London Daily

Focus on the big picture.
Wednesday, May 13, 2026

High-tech ways to keep employees happy

High-tech ways to keep employees happy

Companies offer gym deals and cycle schemes - but how do they know if these are what staff want?

Half-price cinema tickets, cycle to work schemes and gym passes have long been part of employee benefits programmes.

But with research showing 84% of millennials look to leave their jobs within the first two years, employers want to tailor their perks packages to their employees' needs.

Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees.

And machine learning can monitor take-up and avoid wasting money on unwanted benefits.

"From an employer perspective, there is already a lot more emphasis on looking at data to see what benefits employees are using," says Jeanette Makings, head of financial education at merchant bank Close Brothers.

"This allows them to make better decisions, meaning they can tailor their benefits spend while improving employee engagement".

She says that for some companies "data analytics technology allows them to see who is taking up which offers, as well as what forms of communication are working best.

"This type of information is very valuable and could easily prompt a change in the company's overall benefits strategy."

For example, some companies have changed their gym membership programmes in response to analysis showing another local gym is more popular with their employees.

Online portals and apps have already transformed employee benefits provision over the last 10 years, but are now more sophisticated.

Artificial Intelligence (AI) systems "could help them to avoid wasting money on benefits their employees do not want, and to improve their communications, for example by identifying pockets of the workforce who need an extra nudge to get involved," says Ms Makings.

AI has been used to develop chatbots that can help employees to find information on subjects ranging from mental health to saving for retirement at any time.

"Employees can now use them to access services such as financial advice whenever they want - including at midnight when they are lying in bed," says Ms Makings.

AI is not the only tech being used to improve employee benefits provision, though.

A new generation of hi-tech benefits providers also offering innovative add-on services designed to cater to individual employees' needs.

Faith Howe, a director of talent at global communications agency FleishmanHillard, says: "One of the biggest changes over the last few years has been the breadth of choice of technology available".

One example is Wagestream, which allows employees to access their pay before pay day.

Peter Briffett, chief executive at the UK-based company, says Wagestream uses technology "to tackle the cashflow problems that come with being paid once a month".

"We know that lots of employees face financial stress as a result of this, with many being pushed into taking out high-interest lending.

"Our tech, which calculates how much people can withdraw by looking at how many hours they have worked, aims to prevent this issue."

It comes with a charge: employers pay £1 per employee per month and staff are charged a fixed fee of £1.75 each time they make a withdrawal.

Another example is Open Blend, a management performance tool provider that counts French fashion brand Lacoste among its clients.

It uses Microsoft's Power BI business analytics tool to provide businesses with information about their employees' wellbeing needs.

"Attrition is a huge problem for businesses," says Anna Rasmussen, founder of Open Blend.

"Our research indicates that 84% of millennials look to leave their jobs within the first two years.

"So live data of the kind we can provide because our system is updated each time an employee has a session with his or her manager is very valuable as it shows companies what their employees need to stay motivated and reach their full potential, in real-time."

Employers can even go a step beyond analysing data by tracking employees' movements.

This is where wearable technology comes in.

Health and life insurance provider Vitality, for example, claims its Active Rewards Apple Watch scheme, which is available in 13 countries including Australia and Germany, "helps more than a million members make the most of their health and wealth".

Users of the scheme can earn "rewards" such as discounts on their insurance premiums by tracking their activity with an Apple Watch.

And according to a study conducted by RAND Europe for Vitality last year, combining the two can really get people moving.

The study, which included more than 400,000 people in South Africa, the US, and the UK, found that participants using Vitality Active Rewards in conjunction with an Apple Watch to measure their performance did the equivalent of 4.8 extra days of activity per month.

That's an increase of 34%.

There are concerns about how employers could use wearable device data in the future, though.

"Personally I think monitoring how your staff sleep, for example, is a bit Big Brother," says Ms Rasmussen.

Human resources experts also warn against relying solely on tech for your employee benefits provision.

"Apps, for example, can increase engagement if used in the right way," Ms Howe said.

"But if you don't have a collaborative culture, apps alone won't solve your problems of uptake and engagement.

"At this stage, I think we need greater understanding of the technology coming through, as well as more practical examples to help us understand what works and what doesn't."

Newsletter

Related Articles

0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
Kennedy’s Quiet War on Antidepressants Sparks Alarm Across America’s Medical Establishment
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
CATL Unveils Revolutionary EV Battery Tech: 1000 km Range and 7-Minute Charging Ahead of Beijing Auto Show
Crypto Scammers Capitalize on Maritime Chaos Near the Strait of Hormuz: A Rising Threat to Shipping Companies
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Apple's Leadership Transition: Can New CEO John Ternus Navigate AI Challenges and Geopolitical Pressures?
Italy’s €100K Tax Gambit: Europe’s Soft Power Tax Haven
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
×