Warning Over Potential United Kingdom Restrictions on Chinese Electric Vehicles
British Defence Ministers Sign E5 Pact to Enhance European Military Capabilities and Industrial Cooperation Within NATO
United Kingdom Business Activity Expands at Fastest Pace in Eight Months According to S&P Global Flash Survey
Chancellor John Healey Prepares Major Devolution Package and Bank Profit Surcharge Ahead of Upcoming Autumn Budget
National Health Service Consultants in England Announce Two-Day Strike Action Scheduled for November
Major Clean-Up Under Way Across Britain Following Destruction Caused by Consecutive Storms Austen and Boelo
KEY TRENDS TO WATCH
×