London Daily

Focus on the big picture.
Thursday, Aug 27, 2026

For Designer Di Petsa, There’s Something in the Water

For Designer Di Petsa, There’s Something in the Water

The term body-conscious, when applied to fashion, tends to mean something curve-hugging, shape-revealing, and above all else, sensual.

Greek designer Dimitra Petsa’s garments are all that, but they are also body-conscious in another sense: They consider what’s happening inside the human body as much as they flatter its silhouette. Petsa’s most well-known contribution to fashion is her “wet look,” a proprietary method of draping, stitching, and combining sheer, usually white fabrics to make garments that seem to be drenched with water.

“This is really the outcome of very long-term research for me because I’ve always been very interested in bodily fluids, the idea of wetness, and how in Western society we are really taught to hide our wetness. If you cry in public, you have to hide it. If you sweat, you need to hide it. If you breastfeed in public-that has even been forbidden in some places,” Petsa says. “I felt this very intense internalized oppression even around this.”

                            

Her solution was to make garments that celebrated bodily fluids in all their forms. While she offers corsets that reveal a breast for breastfeeding and trousers that emulate urine, Petsa’s wet-look dresses are her calling card. They have been worn by Gigi Hadid while pregnant, Arca, Yseult, Rina Sawayama, and Kylie Jenner. And now, in the January issue of Vogue, photographed by Annie Leibovitz and styled by Gabriella Karefa-Johnson, Paloma Elsesser wears one, aptly submerged in a body of water. “It took me around six months to develop this technique, though it’s informed by a very old couture technique. It’s very labor intensive,” Petsa says, noting she’s not keen to reveal too much about how she makes dry clothing look wet. “I drape every piece, so it’s really personal.”

                

Working with her customers on wet-look pieces, Petsa continues, is really somewhere between fashion design and therapy-a habit she picked up from her grandmother, who ran a seamstress shop in Greece. “It’s about a human connection; a seamstress is also a bit like a psychologist, you know?” Petsa says. “I always ask which parts of your body you want to reveal and highlight and which parts you want concealed. The wet look is very much about: How do you want to look and feel in your body?”

                

Many women will send the designer photographs of themselves in their underwear so she can really understand their bodies. The goal is for her work to respond to their forms-not the other way around. “This is really important because, growing up, I remember times when I have been made to feel bad because I need to fit into certain clothes, rather than have those clothes fit me,” she says. “I remember thinking if I don’t fit into this size in this brand, then my body is wrong.”

    

Using stretch materials is another way Petsa works to guarantee that her customers always feel right in their bodies. “I always try to use stretchy fabrics where I can, so that there is this sense that the garment will follow the body as opposed to the body having to conform to the garment,” she explains. “If you put on weight or lose weight, they’re still going to fit you. If you are someone who menstruates, you can go up one size, two sizes just in one month. I think that’s something that the fashion industry doesn’t really cater to.”

        

That freedom to not have to change your body to change your clothes is something crucially important to Petsa’s work. It plays into her performances too, which have been among London’s most intriguing expressions of womanhood and togetherness, and feature pregnant bodies, music, and dance. “We have an aesthetic element to it, but it is more for us to really experience coming together and exploring ideas,” she says. It’s something she continues in her monthly moon workshops, offered over Zoom during the pandemic, which bring people around the world together to feel connected. The workshops have been filling up beyond capacity-a telling sign that Petsa’s work impacts her followers and fans well beyond fashion.

Newsletter

Related Articles

0:00
0:00
Close
Church of England Faces Renewed Scrutiny Over Historical Safeguarding Failures
Reform UK Proposes £30 Tax Credit for Long HMRC Telephone Queues
Greater Manchester Secures More Than £100 Million to Upgrade Victorian Railway Stations
East Midlands Railway Urges Essential Travel Ahead of Bank Holiday Strikes
UK Economy Grows 0.4 Percent in Second Quarter as Global and Energy Pressures Weigh
UK Government and Sainsbury’s Launch Plan for 10,000 Youth Work Experience Placements
Scottish Government Plans Tighter Remote-Working Rules and Possible Voluntary Redundancies
Scottish Budget Faces More Than £700 Million Reduction After Tax Revenue Adjustment
Nearly 100 Labour MPs Press Andy Burnham to Back Electoral Reform Commission
UK Energy Price Cap Rises Four Percent to £1,723 as Middle East Conflict Drives Wholesale Gas Costs
Turnbull Warns AUKUS Could Leave Australia Without Promised Nuclear Submarines
California Billionaires Pour More Than $150 Million Into Fight Over Proposed Wealth Tax
German Broadcaster Goes Dark to Warn AfD Could End Its Saxony-Anhalt Service
Badenoch Plans Major Shadow Cabinet Reshuffle as Tories Struggle in Third Place
UK Government Demands Action Against Social Media Content Promoting Dangerous Driving
Labour Backbenchers Prepare Push for Electoral Reform Under Andy Burnham
Fire at Gatwick Airport Car Park Destroys 140 Vehicles and Cuts Local Power
UK Plans Voluntary Libido-Suppressing Medication Programme Across 20 Prisons
NHS England Launches Free Home Cervical Cancer Testing Kits Nationwide
Imperial College Study Warns North Sea Oil Projects Could Cause Hundreds of Billions of Pounds in Climate Damage
UK Inflation Rises to 2.9% as Middle East Conflict Pushes Up Energy Costs
Prime Minister Andy Burnham Visits Kyiv to Strengthen UK Support for Ukraine
Premier League Season Opens With Managerial Debuts and Dramatic Early Fixtures
England Cricket Drops Brydon Carse From Selection Pending Club Investigation
Graeme Dott Convicted of Child Sexual Abuse Offences in Scotland
Protesters Occupy British Aircraft Parts Factory Over Alleged Military Links to Israel
More Than 100 Former British and French Diplomats Call for Sanctions on Israel
Ipsos Poll Shows British Public Split Between Immigration Controls and Economic Growth
British Cybersecurity Agencies Raise Alert Over Growing Threats to Critical Infrastructure
Two-Thirds of England Now Under Official Drought Conditions After Prolonged Summer Heat
Institute of Directors Calls for Urgent Action to Revive Britain’s Stagnant Labour Market
Andy Burnham Visits Kyiv on First Foreign Trip and Pledges Continued British Support for Ukraine
New Daily Diabetes and Weight-Loss Pill Launches in UK Pharmacies
UK Payroll Employment Falls by 94,000 as Labour Market Cools
Onshore Wind Planning Applications in England Reach Ten-Year High After Rules Eased
UK Government Demands Social Media Platforms Remove Dangerous Driving Content After A66 Crash
Thames Water Creditors Face Backlash Over Proposed Corporate Restructuring
Twelve Arrested After Fatal A66 Crash Linked to Organised Crime Investigation
UK Household Energy Debt Could Reach £7 Billion by Year-End
UK Defence Ministry to Use Ukraine Battlefield Data to Train AI Security Systems
UK Government Redirects £4 Billion of Affordable Homes Funding Away From Social Housing
UK Government Borrowing Reaches £1.8 Billion in July, Exceeding Forecasts
UK Prime Minister Andy Burnham Pledges Advanced Missile Support for Ukraine
8Bank of England Holds Interest Rate at 3.75% as Middle East Energy Risks Rise
Prime Minister Andy Burnham to Give Ukraine Classified Storm Shadow Blueprints for Domestic Missile Production
UK Graduate Job Vacancies Plunge 45% to Lowest Levels on Record
Government Audit Reveals Pressure on UK Hospitality From Business Rates and Rising Costs
Kindertransport Survivor Prepares to Revisit European Sites Linked to Her Family’s Wartime Separation
Northern England Transport Operators Strengthen Contingency Plans as Travel Demand Rises
New Implant Trials Offer Treatment Prospects for Patients With Refractory Angina
×