London Daily

Focus on the big picture.
Monday, Oct 05, 2026

Four convincing scams that Which? is warning people to watch out for in 2023

Four convincing scams that Which? is warning people to watch out for in 2023

The consumer group has issued a warning about the most convincing scams targeting consumers so far this year.
Consumer group Which? has issued a warning about the most convincing scams it has seen so far in 2023.

The consumer group said a range of sophisticated scams are circulating.

Lisa Barber, Which? tech editor, said: “It’s appalling that 2023 has seen scammers continuing to thrive, as a new wave of convincing scams bombards consumers from every direction.”

She added: “Consumers can help protect themselves from scams by accessing the wide range of free, expert advice on Which?’s website, from signing up to our scam alerts service to getting answers on how to get their money back if they do fall victim to fraud.”

Earlier this month, the UK Government published a new fraud strategy, to include banning cold calls on all financial products, such as those relating to insurance or sham cryptocurrency schemes.


The Government also plans to work with Ofcom to use new technology to further clamp down on number “spoofing”, so fraudsters cannot impersonate legitimate UK phone numbers.

Under the plans, banks will be allowed to delay payments from being processed for longer to allow for suspect payments to be investigated.

Here is Which?’s list of scams to watch out for:

1. Pig butchering

These scams have been given their name by fraudsters because they “fatten up” the victim by forming a romantic connection before executing the investment part of the scam.

The scammer and victim typically meet on a dating site and the victim is “love-bombed” for some time by someone who appears to take a great interest in their life. The scammer will often encourage their victim to move from the dating platform to a private messaging service, thus removing them from any protections the dating website might offer.

When the victim is sufficiently groomed, the scammer claims they have been having success investing – typically in property or cryptocurrency – and they offer to invest some of the victim’s money. If the victim consents, they are sometimes shown a crypto trading platform controlled by the scammers, and encouraged to sign up and begin depositing funds. One UK victim lost £107,000 to such a scam, believing she was investing in retirement apartments overseas, Which? said.

2. Fake missing person appeals

People are being asked to share fake online posts about missing people more widely.

Which? said its experts know they are fake because there are near-identical posts in community pages across the world, simply with the location being changed.

Comments are turned off on the posts to avoid people pointing out the inconsistencies, Which? said.

After the post has gained a large number of likes, the contents are edited into something completely different, such as a straightforward investment scam.

The large number of likes and shares that stay on the post lends credibility to the fraud.

Which? said the “despicable” scam relies on responsible citizens liking and sharing posts in an attempt to help, which they do, in large numbers.

Some missing person posts are genuine but Which? said it can sometimes be difficult to tell.

To avoid perpetuating a scam or unwittingly participating in stalking or harassment, Which? suggests only sharing official posts, posted by organisations such as the police or the Missing People charity (missingpeople.org.uk).

3. PayPal scams

People will receive a “money request” from a genuine PayPal email address. This might seem above board but scammers may send out fake payment requests, often for high-value items, or posing as HMRC to demand “overdue” tax payments, Which? said.

In some versions of the scam, the fake invoice states the victim’s PayPal account has been compromised and urges them to call a fake fraud hotline.

People should never pay PayPal invoices they do not recognise, or call phone numbers in those invoices, the consumer group said.

4. Fake app alert

Some apps can install malware on phones, steal data and perpetuate scams, Which? warned.

It said app stores do take steps to crack down on the problem but threats can remain.

When installing an app, click on the developer’s name and check what other apps it has made to see if these seem legitimate, Which? suggested.

It also said people should remember that app reviews can be faked. The app will likely ask users for permissions – to use the camera, for example. These need to be relevant and proportionate to the functions of the app, Which? said.

People who believe they may have been scammed should contact their payment provider immediately and report it to Action Fraud.
Newsletter

Related Articles

0:00
0:00
Close
BT Accused of Pressuring Vulnerable Customers During Digital Landline Shift
British Carmakers Warn of Growing Pressure From EU-China Tariff Dispute
Green Party of England and Wales Adopts Motion Defining Zionism as Racism
Medical Charity Threatens NHS Legal Action Over Two-Year Autism and ADHD Assessment Waits
British Transport Police Report Record Rise in Violence on Railways
Glasgow Council Workers Face Pay Cuts Under Fire-and-Rehire Plan
British Medical Groups Press Prime Minister Andy Burnham to Cancel £330 Million Palantir NHS Contract
UK Faces Record Bluetongue Outbreak Across Livestock Farms
UK Schools Report Thousands of Child-on-Child Sexual Offences
High Court Overturns Ban Blocking Gaza Families From Reuniting With Relatives in UK
G7 Authorizes Emergency Fuel Release as UK Diesel Prices Hit £2 a Litre
France and Italy Draw 1-1 in Nations League Match
Pope Leo XIV and Prince Albert II of Monaco Meet in Metz
SNCF Expands Low-Cost Ouigo High-Speed Service Between Lyon and Bordeaux
Paris Expands Dedicated Cargo Bike Routes for Urban Deliveries
French Film Industry Pushes for Tighter Streaming Investment Rules
Marseille Court Hands Down Prison Terms in Public Procurement Corruption Case
LVMH and Kering Rely on US Demand as Chinese Luxury Spending Slows
Toulouse Aerospace Sector Launches €80 Million Modernization Fund
Javier Milei Courts French Investment in LNG and Lithium
Mistral AI Launches Sovereign Model for European Public Services
French Competition Authority Fines Retailers €40 Million Over Misleading Promotions
France Records Exceptional Electricity Exports as Nuclear Output Recovers
Dassault Aviation Expands Rafale Assembly Capacity at Mérignac
Sanofi Invests €1 Billion in New Biologics Production Hub Near Lyon
France Protests Germany’s Extension of Border Controls Into 2027
French Public-Sector and Transport Unions Threaten National Strike
France Deploys Riot Police After Violence in Lyon Suburbs
French Anti-Terrorism Prosecutors Investigate Radicalized Flydubai Co-Pilot
France’s Defense Budget Surpasses NATO’s 2% of GDP Target
French Government Faces No-Confidence Threat Over Budget
France and G7 Release 100 Million Barrels From Strategic Oil Reserves
France Convenes Emergency Defense Council Over Threats to Commercial Shipping
France and Germany Coordinate Military Response After Russian Strikes on Kyiv Infrastructure
UK Police Release Six Iranian Nationals on Bail After RAF Fairford Security Alert
UK Business Confidence Falls as Energy Costs and Tax Uncertainty Rise
Cornwall Insight Warns UK Energy Bills Could Rise 16% in January
UK Introduces Zero VAT on Household Electricity Bills
UK 30-Year Gilt Yield Hits 6% as Bond Market Pressures Intensify
UK Introduces Stricter Subcontractor Checks and Expanded Trade Union Access
Green Party Proposes Three-Year Emergency Freeze on Private Rent Increases
UK Treasury Committee Seeks Tax Clarification Over Manchester City Investigation
Royal Marines Deploy to Faroe Islands for Northern European Security Exercise
UK Business Confidence Weakens as High Costs Delay Investment
UK GDP Growth Revised Up to 0.5% in Second Quarter
Bank of England Warns of Financial Stability Risks From Autonomous AI
UK Expands Early Prisoner Release Scheme to Ease Overcrowding
UK Records Worst Bluetongue Outbreak on Record Across Livestock Farms
UK Government Faces Shrinking Fiscal Headroom Ahead of October 28 Budget
UK 30-Year Gilt Yield Reaches 6% as Energy Shock Drives Borrowing Costs Higher
×