London Daily

Focus on the big picture.
Wednesday, Dec 03, 2025

How firms are wrestling with cost-of-living spikes

How firms are wrestling with cost-of-living spikes

As living costs rise amid inflation, some companies are helping squeezed workers out with wage hikes, bonuses or even free food.

Last month UK-based carmaker Rolls Royce announced it would give more than 14,000 lower-ranked workers a one-off payment of £2,000 ($2,430) to “help them through the current exceptional economic climate”. Other companies have taken similar steps: major UK banks, such as Barclays and Lloyds, are giving lower-paid staff out-of-season pay rises or cash bonuses, while there are also examples of small businesses giving workers bonuses to help them cope with the current surge in living costs.

As of this writing, inflation sits at 9.4% in the UK, the highest level seen since 1982. In the US it’s 9.1%. Whether it's a coffee, food, housing or bills, the staples of our daily lives have all become more expensive in the past six months. Wages have also been rising, but not as fast – meaning workers’ take-home pay is buying them less, leaving many people struggling.

In these circumstances, some employers are stepping up to help out workers, with cash injections or other subsidies that can help them shoulder these rising costs. But the move isn’t across the board, and experts say companies face a tricky balancing act. Firms want to save money in case a recession hits, and some organisations may not be in a position to act nimbly. But companies also need to retain workers in a tight labour market that favours jobseekers – because if firms don't do more to help workers, employees might go somewhere that will.

Making moves to help


At the moment, the basics of life are getting more expensive: groceries, clothing, petrol, childcare and utilities, as well as housing; rents are skyrocketing in cities, and many people can't afford homes as home prices have also gone up. Even going to work itself feels more expensive, as commuting costs, food and other incidentals all mount up.

Many workers are struggling to handle these increased costs – which are linked to rising energy, fuel and food costs because of the war in Ukraine as well as shortages of goods and labour, plus supply-chain hurdles – and asking what their companies can do to help them out.

Fuel, food, housing and more have all skyrocketed in the past several months, and many workers want employers to help more with the hikes


Decades ago, says Perry Sadorsky, professor of sustainability and economics at York University, Canada, workers in many Western countries belonged to unions that would have bargained for cost-of-living adjustments. Those schemes "would kick in quickly to changes in inflation, helping to restore real wages". But these days, union membership in the UK and the US has plummeted, meaning that in the absence of collective pressure, it’s up to companies to decide for themselves if they should be helping.

Many firms that have chosen to help are large private-sector organisations. Some are throwing money at the problem, like Microsoft, which reportedly doubled its budget worldwide for merit-based raises, and ExxonMobile, which gave US workers a one-time bonus of 3% of their salaries to weather price hikes. In the UK, bank Virgin Money offered staff a one-time bonus of £1,000, on top of pay rises in January of 5%.

Other companies are taking a different tack; they’re not offering overt financial incentives, but they are trying to take some expenditure off employees’ shoulders. Some smaller companies in the US have started giving workers gift cards or weekly stipends of $50 to help pay for fuel, or offering free food for staff who come into the office. Others are allowing staff to work from home, which means savings on commuting and other work-related costs (and there’s certainly evidence workers want this; a recent survey of early 3,000 UK workers showed 45% were pushing for more remote working to save commuting costs).

"More and more smart employers are saying, 'there's a two-fer here: you prefer remote work, so we're going to give you hybrid – but you're also going to save money'," says Johnny C Taylor Jr, CEO at the US-based Society for Human Resource Management (Shrm).

Some companies can only do so much


Workers want help, and many companies want to help. Yet it's not something every company can do. Right now, notes Taylor , employers are facing challenging times; they’re grappling with the need to attract and retain talent, while simultaneously not overspending in a way that means they might need dire cost-savings moves later on.

Companies who fail to adjust for inflation are at risk of losing their top performers - Jean-Nicolas Reyt


"The problem is companies can't make short-term decisions [to give workers extra compensation] that will impact the long-term viability of the company," says Taylor. He points out that some companies, especially big firms, have already found themselves cutting costs, rolling back spending, freezing hiring and even letting people go after zealous hiring and spending sprees over the last year. "Companies are trying to strike this balance," he says.

An additional complication is that not all organisations can be equally agile around cost-of-living adjustments. For example, public-sector jobs have "a disadvantage in terms of flexibility of giving a pay raise, and a bonus – not to mention stock market options", all of which give workers more security, inflation or no, says Runjuan Liu, professor of business economics at University of Alberta, Canada. More government oversight makes it harder for such institutions to offer the bonuses and high compensation that private sector companies can, she explains.

It can depend on company size, too, says Jean-Nicolas Reyt, associate professor of organisational behaviour at McGill University, Canada. Smaller or medium-sized companies may be faster to offer help, but might be in a weaker financial situation to do so in the long run. A recent Goldman Sachs survey of 10,000 small businesses in the US revealed 67% of them had increased wages to retain workers, even as 91% reported broader economic trends were negatively affecting their businesses.

‘A hard pill to swallow’


Because of all these factors, companies' best efforts to help workers through the cost-of-living spike will differ – and in some cases, they won’t be enough for workers.

Some companies are offering new perks like free food and transportation vouchers, though most workers simply want compensation to rise with inflation


"Companies that do not match inflation are essentially asking their staff to take a pay cut. That's not fair, and that's a hard pill to swallow for employees," says Reyt. "When employees are unhappy with their treatment, they typically look for alternative employment."

Liu urges workers in organisations that aren’t helping workers out substantially – including the public sector – to take a pause and look at the bigger picture. "What I observe is that the public sector has better benefits" like solid pension plans, health insurance and more; since public sector pay is determined by government regulation and taxpayer funding, public sector workers could find a degree of stability in the current economy, argues Liu. "If I'm looking for a job, I'm looking beyond the pay cheque: so, location, flexibility, benefits, compensation, retirement package, health benefits."

Taylor says it's important employers be transparent in communication with workers about what they are and are not able to do. They can say, "'I can do this much; I can do other things which are intended to save you money – not necessarily put money directly into your compensation package," he explains.

It's a difficult time for everyone: workers want more money, and companies want to keep them aboard, all while navigating a potentially precarious economic environment. Yet companies who don’t find a way to address workers’ requests for help may face deeper impacts down the line.

"Companies who fail to adjust for inflation are at risk of losing their top performers," says Reyt.

Newsletter

Related Articles

0:00
0:00
Close
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
Google Struggles to Meet AI Demand as Infrastructure, Energy and Supply-Chain Gaps Deepen
Car Parts Leader Warns Europe Faces Heavy Job Losses in ‘Darwinian’ Auto Shake-Out
×