London Daily

Focus on the big picture.
Wednesday, Aug 20, 2025

High-tech ways to keep employees happy

High-tech ways to keep employees happy

Companies offer gym deals and cycle schemes - but how do they know if these are what staff want?

Half-price cinema tickets, cycle to work schemes and gym passes have long been part of employee benefits programmes.

But with research showing 84% of millennials look to leave their jobs within the first two years, employers want to tailor their perks packages to their employees' needs.

Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees.

And machine learning can monitor take-up and avoid wasting money on unwanted benefits.

"From an employer perspective, there is already a lot more emphasis on looking at data to see what benefits employees are using," says Jeanette Makings, head of financial education at merchant bank Close Brothers.

"This allows them to make better decisions, meaning they can tailor their benefits spend while improving employee engagement".

She says that for some companies "data analytics technology allows them to see who is taking up which offers, as well as what forms of communication are working best.

"This type of information is very valuable and could easily prompt a change in the company's overall benefits strategy."

For example, some companies have changed their gym membership programmes in response to analysis showing another local gym is more popular with their employees.

Online portals and apps have already transformed employee benefits provision over the last 10 years, but are now more sophisticated.

Artificial Intelligence (AI) systems "could help them to avoid wasting money on benefits their employees do not want, and to improve their communications, for example by identifying pockets of the workforce who need an extra nudge to get involved," says Ms Makings.

AI has been used to develop chatbots that can help employees to find information on subjects ranging from mental health to saving for retirement at any time.

"Employees can now use them to access services such as financial advice whenever they want - including at midnight when they are lying in bed," says Ms Makings.

AI is not the only tech being used to improve employee benefits provision, though.

A new generation of hi-tech benefits providers also offering innovative add-on services designed to cater to individual employees' needs.

Faith Howe, a director of talent at global communications agency FleishmanHillard, says: "One of the biggest changes over the last few years has been the breadth of choice of technology available".

One example is Wagestream, which allows employees to access their pay before pay day.

Peter Briffett, chief executive at the UK-based company, says Wagestream uses technology "to tackle the cashflow problems that come with being paid once a month".

"We know that lots of employees face financial stress as a result of this, with many being pushed into taking out high-interest lending.

"Our tech, which calculates how much people can withdraw by looking at how many hours they have worked, aims to prevent this issue."

It comes with a charge: employers pay £1 per employee per month and staff are charged a fixed fee of £1.75 each time they make a withdrawal.

Another example is Open Blend, a management performance tool provider that counts French fashion brand Lacoste among its clients.

It uses Microsoft's Power BI business analytics tool to provide businesses with information about their employees' wellbeing needs.

"Attrition is a huge problem for businesses," says Anna Rasmussen, founder of Open Blend.

"Our research indicates that 84% of millennials look to leave their jobs within the first two years.

"So live data of the kind we can provide because our system is updated each time an employee has a session with his or her manager is very valuable as it shows companies what their employees need to stay motivated and reach their full potential, in real-time."

Employers can even go a step beyond analysing data by tracking employees' movements.

This is where wearable technology comes in.

Health and life insurance provider Vitality, for example, claims its Active Rewards Apple Watch scheme, which is available in 13 countries including Australia and Germany, "helps more than a million members make the most of their health and wealth".

Users of the scheme can earn "rewards" such as discounts on their insurance premiums by tracking their activity with an Apple Watch.

And according to a study conducted by RAND Europe for Vitality last year, combining the two can really get people moving.

The study, which included more than 400,000 people in South Africa, the US, and the UK, found that participants using Vitality Active Rewards in conjunction with an Apple Watch to measure their performance did the equivalent of 4.8 extra days of activity per month.

That's an increase of 34%.

There are concerns about how employers could use wearable device data in the future, though.

"Personally I think monitoring how your staff sleep, for example, is a bit Big Brother," says Ms Rasmussen.

Human resources experts also warn against relying solely on tech for your employee benefits provision.

"Apps, for example, can increase engagement if used in the right way," Ms Howe said.

"But if you don't have a collaborative culture, apps alone won't solve your problems of uptake and engagement.

"At this stage, I think we need greater understanding of the technology coming through, as well as more practical examples to help us understand what works and what doesn't."

Newsletter

Related Articles

0:00
0:00
Close
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
Jellyfish Swarm Triggers Shutdown at Gravelines Nuclear Power Station in Northern France
OpenAI’s ‘PhD-Level’ ChatGPT 5 Stumbles, Struggles to Even Label a Map
Zelenskyy to Visit Washington after Trump–Putin Summit Yields No Agreement
High-Stakes Trump-Putin Summit on Ukraine Underway in Alaska
The World Economic Forum has cleared Klaus Schwab of “material wrongdoing” after a law firm conducted a review into potential misconduct of the institution’s founder
The Mystery Captivating the Internet: Where Has the Social Media Star Gone?
Man Who Threw Sandwich at Federal Agents in Washington Charged with Assault – Identified as Justice Department Employee
A Computer That Listens, Sees, and Acts: What to Expect from Windows 12
Iranian Protection Offers Chinese Vehicle Shipments a Cost Advantage over Japanese and Korean Makers
UK has added India to a list of countries whose nationals, convicted of crimes, will face immediate deportation without the option to appeal from within the UK
Southwest Airlines Apologizes After 'Accidentally Forgetting' Two Blind Passengers at New Orleans Airport and Faces Criticism Over Poor Service for Passengers with Disabilities
Russian Forces Advance on Donetsk Front, Cutting Key Supply Routes Near Pokrovsk
×