London Daily

Focus on the big picture.
Friday, Mar 06, 2026

How to stop the spread of fake news? Pause for a moment

How to stop the spread of fake news? Pause for a moment

It’s easy to get distracted by the urge to hit ‘share’. But most of us wouldn’t, if we gave it a moment’s thought

For a while now, I’ve been struggling to find words for a certain kind of mental state I keep experiencing, and of which I see signs in others. It’s not “being distracted”, but it’s not not “being distracted”, either. We tend to think of distraction as an all-or-nothing affair: either you’re concentrating successfully on something, or else you’ve been distracted by Twitter or Netflix yet again. But this is more like an erosion of attention, consistent with at least nominally remaining focused on the task at hand. (The label that comes closest is probably “continuous partial attention”, coined by the writer Linda Stone.) One key symptom is what I can only describe as an impatience with one’s own cognitive processes – an unwillingness to think your thoughts all the way through to the end. And I’m beginning to wonder if this bears some blame for the various predicaments we’re in.

My hunch was reinforced by a new study, which I discovered via Research Digest, about why people share fake news online. The two usual theories are that people who do so aren’t the sharpest tools in the shed (they believe the stories are true), or that they’re cynical jerks focused on slandering the opposition (they don’t care if they’re not true). But the Canadian psychologist Gordon Pennycook and his colleagues found evidence that most people prone to sharing fake news do think it’s important to share only true stories, and are capable of detecting fabricated ones. It’s just that they get distracted – by, among other things, the urge to share the story they’re reading – before they’ve had a proper chance to reflect on its veracity.

“It is hard to imagine,” the researchers write, “that large numbers of people really believed, for example, that Hillary Clinton was operating a child sex ring out of a pizza shop,” and their findings suggest they probably didn’t. When prompted to reflect on the accuracy of a fake headline, participants became much less likely to share it; that simple intervention was sufficient to make them dwell on their own thought processes long enough to see the story was suspect.

I wonder if this also helps explain the depressing tendency in contemporary debate to assume one’s opponents must be acting in bad faith – that instead of believing what they claim to believe, they must be motivated, deep down, by the desire to be evil. After all, how likely is it really that the average Conservative politician “hates poor people”, in a literal or conscious way? Or that people who disagree with you about how to treat childhood gender dysphoria must secretly revel in the suffering of children? Or that Bernie Sanders is, in any meaningful sense of the term, a white supremacist? A few moments’ reflection is enough to see that all are highly improbable. But I’ve seen them all, more or less often, online. And they’re clearly a terrible basis for actually changing anybody’s mind.

Maybe one day they’ll invent a smartphone accessory that physically seizes you by the collar just as you’re about to retweet and yells: “Come on – really? Listen to yourself!”

In the meantime, before we set out to convince others to believe what we believe, it might be worth pausing for a minute, to decide if we truly believe it ourselves.


Listen to this

The writer Rob Walker explores how uncomfortable it can feel to slow down in It Hurts To Be Present, an episode of the Hurry Slowly podcast.

Newsletter

Related Articles

0:00
0:00
Close
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
France and United Kingdom Deploy Warships to Eastern Mediterranean as Middle East Conflict Escalates
U.K. Arrests Three Men Including Lawmaker’s Partner in Suspected China Espionage Investigation
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
British Base in Cyprus Targeted as Drones Intercepted Amid Expanding Iran Conflict
Starmer Diverges from Trump on Iran Strategy, Rejects ‘Regime Change from the Skies’
U.S. and Israel Intensify Strikes on Iran as Conflict Expands to Lebanon and Gulf States
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
×