London Daily

Focus on the big picture.
Monday, Sep 07, 2026

From freedom to caution: a week of mixed messages on Covid reopening

From freedom to caution: a week of mixed messages on Covid reopening

Analysis: little has changed since last week’s announcement but the mood music is very different
It was the comedian Matt Lucas who best captured the jarring ambiguity in Boris Johnson’s broadcast to the nation last May, as restrictions began to be lifted after the first lockdown. In a much-watched video, Lucas parodied it as: “Don’t go to work; go to work; don’t take public transport; go to work; don’t go to work; stay indoors …”

Dominic Cummings, Johnson’s embittered former adviser, has since put it even more cruelly, comparing the prime minister’s approach to managing the pandemic to “a shopping trolley smashing from one side of the aisle to the other”.

After a week in which ministers have lurched from promising freedom to urging caution, even some senior Conservatives privately acknowledge that the messages emanating from the government in recent days have been almost as baffling.

Last Monday the new health secretary, Sajid Javid, told MPs boldly that “freedom is in our sights once again”. His statement setting out the government’s plan to lift almost all formal Covid restrictions was so well received by Tory backbenchers that one was heard to cry “hallelujah”.

Johnson did warn the public at last week’s Downing Street briefing that it was not time to be “demob happy” and stressed that he would keep wearing his mask in certain circumstances out of politeness. But the overall tone was of blessed release. He proudly suggested the new approach was a shift from “government diktat” to relying on “personal responsibility”.

As the week went on, however, some of the practical risks with that approach became more evident. Javid conceded that pressing ahead with unlocking could mean 100,000 a cases a day, which adds up to millions of people self-isolating, at least until the rules are changed on 16 August.

Ministers responded by announcing they would tweak the NHS Covid app to reduce its sensitivity – a move the Labour leader, Keir Starmer, compared to taking “the batteries out of the smoke alarm”.

With distress signals already beginning to go up from various parts of the NHS, there were also growing jitters about what would happen if the public read the scrapping of rules on masks and social gatherings not as a welcome return to personal responsibility but the green light for a summer free-for-all.

Meanwhile, the glee of Conservative backbenchers who have long railed against restrictions appeared not to be shared by the wider public, if polling is anything to go by.

And so it was that by Monday’s press conference, Johnson was stressing “this pandemic is not over” and underlining the need for “extreme caution”.

Little has changed in concrete terms since last week’s announcement – masks will still not be mandatory from 19 July, nightclubs can still reopen and mass events can go ahead – but the mood music is very different, and the risks more openly acknowledged.

And Javid appears to have shifted within just a fortnight or so from boldly asserting after he replaced Matt Hancock that “it’s going to be irreversible. There’s no going back”, to refusing to rule out reimposing restrictions if things get tough in the winter – perhaps in the face of alarming projections from Sage.

The chief medical officer, Chris Whitty, stressed at Monday’s press conference the importance of “going very slowly through this step”.

Last spring, ministers were consistently surprised by how well the public complied with the detailed and draconian rules governing their everyday lives. Much now will depend on how they now shoulder the responsibility of judging the risks for themselves. And that may depend in turn on which of the government’s mixed messages they have heard loudest.
Newsletter

Related Articles

0:00
0:00
Close
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
Three-Quarters of NHS Emergency Staff Report Regular Violence or Aggression
UK Considers Converting Female Prison Space for Male Inmates as Overcrowding Worsens
UK House Prices Record First Annual Decline in Nearly Three Years
UK Government Reassesses Policy Toward Israel Amid Calls for Diplomatic Shift
Reform UK Faces Police Scrutiny Over Alleged Foreign Donations Scheme
University of Bristol Opens £500 Million Temple Quarter Enterprise Campus
Online Bookmakers Accused of Privacy Breaches Through Cookie Consent Practices
Health Campaigners Urge UK Government to Abandon U.S. Pharmaceutical Agreement
Three-Quarters of UK A&E Staff Report Regular Violence or Aggression
Far-Right Demonstrations Target Portsmouth as Small-Boat Crossings Fuel Tensions
UK Records Hottest Summer on Record After Severe Heatwaves
UK Travellers Face Renewed EU Border Delays as Temporary Flexibility Ends
UK Rejects Calls to Pause AI Data Centre Expansion Despite Energy Concerns
UK Defence Figures Push for 3% Spending Target Amid Falklands Concerns
England Faces Rising Financial Pressure as Special Educational Needs Plans Surge
Metropolitan Police Consider Reform UK Probe Over Overseas Donations
Keir Starmer to Leave Parliament, Triggering By-Election
UK Treasury Weighs Windfall Taxes on Banks and Oil Companies Amid Bond Market Turmoil
Jaguar Land Rover to Cut Thousands of Jobs as UK Government Rules Out Bailout
OpenAI Unveils GPT-6 and Says: "We May Already Have Reached AGI"
Congressman Accused Andrew of Sex Crimes in the United States
Donald Trump: "I'm Glad Harry and Meghan Left the United States"
Spicy Food Is Linked to Lower Death Risk — but It Is Not a Miracle Cure
AfD Enters Saxony-Anhalt Election at 41% in Historic Test for German Politics
Gen Z Turns to Investing as America's First-Home Dream Moves Further Out of Reach
Thousands Join London March Calling for Tighter Abortion Restrictions
Institute of Directors Says Tax and Regulatory Uncertainty Still Weighs on UK Investment
Bank of England Faces Rate Dilemma as Weak Growth and Persistent Inflation Raise Stagflation Risks
Masked Anti-Immigration Protesters Block Roads to Port of Dover
Prime Minister Andy Burnham Sets Out Devolution and Re-Industrialisation Agenda
British Chambers of Commerce Forecasts UK Growth of Just 1% Through 2027
UK Government Advances Bill to Tighten Rules on Overseas Political Donations
Nigel Farage Faces Scrutiny Over Alleged Reform UK Donation-Law Evasion
Thousands Join Anti-Abortion March Through Central London
UK Beekeepers Call for Nationwide Tracking as Asian Hornet Sightings Increase
England Sees Sharp Rise in Property Subsidence Claims After Record Summer Heat
House of Lords Advances Financial Services Reform Bill
House of Lords Begins Detailed Scrutiny of Railways Bill and Great British Railways Plan
UK Treasury Cuts Green Book Discount Rate to Support More Regional Infrastructure Projects
Reform UK Suspends Two Senior Aides After Undercover Report on Foreign Donation Rules
×