London Daily

Focus on the big picture.
Friday, Jan 23, 2026

Fancy a pint? in UK you might need an app for that

Fancy a pint? in UK you might need an app for that

Fancy a pint in the pub? From 4 July, you can have one - or indeed a mojito or an orange juice - in England



But you probably won't be able to stroll up to the bar and order what you fancy.

And in many places, you may find you need an app for that.

The government has published a lengthy document, giving guidance to restaurants, pubs and takeaways on all the measures they will need to take to operate safely.


Data-protection legislation

One paragraph stands out: "The opening up of the economy following the Covid-19 outbreak is being supported by NHS Test and Trace. You should assist this service by keeping a temporary record of your customers and visitors for 21 days, in a way that is manageable for your business, and assist NHS Test and Trace with requests for that data if needed."

Just what customer details should be kept - and how - is unclear.

But the government promises to work with the industry "to design this system in line with data-protection legislation and set out details shortly".

For restaurants and the posher sort of pub where you can book a table for a meal, this should not pose too much of a problem.


Old-fashioned boozers

They are likely to have a system already in place to record customer details.

They will simply have to tinker with it to make sure it collects everybody's name, not just that of the person paying.

But for thousands of old-fashioned boozers - the kind you wander into for a quick pint - it is going to be a lot harder.

They may struggle to set up a reliable process to log their customers.

And the result could be a major shift in pub culture.


Casual drinker

Seeing an opportunity, dozens of app developers and payment platforms are rushing to offer services to pubs and restaurants as they prepare to open up.

And I have asked three of them to imagine how their systems would work for a casual drinker dropping by on a whim.

William Wright's app, YoCa, incorporates Apple Pay, Google Pay and a pre-ordering system.

It has already been helping dozens of cafes keep going during the lockdown by offering takeaway services.

He is now adapting the app to pubs.

But it became clear during our discussion it would involve customers ordering in advance and identify only the person paying, not the others who might have been stood a round.


Extra names

Max Mallows has been helping art galleries handle customers via a service called ArtsVP.

And he is now adapting it for pubs, as PubsVP.

Again, it envisages a world where you book in advance to visit a pub.

But it is flexible enough to add extra names into the system if you bring along a couple of friends.

And you do not have to download the app.

You can just visit a website to enter details.

But what about data protection, which the information commissioner has warned will need to be considered by pubs and restaurants storing customer details?

Mr Mallows admits it is going to be complicated, with some data held by both the pub and his company.

But he aims to give customers a guarantee data will be deleted after 21 days.


Marketing messages

The simplest approach I came across was from a company called Eagle Eye.

And it depended on QR codes, a method already adopted in New Zealand.

Chief sales officer Al Henderson tells me what my customer "journey" would look like.

"You turn up at the Dog and Duck, scan a QR code at the venue, which takes you to a website where you complete your details, first name, last name, phone number, email address," he says.

Then, I receive my own QR code via phone, SMS or email - and use it when I pay.

Pubs will have more data on customers who agree to receive marketing messages.

But a close eye will be kept to ensure those who don't want to be contacted have their details wiped after 21 days.

Landlord Peter Dunn says Ye Old Vaults, a city centre pub in Ashbourne, Derbyshire, used to thrive on Sky Sports events and live music, "neither of which we can have now".

And he can't see some of his regulars being willing to fill in a form.

But Mr Dunn, who also does a bit of web development, does have an idea of what would work - the government's contact tracing app that was shelved last week.

"Licensees do enough work for the government, policing the under-age drinking and stuff like that, without loading us up with that as well," he says.

"So that's a job that an app could do far better than getting landlords to take personal information off their customers."

If the NHS-branded Covid-19 app had been rolled out by now and landlords had demanded drinkers proved they were using it before they were allowed in, you can imagine there would have been quite a row over privacy.

But instead, the technology of contact tracing is effectively being privatised and made the responsibility of the publicans.

And you can understand why they're not raising a glass to that.

Newsletter

Related Articles

0:00
0:00
Close
Trump Reverses Course and Criticises UK-Mauritius Chagos Islands Agreement
Elizabeth Hurley Tells UK Court of ‘Brutal’ Invasion of Privacy in Phone Hacking Case
UK Bond Yields Climb as Report Fuels Speculation Over Andy Burnham’s Return to Parliament
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
TikTok’s U.S. Escape Plan: National Security Firewall or Political Theater With a Price Tag?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
Will AI Finally Make Blue-Collar Workers Rich—or Is This Just Elite Tech Spin?
Prince William to Make Official Visit to Saudi Arabia in February
Prince Harry Breaks Down in London Court, Says UK Tabloids Have Made Meghan Markle’s Life ‘Absolute Misery’
Malin + Goetz UK Business Enters Administration, All Stores Close
EU and UK Reject Trump’s Greenland-Linked Tariff Threats and Pledge Unified Response
UK Deepfake Crackdown Puts Intense Pressure on Musk’s Grok AI After Surge in Non-Consensual Explicit Images
Prince Harry Becomes Emotional in London Court, Invokes Memory of Princess Diana in Testimony Against UK Tabloids
UK Inflation Rises Unexpectedly but Interest Rate Cuts Still Seen as Likely
AI vs Work: The Battle Over Who Controls the Future of Labor
Buying an Ally’s Territory: Strategic Genius or Geopolitical Breakdown?
AI Everywhere: Power, Money, War, and the Race to Control the Future
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Arctic Power Grab: Security Chessboard or Climate Crime Scene?
Starmer Steps Back from Trump’s ‘Board of Peace’ Amid Strained US–UK Relations
Prince Harry’s Lawyer Tells UK Court Daily Mail Was Complicit in Unlawful Privacy Invasions
UK Government Approves China’s ‘Mega Embassy’ in London Amid Debate Over Security and Diplomacy
Trump Cites UK’s Chagos Islands Sovereignty Shift as Justification for Pursuing Greenland Acquisition
UK Government Weighs Australia-Style Social Media Ban for Under-Sixteens Amid Rising Concern Over Online Harm
Trump Aides Say U.S. Has Discussed Offering Asylum to British Jews Amid Growing Antisemitism Concerns
UK Seeks Diplomatic De-escalation with Trump Over Greenland Tariff Threat
Prince Harry Returns to London as High Court Trial Begins Over Alleged Illegal Tabloid Snooping
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
Meghan Markle May Return to the U.K. This Summer as Security Review Advances
Trump’s Greenland Tariff Threat Sparks EU Response and Risks Deep Transatlantic Rift
Prince Harry’s High Court Battle With Daily Mail Publisher Begins in London
Trump’s Tariff Escalation Presents Complex Challenges for the UK Economy
UK Prime Minister Starmer Rebukes Trump’s Greenland Tariff Strategy as Transatlantic Tensions Rise
Prince Harry’s Last Press Case in UK Court Signals Potential Turning Point in Media and Royal Relations
OpenAI to Begin Advertising in ChatGPT in Strategic Shift to New Revenue Model
GDP Growth Remains the Most Telling Barometer of Britain’s Economic Health
Prince William and Kate Middleton Stay Away as Prince Harry Visits London Amid Lingering Rift
Britain Braces for Colder Weather and Snow Risk as Temperatures Set to Plunge
Mass Protests Erupt as UK Nears Decision on China’s ‘Mega Embassy’ in London
Prince Harry to Return to UK to Testify in High-Profile Media Trial Against Associated Newspapers
Keir Starmer Rejects Trump’s Greenland Tariff Threat as ‘Completely Wrong’
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
×