London Daily

Focus on the big picture.
Monday, Jun 01, 2026

Four convincing scams that Which? is warning people to watch out for in 2023

Four convincing scams that Which? is warning people to watch out for in 2023

The consumer group has issued a warning about the most convincing scams targeting consumers so far this year.
Consumer group Which? has issued a warning about the most convincing scams it has seen so far in 2023.

The consumer group said a range of sophisticated scams are circulating.

Lisa Barber, Which? tech editor, said: “It’s appalling that 2023 has seen scammers continuing to thrive, as a new wave of convincing scams bombards consumers from every direction.”

She added: “Consumers can help protect themselves from scams by accessing the wide range of free, expert advice on Which?’s website, from signing up to our scam alerts service to getting answers on how to get their money back if they do fall victim to fraud.”

Earlier this month, the UK Government published a new fraud strategy, to include banning cold calls on all financial products, such as those relating to insurance or sham cryptocurrency schemes.


The Government also plans to work with Ofcom to use new technology to further clamp down on number “spoofing”, so fraudsters cannot impersonate legitimate UK phone numbers.

Under the plans, banks will be allowed to delay payments from being processed for longer to allow for suspect payments to be investigated.

Here is Which?’s list of scams to watch out for:

1. Pig butchering

These scams have been given their name by fraudsters because they “fatten up” the victim by forming a romantic connection before executing the investment part of the scam.

The scammer and victim typically meet on a dating site and the victim is “love-bombed” for some time by someone who appears to take a great interest in their life. The scammer will often encourage their victim to move from the dating platform to a private messaging service, thus removing them from any protections the dating website might offer.

When the victim is sufficiently groomed, the scammer claims they have been having success investing – typically in property or cryptocurrency – and they offer to invest some of the victim’s money. If the victim consents, they are sometimes shown a crypto trading platform controlled by the scammers, and encouraged to sign up and begin depositing funds. One UK victim lost £107,000 to such a scam, believing she was investing in retirement apartments overseas, Which? said.

2. Fake missing person appeals

People are being asked to share fake online posts about missing people more widely.

Which? said its experts know they are fake because there are near-identical posts in community pages across the world, simply with the location being changed.

Comments are turned off on the posts to avoid people pointing out the inconsistencies, Which? said.

After the post has gained a large number of likes, the contents are edited into something completely different, such as a straightforward investment scam.

The large number of likes and shares that stay on the post lends credibility to the fraud.

Which? said the “despicable” scam relies on responsible citizens liking and sharing posts in an attempt to help, which they do, in large numbers.

Some missing person posts are genuine but Which? said it can sometimes be difficult to tell.

To avoid perpetuating a scam or unwittingly participating in stalking or harassment, Which? suggests only sharing official posts, posted by organisations such as the police or the Missing People charity (missingpeople.org.uk).

3. PayPal scams

People will receive a “money request” from a genuine PayPal email address. This might seem above board but scammers may send out fake payment requests, often for high-value items, or posing as HMRC to demand “overdue” tax payments, Which? said.

In some versions of the scam, the fake invoice states the victim’s PayPal account has been compromised and urges them to call a fake fraud hotline.

People should never pay PayPal invoices they do not recognise, or call phone numbers in those invoices, the consumer group said.

4. Fake app alert

Some apps can install malware on phones, steal data and perpetuate scams, Which? warned.

It said app stores do take steps to crack down on the problem but threats can remain.

When installing an app, click on the developer’s name and check what other apps it has made to see if these seem legitimate, Which? suggested.

It also said people should remember that app reviews can be faked. The app will likely ask users for permissions – to use the camera, for example. These need to be relevant and proportionate to the functions of the app, Which? said.

People who believe they may have been scammed should contact their payment provider immediately and report it to Action Fraud.
Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×