London Daily

Focus on the big picture.
Monday, Sep 21, 2026

Four convincing scams that Which? is warning people to watch out for in 2023

Four convincing scams that Which? is warning people to watch out for in 2023

The consumer group has issued a warning about the most convincing scams targeting consumers so far this year.
Consumer group Which? has issued a warning about the most convincing scams it has seen so far in 2023.

The consumer group said a range of sophisticated scams are circulating.

Lisa Barber, Which? tech editor, said: “It’s appalling that 2023 has seen scammers continuing to thrive, as a new wave of convincing scams bombards consumers from every direction.”

She added: “Consumers can help protect themselves from scams by accessing the wide range of free, expert advice on Which?’s website, from signing up to our scam alerts service to getting answers on how to get their money back if they do fall victim to fraud.”

Earlier this month, the UK Government published a new fraud strategy, to include banning cold calls on all financial products, such as those relating to insurance or sham cryptocurrency schemes.


The Government also plans to work with Ofcom to use new technology to further clamp down on number “spoofing”, so fraudsters cannot impersonate legitimate UK phone numbers.

Under the plans, banks will be allowed to delay payments from being processed for longer to allow for suspect payments to be investigated.

Here is Which?’s list of scams to watch out for:

1. Pig butchering

These scams have been given their name by fraudsters because they “fatten up” the victim by forming a romantic connection before executing the investment part of the scam.

The scammer and victim typically meet on a dating site and the victim is “love-bombed” for some time by someone who appears to take a great interest in their life. The scammer will often encourage their victim to move from the dating platform to a private messaging service, thus removing them from any protections the dating website might offer.

When the victim is sufficiently groomed, the scammer claims they have been having success investing – typically in property or cryptocurrency – and they offer to invest some of the victim’s money. If the victim consents, they are sometimes shown a crypto trading platform controlled by the scammers, and encouraged to sign up and begin depositing funds. One UK victim lost £107,000 to such a scam, believing she was investing in retirement apartments overseas, Which? said.

2. Fake missing person appeals

People are being asked to share fake online posts about missing people more widely.

Which? said its experts know they are fake because there are near-identical posts in community pages across the world, simply with the location being changed.

Comments are turned off on the posts to avoid people pointing out the inconsistencies, Which? said.

After the post has gained a large number of likes, the contents are edited into something completely different, such as a straightforward investment scam.

The large number of likes and shares that stay on the post lends credibility to the fraud.

Which? said the “despicable” scam relies on responsible citizens liking and sharing posts in an attempt to help, which they do, in large numbers.

Some missing person posts are genuine but Which? said it can sometimes be difficult to tell.

To avoid perpetuating a scam or unwittingly participating in stalking or harassment, Which? suggests only sharing official posts, posted by organisations such as the police or the Missing People charity (missingpeople.org.uk).

3. PayPal scams

People will receive a “money request” from a genuine PayPal email address. This might seem above board but scammers may send out fake payment requests, often for high-value items, or posing as HMRC to demand “overdue” tax payments, Which? said.

In some versions of the scam, the fake invoice states the victim’s PayPal account has been compromised and urges them to call a fake fraud hotline.

People should never pay PayPal invoices they do not recognise, or call phone numbers in those invoices, the consumer group said.

4. Fake app alert

Some apps can install malware on phones, steal data and perpetuate scams, Which? warned.

It said app stores do take steps to crack down on the problem but threats can remain.

When installing an app, click on the developer’s name and check what other apps it has made to see if these seem legitimate, Which? suggested.

It also said people should remember that app reviews can be faked. The app will likely ask users for permissions – to use the camera, for example. These need to be relevant and proportionate to the functions of the app, Which? said.

People who believe they may have been scammed should contact their payment provider immediately and report it to Action Fraud.
Newsletter

Related Articles

0:00
0:00
Close
British Museum Faces Questions Over Peter Thiel’s Private Bayeux Tapestry Viewing
Earl Spencer Memoir Excerpts Renew Public Debate Over Diana’s Death
Liberal Democrats Gather in Brighton for Autumn Conference
Mothercare Shares Plunge as Middle East Store Closures Threaten Long-Term Solvency
Kent Police Treat Folkestone Hotel Fire as Suspicious
Caribbean Governments Advance Reparations Campaign Seeking Engagement With Britain
Scottish Labour Leader Backs Rosebank and Jackdaw North Sea Projects
FCA Urges Young Adults to Trace £1.5 Billion in Unclaimed Child Trust Funds
UK Competition Regulator Opens Inquiry Into McCormick-Unilever Foods Deal
Public Inquiry Into Tees, Esk and Wear Valleys Mental Health Failings Set to Begin
Nigel Farage Looks to US Immigration Enforcement Model for UK Border Policy
Chiltern Railways Moves Into Public Ownership
Security Review Raises Concerns Over Sensitive UK Police Data Stored on Microsoft Cloud
Burnham Government Warns of Difficult Autumn Budget as Fiscal Headroom Narrows
Bank of England Holds Rates at 3.75% as Inflation Rises to 3.1%
Ed Sheeran Tour Faces Backlash After Macklemore Is Removed Over Pro-Palestinian Remarks
Vandalism of Traffic Cameras Intensifies Across Parts of England
Nearly 300 Evacuated as Fire Hits Grand Burstin Hotel in Folkestone
King Charles Warns AI Executives About Risks From Uncontrolled Technology
Church of England Apologises for Role in Historical Forced Adoption Practices
UK Debate Over Online Speech Intensifies After Arrest Figures Draw Scrutiny
Oxfordshire Village Holds Symbolic Independence Vote Over Asylum Accommodation Plan
Nigel Farage and Richard Tice Sue National Crime Agency Over Alleged Banking Data Leaks
Apple Introduces Stricter Age Checks for UK Accounts
BBC Cash Reserves Fall 66% to £125 Million as Broadcaster Restructures
McLaren Announces £500 Million UK Investment and Plans 1,000 Jobs
Green Party Wins Historic Gorton and Denton By-Election as Labour Falls to Third
Burnham Government Prepares October Budget Under Growing Fiscal Pressure
UK Energy Suppliers Pull Fixed-Price Deals as Wholesale Markets Turn More Volatile
Bank of England Holds Rates at 3.75% as Middle East Energy Shock Raises Inflation Risks
Addison Lee Founder Loses £20 Million UK Tax Tribunal Case
BrewDog Creditors Face Losses on About £190 Million of Debt
Harrods Seeks to Recover Abuse Compensation Costs From Mohamed Al Fayed’s Estate
Ed Davey Targets Reform UK as Liberal Democrat Conference Opens
Great Britain Retail Sales Rise 0.5% in August
NHS England Approves Life-Extending Treatment for Incurable Breast Cancer
Proposals to Limit NHS ADHD Diagnoses Draw Criticism From Patient Groups
Resolution Foundation Warns of Housing Cost Crunch for Low-Income UK Families
BBC Cash Reserves Fall to Decade Low as Annual Deficit Reaches £121 Million
Millisecond Software Error Triggered Major UK Air Traffic Control Disruption
Twenty Women Underwent Unnecessary Mastectomies During NHS Cancer Care
Sensitive UK Police Data Found Vulnerable to Access by Foreign Actors
British Steel Faces Renewed Pressure for a Long-Term Financial Plan
MPs Urge Government to End Thames Water Restructuring Talks With U.S. Hedge Funds
Andy Burnham Warns of Difficult UK Budget Choices as Inflation Returns to 3.1%
England Tightens School Food Standards With Restrictions on Deep-Fried and High-Sugar Foods
Oxfordshire Village Votes Symbolically to Leave UK Over Proposed Asylum Centre
Michael Marra Elected Leader of Scottish Labour
BBC Cash Reserves Fall Sharply as Financial Pressures Mount
George Osborne Calls for UK to Rejoin EU Customs Union
×