London Daily

Focus on the big picture.
Thursday, Apr 23, 2026

High-tech ways to keep employees happy

High-tech ways to keep employees happy

Companies offer gym deals and cycle schemes - but how do they know if these are what staff want?

Half-price cinema tickets, cycle to work schemes and gym passes have long been part of employee benefits programmes.

But with research showing 84% of millennials look to leave their jobs within the first two years, employers want to tailor their perks packages to their employees' needs.

Emerging technologies such as data analytics, chatbots, and wearables can help employers know which benefits resonate with employees.

And machine learning can monitor take-up and avoid wasting money on unwanted benefits.

"From an employer perspective, there is already a lot more emphasis on looking at data to see what benefits employees are using," says Jeanette Makings, head of financial education at merchant bank Close Brothers.

"This allows them to make better decisions, meaning they can tailor their benefits spend while improving employee engagement".

She says that for some companies "data analytics technology allows them to see who is taking up which offers, as well as what forms of communication are working best.

"This type of information is very valuable and could easily prompt a change in the company's overall benefits strategy."

For example, some companies have changed their gym membership programmes in response to analysis showing another local gym is more popular with their employees.

Online portals and apps have already transformed employee benefits provision over the last 10 years, but are now more sophisticated.

Artificial Intelligence (AI) systems "could help them to avoid wasting money on benefits their employees do not want, and to improve their communications, for example by identifying pockets of the workforce who need an extra nudge to get involved," says Ms Makings.

AI has been used to develop chatbots that can help employees to find information on subjects ranging from mental health to saving for retirement at any time.

"Employees can now use them to access services such as financial advice whenever they want - including at midnight when they are lying in bed," says Ms Makings.

AI is not the only tech being used to improve employee benefits provision, though.

A new generation of hi-tech benefits providers also offering innovative add-on services designed to cater to individual employees' needs.

Faith Howe, a director of talent at global communications agency FleishmanHillard, says: "One of the biggest changes over the last few years has been the breadth of choice of technology available".

One example is Wagestream, which allows employees to access their pay before pay day.

Peter Briffett, chief executive at the UK-based company, says Wagestream uses technology "to tackle the cashflow problems that come with being paid once a month".

"We know that lots of employees face financial stress as a result of this, with many being pushed into taking out high-interest lending.

"Our tech, which calculates how much people can withdraw by looking at how many hours they have worked, aims to prevent this issue."

It comes with a charge: employers pay £1 per employee per month and staff are charged a fixed fee of £1.75 each time they make a withdrawal.

Another example is Open Blend, a management performance tool provider that counts French fashion brand Lacoste among its clients.

It uses Microsoft's Power BI business analytics tool to provide businesses with information about their employees' wellbeing needs.

"Attrition is a huge problem for businesses," says Anna Rasmussen, founder of Open Blend.

"Our research indicates that 84% of millennials look to leave their jobs within the first two years.

"So live data of the kind we can provide because our system is updated each time an employee has a session with his or her manager is very valuable as it shows companies what their employees need to stay motivated and reach their full potential, in real-time."

Employers can even go a step beyond analysing data by tracking employees' movements.

This is where wearable technology comes in.

Health and life insurance provider Vitality, for example, claims its Active Rewards Apple Watch scheme, which is available in 13 countries including Australia and Germany, "helps more than a million members make the most of their health and wealth".

Users of the scheme can earn "rewards" such as discounts on their insurance premiums by tracking their activity with an Apple Watch.

And according to a study conducted by RAND Europe for Vitality last year, combining the two can really get people moving.

The study, which included more than 400,000 people in South Africa, the US, and the UK, found that participants using Vitality Active Rewards in conjunction with an Apple Watch to measure their performance did the equivalent of 4.8 extra days of activity per month.

That's an increase of 34%.

There are concerns about how employers could use wearable device data in the future, though.

"Personally I think monitoring how your staff sleep, for example, is a bit Big Brother," says Ms Rasmussen.

Human resources experts also warn against relying solely on tech for your employee benefits provision.

"Apps, for example, can increase engagement if used in the right way," Ms Howe said.

"But if you don't have a collaborative culture, apps alone won't solve your problems of uptake and engagement.

"At this stage, I think we need greater understanding of the technology coming through, as well as more practical examples to help us understand what works and what doesn't."

Newsletter

Related Articles

0:00
0:00
Close
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Apple's Leadership Transition: Can New CEO John Ternus Navigate AI Challenges and Geopolitical Pressures?
Italy’s €100K Tax Gambit: Europe’s Soft Power Tax Haven
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
UK Calls for Full and Toll-Free Access Through Strait of Hormuz Amid Rising Tensions
Starmer Signals Strategic Shift for Britain Amid Escalating Iran-Linked Tensions
UK Issues Firm Warning to Russia Over Covert Underwater Military Activity
OpenAI Halts Stargate UK Project, Casting Uncertainty Over Britain’s AI Expansion Plans
Starmer Voices Frustration Over Global Pressures Driving UK Energy Costs Higher
UK Deploys Military Assets to Protect Undersea Cables From Suspected Russian Threat
Canada Aligns With US, UK and Australia as Europe Prepares Major Digital Border Overhaul
Meghan Markle’s Planned Australia Appearance Sparks Fresh Speculation
Starmer Warns Sustained Effort Needed to Ensure US–Iran Ceasefire Holds
UK to Partner with Shipping Industry to Rebuild Confidence in Strait of Hormuz, Cooper Says
UK Interest Rate Expectations Ease Following US–Iran Ceasefire Agreement
Starmer Signals Major Effort Needed to Fully Reopen Strait of Hormuz During Gulf Visit
UK Fuel Prices Face Ongoing Volatility Amid Global Pressures and Domestic Factors
Kanye West’s Planned Italy Festival Appearance Draws Debate After UK Entry Ban
Smuggling Routes Shift Toward Belgium as Migrant Crossings to UK Evolve
Ceasefire Offers Potential Relief for UK Fuel and Food Prices Amid Ongoing Uncertainty
Iran Conflict Raises Questions Over UK’s Global Influence and Military Preparedness
Senator McConnell Visits Kentucky to Highlight Federal Investment in Local Projects
Kanye West Barred from Entering UK as Legal Grounds Come into Focus
UK Denies Visa to Kanye West After Sponsors Withdraw from Wireless Festival
Trump-Era Forest Service Restructuring Leads to Closure of UK Lab Focused on Kentucky Woodland Health
Foreign Students in the UK Describe Harsh Living Conditions and Financial Pressures
Reform UK Proposes Visa Restrictions on Nations Pursuing Reparations Claims
×