London Daily

Focus on the big picture.
Monday, Feb 09, 2026

How to stop the spread of fake news? Pause for a moment

How to stop the spread of fake news? Pause for a moment

It’s easy to get distracted by the urge to hit ‘share’. But most of us wouldn’t, if we gave it a moment’s thought

For a while now, I’ve been struggling to find words for a certain kind of mental state I keep experiencing, and of which I see signs in others. It’s not “being distracted”, but it’s not not “being distracted”, either. We tend to think of distraction as an all-or-nothing affair: either you’re concentrating successfully on something, or else you’ve been distracted by Twitter or Netflix yet again. But this is more like an erosion of attention, consistent with at least nominally remaining focused on the task at hand. (The label that comes closest is probably “continuous partial attention”, coined by the writer Linda Stone.) One key symptom is what I can only describe as an impatience with one’s own cognitive processes – an unwillingness to think your thoughts all the way through to the end. And I’m beginning to wonder if this bears some blame for the various predicaments we’re in.

My hunch was reinforced by a new study, which I discovered via Research Digest, about why people share fake news online. The two usual theories are that people who do so aren’t the sharpest tools in the shed (they believe the stories are true), or that they’re cynical jerks focused on slandering the opposition (they don’t care if they’re not true). But the Canadian psychologist Gordon Pennycook and his colleagues found evidence that most people prone to sharing fake news do think it’s important to share only true stories, and are capable of detecting fabricated ones. It’s just that they get distracted – by, among other things, the urge to share the story they’re reading – before they’ve had a proper chance to reflect on its veracity.

“It is hard to imagine,” the researchers write, “that large numbers of people really believed, for example, that Hillary Clinton was operating a child sex ring out of a pizza shop,” and their findings suggest they probably didn’t. When prompted to reflect on the accuracy of a fake headline, participants became much less likely to share it; that simple intervention was sufficient to make them dwell on their own thought processes long enough to see the story was suspect.

I wonder if this also helps explain the depressing tendency in contemporary debate to assume one’s opponents must be acting in bad faith – that instead of believing what they claim to believe, they must be motivated, deep down, by the desire to be evil. After all, how likely is it really that the average Conservative politician “hates poor people”, in a literal or conscious way? Or that people who disagree with you about how to treat childhood gender dysphoria must secretly revel in the suffering of children? Or that Bernie Sanders is, in any meaningful sense of the term, a white supremacist? A few moments’ reflection is enough to see that all are highly improbable. But I’ve seen them all, more or less often, online. And they’re clearly a terrible basis for actually changing anybody’s mind.

Maybe one day they’ll invent a smartphone accessory that physically seizes you by the collar just as you’re about to retweet and yells: “Come on – really? Listen to yourself!”

In the meantime, before we set out to convince others to believe what we believe, it might be worth pausing for a minute, to decide if we truly believe it ourselves.


Listen to this

The writer Rob Walker explores how uncomfortable it can feel to slow down in It Hurts To Be Present, an episode of the Hurry Slowly podcast.

Newsletter

Related Articles

0:00
0:00
Close
China and UK Signal Tentative Reset with Commitment to Steadier, Professionally Managed Relations
UK Confirms Imminent Increase in ETA Fee to £20 as Entry Rules Tighten
UK Signals Possible Seizure of Russia-Linked ‘Shadow Fleet’ Tanker in Escalation of Sanctions Enforcement
Epstein Scandal Piles Unprecedented Pressure on UK Prime Minister Keir Starmer’s Leadership
UK’s ‘Most Romantic Village’ Celebrates Valentine’s Day and Explores the Festival’s Rich History
The Implications of Expanding Voting Rights to Non-EU Foreign Residents in France
Ghislaine Maxwell to Testify Before US Congress on February 9
Al.com Acquired by Crypto.com Founder for $70 Million
Apple iPhone Lockdown Mode blocks FBI data access in journalist device seizure
Belgium: Man Charged with Rape After Faking Payment to Sex Worker
KPMG Urges Auditor to Relay AI Cost Savings
US and Iran to Begin Nuclear Talks in Oman
Winklevoss-Led Gemini to Slash a Quarter of Jobs and Exit European and Australian Markets
Canada Opens First Consulate in Greenland Amid Rising Geopolitical Tensions
China unveils plans for a 'Death Star' capable of launching missile strikes from space
NASA allows astronauts to take smartphones on upcoming missions to capture special moments.
Trump administration to launch TrumpRx.gov for direct drug purchases
Investigation Launched at Winter Olympics Over Ski Jumpers Injecting Hyaluronic Acid
U.S. State Department Issues Urgent Travel Warning for Citizens to Leave Iran Immediately
Wall Street Erases All Gains of 2026; Bitcoin Plummets 14% to $63,000
Epstein Case Documents Reignite Global Scrutiny of Political and Business Elites
Eighty-one-year-old man in the United States fatally shoots Uber driver after scam threat
UK Royal Family Faces Intensifying Strain as Epstein-Linked Revelations Rock the Institution
Political Censorship: French Prosecutors Raid Musk’s X Offices in Paris
AI Invented “Hot Springs” — Tourists Arrived and Were Shocked
Tech Mega-Donors Power Trump-Aligned Fundraising Surge to $429 Million Ahead of 2026 Midterms
UK Pharma Watchdog Rules Sanofi Breached Industry Code With RSV Vaccine Claims Against Pfizer
Melania Documentary Opens Modestly in UK with Mixed Global Box Office Performance
Starmer Arrives in Shanghai to Promote British Trade and Investment
Harry Styles, Anthony Joshua and Premier League Stars Among UK’s Top Taxpayers
New Epstein Files Include Images of Former Prince Andrew Kneeling Over Unidentified Woman
Starmer Urges Former Prince Andrew to Testify Before US Congress About Epstein Ties
Starmer Extends Invitation to Japan’s Prime Minister After Strategic Tokyo Talks
Skupski and Harrison Clinch Australian Open Men’s Doubles Title in Melbourne
DOJ Unveils Millions of Epstein Files, Fueling Global Scrutiny of Elite Networks
France Begins Phasing Out Zoom and Microsoft Teams to Advance Digital Sovereignty
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
×