London Daily

Focus on the big picture.
Wednesday, Feb 25, 2026

How to stop the spread of fake news? Pause for a moment

How to stop the spread of fake news? Pause for a moment

It’s easy to get distracted by the urge to hit ‘share’. But most of us wouldn’t, if we gave it a moment’s thought

For a while now, I’ve been struggling to find words for a certain kind of mental state I keep experiencing, and of which I see signs in others. It’s not “being distracted”, but it’s not not “being distracted”, either. We tend to think of distraction as an all-or-nothing affair: either you’re concentrating successfully on something, or else you’ve been distracted by Twitter or Netflix yet again. But this is more like an erosion of attention, consistent with at least nominally remaining focused on the task at hand. (The label that comes closest is probably “continuous partial attention”, coined by the writer Linda Stone.) One key symptom is what I can only describe as an impatience with one’s own cognitive processes – an unwillingness to think your thoughts all the way through to the end. And I’m beginning to wonder if this bears some blame for the various predicaments we’re in.

My hunch was reinforced by a new study, which I discovered via Research Digest, about why people share fake news online. The two usual theories are that people who do so aren’t the sharpest tools in the shed (they believe the stories are true), or that they’re cynical jerks focused on slandering the opposition (they don’t care if they’re not true). But the Canadian psychologist Gordon Pennycook and his colleagues found evidence that most people prone to sharing fake news do think it’s important to share only true stories, and are capable of detecting fabricated ones. It’s just that they get distracted – by, among other things, the urge to share the story they’re reading – before they’ve had a proper chance to reflect on its veracity.

“It is hard to imagine,” the researchers write, “that large numbers of people really believed, for example, that Hillary Clinton was operating a child sex ring out of a pizza shop,” and their findings suggest they probably didn’t. When prompted to reflect on the accuracy of a fake headline, participants became much less likely to share it; that simple intervention was sufficient to make them dwell on their own thought processes long enough to see the story was suspect.

I wonder if this also helps explain the depressing tendency in contemporary debate to assume one’s opponents must be acting in bad faith – that instead of believing what they claim to believe, they must be motivated, deep down, by the desire to be evil. After all, how likely is it really that the average Conservative politician “hates poor people”, in a literal or conscious way? Or that people who disagree with you about how to treat childhood gender dysphoria must secretly revel in the suffering of children? Or that Bernie Sanders is, in any meaningful sense of the term, a white supremacist? A few moments’ reflection is enough to see that all are highly improbable. But I’ve seen them all, more or less often, online. And they’re clearly a terrible basis for actually changing anybody’s mind.

Maybe one day they’ll invent a smartphone accessory that physically seizes you by the collar just as you’re about to retweet and yells: “Come on – really? Listen to yourself!”

In the meantime, before we set out to convince others to believe what we believe, it might be worth pausing for a minute, to decide if we truly believe it ourselves.


Listen to this

The writer Rob Walker explores how uncomfortable it can feel to slow down in It Hurts To Be Present, an episode of the Hurry Slowly podcast.

Newsletter

Related Articles

0:00
0:00
Close
US Lawmakers Seek Briefing from UK Over Reported Encryption Order Directed at Apple
UK Business Secretary Calls on EU to Remove Trade Barriers Hindering Growth
Legal Pathways for Removing Prince Andrew from Britain’s Line of Succession Examined
UK HealthCare Expands ‘Food as Health’ Initiative Statewide to Tackle Chronic Illness in Kentucky
Leonardo Chief Says UK Set to Decide on New Medium Helicopter Programme
UK Slows Chagos Islands Agreement After Concerns Raised in Washington
European and UK Stock Markets Reach Fresh Highs as Banks and Miners Lead Rally
UK Government Insists Chagos Islands Negotiations Continue After Minister’s ‘Pause’ Remark
No Confirmed Deal for Engie to Acquire UK Power Networks Amid Market Speculation
UK Reaffirms Updated Entry Requirements for Travellers as of February 25, 2026
Lord Mandelson Condemns Arrest as Driven by ‘Baseless Suggestion’ He Would Flee Abroad
Former UK Ambassador Released on Bail Following Arrest in Epstein-Linked Investigation
UK Parliament Orders Release of Former Prince Andrew’s Government Vetting Files
Reddit Fined £14 Million by UK Regulator Over Failures in Age Verification Controls
UK Moves to Tighten Regulation of Netflix, Disney+ and Prime Video Under New Media Rules
British Woman Who Reported Rape in Hong Kong Faces Possible Prosecution
'Christianity is the religion that has made this country great.'
Man Receives Parking Ticket 38 Years After Offense: ‘City Officials Said It’s Legitimate’
Woman Receives Gift Card for Christmas – Discovers It Is ‘Worth’ 63,000,000,000,000,000 Pounds
UK Sanctions New Zealand Insurer Maritime Mutual Following Allegations Over Russian Oil Cover
Reform MP Danny Kruger Condemns UK’s ‘Unregulated Sexual Economy’ in Call for Tougher Controls
The Show Must Go On: Prince William and Kate Middleton Shine at the BAFTAs Amid Andrew’s Arrest
UK Sanctions Russian ‘Illicit Oil Traders’ After Email Blunder Exposes Sanctions Evasion Network
Russia Amplifies Baseless Claims That UK and France Plan to Arm Ukraine with Nuclear Weapons
UK Imposes Sanctions on Two Georgian Television Channels Over Alleged Russian Disinformation
United States National Parks See Noticeable Drop in Visitors from Canada, U.K. and Australia
UK, Australia, Canada and New Zealand Escalate Sanctions on Russia as Ukraine War Marks Four Years
I Gave Andrew a Nude Massage Inside Buckingham Palace
UK Economy Faces Acute Strain as Trump’s Global Tariff Reshapes Trade Landscape
UK Signals Retaliation Is Possible as New US Tariff Policy Threatens Trade Stability
British Police Arrest Former Ambassador Peter Mandelson in Epstein-Related Misconduct Probe
Australia Officially Supports Proposal to Remove Andrew Mountbatten-Windsor from Royal Succession
Victorian Premier Jacinta Allan remains silent on ISIS brides' resettlement plans in Melbourne
Former UK Ambassador Peter Mandelson Arrested in Connection with Jeffrey Epstein
Jacob Rees Mogg afraid to talk about Peter Mandelson arrest on “suspicion of misconduct in a public office” (Pedophilia, corruption, etc.)
United Nations Calls for Global Action Against Disinformation and Hate Speech Online
Tucker Carlson warns of an inevitable clash in Western societies over mass migration
President Trump warns countries against abandoning recent trade deals with the US
Diverging Polls Show Mixed Signals on UK Economic Revival as Confidence Remains Fragile
Spotify Expands AI-Driven ‘Prompted Playlists’ Feature to the United Kingdom and Other Markets
Greens and Reform UK Surge in Manchester By-Election, Threatening Labour’s Historic Stronghold
UK Businesses Push for Closer European Trade Links Amid Renewed US Tariff Uncertainty
Deloitte Global Overhaul Sparks Leadership Contest in the United Kingdom
University of Kentucky and Microsoft to Showcase Campus-Wide AI Innovation
UK Food System Faces Acute Vulnerability to Shocks, Experts Warn
Reform UK’s Proposed ICE-Style Deportation Scheme Triggers Sharp Backlash
U.S. Global Tariff Push Leaves Britain, Australia and Others Facing Higher Costs and Trade Strain
UK Police Officers Guarded 2010 Epstein Dinner Attended by Prince Andrew, Reports Say
US Trade Representative Affirms Commitment to Existing Tariff Agreements with UK and Other Partners
Activists at the Louvre hung a framed Reuters photograph of Andrew Mountbatten-Windsor slumped in the back of a car leaving a police station on the day of his arrest
×