London Daily

Focus on the big picture.
Friday, Apr 03, 2026

From freedom to caution: a week of mixed messages on Covid reopening

From freedom to caution: a week of mixed messages on Covid reopening

Analysis: little has changed since last week’s announcement but the mood music is very different
It was the comedian Matt Lucas who best captured the jarring ambiguity in Boris Johnson’s broadcast to the nation last May, as restrictions began to be lifted after the first lockdown. In a much-watched video, Lucas parodied it as: “Don’t go to work; go to work; don’t take public transport; go to work; don’t go to work; stay indoors …”

Dominic Cummings, Johnson’s embittered former adviser, has since put it even more cruelly, comparing the prime minister’s approach to managing the pandemic to “a shopping trolley smashing from one side of the aisle to the other”.

After a week in which ministers have lurched from promising freedom to urging caution, even some senior Conservatives privately acknowledge that the messages emanating from the government in recent days have been almost as baffling.

Last Monday the new health secretary, Sajid Javid, told MPs boldly that “freedom is in our sights once again”. His statement setting out the government’s plan to lift almost all formal Covid restrictions was so well received by Tory backbenchers that one was heard to cry “hallelujah”.

Johnson did warn the public at last week’s Downing Street briefing that it was not time to be “demob happy” and stressed that he would keep wearing his mask in certain circumstances out of politeness. But the overall tone was of blessed release. He proudly suggested the new approach was a shift from “government diktat” to relying on “personal responsibility”.

As the week went on, however, some of the practical risks with that approach became more evident. Javid conceded that pressing ahead with unlocking could mean 100,000 a cases a day, which adds up to millions of people self-isolating, at least until the rules are changed on 16 August.

Ministers responded by announcing they would tweak the NHS Covid app to reduce its sensitivity – a move the Labour leader, Keir Starmer, compared to taking “the batteries out of the smoke alarm”.

With distress signals already beginning to go up from various parts of the NHS, there were also growing jitters about what would happen if the public read the scrapping of rules on masks and social gatherings not as a welcome return to personal responsibility but the green light for a summer free-for-all.

Meanwhile, the glee of Conservative backbenchers who have long railed against restrictions appeared not to be shared by the wider public, if polling is anything to go by.

And so it was that by Monday’s press conference, Johnson was stressing “this pandemic is not over” and underlining the need for “extreme caution”.

Little has changed in concrete terms since last week’s announcement – masks will still not be mandatory from 19 July, nightclubs can still reopen and mass events can go ahead – but the mood music is very different, and the risks more openly acknowledged.

And Javid appears to have shifted within just a fortnight or so from boldly asserting after he replaced Matt Hancock that “it’s going to be irreversible. There’s no going back”, to refusing to rule out reimposing restrictions if things get tough in the winter – perhaps in the face of alarming projections from Sage.

The chief medical officer, Chris Whitty, stressed at Monday’s press conference the importance of “going very slowly through this step”.

Last spring, ministers were consistently surprised by how well the public complied with the detailed and draconian rules governing their everyday lives. Much now will depend on how they now shoulder the responsibility of judging the risks for themselves. And that may depend in turn on which of the government’s mixed messages they have heard loudest.
Newsletter

Related Articles

0:00
0:00
Close
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
×