London Daily

Focus on the big picture.
Wednesday, Apr 08, 2026

House prices: Young and low paid 'priced out' of tourist areas

House prices: Young and low paid 'priced out' of tourist areas

Young and low paid workers in tourist hotspots are increasingly being priced out of homes, new analysis has shown.

House prices rose up to three times faster in some rural and coastal areas compared to the national average in July, Office of National Statistics (ONS) figures have revealed.

North Devon has seen a rise of 22.5%, while the UK average rose by 8%.

A lack of affordable homes could be contributing to hospitality struggling to fill vacancies, the ONS said.

The average cost of rent in the south-west of England rose by 2.6% in the year leading to August, more than double the 1.2% increase for the UK as a whole.

The ONS said the growth in demand for rental properties "appears to be exceeding supply".

It added the fall in supply of letting was most widespread in the South West, East and West Midlands.

'Immense anxiety'


The ONS said: "Rising house prices and private rents mean that some workers are at risk of being priced out of living in rural and coastal areas, contributing to skill shortages in the tourism and hospitality industries that their local economies rely on."

One couple from Barnstaple say they have been looking for a new home for five months with no success.

Sarah-Jane and Lauren Tolley have three weeks to find somewhere to live after being asked to leave by their current landlady through a no-fault eviction.

Section 21 notices allow landlords to evict renters without a reason after their fixed-term tenancy period ends.

Sarah-Jane and Lauren Tolley say they have three weeks left to find a new home


Sarah-Jane explained two years ago they "genuinely had a choice" of where to live, but now are "in a position where we have to take whatever we can get".

She said the "anxiety is immense" for them both and they were struggling to sleep over fear of being made homeless.

"The pressure that you feel in your chest is just heart-wrenching to think that you potentially might not have a home," Mrs Tolley added.

The average UK house price was £256,000 in July 2021 - £19,000 higher than a year earlier.

Other rural and coastal areas with house prices rising much above the UK average are Conwy in North Wales (25.0%) and Richmondshire in the Yorkshire Dales (21.4%), the ONS figures show.


By contrast, house prices in the City of London borough fell by just over 10%.

Nathan Emerson, CEO of estate agent body Propertymark, said the coronavirus pandemic had created a "perfect storm" of housing problems in coastal and rural areas.

He cited the movement of people from urban centres to the countryside, shortage of housing stock, high demand for homes and increases in prices caused by a lack of supply.

"More importantly, we are in a position where that vein will continue for a period of time," Mr Emerson added.

'Losing our community'


Emma Hookaway, from Braunton in Devon, launched a Facebook group and campaign for the local community's access to housing, after also being told she must leave her rental home.

She explained it was "nearly impossible" to find somewhere to rent, with people being increasingly priced out of the market.

Ms Hookaway also described the situation as a perfect storm caused by Covid, with more and more people moving to north Devon.

She argued the area was "losing our real sense of community" with locals unable to compete with the prices those moving in could afford.

"I don't at the moment feel like my children will be able to afford to come back and move into the area," Ms Hookaway added.

Newsletter

Related Articles

0:00
0:00
Close
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
Public Reaction Divides Over UK Decision to Bar Kanye West
Calls Grow for UK to Review US Base Access Following Concerns Over Escalating Rhetoric
UK Indicates It Will Not Permit Use of Its Bases for Potential US Strikes on Iran’s Energy Infrastructure
UK Prime Minister Defends Decision to Bar Kanye West, Questions Festival Booking
UK Accelerates Efforts to Harmonise Medical Technology Rules with United States
Wireless Festival Cancelled After Kanye West Denied Entry to the United Kingdom
Australia’s most decorated living soldier was arrested at Sydney Airport and charged with five counts of war-crime murder for the killing of unarmed Afghan civilians
The CIA’s Secret Technology That Can Find You by Your Heartbeat Successfully Locates Downed Airman
Operation Europe: Trump Deploys Vance to Hungary to Save the EU
King Charles Faces Criticism From Some UK Christians Over Absence of Easter Message
Former UK Defence Secretary Raises Concerns Over Ability to Counter Iran Missile Threat
UK Signals Non-Involvement in Iran Conflict as Trump Reasserts Firm Deterrence Stance
US and UK Strengthen Medical Device Cooperation Following Tariff Removal
Trump Backs Steve Hilton for California Governor, Highlighting Reform Agenda
UK Seeks Closer Ties With Anthropic as AI Policy Divergence Emerges Across Atlantic
Experts Warn of Evolving Extremism After Teens Arrested in UK Ambulance Arson Case
UK Convenes Talks to Safeguard Shipping Through Strait of Hormuz After Conflict Escalation
Trump Highlights Strong Leadership in Critique of UK Stance on Iran
UK Authorities Review Kanye West’s Entry Status Following Festival Backlash
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
Seven Arrested Near RAF Base as UK Authorities Respond to Protest Activity
Economic Pressures Mount as Analysts Warn UK Growth Is Being Constrained by Policy Burdens
UK Green Party’s Push for Church-State Separation Sparks Debate Over National Identity
Strategic Island Emerges as Growing Challenge for United States and United Kingdom Defense Planning
Pepsi Pulls Sponsorship from UK Festival Following Backlash Linked to Kanye West
Signs Emerge of Declining Enthusiasm for Social Media in the United Kingdom
Security Alert Raised Ahead of Meghan Markle’s Planned Visit to Australia
UK Food Halls Defy Hospitality Slowdown, Emerging as Bright Spot in Challenging Market
UK Sets Firm Conditions for Military Action, Insisting on Legal Mandate and Clear Strategy
UK Medicines Regulator Launches Probe into Peptide Clinics Over Health Claims
New North Sea Drilling Unlikely to Significantly Cut UK Gas Imports, Analysis Finds
Woman Linked to UK’s First All-Female Terror Plot Faces Deportation
×