London Daily

Focus on the big picture.
Wednesday, Nov 12, 2025

From freedom to caution: a week of mixed messages on Covid reopening

From freedom to caution: a week of mixed messages on Covid reopening

Analysis: little has changed since last week’s announcement but the mood music is very different
It was the comedian Matt Lucas who best captured the jarring ambiguity in Boris Johnson’s broadcast to the nation last May, as restrictions began to be lifted after the first lockdown. In a much-watched video, Lucas parodied it as: “Don’t go to work; go to work; don’t take public transport; go to work; don’t go to work; stay indoors …”

Dominic Cummings, Johnson’s embittered former adviser, has since put it even more cruelly, comparing the prime minister’s approach to managing the pandemic to “a shopping trolley smashing from one side of the aisle to the other”.

After a week in which ministers have lurched from promising freedom to urging caution, even some senior Conservatives privately acknowledge that the messages emanating from the government in recent days have been almost as baffling.

Last Monday the new health secretary, Sajid Javid, told MPs boldly that “freedom is in our sights once again”. His statement setting out the government’s plan to lift almost all formal Covid restrictions was so well received by Tory backbenchers that one was heard to cry “hallelujah”.

Johnson did warn the public at last week’s Downing Street briefing that it was not time to be “demob happy” and stressed that he would keep wearing his mask in certain circumstances out of politeness. But the overall tone was of blessed release. He proudly suggested the new approach was a shift from “government diktat” to relying on “personal responsibility”.

As the week went on, however, some of the practical risks with that approach became more evident. Javid conceded that pressing ahead with unlocking could mean 100,000 a cases a day, which adds up to millions of people self-isolating, at least until the rules are changed on 16 August.

Ministers responded by announcing they would tweak the NHS Covid app to reduce its sensitivity – a move the Labour leader, Keir Starmer, compared to taking “the batteries out of the smoke alarm”.

With distress signals already beginning to go up from various parts of the NHS, there were also growing jitters about what would happen if the public read the scrapping of rules on masks and social gatherings not as a welcome return to personal responsibility but the green light for a summer free-for-all.

Meanwhile, the glee of Conservative backbenchers who have long railed against restrictions appeared not to be shared by the wider public, if polling is anything to go by.

And so it was that by Monday’s press conference, Johnson was stressing “this pandemic is not over” and underlining the need for “extreme caution”.

Little has changed in concrete terms since last week’s announcement – masks will still not be mandatory from 19 July, nightclubs can still reopen and mass events can go ahead – but the mood music is very different, and the risks more openly acknowledged.

And Javid appears to have shifted within just a fortnight or so from boldly asserting after he replaced Matt Hancock that “it’s going to be irreversible. There’s no going back”, to refusing to rule out reimposing restrictions if things get tough in the winter – perhaps in the face of alarming projections from Sage.

The chief medical officer, Chris Whitty, stressed at Monday’s press conference the importance of “going very slowly through this step”.

Last spring, ministers were consistently surprised by how well the public complied with the detailed and draconian rules governing their everyday lives. Much now will depend on how they now shoulder the responsibility of judging the risks for themselves. And that may depend in turn on which of the government’s mixed messages they have heard loudest.
Newsletter

Related Articles

0:00
0:00
Close
UK Upholds Firm Rules on Stablecoins to Shield Financial System
Brussels Divided as UK-EU Reset Stalls Over Budget Access
Prince Harry’s Remembrance Day Essay Expresses Strong Regret at Leaving Britain
UK Unemployment Hits 5% as Wage Growth Slows, Paving Way for Bank of England Rate Cut
Starmer Warns of Resurgent Racism in UK Politics as He Vows Child-Poverty Reforms
UK Grocery Inflation Slows to 4.7% as Supermarkets Launch Pre-Christmas Promotions
UK Government Backs the BBC amid Editing Scandal and Trump Threat of Legal Action
UK Assessment Mis-Estimated Fallout From Palestine Action Ban, Records Reveal
UK Halts Intelligence Sharing with US Amid Lethal Boat-Strike Concerns
King Charles III Leads Britain in Remembrance Sunday Tribute to War Dead
UK Retail Sales Growth Slows as Households Hold Back Ahead of Black Friday and Budget
Shell Pulls Out of Two UK Floating Wind Projects Amid Renewables Retreat
Viagogo Hit With £15 Million Tax Bill After HMRC Transfer-Pricing Inquiry
Jaguar Land Rover Cyberattack Pinches UK GDP, Bank of England Says
UK and Germany Sound Alarm on Russian-Satellite Threat to Critical Infrastructure
Former Prince Andrew Faces U.S. Congressional Request for Testimony Amid Brexit of Royal Title
BBC Director-General Tim Davie and News CEO Deborah Turness Resign Amid Editing Controversy
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
×