London Daily

Focus on the big picture.
Friday, Oct 03, 2025

From freedom to caution: a week of mixed messages on Covid reopening

From freedom to caution: a week of mixed messages on Covid reopening

Analysis: little has changed since last week’s announcement but the mood music is very different
It was the comedian Matt Lucas who best captured the jarring ambiguity in Boris Johnson’s broadcast to the nation last May, as restrictions began to be lifted after the first lockdown. In a much-watched video, Lucas parodied it as: “Don’t go to work; go to work; don’t take public transport; go to work; don’t go to work; stay indoors …”

Dominic Cummings, Johnson’s embittered former adviser, has since put it even more cruelly, comparing the prime minister’s approach to managing the pandemic to “a shopping trolley smashing from one side of the aisle to the other”.

After a week in which ministers have lurched from promising freedom to urging caution, even some senior Conservatives privately acknowledge that the messages emanating from the government in recent days have been almost as baffling.

Last Monday the new health secretary, Sajid Javid, told MPs boldly that “freedom is in our sights once again”. His statement setting out the government’s plan to lift almost all formal Covid restrictions was so well received by Tory backbenchers that one was heard to cry “hallelujah”.

Johnson did warn the public at last week’s Downing Street briefing that it was not time to be “demob happy” and stressed that he would keep wearing his mask in certain circumstances out of politeness. But the overall tone was of blessed release. He proudly suggested the new approach was a shift from “government diktat” to relying on “personal responsibility”.

As the week went on, however, some of the practical risks with that approach became more evident. Javid conceded that pressing ahead with unlocking could mean 100,000 a cases a day, which adds up to millions of people self-isolating, at least until the rules are changed on 16 August.

Ministers responded by announcing they would tweak the NHS Covid app to reduce its sensitivity – a move the Labour leader, Keir Starmer, compared to taking “the batteries out of the smoke alarm”.

With distress signals already beginning to go up from various parts of the NHS, there were also growing jitters about what would happen if the public read the scrapping of rules on masks and social gatherings not as a welcome return to personal responsibility but the green light for a summer free-for-all.

Meanwhile, the glee of Conservative backbenchers who have long railed against restrictions appeared not to be shared by the wider public, if polling is anything to go by.

And so it was that by Monday’s press conference, Johnson was stressing “this pandemic is not over” and underlining the need for “extreme caution”.

Little has changed in concrete terms since last week’s announcement – masks will still not be mandatory from 19 July, nightclubs can still reopen and mass events can go ahead – but the mood music is very different, and the risks more openly acknowledged.

And Javid appears to have shifted within just a fortnight or so from boldly asserting after he replaced Matt Hancock that “it’s going to be irreversible. There’s no going back”, to refusing to rule out reimposing restrictions if things get tough in the winter – perhaps in the face of alarming projections from Sage.

The chief medical officer, Chris Whitty, stressed at Monday’s press conference the importance of “going very slowly through this step”.

Last spring, ministers were consistently surprised by how well the public complied with the detailed and draconian rules governing their everyday lives. Much now will depend on how they now shoulder the responsibility of judging the risks for themselves. And that may depend in turn on which of the government’s mixed messages they have heard loudest.
Newsletter

Related Articles

0:00
0:00
Close
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
FBI Removes Agents Who Kneeled at 2020 Protest, Citing Breach of Professional Conduct
Trump Alleges ‘Triple Sabotage’ at United Nations After Escalator and Teleprompter Failures
Shock in France: 5 Years in Prison for Former President Nicolas Sarkozy
Tokyo’s Jimbōchō Named World’s Coolest Neighbourhood for 2025
European Officials Fear Trump May Shift Blame for Ukraine War onto EU
BNP Paribas Abandons Ban on 'Controversial Weapons' Financing Amid Europe’s Defence Push
Typhoon Ragasa Leaves Trail of Destruction Across East Asia Before Making Landfall in China
The Personality Rights Challenge in India’s AI Era
Big Banks Rebuild in Hong Kong as Deal Volume Surges
Italy Considers Freezing Retirement Age at 67 to Avert Scheduled Hike
Italian City to Impose Tax on Visiting Dogs Starting in 2026
Arnault Denounces Proposed Wealth Tax as Threat to French Economy
Study Finds No Safe Level of Alcohol for Dementia Risk
Denmark Investigates Drone Incursion, Does Not Rule Out Russian Involvement
Lilly CEO Warns UK Is ‘Worst Country in Europe’ for Drug Prices, Pulls Back Investment
Nigel Farage Emerges as Central Force in British Politics with Reform UK Surge
Disney Reinstates ‘Jimmy Kimmel Live!’ after Six-Day Suspension over Charlie Kirk Comments
U.S. Prosecutors Move to Break Up Google’s Advertising Monopoly
Nvidia Pledges Up to $100 Billion Investment in OpenAI to Power Massive AI Data Center Build-Out
U.S. Signals ‘Large and Forceful’ Support for Argentina Amid Market Turmoil
Nvidia and Abu Dhabi’s TII Launch First AI-&-Robotics Lab in the Middle East
Vietnam Faces Up to $25 Billion Export Loss as U.S. Tariffs Bite
Europe Signals Stronger Support for Taiwan at Major Taipei Defence Show
Indonesia Court Upholds Military Law Amid Concerns Over Expanded Civilian Role
Larry Ellison, Michael Dell and Rupert Murdoch Join Trump-Backed Bid to Take Over TikTok
Trump and Musk Reunite Publicly for First Time Since Fallout at Kirk Memorial
Vietnam Closes 86 Million Untouched Bank Accounts Over Biometric ID Rules
×