London Daily

Focus on the big picture.
Monday, Jun 29, 2026

Grab: How an Uber killer became a powerful Asian super-app

Grab: How an Uber killer became a powerful Asian super-app

When Microsoft's Bill Gates said in 1994 that "banking is necessary, banks are not", financiers and analysts alike dismissed the claims as the wild musings of an over-imaginative techie.

Fast forward a few decades and that vision is fast becoming reality.

Grab is one of the most dominant super apps in Asia, offering rides, food delivery and now, financial services.

That includes loans, insurance, payments and investments - all accessed through a mobile phone app.

Launched in 2012 as a ride-hailing app like Uber, Grab has since expanded broadly. In 2018, it pushed Uber out of South East Asia.

Grab's goal is to eventually transform into a virtual bank for South East Asia's 600 million strong population.

But increased competition and governments seeking to curb the influence of powerful super apps could get in the way of those ambitions.

Humble beginnings


Grab started life in Malaysia in 2012, as an online taxi booking service initially called MyTeksi.

Co-founder Anthony Tan had the idea when he was studying at Harvard Business School.

The pitch was to make taxi rides safer and more convenient for Malaysians.

But first they needed investors.

Kee Lock Chua is a Managing Partner at Vertex Ventures Southeast Asia and India, and one of the first institutional investors in Grab.

The other investor? Anthony Tan's mum.

"We saw how he spent time with his mum, how he talked to her, and how much respect he gave her," Mr Chua explained.

"That told us he had strong character and conviction."

"Besides the solid idea, that helped us to make the decision to invest in the business."

Mr Chua's firm invested $11.2m (£8.1m) in Grab, giving Vertex Ventures Southeast Asia and India a 22% stake in the company.

He exited the investment seven years later, making more than 10 times that amount.

Banker to the masses?


As Grab's popularity grew, the company realised many of its drivers didn't have bank accounts.

The head of Grab Financial Group Reuben Lai had to help drivers sign up for accounts so they could get paid and also arrange loans for their cars.


"After doing that for a number of years, we started asking ourselves, 'why are we doing [this]?" he said.

"That was when we realised that six out of 10 people across South East Asia are underserved by banks."

"It could be a lack of data [or] it could be the high costs of serving them."

"We want to be...the platform that enables financial institutions to serve this emerging consumer.

South East Asia's informal economy


That includes Natthakan Khingpat in Bangkok, who opened his restaurant during the first wave of Covid-19 last year.

He gets the bulk of his orders from the Grab app and has been lucky: business is brisk.

He needed to borrow money to expand but going to a traditional bank was never an option.

"If I were to pay for the high monthly interest rates, I [don't] think I could survive," he told the BBC.

Grab has loaned Mr Natthakan almost $4,000 and the repayments are deducted from his daily earnings.

"I could go in [to the app] and look at how much per day I had to pay back.

"I thought I would be able to pull it off….it felt almost like I wasn't taking out a loan."

Many of the firm's first customers for its financial services were drivers.

Boon Kok has driven a Grab car for three years and now takes out health insurance through the app.

Grab driver Boon Kok uses the app's insurance services.

"Every single drive I take, [the app] will deduct 10 cent(s) so I think it's very affordable," he says.

He's now got coverage worth $113,000.

The company is now looking to target digitally savvy millennials.

Jixun Foo, a Managing Partner of GGV Capital and another early investor in the company, said his advice to Grab's leadership was to get into financial services from the start.

"Once you have your [digital] wallet you start to use it," he told me.

"Then it is natural that you use it to buy things, you want to access better credit [and] when you are travelling you may want to buy travel insurance along with it."

"It's just the natural next step."

Lessons from China


Grab has followed the Chinese model, leveraging on its customer base and offering financial services to them.

Chinese investors in Grab - including hailing app Didi Chuxing and tech giant Tencent - provided both expertise and financing.

But regulators in China have recently cracked down on the powerful tech industry, in an attempt to rein them in.


"In China, the government was less aware of how the concentration of power could happen," says Professor Nitin Pangarkar from the National University of Singapore's Business School.

"Other governments are seeing that this happened in China and if they don't want to let it happen in their own countries they have to step in and regulate," he adds.

Bumpy road ahead


The risks to Grab are also mounting.

It won a digital bank license in Singapore and is hoping to launch in 2022, but analysts say regulation will be a key concern going forward.

"I think digital banking in south east Asia is going to be tough, because regulators will definitely be protective of their turf," Robson Lee, partner at Gibson Dunn tells me.

It also has plans to list in the US later this year, with a valuation of $40bn.

"They have forecasted very good numbers but I think the devil is in the details," Mr Lee said.

"I think investors have got to continue to be vigilant and watch this very carefully."


"We're not sellers, we're buyers"


Newsletter

Related Articles

0:00
0:00
Close
UK Launches New Measures to Improve Safety Standards in Night-Time Venues
UK Tightens Import Rules for Low-Value Parcels to Support Domestic Retailers
UK Launches £85 Million Obesity Care Programme Targeting Early Intervention Projects
UK Commits Up to $26 Million to Ebola Response in Democratic Republic of Congo
Security Industry Authority Flags Safety Failures in Night-Time Economy Inspections
Cambridge South Railway Station Opens After £250 Million Investment
UK Moves to Close Import Duty Loophole for Small Parcels by 2028
UK Invests £85 Million in Projects to Transform Obesity Care
Berkeley Group Warns London Housebuilding Falling Far Short of Demand
UK Council Tax Arrears Rise to £9.3 Billion Amid Ongoing Household Financial Strain
Markets Watch Political Transition as Andy Burnham Emerges as Labour Leadership Frontrunner
Extreme Heat Raises Long-Term Risks for UK Inflation and Productivity, Analysts Warn
UK Health Alerts Extended as Record June Heatwave Grips England
UK Parliament Faces High-Stakes Week of Spending, Security and Industrial Legislation
UK Repeals Vagrancy Act Ending Criminalisation of Rough Sleeping in England and Wales
GB News Pundit Charged With Fraud Over Alleged Conduct as Former Labour Adviser
Reform UK Gains Parliamentary Visibility in First Senedd Opposition Appearance
Metropolitan Police Arrest Man on Suspicion of Attempted Murder After London Car Incident
Ocado Chief Executive Tim Steiner Faces Scrutiny Over £100 Million Remuneration Package
British Chambers of Commerce Downgrades UK Growth Outlook to 0.9 Percent for 2026
Nottingham University Hospitals Maternity Failings Trigger Renewed Calls for Public Inquiry
Severe Heatwave Disrupts UK Transport Networks and Strains Public Services Across England
Labour Leadership Transition Raises Prospect of Andy Burnham Becoming UK Prime Minister
UK Government Confirms Further Medicine Price Concessions for Community Pharmacies in June
British Chambers of Commerce Calls for Public Procurement Reform to Boost Regional Growth
Thousands Mark Armed Forces Day Across the United Kingdom With National Parades and Flypasts
Man Arrested in Ealing on Suspicion of Attempted Murder After Vehicle Ramming Incident Injures Five
Cambridge South Station Opens With £250 Million Investment to Strengthen Life Sciences Corridor
UK Heat-Health Alerts Extended Across England as High Temperatures Persist
Thames Water and Energy Operators Warn of Peak Demand Risks During UK Heatwave
Government Conference Highlights Push for Evidence-Led Policy Across UK Public Sector
Insolvency Service Reports Improved Confidence in UK Insolvency System
Security Industry Authority Finds Widespread Safety Failures in UK Night-Time Economy
Nigel Farage Expands Anti-WHO Campaign Into United States With New Lobbying Structure
Home Secretary Seema Mahmood Unveils New Safe Routes Plan for Asylum Seekers
UK Government Warns of Peak Electricity and Water Pressure Amid Ongoing Heatwave
New Nuclear Plant in Wales Named Gwyndod Power Station as Energy Strategy Advances
UK Announces First Major Hydropower Projects in Four Decades to Expand Renewable Capacity
Thirteen Men Charged in Major UK Sexual Abuse Case as Investigation Continues
UK Launches Cross-Sector Climate Security Taskforce Linking Environment and National Security
UN Secretary-General António Guterres Calls for Urgent Global Methane Emissions Cuts in London
World Bank Approves $1 Billion UK-Backed Financing Package for Ukraine Recovery
UK Pledges Emergency Aid and Rescue Team Deployment to Earthquake-Hit Venezuela
Bank of England Holds Interest Rates at 3.75 Percent for Fourth Straight Meeting
Record-Breaking Heatwave Puts Strain on UK Health Services and Energy Networks
London Ambulance Service Sees Record Emergency Demand as Heatwave Intensifies
British Chambers of Commerce Warns of Prolonged Weak Investment Climate Through 2027
Bank of England Holds Interest Rates as Inflation Risks Persist
UK Construction Sector Faces One Percent Contraction Amid Cost and Investment Pressures
Former DUP Leader Sir Jeffrey Donaldson Convicted of Sexual Offences
×