London Daily

Focus on the big picture.
Friday, Sep 12, 2025

How to Fight Against Big Tech’s Power

How to Fight Against Big Tech’s Power

We are beholden to a few Big Tech overlords for much of our digital lives. We can be more conscientious about it.

In the morning, you check email. At noon, you browse social media and message friends. In the evening, you listen to music while shopping online. Around bedtime, you curl up with an e-book.

For all of those activities, you probably used a product made or sold by Google, Amazon, Apple or Facebook. There’s no simple way to avoid those Big Four. Even if you subscribed to Spotify, you would probably still be using a Google Android phone, an Amazon speaker or an Apple iPhone to stream the music. Even if you deleted Facebook, you might still be using the Facebook-owned Instagram or WhatsApp.

Being beholden to a small set of companies that touch every corner of our digital lives is precisely why lawmakers have summoned the chief executives of Amazon, Google, Facebook and Apple to testify in an antitrust hearing on Wednesday. Expect the tech titans to be grilled over whether their companies have become so powerful and far-reaching that they harm rivals and all of us, too.
So what can we do if we want to break out of the stranglehold of Big Tech?

At first glance, there may not seem like much we can do to escape. “It’s not like you can start shopping at local bookstores and put Amazon out of business,” said Jason Fried, the founder of Basecamp, a Chicago-based company that offers productivity apps.

But the more I thought about this, the more I realized that there were some steps that we could take to better support tech’s little guys, too. We would do ourselves and smaller businesses a favor by staying informed on alternatives, for one. We could change our consumption patterns so that we were not just buying new products from the tech giants. And we could show our support for indie developers who make the apps we love.

As Mr. Fried put it, “We can do things to change our own conscience.” Here’s how.

When possible, find alternatives

Step One to becoming a more conscientious consumer is doing some research.

While Google Chrome may be the most popular web browser, there are alternatives that collect less data about us. And while all of our friends are on Facebook, there are also smaller apps or methods we can use to stay connected with them. The key is to read news sites and tech blogs to learn about options.

“You have to read and be informed,” said Don Heider, chief executive of the Markkula Center for Applied Ethics at Santa Clara University. “Otherwise, you’re not going to have a clue of where to go and what to pick and what the impact is.”

Mr. Heider pointed to a few examples: Instead of Google Chrome, people can download great browsers, including DuckDuckGo, Brave and Opera, which focus on stronger privacy and security protections. Instead of Facebook, we can tell our friends to hang out with us on social media apps like Vero and Mastodon, which are both ad-free, he said.

The same goes for Amazon. Instead of ordering paper towels and hand sanitizer on Amazon, consider picking up those items at a local store. Instead of ordering a new dog collar on Amazon, consider buying a custom-made one from an independent merchant on Etsy.

Mr. Fried says he rarely shops on Amazon, takes cabs instead of Ubers and finds books via IndieBound, a resource for buying titles from local bookstores. “When the default is just Amazon, Amazon, Amazon, you’re just feeding the flame,” he said.

Why buy new? Buy used

Speaking of alternatives, there’s a different way to buy tech hardware altogether: Purchase gadgets used or refurbished.

When you buy a new phone or computer, your dollars go directly to the tech giants who created the products. But when you buy used, you are supporting a broader community of small businesses that repair and resell equipment.

Many of us generally shy away from used electronics because we fear the products may be in shoddy condition. The reality is that resellers work with technicians who restore products to their former glory before putting them up on sale — and the gadgets are often backed by a warranty. Reputable vendors of used goods include GameStop and Gazelle.

Buying used also contributes to a broader mission: the so-called right to repair movement.

Unlike car mechanics, small electronics repair shops have limited access to the parts and instructions that they need to service our smartphones, tablets and computers. Public advocacy groups and the repair community have pushed to pass legislation that would require electronics manufacturers to share all of the components and information needed to fix our gadgets.

If more people opt to buy used or refurbished goods, that will show that there is demand for repaired products. That, in turn, puts pressure on manufacturers to make repair more accessible to independent technicians and consumers, said Carole Mars, the director of technical development and innovation at the Sustainability Consortium, which studies the sustainability of consumer goods.

“It comes down to accepting refurbished and demanding refurbished,” Dr. Mars said. “That will lead you to ask, ‘Why can’t I get this product used or fixed?’ It’s because the company locked it down.”

So try to make this a habit: Whenever you are shopping for an electronic online, check if there is a used or refurbished option. If there is one in good condition, go for it and save some bucks.

Support indie developers

A lot of what we do with our devices is made possible by smaller companies that produce our apps and games. One way to show our support to David rather than Goliath is to have some patience and empathy for the indie developers.

People often get frustrated when an app or game they love gets a big software update and charges another $3 to $10 for the new version, for example. Try not to get irritated — these are small outfits trying to survive, not big corporations trying to milk you — and be willing to pay. It’s the same amount of money as a cup of coffee or a sandwich, and you’re polishing a piece of software that you love.

“If you can pay for software that you like,” said Brianna Wu, a game developer, “you probably have an ethical responsibility to do so in the same way that you’d have the ethical responsibility to tip a waitress. The reality is that most of the time when you play an indie video game, that group of people have bet their entire company’s future on you paying for it.”

Keep in mind also that small app developers lack the huge marketing budgets of our tech overlords. They rely largely on all of us to do grass-roots marketing in the form of written reviews or word of mouth, said David Barnard, founder of the app studio Contrast. So when you love an app, tell your friends about it.

I’ll close with an example: My favorite piece of indie software for the Mac is Fantastical, a calendar app, which does a better, more reliable job organizing my online calendars than Apple’s calendar app.

It was an expensive calendar app — $50 — but it’s kept me punctual, which makes it worth every penny.
Newsletter

Related Articles

0:00
0:00
Close
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
×