London Daily

Focus on the big picture.
Wednesday, Mar 25, 2026

'Exercise targets would trigger my eating disorder'

Food labels displaying the amount of exercise needed to burn off calories have been found by researchers at Loughborough University to help people consume less - but campaigners warn they could affect those vulnerable to eating disorders.

Hope Virgo has been in recovery from an eating disorder for over a decade, but she worries that the sight of exercise calorie labels on food packs could affect her mental health.

"Even though I am 11 years into my recovery I know that if I walked into a shop and saw that information I would find that incredibly triggering," she says.

"There isn't one thing that causes an eating disorder, but this idea adds to it and adds to the pressure. It will trigger people to feel certain things and in itself that is just as risky."

Researchers used data across 14 studies to find labelling exercise calories could cut about 200 calories from a person's average intake.

The study revealed it takes about four hours to walk off the calories in a pizza, or 22 minutes to run off a chocolate bar.

Hope, now a mental health campaigner, says the problem with exercise targets for snacks and meals is that they create "the mindset that you have to earn food".

"I developed anorexia when I was 13 and though it wasn't triggered by exercise, a huge part of it was an obsession with exercise," she says.

"I ended up being admitted to a mental health hospital and throughout that I had to re-learn about my body and learn how to exercise in a healthy way."

Hope adds that a lack of education about healthy lifestyles places unfair pressure on people.

Tom Quinn, from eating disorder charity Beat, also fears the concept could be unhelpful to those vulnerable to eating disorders.

"We know that many people with eating disorders struggle with excessive exercising, so being told exactly how much exercise it would take to burn off particular foods risks exacerbating their symptoms," he says.

"Policy makers looking to incorporate this change need to consider the impact that it may have on people's mental health."

Tally Rye, a personal trainer and health influencer, believes the idea of explicitly linking exercise with calories on food packaging would "promote feelings of shame and guilt around food".

"I don't think it will lead to long-term positive changes to having a healthy lifestyle," she says.

"Regardless of whether we have a completely sedentary day, we still need calories.

"This is also quite ableist - it is cutting out those who may not find it easy to move. Are the elderly not allowed to eat if they can't do the vigorous exercise required?"

"A more positive way to look would be to think how food can fuel a workout," she adds.


'Frightening'

Another person who has lived with an eating disorder, Rich, told BBC Radio 5 Live's Your Call programme on Wednesday that he found the idea of an exercise calorie label "frightening".

"I think anybody who has gone through an eating disorder, to then hear this kind of information... it is frightening," he said.

Rich recalled linking his calorie counts with exercise at the beginning of his eating disorder.

He added: "Food is an absolute necessity and it should be enjoyed not something you are looking at and worrying about. I think it is a very dangerous game."

But Prof Amanda Daley, who led the research at Loughborough, tells the BBC "there is no evidence that physical activity campaigns lead to eating disorders".

"We are not disregarding people with eating disorders, but this is about educating the broader public," she says.

"If you ask the public, they say that current food labelling is confusing. We have all different types of labels. Our view is that we need to put all the information in as clear a way as possible.

"When you say how much exercise is needed to burn off a muffin it is really clear."

Newsletter

Related Articles

0:00
0:00
Close
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
UK Finds No Evidence of Direct Iranian Threat to Britain, Says Prime Minister Starmer
Assessing Iran’s Strike Capability and the UK’s Readiness Amid Rising Tensions
NATO Unable to Confirm Iran’s Role in Strike on UK-US Base as Tehran Denies Involvement
University of Kentucky’s Youling Xiong Receives SEC Faculty Achievement Award for 2026
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
Trump Highlights Satirical Portrayal of UK Leadership Amid Talks with Prime Minister Starmer on Iran Conflict
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
UK Fuel Prices Surge Toward Crisis Levels as Experts Warn of Further Sharp Increases
Duchess of Sussex Secures ‘As Ever’ Trademark Rights in Australia Ahead of High-Profile Visit
UK Reaffirms Security as Officials Reject Claims of Immediate Iranian Missile Threat
Rising Middle East Tensions Spark ‘Trumpflation’ Debate Over Impact on UK Households
UK Minister Says No Evidence Iran Can Strike Europe Despite Heightened Warnings
British-Iranians Voice Safety Concerns to Authorities as Regional Conflict Intensifies
Confirmed Meningitis Cases Linked to Kent Outbreak Revised Down to Twenty
UK Government Sees No Evidence Iran Can Strike London Amid Rising Regional Tensions
Debate Grows Over Recognition of Indigenous Cultural Icons in the United Kingdom
Iran Missile Launch Toward Diego Garcia Raises Questions After Failed Strike on US–UK Base
Donald Trump Amplifies Viral Satirical Clip Highlighting UK–US Political Dynamics
UK Satirical Show Draws Attention with Sketch Referencing Trump and Prince Andrew
Meghan Markle’s Possible UK Return Sparks Renewed Attention on Sussex Role
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
Starmer Convenes Urgent Talks on Cost-of-Living Pressures Linked to Iran Conflict
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
UK Investors Eye Bargain Shares Ahead of ISA Deadline Amid Market Volatility
Northern Lights Expected Over UK Skies Tonight Amid Strong Solar Activity
UK Condemns Iran Missile Strike and Warns Against Threats to British Personnel
UK Warns of Global Flight Disruptions as Iran Conflict Escalates Under Trump’s Leadership
UK Condemns Iran After Missile Strike Targets Strategic Diego Garcia Base
Deadly Meningitis Outbreak in UK Reinforces Urgency of Vaccination Campaigns
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
Iran Launches Long-Range Missile Strike on Remote US-UK Base, Signaling Expanded Reach
UK Rules Out Cyprus Base Role in Joint US Self-Defence Framework
UK Ends Hereditary Peerage Rights in Parliament in Historic Constitutional Reform
Lord Walney Warns of Expanding Iranian Influence Networks Within the United Kingdom
Iranian National Among Two Arrested After Attempt to Access UK Nuclear Submarine Base
Deregulation, Artificial Intelligence, and Fraud Laws Reshape UK Financial Services Landscape
×