London Daily

Focus on the big picture.
Friday, Aug 22, 2025

Ford launches hands-free driving on UK motorways

Ford launches hands-free driving on UK motorways

Ford drivers will legally be able to take their hands off the wheel on the move after its BlueCruise technology has been approved in the UK.

Ministers have approved the "hands-off, eyes-on" technology for use on certain motorways.

It can control steering, acceleration and braking but a camera will monitor a driver's eyes so they stay alert.

The technology will only be available for 2023 models of Ford's electric Mustang Mach-E SUV at first.

It also means the model can keep a safe distance from other cars and even bring them to a complete stop in traffic jams.

Thatcham Research, an automotive research firm, said it was important to note that this is not a self-driving car but is "the next development in assisted driving technology".

"What makes it different, is that for the first time ever drivers will be permitted to take their hands off the wheel. However, their eyes must remain on the road ahead, " said Tom Leggett, vehicle technology specialist at Thatcham.

He added: "Crucially, the driver is not permitted to use their mobile, fall asleep or conduct any activity that takes attention away from the road."

Ford's car costs £50,830 and while the hands-off technology will be free for the first 90 days, drivers will then have to sign up for a monthly subscription.

Deliveries of the new model started last month. It has a maximum speed of 80mph and uses both cameras and sensors to detect lane markings and speed signs, as well as the position and speed of other cars on the road.


Transport Minister Jesse Norman said: "The latest advanced driver assistance systems make driving smoother and easier, but they can also help make roads safer by reducing scope for driver error."

Lisa Brankin, managing director of Ford in Britain and Ireland, also told the BBC's Today programme on Friday that the car will only take over when "the system feels it's safe" in certain "blue zones" that have been deemed as safe across 2,300 miles of pre-mapped motorways in England, Scotland and Wales.

"If your eyes are closed, the car will prompt you to put hands onto the steering wheel and take control… It will keep prompting the driver and if they don't respond, the car will steadily slow down to a stop," she said.

She adds that in the case of accidents, the driver will still be fully responsible in insurance claims, as the technology is "not autonomous driving" and the driver is in control.


Ford's BlueCruise technology represents what's known as a "Level 2" driver assistance system, which still requires a human driver to take control should something go wrong.

There are six levels of autonomous driving, as defined by the Society of Automotive Engineers:

*  Level 0: Very little automation, with features providing some warnings or assistance like automatic braking

*  Level 1: Driver assistance, where the technology controls one aspect such as cruise control

*  Level 2: Partial automation, where two or more aspects of driving are controlled by technology, such as speed regulation and parking done by the car itself

*  Level 3: Conditional automation, where the technology makes nearly all decisions on the road, although the driver still needs to be present to override any potential mistakes. At this stage, drivers could take their eyes off the road for certain periods of time

*  Level 4: High automation, where technology does not require any human interaction in most circumstances. This is currently limited to certain areas where speed limits are low and roads are easy to read. This type of automation is currently restricted by regulation

*  Level 5: Full automation, where no assistance is needed from a human driver at all

In the US and Canada, Ford's technology has been available since 2021. It said that in the last couple of years, more than 190,000 Ford and Lincoln vehicles have covered more than 60 million miles using the technology without any accidents reported.

Tesla, which has been testing driverless cars in the US, recently issued a recall affecting 363,000 vehicles after safety officials raised concerns that it could allow drivers to exceed speed limits or travel through intersections unsafely.

Edmund King, president of the AA, said although the technological elements of assisted driving or lane positioning system will bring in "safety benefits", drivers must remain alert.

"It mustn't give drivers a false sense of security. Even with hands-free driving the driver remains in control of the machine", Mr King said.

Newsletter

Related Articles

0:00
0:00
Close
After 200,000 Orders in 2 Minutes: Xiaomi Accelerates Marketing in Europe
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
×